Reinventing the Millennium.

What product can LG come up with?
Fang Zhuo's curiosity about LG phones has surpassed that of iPhones.

Apple has always been a competitor, with more information and psychological expectations, but LG, which was shot out of the oblique stab, is different. It is a competing product introduced to the market by established manufacturers after the iPhone and Mars.

Most importantly, LG also hooked up with the powerful operator Verizon.

Judging from the latest feedback from LG's official announcement that the new product is about to launch a new generation of iPhone, many technology bloggers and related media are still optimistic.

In addition to the factors considered by Fang Zhuo, a factor that gives everyone a lot of confidence is that LG is also backed by the world's largest smartphone operating system - Saipan!
As of the end of February, Yike's official website is still silently maintaining the update of mobile phone sales, which is convenient for many media reports to cite data. On February 2, Mars' global sales exceeded 2 million units.

At the same time, Yi Ke announced that it has signed contracts with operators in South Korea, Japan, Singapore and other places, which will allow consumers in more regions to experience 3G touch-screen smartphones.

Judging from the data curve, the popularity of the two markets in Europe and the United States alone has decreased. Mars' sales of 400 million to 500 million took a full month and three days!
"As many mobile phone manufacturers are actively deploying touch-screen products in the market, Yike is facing severe challenges. It only sold 100 million Mars in the last month and three days, which is no longer as popular as before."

This is a report from a foreign media.

Fang Zhuo was quite amused when he saw it.

- Nokia only recently sold 100 million units, Samsung only recently sold 100 million units.

Measured according to this level, Yike's "talent" is the real "talent".

However, despite the operator's subsidy factor, Mars, whose comprehensive income is not inferior to the retail price, is already a flagship model-level sales volume pushed by big-name manufacturers, and it is already worthy of the attention of all mobile phone manufacturers.

According to the current news of competing products and the decline of the sales curve, Yike's internal goal is to sprint 6 million sales before releasing the new machine in June.

That is to say, in the four months of March, April, May, and June, it is still necessary to sell another 3 million units under the circumstance of new iPhone, LG and other competitors. Even if there are operators in several countries in Asia, this has Not a little pressure.

Because the main Japanese and Korean markets are relatively conservative and stubborn, it remains to be seen how much sales they can provide.

What Fang Zhuo really hopes is that 3G can be launched in China as soon as possible, but it is becoming more and more impossible in the near future. We can only see the effect of two generations of models in the mainland after the release of the new Mars in June.

On the morning of the 2nd, I followed the industry news for half a day and listened to Pan Ben's report on the European market.

Taking the zero o'clock of the CCTV Spring Festival Gala as the launch of the domestic mobile phone announcement, Yike is preparing to build brand experience stores in various places, and is also screening qualified channel providers.

With the sales volume of Mars in foreign countries, from south to north, from Zhongguancun to electrical chain, Yike is frequently contacted and shown favor.

In addition, there is also a small amount of foreign parallel imports in China, and the prices are quite high.

Yi Ke's domestic conditions are excellent, and the time is sufficient. Liu Qiangdong has officially arrived at his post, and Fang Zhuo is very satisfied with his report today.

On the morning of the 3rd, which is also the afternoon of the 2nd in the United States, Fang Zhuo did not watch the news of competing products this time, but held an early morning meeting at Hang Lung 23 to analyze LG's new product releases together.

LG's new mobile phone, what to say...

First, it's cheap!
Both the iPhone and Mars start at $199 with a carrier contract, while the LG one starts at $149.

Different from Apple and Eke at the press conference to promote the retail price, LG clearly pushes the contract price of the operator Verizon, there is no doubt that it wants to use the price as an important means of competition.

Second, the heap parameter!

The mobile phone model launched by LG is KC910, named Renoir, and its conference list lists the parameters of friends.

For example, Mars is a 200 million rear camera, and it has directly reached 800 million rear cameras, and it is still a Schneider certified camera.

For example, the new iPhone is a 100 million front camera, it is a 120 million front camera.

For example, it weighs 110 grams, which is lighter than both the iPhone and Mars.

Such a parameter comparison surprised the executives of the Yike Morning Meeting.

It seems that something is not quite right.

How do you LG only choose the best ratio?Your rear pixel is high, but your front is still lower than Mars' 200 million. Why did you choose the iPhone's 100 million as soon as you got to the front?
And, LG's mobile phone screen is 3.0 inches, according to the statement at the press conference, this is the most suitable touch screen mobile phone for manual operation.

After watching the whole press conference, Fang Zhuo felt quite relaxed.

"LG's battery is 1000mAh, which is lower than both ours and Apple's."

"It's a smaller screen, but, it's a capacitive screen, which may infringe our touch patents."

"We didn't talk much about Saipan's ecology at the press conference, and this aspect may be lacking."

"However, its rear camera is 800 million. It seems that we want to make a breakthrough in differentiation with the camera performance. Mr. Fang, do we need to enhance the rear camera pixels for our new product?"

Liu Qiangdong summarized the information of LG Renoir, talked about its obvious shortcomings, and was very concerned about the 800-megapixel camera.

As the saying goes, do what you do and love what you do.

Since confirming that he will be transferred from e-commerce to mobile phones, Liu Qiangdong has actively used his holidays and daily spare time to carefully study internationally renowned mobile phone manufacturers such as Nokia and Samsung. From the perspective of domestic mobile phones, Yike's opponents are obvious. It's those predators.

Among these predators, even Nokia's machine king is only 500 million pixels.

LG's 800 million parameters are quite dazzling.

As for whether it can be dazzling enough to make a world...

Fang Zhuo gave the final summary of the morning meeting: "LG's is a 3.0-inch Symbian system with a 100 million front-facing capacitive screen phone that lacks software ecology. In order to cover up this design, it adds an 800 million Pixel camera, okay, let the U.S. legal department evaluate the rest.”

His attitude was firm.

Although LG respects consumers intimately and disassembles the battery, the casing is still plastic.

Similarly, it also supports external storage TF card, but only supports 4G.

The executives in the conference room listened to Mr. Fang's judgment, and they all said yes. There is only one point that really made many people feel a little bit in their hearts. Saipan, the world's first system, was also attributed to the shortcomings by the boss.

The morning meeting around important competing products will soon end.

Fang Zhuo continued to listen to Liu Qiangdong's work arrangements in China in his office.

When Dongzi came to an end, he couldn't help but praise: "It is said that gold will shine wherever it is. Dongzi, if you are not in the e-commerce business, you can transfer to Yike, and you will do it decently."

Liu Qiangdong was a little confused. Although President Fang praised it, this taste... strange, shouldn't it be a very basic expectation?

He can only say: "Mr. Fang, there are mobile phone sales outside, China Unicom procurement, the company has money, and there are people below, it will not be bad to change a senior executive to be responsible for the development work, I want to try to make it better. ."

Fang Zhuo nodded, quite sober.

He smiled and said: "The Android system is open source. It will become easier and easier to make mobile phones based on this system. I believe our market will become more and more popular. Quick, quick step."

Liu Qiangdong nodded his head carefully, knowing that the investment in Android company by Yike was promoted by Mr. Fang, and this action has now been clearly realized.

"In the past two days, a manufacturer in Zhuhai contacted the company and asked about the possibility of running the Android system. The company's response was that the Android system is open source." Fang Zhuo added a message, "Maybe this year or next year, the domestic other than us will There are two mobile phone brands that carry Android.”

When Liu Qiangdong heard the place name "Zhuhai", he searched for relevant information in his mind, and quickly said, "Is Zhuhai Meizu?"

Fang Zhuo was a little surprised.

"I have noticed the trend of some domestic manufacturers. Meizu's previous Mp3 did well. I heard that they also want to make mobile phones, but they always said that they would be equipped with Microsoft's Windows CE kernel. Are they re-developed now?" Liu Qiangdong explained.

Fang Zhuo still wanted to praise Dongzi... for doing, doing, and loving.

He shook his head: "I don't know if Meizu will give up the Microsoft platform. It is understandable if it gives up. After all, the Android system has already been verified by us. If it were me, I would rather postpone the release and re-developed it."

Liu Qiangdong thought about going back to find someone to inquire, so that Fang always had accurate information, because of the existence of the Android system, this should not be difficult.

"Mr. Fang, you just said there will be two?"

Fang Zhuo thought about it and said, "Not necessarily. Last time Hanwang transferred the Apple trademark to me. I recommended him to make an Android phone. I don't know if he will make it. The results will be determined later.”

Liu Qiangdong remembered the King of Han in his heart.

Looking at it this way, domestic manufacturers may be willing to try the Android system with Yike as a shareholder.

No, it should be said that domestic small and medium-sized manufacturers and even manufacturers in other industries may be like this, such as Lenovo and Amoi, they are the top three domestically produced, can they be wiped away?

At the end of the report, Liu Qiangdong asked a question: "Mr. Fang, what can we do in China?"

"I heard that the operator's reorganization plan has been finalized, maybe in June, we may be listed after the Olympic Games." Fang Zhuo said the latest news from China Unicom.

"If it's in June, then we're in July..." Liu Qiangdong hesitated, the end of the Olympics is at the end of August, which is two months apart.

Fang Zhuo shook his head and didn't say any more details.

In any case, Yike has decided to cooperate with China Unicom, and the rhythm of product launch will follow China Unicom.

……

iPhone launches new products, LG pushes camera and touch screen machine, Samsung will be equipped with Android, and Nokia will upgrade Symbian.

And, the global sales volume of Eco Mars exceeded 500 million units.

From the second half of last year to March this year, the global mobile phone industry ushered in a strong disruptor, which really stirred up the situation.

Among them, the dazzling achievements of a domestic manufacturer like Yike undoubtedly amaze many Chinese people.

When Huang Zhang from a small factory in Zhuhai read LG's latest news, he made a decision after hesitating: "Suspend the research and development of M8 and focus on Android!"

"Mr. Huang, our M8 already has a very good outline..." The vice president was very puzzled by Huang Zhang's decision.

"Eco Mars has sold 500 million units worldwide. This is not considered domestic. I think even if it castrates its 3G function and sells it in China, it can still compete with Samsung and Nokia." He is very firm, "Mars has a very popular feature abroad, that is, the adaptation of Facebook, YouTube and other software ecosystems, I think it can be done in China, Weibo, Zhihu, Tesco, Sina, and other companies. Will definitely follow up."

He confirmed: "Microsoft is separated by 8 miles, and Yike is in Shencheng. M8 will not be done. No, M8 will be Android's M[-]!"

Meizu has confirmed that it will develop an Android-powered smartphone.

……

The new climate of the global mobile phone industry is not only about mobile phone users, but also affects the hearts of individual companies that have little to do.

For example, penguins.

Because of the high-level attention, Penguin's investment department has been paying attention to the trends of domestic manufacturers recently, and has also expanded the scope of investment accordingly.

After all, Microsoft's Windows CE kernel is open source, and Nokia's Symbian system is also open source.

Doesn't Android want to conquer the world with open source?
Both important opponents are open source, isn't this back to the same starting line?

Penguin is anti-micro and Du Jian, allies who want to support mobile devices.

A person who resigned from an educational institution to start a website became interested in starting a business after learning about the Mars mobile phone in detail. He asked someone to inquire about the investment trends in the industry, and soon saw the news of Penguin Investment.

In early March, Mr. Luo walked into the door of Penguin.

Then, wanting to develop Android, he listened carefully to the analysis of investment teachers.

Well, it seems that Saipan and Microsoft can also, anyway, Penguin invested the money.

……

On March 3, Fang Zhuo met Zhang Rujing, who had returned from the United States. His return had been delayed and postponed.

However, the seniors did not actually give a very definite situation. Taiji won the case, but SMIC still has to appeal. The relevant situation is still complicated and not optimistic.

It is gratifying that under the auspices of Zhang Rujing, SMIC will soon and completely finalize the cooperation with Datang Telecom and Fang Zhanmen, and will introduce new forces from these two parties by means of additional stock issuance, intending to revive the development momentum.

Fang Zhuo invested a little of the money he earned from shorting Lehman into SMIC, taking 5% of the shares.

When he thought about going abroad to go to Sichuan and Sichuan in the southwest, there was surprising news from an important competitor of Tesco.

Less than three months before Taobao June [-], the former president Sun Tongyu suddenly resigned, saying that he was studying abroad, and he was replaced by Lu Zhaoxi, vice president of Alibaba.

Sun Tongyu is Ali's Eighteen Arhats, nicknamed "God of Wealth", and his status is not low.

Leave without warning at this time...

The surprise inside Tesco didn't last long.

Just two days later, Taobao has suddenly increased its efforts to contact electrical appliance manufacturers, trying to make a group of electrical appliance brands settle in at the June [-] event.

The president was replaced, and the business was aggressive.

"It seems that Ma always integrates internal opinions, and is sure to try Sword and Tesco after playing Paipai."

Fang Zhuo's planned schedule had to be postponed again, and Taobao changed coaches. How could he not take this seriously.