Reinventing the Millennium.

Yike mobile phones are released in Europe and the United States. Because there are pre-ordered users to pick up the phone, although the process is simple, it generally creates a lively scene of queuing.

When Europe ushered in the evening, the United States is still in the afternoon.

The Internet shortens the time and distance between the two parties.

Consumers in New York, Boston, Las Vegas and other cities witnessed a wave of selfies from European netizens and the friendly interaction between the two brands before they got Yike Mars.

The popularity of the Internet has never been a complete feedback of reality, but it can also show a part of reality and add to it to fuel the flames.

At 3:[-] p.m. New York time, a group of Mars users in Europe were immersed in the biggest banner of Yike, which is "the front camera is unique in the world", thinking about the new ways to play YouTube, Facebook, and Twitter. It's time to start clumsily researching the latest phone features.

They took selfies, they tried uploading videos, they wondered about the new face of Twitter.

美国市场已经充斥着200-300万台iPhone，他们对触屏相对更熟悉——苹果公司在11月上旬宣布突破200万台销量，但显然距离300万的大关还有距离。

At 4 o'clock in the afternoon, when the head of Yike posted a new selfie on Facebook, in addition to many manufacturers and media concerned about the sales figures that were deliberately concealed behind him, more users unexpectedly learned a new vocabulary.

——Selfy.

This is what Fang Zhuo added when sharing the selfie, "Mars", "Selfy", "Share", "Afternoon".

Even he himself did not expect that American users who got their mobile phones one after another are actively trying to learn everything about selfies. A new simple vocabulary with the meaning of "selfie" has become a point of attention for users.

How does the European market describe its own behavior when sharing selfies?
Take pictures of myself?

Take a photo of myself?

My Photo?

Using the front camera to shoot is an extremely new behavior, and it naturally does not have a standard vocabulary in a broad sense.

Fang Zhuo couldn't remember how to spell the selfie in the past. It seemed that something was added after self, so he guessed that it could almost express the meaning and wrote "Selfy".

Then, within a short period of time, selfie sharing on Facebook in the United States adopted the selfy label, and this situation quickly spread to Europe, washing away their long sentence expressions.

So many words, such a long sentence, how outdated the expression!

Look at how the minority expressed it!

In just a few hours, when more and more American users got new phones through offline stores and Amazon delivery, and when Fang Zhuo saw that Xiao Ao’s registered account was also taking selfies, he suddenly realized that no matter what the past selfies were The word, from now on, is likely to be Selfy representing this emerging trend.

Fang Zhuo didn't expect to get the right to define the word "selfie" with a high probability when he didn't get the right to define the smartphone standard.

After a brief consideration of this situation, he thinks that it can be combined with the company's products to turn Selfy into a business.

Yike will directly launch a subdivided model, code-named "Selfy", using the camera algorithm researched by the company, focusing on the front camera, and strengthening the Yike brand.

Anyone who takes a selfie must have the pronoun Selfy.

Selfy is not only a new vocabulary, but also refers to Yike's series of mobile phones.

At 7 o'clock in the evening New York time, the first day's sales in Europe and the United States plus pre-sales have brought the total sales of Mars to nearly 100 million units.

Just as Fang Zhuo and his operator partners estimated whether to exceed this figure and announce it tomorrow or the day after tomorrow, after the Finnish giant Nokia, the second mobile phone manufacturer gave a new and more formal statement.

The Korean mobile phone brand LG also released a video on YouTube, showing the LG Prada they unveiled last year, thinking that both the iPhone and Mars have borrowed from their products, and that LG will soon launch a smart phone with a front-facing camera.

Following LG's official statement, Verizon, an American operator, also directly posted a slogan on its official website, announcing that it will cooperate with the world-renowned mobile phone brand LG to launch a 3G touch-screen smart phone that supports Selfie function.

Yike has long expected that there will be follow-up from other manufacturers.

But I didn't expect that there would be news of challenges on the first day of release, and I didn't expect that Verizon, who had an ambiguous attitude before, would be so decisive to find a new partner.

Verizon is the second largest operator in the United States. It is stronger than T-Mobile in terms of 3G investment and user base. The sales of iPhones in the market and the popularity of Mars publicity made Verizon change its attitude and began to approach Yike.

However, T-Mobile's six-month exclusivity period is a difficult threshold for Verizon to cross.

Fang Zhuo believes in the subjective initiative of Verizon, a big operator, but the action at this point in time really has a relatively strong signal.

Along with the US and European teams counting sales, Yike held a small meeting for discussion.

First of all, online public opinion in the early stage of mobile phone release is very important. YouTube is an important part of Yike’s publicity. LG’s statement still needs to be responded to, but instead of Mr. Fang’s response, Mr. Yu will talk about his own mobile phone brand .

The LG Prada was indeed released earlier than the iPhone and Mars, but it only had 8MB of storage, a pre-installed 256MB microSD card, no multi-touch support, and it was not a smartphone at all, and it could only run simple Java programs.

Not only does Yike not have to avoid taboos, but it can also further promote its own company's philosophy.

- keep improving.

Yike Mars is a 3G smart phone that has advanced to the top, which is exactly in line with Mr. Fang's "minority" response.

Such a response plan was being finalized, and Yu Hong immediately went to record it quickly.

Fang Zhuo continued to discuss the competition plan for the cooperation between Verizon and LG.

No matter whether it is Nokia or LG, the attention of major mobile phone manufacturers has come earlier than he imagined. In particular, Verizon is likely to adopt a subsidy approach, which will pose a great threat.

But Android is open source, there is no way.

In this way, Mars should still seize the first time to ship as many products as possible to form brand awareness.

Originally, the developed touch screen game Fruit Killer hesitated for several times and was not built in. The consideration was to use it to set off a new heat after the sales heat has dropped. However, the operators and manufacturers seem to have a keen sense of competition. This situation has changed. You can't stay behind.

Nokia said that it can launch front-end products within three months. Korean manufacturers have always been more aggressive, and LG has experience in developing capacitive screens. sales were affected.

At 8:97.4 p.m., Fang Zhuo received the latest sales reports from the two major markets. Mars and pre-sales totaled [-] units.

According to this trend, tomorrow is the second day after the mobile phone is released, Yike can announce that the sales volume has exceeded one million.

Fang Zhuo made a decision: "Tomorrow it will break one million. We will push "Fruit Killer" in the Android system upgrade, so that everyone can try the new gameplay of touch-screen games. Add a new label, a unique mobile game experience."

The Yike team suddenly agreed.

Although pre-sales account for the majority, the milestone of one million sales is still very encouraging.

Moreover, based on the time in the European market, consumers have had their mobile phones for more than 12 hours, and most of them are Internet users. The latest feedback collected tends to be positive.

The flagship front-facing camera has no competitors at all.

The ecological framework of Internet applications is also a novel experience.

And, Yike pays the most attention to the comparison with the fluency of the iPhone system. Considering that the sales of iPhones in the European market are not many, this is not taken into consideration for the time being, and it depends on the feedback of American users.

In short, the overall situation makes Yike, who is unavoidably nervous due to the release, full of confidence.

Another hour later, Fang Zhuo saw the mobile phone reviews released one after another.

At this time, he received a call from Google Schmidt.

As the leader of the Iron Triangle, Schmidt is actually very concerned about Yike's sales performance today, but knowing that everyone in Yike is busy, he only looks at the situation from the Internet.

He noticed Nokia's informal statement, and Mr. Fang's succinct response.

He saw the sharing of selfies on social platforms, and also saw the growing popularity of Selfy.

Schmidt has been patient until he received the Google team's assessment of the cooperation between LG and Verizon before calling Mr. Fang.

"Sales?" Schmidt said simply and directly.

"97.4." Fang Zhuo was also simple.

"Tomorrow will be a good day." Schmidt knows that tomorrow will be a very good day for both Yike and Google. It is the time when the sales of Yike's first mobile phone break through one million, and it is also the anniversary of the world's Android system breaking through one million. .

He simply calmed down his joyful mood, and asked again: "Mr. Fang, what do you think of LG?"

Fang Zhuo’s answer this time is much slower. Yike Mars is going to be the king of Android phones. This is the consensus between him and Schmidt. However, the development of the Android system is also a consensus, which is to rely on more manufacturers to join in to improve competitiveness. , Defeating powerful established manufacturers.

"LG and Verizon are likely to copy the style of play of Yike and T-Mobile, which has a good prospect."

"Eco welcomes healthy competition."

Fang Zhuo's answer was more cautious and official.

Schmidt took a breath, and repeated Mr. Fang's judgment with some concern: "Yeah, the prospect is good, tsk, I didn't expect Verizon to announce the news of cooperation at this time, it really has no intention from the beginning to the end, T-Mobile Come on."

Fang Zhuo believes that as the CEO of Google, who dominates the Android system, Schmidt's attitude is enough.

Unexpectedly, what Schmidt said next surprised him.

"It would be great if we could kill LG." Schmidt said extremely maliciously.

"Wait, kill LG?" Fang Zhuo was shocked, "What are you doing?"

Schmidt was also shocked, no, Mr. Fang is not a kind person.

He said confidently: "LG and Verizon may copy subsidy cooperation, which will pose a threat to Mars."

Fang Zhuo knew that Schmidt was not a kind person, and it was impossible to elevate Yike's status above the development of Android.

He went through all the information, and suddenly realized the key point, and asked, "Didn't LG contact Google before to discuss installing the Android system?"

Schmidt was asked such a question by Mr. Fang, and he was immediately keenly aware of the information deviation and misunderstanding between the two parties. He replied: "LG is indeed interested in Android, and Google has been in contact with it for a while, but it has dropped to a freezing point recently. LG will not ship Android."

The current open source Android system is not that powerful system.

It is just an open source system chosen by emerging mobile phone manufacturers, and its subsequent attractiveness depends largely on the sales of this manufacturer's products.

When Fang Zhuo discovered the problem, he was a bit dumbfounded, and asked, "Why did you talk about the collapse? Then what system will LG carry? Its previous capacitive screen phones were all non-smart."

"It's either Symbian or Microsoft's WP." Schmidt said seriously, "It may be the former. LG mentioned Symbian frequently when we chatted with us. After all, it is the most used smartphone system on this planet."

Fang Zhuo groaned, and Fruit Killer didn't seem to be so eager to push it out.

Schmidt always kept quiet when he saw Fang, thinking that he felt the pressure, and half-truth explained the reason for the collapse: "LG wants Yike's status and wants to take a stake in Android company. Of course I can't agree. Yike is Google's closest friend. one's business Patner."

He also quoted a famous saying: "If it wants to choose Saipan, let it go. We all like to be a minority."

Fang Zhuo thought to himself, if it wasn't for the situation, whoever wanted to be a minority would now have to go from a minority to a majority.

"Have you played Fruit Killer? Because of LG's actions, we temporarily changed and plan to push this game tomorrow night when it breaks the million sales mark." Fang Zhuo said.

"Very good! I even think it should be built-in when the phone leaves the factory!" Schmidt tried Fruit Killer, thinking that this is a groundbreaking touch-screen game, and it is even hopeful that it can be brought by the front-facing camera. sales impact.

However, as a manufacturer, Yike has its own considerations, and he can only show respect with regret.

Fang Zhuo thought about it for ten seconds, but he didn't overturn the decision that had already been overturned. Tomorrow's fruit killer should be regarded as a celebration.

And about LG...

Fang Zhuo seriously asked the CEO of Google for his opinion, and said carefully: "LG's Prada is a product that does not have multi-touch. Maybe I can give Verizon a warning that the products they will cooperate with in the future must not infringe Yike's patent."

Schmidt immediately understood what Mr. Fang meant.

He thought for a while, and said maliciously: "After all, we don't know whether the products they cooperate with will have multi-touch. We can wait until they release it. If LG is equipped with the Symbian system, it will brazenly infringe important patents. We must safeguard the legitimate rights and interests of our millions of users."

"LG infringes Yike's patent, Yike will not agree, Google will not agree, Android will not agree, and I will not agree."

"The most important thing is, Mr. Fang, you shouldn't agree either."

Schmidt said very strongly: "Eco's patents in the field of touch screens should play a necessary role and give the most shocking blow to competitors at critical moments."

Yike owns the patent packaging authorization of Sony Ericsson mobile phones, and also has a few but very important patents in the field of capacitive screens and Android systems. The former has a certain protective effect, and the latter is a sharp weapon for subsequent touch screen players.

Yike and Google jointly established a patent cross-licensing organization, agreeing not to conduct patent attacks on manufacturers equipped with Android systems.

However, LG may have chosen Symbian.

Then.

Schmidt reiterated his attitude again: "Mr. Fang, kill LG!"

Mr. Fang, I know who you are, put away your hypocritical hesitation, take out your ferocious fangs, and kill LG to death!