Reinventing the Millennium.

On June 6, Yike held a press conference, officially announcing the touch-screen 26G smartphone Mars.

On October 10, Yike started pre-sale on the official website and operator channels simultaneously.

On December 12th, Yike officially launched the mobile phone at 10:3 pm New York time.

Because of a series of publicity, there was a long queue outside the T-Mobile operator store in New York after 2 o'clock.

There are technology media, test bloggers, and consumers buying phones, but most of them are users who pre-purchase phones.

In two months, 40.4 Mars units were pre-sold in the U.S. market, which were basically concentrated within T-Mobile’s 3G equipment coverage, including New York, Austin, Boston, Dallas, Houston, Las Vegas, Miami, etc. 12 cities.

The subsidy mode of the operator determines that the channel is the king of mobile phone sales, and T-Mobile has also promised that it will provide 27G services in 3 cities next year, covering more than two-thirds of its user groups.

Echo and T-Mobile have also cooperated with Amazon to complete the delivery of mobile phones and mobile phone cards within 2-3 days in consideration of consumers who pre-order phones.

Even so, consumers from T-Mobile and a small number of Yike stores are in an endless stream. Many pre-order users and consumers hope to get their favorite mobile phones as soon as possible.

However, while American consumers are contributing to the popularity of offline sales, the European market has already taken the lead.

Yike’s markets in Europe and America are both at 3 p.m., but there is a time difference between the two places. 3 p.m. in Berlin time is 9 a.m. in New York time, and European consumers have been flocking hours in advance for interviews and hands-on experience , social media sharing, real machine testing, expressing thoughts.

The 3G telecom market in Europe is mature. Deutsche Telekom's channels here are far stronger than those in the US market, and the user base covers a wider range of users. It's just that Amazon is not as strong as the US headquarters, and the queuing atmosphere here is even more enthusiastic.

At 5 p.m. Berlin time, that is, two hours after the launch of Mars, Nokia’s marketing executive Huo Ning was pushed on YouTube about the grand launch of the latest Echo mobile phone in Europe. He was immediately shocked by the scene in the video.

——The most prosperous commercial area in Berlin, Kudamm Street, a long queue outside the Deutsche Telekom store.

——The reporter interviewed the consumers who just came out of it.

——Consumers rush to answer without waiting for questions, I am very happy (happy).

—— Immediately, the consumer enthusiastically demonstrated the functions of the front camera.

——The camera moves backwards, and the queue behind is still very long.

Huoning looked at the length of the queue in the video, as if he had been hit by a whip, and his heart was burning hot.

But he also doubts that this is a misleading video, an exception, and a special marketing promotion.

Horning put down the coffee cup that he was comfortable with a minute ago, got up and walked out of the company. He remembered that there was a Deutsche Telekom store one street away. He wanted to see a company that had never made a mobile phone but suddenly entered this competitive market. What is the latest product of the manufacturer.

When he took 10 minutes to see the actual situation, he couldn't help but breathe a sigh of relief.

As expected, the Finnish compatriots have seen the big scene, and they were not fooled by the toy products. Although there was a queue, it was not very long.

Huoning thought about it, and felt that it was all coming, so he just bought one to see what this toy looks like.

He walked from the front of the team to the end, thinking that he must unveil the fake popularity on YouTube-the Android system was led by Google, and its YouTube subsidiary naturally supported the new mobile phone.

Then, just as Horning stood firm, a voice suddenly came from behind him.

"Hi, please don't jump in line."

Huo Ning turned around in astonishment, and found half a body popping up from behind the corner of the street. The other party politely kept a social distance, and reminded him of his due qualities with the gentlest voice.

Horning apologized and walked back.

As a result, the Finnish compatriots lined up two meters apart from each other, resulting in a long queue.

When Horning walked to the end of the line, this was already another street of Te Niang!
Finnish compatriots who have seen the world!

You guys have the best mobile phone brand in the world!

Horning angrily asked another compatriot standing in line behind him: "Why do you want to buy Yike's mobile phone?"

The Finns took half a step back, kept their distance, and said succinctly: "Cheap, front-end, YouTube."

Horning fell into deep thought while queuing up.

He suddenly found that the positioning of Echo Mars was very vague, and it seemed that Nokia did not have a very suitable competitor model.

Is Nokia going to compete with the N200 and E95 for a mobile phone that costs less than 90 euros?
There was a difference of several hundred euros in the middle, which was obviously inappropriate.

But if Nokia's 200-euro model is used to compete with Mars, how can it effectively provide product strength?

A unique front camera?Google masterpiece Android system?Brand new capacitive screen? 3.7-inch large screen?

Huo Ning put his mentality in the position of ordinary consumers, and suddenly discovered the embarrassing part of the market competition. It seems that Yike mobile phone does not follow the traditional product dimensions, but presents it in front of Nokia in an extremely misplaced way. .

The team of Finnish compatriots is very long, but the queuing time is not too long.

Huo Ning discovered the problem when he was at the front of the queue. Many people simply took their mobile phones and left, and they belonged to users who purchased in advance.

But what makes him a little creepy is that many people can't wait to try it out after leaving the store, and their postures are similar-raising hands, looking up, smiling, examining, and leaving.

One, two, three, four, the movements of these people caught Horning's eyes, as if fascinated, it made him uneasy.

At 4:10 in the afternoon, Huo Ning walked into the store, and every salesperson inside had customers in front of him, and many of them were trying out the touch-screen mobile phone.

He noticed the price and package marked prominently, 8G/16G storage is 190/285 euros, and there are four different bundled packages.

"I want this one with 8G storage." Under the eyes of the salesperson, Huo Ning suddenly felt a little embarrassed looking around, "Can I not choose the package?"

The salesperson looked surprised: "Sir, it will be much more expensive."

The more expensive the more Huo Ning is, the more comfortable he is, and he replied steadily: "I still have a long time left in my cell phone package, so it's inconvenient to switch."

"Okay, if you are willing to use our tariff package in the future, you can also place an order on the official website." The salesperson handed over the leaflet with detailed tariffs, "This mobile phone is produced by Yike Company, and it is equipped with The clear phone case, if you don't like it, you can also choose other styles on it and our website."

She familiarly introduces the latest mobile phones to customers.

Horning didn't expect there to be a mobile phone case, but he quickly understood its function, probably to prevent it from falling.

He opened the mobile phone case, handed over his credit card, and took out the touch-screen mobile phone launched by Yike Company.

Although he has already seen this mobile phone on the website, although he has watched other people use it just now, and even though he has tried another touch-screen mobile phone iPhone, Huo Ning really took Mars on his mobile phone.

He suddenly discovered...

Huh?
The touch of that glass body?
Huoning looked at the glass-body Mars over and over in his hand, and felt it from an objective point of view. It really had a sense of luxury.

Sign the credit card, take the receipt, and pick up the pouch.

Huoning took a last look at the operator's store which was orderly but all trying Mars, and left with a frown, resisting the feeling of trying the front camera for the first time, and didn't take out Mars until he left a street.

Raise your hand, look up, and smile.

Horning took the first front camera selfie in his life.

scrutiny.

This photo...

Really easy to take a selfie!

In mere seconds, theory descends into reality.

Horning, the Nokia marketing executive, was struck by a great convenience.

The posture, the novelty, and the claim to change the industry in the advertisements in the past hit the hearts of the numb middle-aged men in the workplace at this moment!
Horning realized one thing, Nokia must follow up the idea of ​​the front camera, which is enough to change the user experience.

Why hasn't Nokia ever?Why is Yike introduced to the market?
On the way back to the company, Huo Ning briefly thought about this problem, focusing on the screen size of the full touch screen mobile phone, so that the mobile phone without the keyboard seems to have more room for display.

Soon, Huo Ning, who returned to the company, on the one hand ordered other subordinates to study the popularity of Yike mobile phone sales, and on the other hand convened a meeting to discuss the latest Yike Mars.

Front, touch screen, Android, glass body, Internet application.

A mobile phone that combines these elements is so sincerely placed in front of Nokia executives...

"A very good mobile phone product."

There are Nokia executives who have given a historical breakthrough evaluation for them-at least it is not a toy.

But soon someone pointed out the shortcomings: "It is difficult to change the user's habit of using the keyboard. This phone is as radical as the iPhone. It just takes advantage of the cheap price. Moreover, its rear camera and our high-end products A big difference."

Nokia N95's rear camera is 500 million pixels, Mars only 200 million.

The iPhone has landed in the European market, but it has not reached a closer cooperation with the operator here, but only uses the sales channel.

So far, only about 20 iPhones have been sold in Europe.

This situation is considered by mobile phone manufacturers such as Nokia, and it is difficult for the iPhone to become competitive after excluding the subsidies given to the market by US operators.

However, Yike Mars is different. It is the same operator in Europe and the United States. Such a low-price idea seems to have different forces.

190 euros and 380 euros, these are completely two product positioning.

"The large screen brings users a better experience. We can combine the large screen and the keyboard with a sliding cover." A director of Nokia's research and development department laughed, "This can take into account the advantages."

"There's also this front-facing camera," Horning said.

The head of R&D nodded and said: "This will not be difficult. In fact, I don't think it is a threshold. If necessary, we can launch a mobile phone with a front-facing camera in three months at the earliest."

In three months, what can this do for an emerging mobile phone company?

Even if it sells 100 million units a month and 300 million units in three months, so what?
300 million units, and then faced with the follow-up of the Big Mac, it must be a cliff-like decline.

Horning pondered and said: "Its glass body is also good."

"This is just an alternative, just a boring design, and Yike will soon face backlash because of this." The R&D director disagrees.

Horning rubbed the glass body back in his hands, hesitated for a while, and respected the opinions of professionals.

The discussion in this meeting was very convenient.

However, when Horning sat in his office and tried to watch YouTube with Yike Mars, he was still touched by this experience, and couldn't help but give a temporary order for the propaganda department to respond.

At 07:30 in the evening, Nokia, who took a little action, used the Internet to give an informal statement.

Horning appeared on the scene and recorded a video of him playing with the N95 and talking to his colleagues, talking about the frustrated iPhone in the European market and the just-launched Mars.

The two are extremely proud that Nokia is the mobile phone brand covering the largest user group in the world, and will continue to provide users with the best experience.

If users need a front camera, Nokia can also give the best front camera experience.

Horning hinted, "It may take less than three months."

The video was 20 minutes long, and the two listed many features, sales, and user groups of Nokia products. Although it was boring, it still got a lot of views on YouTube, and it was regarded as a kind of attention from the Finnish mobile phone giant.

Giants watch!Overlord attention!
Are you scared

In the past half an hour, Fang Zhuo, the head of Yike, uploaded a 20-second video on YouTube, the most popular video site on the Internet.

——Fang Zhuo raised his phone to take a selfie and adjusted the best angle.

——In the background behind him are two people using Nokia to take pictures, and after taking a picture, they ran over to communicate and image.

——Fang Zhuo quickly finished taking photos, and looked back at the users who were still busy because of Nokia taking photos.

—— Immediately, he turned his face to the camera, blinked his left eye, and smiled slightly: I like being a minority.

——The final picture was fixed on the Yike Mars in Fang Zhuo's hands.

Verbose and concise!
Mobile phone overlords and emerging brands!
Global most and fresh chic!

The Nokia giant's statement was met with an elegant response.

Accompanied by this "minority" response, the social platform Facebook, which expanded its business to the European market, caused its server to crash twice due to the surge in picture sharing.

#自拍#.

#How to Selfie#.

#Marsselfie#.

The hot words in the European market spread to the American market along the Internet, successfully irritating the consumers who just got Yike Mars, and they couldn't wait to join the ranks of selfies.

Seeing that Mr. Fang did not list any parameters, and responded with a sentence without rushing in a hurry, YouTube also silently increased the push, so that more people could see the attitude of the head of Yike.

The world's unique mobile phone products, the world's most trendy products that fit the Internet ecology, and the most accepted and even favorite cool style by young people.

In front of you is a phone cobbled together from top-notch parts?

No, it is the most exciting minority at the forefront of the industry.