Reinventing the Millennium.

Chapter 740 Discussion and Discussion (Two in One)

The president of Sina talked about the portal website, and then he was slapped on the market position in the face.

Wang Yan himself did not continue to talk about this tit-for-tat, and he himself is not used to this kind of handling.

But Sina has been doing content for several years, and there are quite a lot of pens and broken mouths.

As a portal in Penguin itself, especially after introducing huge traffic through pop-up windows, in addition to direct competition in this area, Sina also has the directional flow of some related employees, which makes some people in the company feel dissatisfied.

As the veteran of the company, as the current senior vice president and editor-in-chief, Sina's Chen Tong felt that he had to express some opinions at this time. He personally wrote an article, analyzing and comparing the two portal businesses. It is China's first portal website.

Traffic clicks, advertising revenue, coverage areas, and Sina actually have a very powerful identity as a partner of the 08 Olympic Games.

In 2008, China hosted the Olympic Games for the first time, which must have attracted much attention.

All in all, Chen Tong thinks that Sina is still the undisputed No. [-] portal in China.

Regarding the remarks from the editor-in-chief of Sina, Tang Mutang, the vice president who gave the response twice before, did not come out. Instead, Guo Chengbing, a senior vice president of Penguin who is also in charge of the portal business, gave his opinion.

"A portal is the place where users get information on the Internet."

"Who is the number one is not determined by the president or editor-in-chief, nor is it based on a momentary event. Only the users can really decide who is the number one portal in China."

"Since everyone feels that this year's No. [-] portal is still to be debated, let's talk about this topic later."

"Just like Mr. Wang and Mr. Chen have confidence in Sina's current No. [-] position, I have full confidence in Penguin's near future."

"If there was a deadline for this 'near future', it would be next year."

"Mr. Wang, Mr. Chen, next year, let's discuss this topic again."

Guo Chengbing lightly mentioned a time point, not really wanting to talk about the first portal next year, but using Penguin's huge growth prospects as a bargaining chip.

Anyone with a discerning eye can see that the former "Three Musketeers of the Internet" are on the verge of collapse. In the new era, the representative companies of the Internet will not be portal websites, but more like Baidu, Penguin, which has been recognized by capital, and today's hot e-commerce.

Sina's market capitalization is not bad, and it can be said to be excellent compared with Netease and Sohu, but it has fallen behind B and T, which were listed last year and the year before.

It seems that Sina's concern for the reputation of the portal is more like a struggle against the glory of the past, and the opponent is only one of the multi-line businesses. This is somewhat tragic and romantic.

In particular, when people from Netease and Sohu also came out to talk about the definition of the portal, it was even more like the afterglow of the sunset.

"It is not advisable to talk about portals purely based on traffic and users. Portals in the Internet age have assumed part of the role of news media."

"It is biased to define a portal with traffic as the only or main criterion."

"We all know what kind of content can attract traffic and clicks the most. From this aspect, from my personal feeling, I admire Sina's persistence in this aspect."

"As Mr. Wang said, Sina is not only insisting on doing it, but also insisting on intensive cultivation, including what I know, the column of cooperation between Sina and medical science. Last year's re-tracking report on the gutter oil incident caused a lot of repercussions."

"This is a case of Sina generating traffic. Other reports, such as the quality inspection of children's toys and the whereabouts of clenbuterol mutton, which also put a lot of effort into, did not get so much traffic. Could it be that Sina internally canceled similar reports directly based on traffic? ?"

"A part or a large part of Penguin Portal's news traffic is not because of the excellent news content, but because of the vast number of users who rely on instant messaging. I believe Mr. Guo can clearly understand this."

"It's advisable to learn from each other, and it's somewhat pretending to be confused purely based on traffic scores."

The deputy editor-in-chief of Netease did not publish an article. He talked about the public opinion of the industry in the past two days on a program. There is no doubt that even if it is a competitor from the past and now, he is on the side of Sina.

No one from Penguin has come forward for the time being, but there is an announcement on the top of the website——Penguin won the number one portal website traffic in the first quarter of 2006.

Coincidentally, this timing is regarded as the latest response to executives including Netease and Sohu who have come forward to speak out.

To put it bluntly, all the portals in China are ranked together, and now Penguin ranks first.

As for whether this is considered the first sect, then the benevolent see the benevolent and the wise see wisdom.

At this point, some people sorted out the cause and effect. Originally, Penguin was going to socialize on campus, and then it was mentioned the use of traffic and business model discussions, and then the ranking of the portal website and the tit-for-tat confrontation between several portal executives.

However, what can be done?

There will be no quantitative standard for the name of the first portal, and Penguin’s QQ alumni have also started large-scale publicity, and the model of doing business projects with traffic advantages has also been recognized by the secondary market.

Based on this situation, Sina and NetEase and Sohu have gradually become silent. Even if there are sporadic comments circulated by Penguin, the discussion is still in full swing on Zhihu.

On April 4, Tang Jun, who was Shanda's president at the time, was asked about the minor turmoil in the Internet industry in the past few days when he attended an offline corporate forum in Beijing.

He said disapprovingly: "Whether it's traffic or content, it's my job to be able to really improve the size, profit, market value, and prospects of the company. They are all listed companies, and they should be responsible to shareholders first."

"The Internet is developing so fast, and Sina is not sticking to the portal. Its advertising revenue has been surpassed by game revenue, right?"

"Mr. Wang is responsible for the shareholders and the company's development. He must know what is supporting Sina's current market value. Is it a portal? Is it a blog? Of course not, otherwise it would be too ridiculous."

"I think everyone has already woken up from the portal website. Otherwise, NetEase wouldn't just have a market value of more than 30 billion."

"If you ask me to say it, I think Penguin is number one in the country."

Before Tang Jun joined Shanda, he was the president of Microsoft Huaxia, and his words were quite influential.

Ge Deling, Senior Vice President of Baidu who also participated in the offline forum, applauded Mr. Tang together and chatted: "It seems that this matter was not about the portal website at the beginning, right? I remember when Mr. Tang Mu Tang was criticized for his penguin style." response."

"Tracing the source, if Penguin has traffic, of course it must use traffic. Any commercial project must use its strengths desperately. Is there any objection to this?"

"Even if Penguin launches Soso and competes with us, I don't think there is any problem with this kind of competition."

"As for what Mr. Wang from Sina said earlier, letting Mr. Tang meet Mr. Fang to talk about semiconductors, it doesn't make much sense."

"Why don't you let Mr. Fang and Mr. Tang chat about traffic?"

"Everyone has a field that someone is good at. It can't be said that Mr. Tang must be forced to do semiconductors, and it's not that someone is forcing Mr. Fang not to take traffic, right?"

The voices of Shanda's president and Baidu's vice president made waves in the industry that had gradually subsided.

Fang Zhuo, who had never spoken a word, was brought up again.

After all, he once voiced "the spring of the Internet is here" on the whole network, and was once regarded as a representative of the industry. Mentioning his name will always be more convincing.

However, this time it annoyed Su Wei who was too busy with work to read Zhihu.

She had a small discussion with Mr. Fang about Penguin's traffic strategy before, and she also knew what Mr. Fang meant by his cold treatment, so they were obsessed with work together, thinking about how to make e-buy earn money from women.

Even if there is a small friction between Sina, NetEase, Sohu, and Penguin, she still feels that there is a direct business competition between them, and it is normal for you to choke and me to choke.

However, they belong to them, so what's your interest in Shanda and Baidu if you have nothing to do?

If you meddle, you're just meddling. What's the point of mentioning Fang Zong if you have nothing to do?
Do you really think Mr. Fang is good at being bullied and Ma Shan is being ridden by others?

Mr. Fang is the only one who can qi.

Su Wei was extremely dissatisfied, and directly named Tang Jun, Shanda's president, under Zhihu related issues.

"According to Mr. Tang, if you want to do your job well and be worthy of the company's shareholders, please care about Shanda's market value first."

"NetEase only has a market value of more than 30 billion? Shanda seems to be only one-third of NetEase."

"Mr. Tang, wake up."

"And Baidu, do your bidding ranking well. Please mark the advertising component of the top search results. I search for an electrical appliance brand after sale, and you can directly transfer me to other places."

She mentioned the recent use of search, which has also attracted criticism in Zhihu.

There are more and more users on the entire Internet, and Zhihu, which is based on the invitation system, has a group of people who are more sensitive to industry actions. There are already people discussing the performance of bidding rankings.

The president of Tesco spoke, and this nature has changed a bit. She is definitely regarded as the core executives around Mr. Fang, and it can almost be regarded as a certain attitude of Mr. Fang.

On the contrary, I have not seen the response from Tang Jun, the former president of Microsoft Huaxia, and a core figure Xu Chenye has also appeared on the Penguin side. He is one of the founders of Penguin and one of the so-called "Penguin Five Tigers". bit.

What's even more interesting is that he is Ma Huateng's classmate in junior high school, high school, and university, and he is one of the absolute high-level core.

Xu Chenye didn't talk about the portal website.

He directly registered a Zhihu account.

"Mr. Tang said that he wanted to do Zhihu. That was a joke. I feel that the atmosphere of Zhihu is unique on the Internet. I used to browse it as a tourist. This time I saw everyone talking about penguins, so I couldn't help but ask a friend for it. An invitation code, and I want to chat a little bit."

"Penguin's foundation lies in instant messaging, and it is a strategy we all agree to use this foundation to carry out diversified development."

"We are engaged in e-commerce, portals, games, and social networking. Our consideration is based on the needs of users. When their needs arise, we have a large number of users and we must find ways to meet this demand."

"Once we are not satisfied, users are likely to abandon us."

"As long as it creates value for users, whether it is Lianzhong or a blog, it should be encouraged to make improvements that better meet user requirements in some form."

"From an enterprise's point of view, innovation cannot be done for the sake of innovation, because innovation itself often means huge uncertainty."

"Even for Tesco, what I saw was Mr. Fang shouting the slogan of 'Oriental Amazon', learning advanced experience, and carrying out more suitable localization."

"If you cut like you are learning, if you cut like grinding, you will become a gentleman."

One of the Penguin Five Tigers is answering questions on Zhihu, which also received a lot of likes.

In the afternoon of that day, Su Wei went up a floor angrily with her notebook, and walked straight into the President's Office on the 23rd floor.

She calmed down when she saw Mr. Fang was answering the phone, and gently placed the laptop screen in front of the man.

Fang Zhuo glanced at it, smiled silently, and pressed the phone to a foreign voice a little helplessly.

The voice of the call came out immediately, but it was Wang Yan, the president of Sina.

Su Wei listened for a while, and heard Mr. Wang's complaints.

What is "professional son and son", what is "don't let Sina try e-commerce", what is "being bullied to the head", what is "pointing the nose is uncomfortable"...

Su Wei originally thought that the gentle and refined Wang Yanwang in his impression had always lost his voice because he was able to reconcile with himself, but she didn't expect to hear such grievances.

She noticed something related to work-to prevent Sina from trying e-commerce.

Hey, Mr. Fang didn't tell him this before. Sina also has the idea of ​​getting involved in e-commerce?
Not surprisingly, NetEase is doing book e-commerce.

Su Wei heard that Mr. Fang ended by comforting Mr. Wang, and said that he would fly to the capital early next month.

This call just ended.

Before Su Wei could speak, Boss Fang called again.

"Oh? Mr. Wang? I'm here."

"What? You're downstairs?"

"Okay, okay, see you later."

Fang Zhuo ended the call, shook the phone towards Su Wei, and said with a smile, "Wang Xing's, he's downstairs."

"Huh? Here again? What do you mean?" Su Wei looked at Mr. Fang in surprise as she got up, and seemed to have the intention of going downstairs to greet her.

"You guys are noisy, and Mr. Wang's Xiaonei network is the one who suffers. He must have felt the deep pressure during this time." Fang Zhuo took two steps and said, "Come on, go down to meet Mr. Wang, who is behind Mr. Wang's entrepreneurship. You can still grit your teeth and swallow it in your stomach when you are in the back of people, and you have to save your dignity in front of people at this time."

Su Wei walked beside: "No, I'm asking you what this means?"

"What's the point of learning from each other?" Fang Zhuo said lightly.

"Didn't you say you can't beat it?" Su Wei asked again.

"If you can't fight, you still have to fight. It's just accumulating experience." Fang Zhuo said with a smile, "Boss Wang came to me and cried, and Boss Su was furious. Although I am calm and bright, I can't bear to see this situation."

Anyway, it won't hurt the muscles and bones, so let's use the Xiaonei network to compete with the first domineering traffic to see who is the gentleman.

(End of this chapter)