Reinventing the Millennium.

Fang Zhuo was quite surprised that Jobs was willing to come to Shanghai to meet and chat so quickly.

Just a trademark.

Although it may hinder Apple's mobile phone from entering the Chinese market, it is just a trademark.

"Isn't Apple complaining that Yike's patent is invalid? He must feel sorry for you, so he must meet and talk." Su Wei made a joking comment.

Fang Zhuo took this line of thinking very seriously.

Trademarks are small issues attached to larger issues.

What's the big problem?
It is the intensity and boundary of competition when established manufacturers intend to exert their strength.

It is how to deal with competition and anti-competition in the face of the competition between Saipan's open source, LG's joint operators, Sony Ericsson's touch-screen machine, and Samsung's Android system.

Fang Zhuo had some doubts. Could it be that the news that Yike was going to sue Apple in the Munich court in Germany was leaked?

These are only possible measures at the suggestion of Deutsche Telekom.

Whether Apple's patent appeal will come to fruition in a short while, according to the meaning of the German side, is still idle, and you can sue first.

Could it be that Schmidt still hooked up with Jobs?
Do you want to follow the example of Jobs and drive Schmidt out again?
On February 2, taking advantage of the less intense schedule, Fang Zhuo first inspected the production capacity expansion of Luzhou Ice Core, then went to Lin'an to visit the second factory that had suffered order cuts, and finally welcomed Jobs who came from afar in Shanghai.

It is worth mentioning that the No. [-] Ice Core Factory suffered from a large customer Qimonda cutting orders. This incident was not limited to the company itself, and even the leaders had heard about it.

The ones who are most concerned are the Lin'an area first, then the leaders of Anhui Province, and finally, Fang Zhuo asked someone to sort out a situation statement and send it to the secretary above.

The timing of Qimonda’s order cut is not very good. One is that Icecore is developing rapidly, and the other is that SMIC has received bad news again, which is particularly noticeable.

Fang Zhuo is a real person. In the fact sheet, he explained the problems of the storage industry and Qimonda in an objective manner. He believed that such an order cut was a helpless move. At stake.

As for the future, we have to observe the development of the global industry.

Fang Zhuo didn't have the nerve to mention that he was shorting others, and one yard was worth one yard, that was another matter.

At two o'clock in the afternoon, Hang Lung 23 ushered in Apple's high-level team led by Jobs.

Apple's 2008 annual conference will be held in March, that is, next month. It has been confirmed that 3G functions will be added, and China is also the market that Apple is considering laying out this time.

Apple has made early contact with two operators in China, one is China Mobile and the other is China Unicom.

On this trip, Jobs first visited Yike, and then went to the capital to talk about the operator-this is the suggestion of the Chinese executives. Huaxia values ​​such sincerity, and the problem can be solved with sincerity.

However, the Deputy General Manager of China Unicom can also be seen here at Hang Lung 23. For some reason, Jobs felt that it was very reasonable to place this kind of local snake-like signal on Fang Zhuo.

Fang Zhuo welcomed Jobs.

Considering that Jobs had never been to China in his previous life, Fang Zhuo planned to take this group of people to visit the fast-growing new area first—this place is really developing very fast, and even he himself feels that there will always be changes every time he comes back from abroad.

Fang Zhuo and Jobs were in the same car.

Originally, the secretary Liu Zonghong was driving the car. As a result, Liang Mu, a reporter and writer who went deep into the grassroots and intends to write a book "The Way of Yi Ke's Success" or "Fang Zhuo's Way of Success", heard the news of this exchange and came over excitedly. The job of a driver.

He was very curious about this kind of meeting, and he was sure that it could provide material for his last Yike observation trip.

From the time they got in the car to the car driving for 2 minutes, both Fang Zhuo and Jobs seemed to have lost interest in communicating, which made Liang Mu, who was driving and observing, mutter in his heart.

Finally, before a traffic light intersection, Fang Zhuo spoke first, and it was still a routine greeting.

"Steve, is this your first time in China?"

Jobs replied simply, "Yes."

"Why didn't you come here to have a look before?" Fang Zhuo asked again.

Jobs thought about the answer to this question for a while, and Fang Zhuo asked a little strangely, why didn't he come to Huaxia?He hasn't been to Russia or South Korea yet, so how can there be so many reasons?
He gave the answer: "Because you are here, if you don't go over, I will come over."

This sentence is quite Zen.

However, this is in line with the style of Jobs. He himself is a Zen practitioner and regards the Japanese Zen master Hirofumi Otokawa as his spiritual teacher. Even the wedding was presided over by this man.

Fang Zhuo smiled and asked, "Since you're in Asia, Samsung is next door, will you go and see it?"

Jobs asked rhetorically, "How are the hummingbirds?"

Fang Zhuo replied, "Very good."

Jobs nodded and said, "Then we won't go."

After these few sentences, the two stopped talking again.

The driver Liang Mu has grass in his heart, what do you mean?What does Mr. Fang and Jobs mean?Why did you mention Samsung again?What kind of bird is a hummingbird?There seems to be less tension between these two than imagined!
After about 3 minutes, it was Jobs who spoke this time.

He asked a rather old thing: "Where did you know about Toshiba hard drives?"

It's been a long time.

Fang Zhuo recalled carefully: "I was in this city at that time, and I contacted several well-known hard disk companies directly, and the samples I got should be a little earlier than you, how about you?"

"I saw Toshiba's hard drive when I was visiting Japan." Jobs shook his head slightly, and suddenly jumped to the present with another sentence, "How about Nokia?"

Fang Zhuo was still immersed in his memories, when he was suddenly asked: "Huh?"

"Did Nokia and Yike talk about patent licensing?" Jobs asked more clearly.

Fang Zhuo instantly connected the three possible situations together, and asked in surprise, "Apple was rejected?"

Somehow, Jobs felt Mr. Fang's tone was very interesting, and said with a smile: "Nokia's refusal to license our patents is not a matter of price. Is this good news or bad news for Yike?"

Fang Zhuo simply assessed the credibility of this person's speech. It is very bad news that Yi Ke was rejected by Nokia and only known within a small area of ​​the company, but now he heard that Apple was also rejected...

He replied: "Good or bad, if Nokia wants to sue Yike, it won't stop suing just because Apple is next to it."

"Then when Nokia sues Apple, I must remind Kallasvuo that Yike did it too." Jobs didn't hear a clear answer, but he felt the real situation.

Nokia's refusal to license the patents of Yike and Apple is undoubtedly an unfavorable signal.

Unless Yike or Apple buys enough patents, this problem will need to be solved sooner or later.

"Then Yike can only strive to increase the intensity of competition, eat more of the iPhone's share, and strive to be able to pay off the huge sum of money when Nokia asks us to collect patent fees." Fang Zhuo shrugged.

Jobs was not angry, and revealed the information: "Next month, your global uniqueness will disappear, and the iPhone will add a front-facing camera."

Fang Zhuo praised: "It's a wise choice, but I don't know if it will be too hasty."

Mars was only launched in December last year, and it has been more than three months until now. Apple has changed its release plan, and it is not known whether the readjusted internal design is reasonable.

"It does require attention," Jobs admitted.

"It's not easy to delay the release for too long this year." Fang Zhuo pointed out that the competition situation is different this year.

Last year, whether it was the Apple iPhone or the Echo Mars, there were enough unique mobile phone features to attract consumers.

But this year, the efforts of international mobile phone manufacturers are worthy of attention. The time between the press conference and the launch of the sale should not be too long, and the pre-sale model of Yike cannot be copied. Stabilize in a competitive environment.

Jobs was very sober: "The press conference will be held in March, and it will be officially sold in April, but this time it will be released in Europe and the United States."

The iPhone released in June last year has never reached an agreement with European operators. However, this time, with the success of Yike Mars and Deutsche Telekom, Apple finally negotiated before the release of the new generation of iPhone. It is slightly inferior to AT&T in the United States Subsidies for cooperation conditions.

In other words, the cooperation between mobile phone manufacturers and telecom operators has been further spread.

"It looks pretty good." Fang Zhuo commented succinctly.

The two were quiet again.

He mentioned Samsung, which has cooperation in the competition, talked about Nokia's malicious refusal to authorize, and talked about the release information of the iPhone.

When Jobs spoke again, he was very close to the theme of this trip.

"I heard that Yike is planning to sue Apple in Germany?"

Jobs mentioned a news that made the driver Liang Mu prick up his ears.

Fang Zhuo also asked: "Is the next step for Apple to appeal our patent invalidation is to take the ITC's ban on sales?"

Apple's move against Yike's patent is obviously not limited to the step of invalidation.

"We had a patent for multi-touch back in 05." Jobs pointed this out, frowning.

"That's a patent acquired by Apple, it's a broad mobile device, and we are based on the research of capacitive screens." Fang Zhuo slightly raised his voice, and retorted, "If such a patent can be invalidated in the US market, then it must It will exert its supposed power in the Chinese market, and Yike’s lawyer team is already in Munich, if you want, you can choose to sue in Germany before or after the release of the iPhone in March.”

Ignoring the driver, there were only Yike and the head of Apple in the car. Fang Zhuo said it very directly, and Jobs also flew here specially to communicate.

Jobs did not mention the interpretation of the clauses given by the legal department, nor the ongoing patent appeal.

He looked at this Eastern competitor, and suddenly took out the Mars released by Yike from his pocket, and said: "3G, capacitive screen, smart phone, now is the best time for development."

Fang Zhuo nodded slowly, with a soothing tone, but still insisted: "Since Nokia has its own considerations, it should take advantage of the current development time to move forward as soon as possible. Yike has never considered using patents to attack Apple, and Apple should respect it." The validity of the Yike patent."

The driver, Liang Mu, was listening intently, when he suddenly realized that there was no sound again.

He quietly used the rearview mirror to observe, and saw that the two seemed to be making eye contact.

Is it a tough insistence?Or a peace deal between the two companies?

Liang Mu empowered this scene in his heart, wishing he could sit by and watch.

Ten seconds later, he heard Jobs speak again.

When Jobs came up, he violated the usual principles of negotiation and first expressed his subjective wishes: "I don't plan to change to a brand new name. Is there a price for the iPhone trademark?"

However, Fang Zhuo didn't bother with this, and simply said: "1000 million."

Jobs did not raise objections.

This trip is based on trademarks, mainly to solve the mutual attacks on the US, Europe and future Chinese markets involved in the patents of Apple and Yike. The biggest competitors now should be those established manufacturers with a large share of the industry.

It's not that Apple and Yike can't fight, it's not necessary.

Fang Zhuo actually had this perception from the very beginning.

However, he regrettably found that it may still require an interactive process to establish a consistent cognition with friends and businessmen.

Complaint is interaction, ITC is interaction, Munich court is interaction, Huaxia trademark is interaction, and two people meeting and chatting is also interaction.

Big problems can be solved, and there is no need to talk about small problems like trademarks.

The atmosphere in the car became much more harmonious.

Seeing that he was about to reach his destination, Fang Zhuo couldn't help but also asked curious things: "Steve, Apple seems to be very dependent on Samsung, chip design, foundry, screen, but Samsung is not an ordinary company, it is the world's top Mobile phone manufacturers, don’t you think this is a constraint?”

"Will Yike feel that Google is a hindrance?" Jobs used an analogy, and laughed again, "Samsung provides excellent things, which is the first thing Apple considers. Secondly, Apple is inclusive. If your factory can Provide a better wafer fabrication process, and we can even place an order with you."

Fang Zhuo patted his thigh, and immediately ordered Liang Mu in front of him: "Remember, on February 2008, 2, at 19 o'clock in the afternoon, Jobs thought that Bingxin might take Apple's chip orders in the future."

Jobs was a little confused and asked about the part-time function of the driver.

"He is a writer who turned from a reporter, and he is describing business figures in China." Fang Zhuo introduced.

Jobs said a little seriously: "That must be a true record."

Fang Zhuo said to Liang Mu in English this time: "Remember, on February 2008, 2, at 19 o'clock in the afternoon, Jobs said to me, let's fuck Nokia together."

"No, no, no, we want to have a healthy competition with Nokia." Jobs immediately corrected.

"What do you think of Nokia's innovative performance so far?" Fang Zhuo asked.

Jobs said euphemistically: "Nokia can take more risks."

Fang Zhuo dictated: "At 3 o'clock in the afternoon, Jobs said that Nokia, which lacked innovation, was burning. He smelled the decay of the old era floating in the air. He believed that the iPhone and Mars would change the mobile phone industry together, and said that Mars was even better. .”

Liang Mu said in a strange tone: "Mr. Fang, it's not true if you add the last sentence."

"Let's go ahead, these are the materials worth remembering in the future." Fang Zhuo laughed.

Liang Mu: "..."

Jobs complained: "Boss Fang, you seem to be communicating encrypted in front of me."

"I was just telling him that Jobs wouldn't say things like Fuck Nokia, only Google's Schmidt would say things like Fuck iPhone," Fang Zhuo explained.

When Jobs heard this, he complained in his heart.

Fang Zhuo looked at Jobs' expression, and immediately said to Liang Mu in English: "Remember, Jobs said, Fuck Schmidt."

Jobs denied, "I didn't say that."

"You think so in your heart." Fang Zhuo guessed.

"Schmidt is a very good CEO. He led Google to achieve remarkable achievements. I am very grateful to Schmidt for providing me with professional advice during his tenure on Apple's board of directors. In fact, it is because of him..." Jobs Seeing Fang Zhuo's smiling expression, he stopped talking.

Liang Mu immediately understood that it really was FS.

The car has stopped.

Fang Zhuo and Jobs discussed for a while whether Schmidt was driven out or would like to join a better Yike.

The other Apple executives and Yike executives who had come down looked at the unmoving car, and couldn't help but feel a little worried. Wouldn't these two people fight in the car?

Fortunately, such worries were quickly broken by the two people who got off the car.

Just walking together all the way, the two leaders of Yike and Apple have quickly set the tone for this trip.

The most important thing is development. Under this premise, the two companies can carry out patent cross-licensing, Apple withdraws the patent appeal, Yike will not block the European and Chinese markets, and a trademark transfer fee of 1000 million US dollars.

Fang Zhuo reckoned that, at the very least, when Jobs was around, matters related to patent issues should be negotiated within this framework. If he was gone, he would talk to Cook about losing his soul at that time.

Jobs, who came to Huaxia for the first time, did not expect that the communication with each other would be so smooth. His mood when browsing Huaxia Shencheng was much clearer.

Fang Zhuo took a selfie with Mars, and left a commemorative photo with Liang Mu and others.

After enjoying the rapid development of Shanghai, the dinner reception and the next day's negotiation became routine.

However, this kind of conventional atmosphere was not well understood by Xu Chiyu, the deputy general manager of China Unicom. He sat with him for a long time, fully expressed his support for Yike, and then quietly asked Mr. Fang.

"Isn't Apple going to appeal that the patent is invalid? Why do you look like normal collaborators?"

Fang Zhuo answered the question with a smile: "This is not normal. There is competition and cooperation. I'm still waiting for Apple to place an order for my ice cores in the future."

Xu Chiyu just knew some details, so he knew that Fang always joked with himself that Apple's orders were all from Samsung, no matter how bad it was, and there was a world-class TV reporter, how could it be possible to place orders to Bingxin.

Fang Zhuo doesn't need to worry about Apple's patented actions for the time being, and naturally pays attention to China Unicom's dynamics. The biggest purpose of Xu Chiyu's visit this time is to cooperate with new domestic phones.

"Mr. Xu, when will our 3G mobile phone be available? Domestic channels and consumers are waiting to try it out."

Yike's publicity has been launched, and the company can receive real phone calls and network channel reminders from time to time.

"September, September, just in September." On behalf of Unicom, Xu Chiyu gave a clear timetable for the first time. This is the fastest time for China Unicom to successfully reorganize and get 3G photos.