Reinventing the Millennium.

Taobao is to do the last one.

It has sent a very clear signal.

This is not sudden, but there have been many subtle signs. Now the electrical appliance brands that are widely contacted by Taobao have talked about the brand's entry before, and now the boots that belong to the competition have really landed.

Fang Zhuo's main energy recently has been focused on Yike mobile phones, but this does not mean that Yibuo, which has become one of the pronouns of domestic e-commerce, is not important.

On March 3, three days after Taobao’s coaching change, Tesco held a discussion meeting to study how to deal with the country’s No. 19 rival.

"Taobao wants to settle in for brands. Is this really going to be B2C? I don't think it's clearly stated there."

"Whether it is B2C or not, the business it involves is our core area now, which is unbearable."

"If Taobao wants to take our B2C, we can also try its C2C or B2B, it's all competition anyway!"

"I haven't heard of Taobao taking land to build a warehouse. What is its competitive strategy? Big fight or small fight"

There were different opinions in the conference room, some talked about brands, some proposed to do C2C, and some discussed warehousing and logistics.

No wonder there were so many responses.

Taobao's first position in China was achieved, not counting Alibaba's series of competitions. Taobao itself has done eBay and Paipai. The former is an international giant with strong capital, and the latter is the communication overlord with the largest traffic.

Today, eBay sells itself in Hong Kong's TOM network, Paipai is also half-dead, and Taobao is becoming more and more prosperous after swallowing the luck of the two.

Compared with Taobao’s competition, Tesco is relatively smooth. At the beginning of the launch, Dangdang.com and subsequent Amazon itself were not very good. On the contrary, Dangdang.com has opened up after Tesco has surpassed it. develop.

Fang Zhuo listened for a while, and just as he was about to speak, Su Wei, who was beside him, handed over the notebook, and then she announced the latest news.

—— Taobao officially launched Taobao Mall.

There was another uproar in the conference room.

It seems that this is straight to Tesco.

Fang Zhuo briefly glanced at Taobao Mall, which is not very mature, and summed up the rules he saw: "Taobao Mall should do a buy-in, sell genuine products, can issue invoices, and provide unconditional 7-day refunds without any reason. Well, it looks like a B2C."

After saying this, he said: "Now, everyone should have no doubts about Taobao's entry into the new model. I just listened to it for a while, and now what is in front of me is how Taobao will play B2C, how will it compete, and, what should we do? reaction."

Fang Zhuo didn't ask for any comments by name, and went on directly: "To engage in B2C, either like us, or platform-style B2C, Taobao is almost like this, it invites brands to their platforms to form attractiveness, It is also an upgrade to Taobao itself.”

Taobao is indeed developing very fast. The GMV of the June [-] promotion last year was quite powerful.

However, with its development, the reputation of fake and shoddy products has lingered, and it has been criticized for a long time. It is undoubtedly an evolution to separate a Taobao mall as a regular brand.

He suddenly paused when he said this, and asked, "What is Lu Zhaoxi's flower name in Ali?"

Dong Xueyou, the logistics director, knew this and replied, "He's Temujin."

"Interesting, it's the God of Wealth who left, the God of Wealth, the one who makes money with peace, and the one who came up is Temujin, who is fighting and killing." Fang Zhuo smiled, "I don't know if it's the God of Wealth, the God of Wealth, the God of Wealth, Temujin. Zhan, it’s still President Ma Niu, this Taobao president can change it if he wants to.”

Dong Xueyou nodded, maybe it was a coincidence, but this coincidence really fit the situation.

However, more people did not dare to speak their minds. Horses are always cows, and President Fang is not bad. If anyone in the company can resist the boss, I am afraid that there is only one Su Weisu who can resist the conquest of President Fang.

"I heard what Sun Qi said just now. Taobao has not yet acquired land to build a warehouse. The B2C it wants to do is still in accordance with the C2C idea. C2C is to gather many merchants to activate the market, and this B2C is a collection of Many brands." Fang Zhuo didn't say anything further.

Su Wei pondered: "Taobao is there (this chapter is not over!)
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The traffic flow has been confirmed by its 618 data, which is attractive to brand owners, but platform-based B2C has advantages and disadvantages. Self-operated warehousing gives consumers a different experience, and centralized procurement also has cost advantages. . "

Several executives in the home appliance business unit nodded, cost advantages are very important.

"I think Taobao Mall is not necessarily limited to electrical appliances. We cannot limit our thinking to such a range. We have spent a lot of effort to cooperate with electrical appliance brands, including cost, price system, and unified after-sales. Done." Fang Zhuo said after thinking, "Taobao's B2C may not be based on electrical appliances, it is only in contact. The most familiar and experienced brands are still clothing brands, which are gradually becoming inertial among consumers now. choose."

Just like buying electrical appliances on Tesco, buying clothing on Taobao, buying books on Dangdang and Tesco, e-commerce websites in recent years have formed a certain awareness.

Fang Zhuo didn't think Taobao would take the initiative, and judged it to start from an experienced field.

He asked a question: "Taobao is very strong, but in B2C, especially in the field of electrical appliances, is it stronger or we are stronger?"

The answer to this question is beyond doubt.

Fang Zhuo went on to ask: "Taobao's attack on eBay is the localization of its attack. The most deadly thing about Dapai is that it uses a choice of two. Can these two tactics be used to attack us?"

The answer to this question is still certain.

Tesco is a local company, and it is impossible to be threatened by Taobao choosing between those brands in the field of electrical appliances with strong traffic.

Fang Zhuo concluded: "In this case, this newly launched Taobao mall is destined to take time to grow, and it will be an outpost and attempt within a year or two. ."

The big boss gave the characterization.

This is from his judgment on the situation and information, and it can be regarded as a kind of emotional pacification. After all, he is facing the number one in the country.

Fang Zhuo went on to say what is worth paying attention to: "But that doesn't mean we don't need to be vigilant. Mr. Ma would rather replace a president to become a B2C. His determination is very big. It's not that he doesn't want to overthrow Tesco now. The status quo does not allow it.”

"The status quo doesn't work, what about the future?"

"Our advantages in the B2C field still need to be deepened. This time, it is not only our own motivation, but also the pressure of the outside world to force us to die before we move forward."

Fang Zhuo ended the internal meeting with a warning. Tesco still needs to focus on its own track, whether C2C or B2B attacks on Alibaba are temporarily undesirable.

Only internal meetings and only analysis and discussion are not enough to deal with Taobao's competitive signals.

In the evening, the institutional shareholders of Tesco will be invited to gather together to talk about the development of the company.

The last institutional shareholder headed by Xiong Xiaoge was at the invitation of Su Wei. This time, Fang Zhuo wanted to hear the opinions of his friends.

In the evening, IDG, Zhixin Investment, Tiankai Ventures, Capital Today and other institutions came to the hotel one after another.

Fang Zhuo heard Su Wei mention something on the way to the hotel.

"Do you remember Tang Shangde?" Su Wei asked.

Fang Zhuo recovered from his thoughts and was a little surprised: "Why don't you remember? Vice President Tang."

Not only Vice President Tang, but also a veteran, a direct descendant, a senior brother.

However, because he was in charge of the channel cooperation in Beijing and there were economic problems such as rebates, his post was taken down and people were sent in.

Su Wei said, "He should have come out after the Spring Festival. I heard Hu Meili mention it by accident."

"There is still a connection between them?" Fang Zhuo glanced outside the car and said, "Tang Shangde didn't make a lot of money. The small money he made should be enough for the family. Why did he suddenly mention him to me? He wanted me to learn from the seniors. , also shaping a Sun Hongbin second?"

Su Wei shook her head: "That's not true, I just heard Hu Meili mentioned, and he wants to open a brand store of Ike mobile phones in his hometown. I think that the company has always used his case for supervision, and I feel like this Joining is not impossible.”

The three people who went in with Tang Shangde at the beginning were often brought up within the company because of their misfortune.

"Well, then leave it to the company for review." Fang Zhuo (this chapter is not over!)
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It can be considered that he agreed to this matter, and did not let Tang Shangde's past events become an obstacle to joining.

He didn't have any mood swings because the name reappeared in his ears, he just felt that time was really flowing...

Some people go in and out, and some people are still beside them.

"Mr. Xiong, come and come, long time no see, I must shake hands with you!"

"Mr. Xiong is here, Mr. Xiong is here to preside over the overall situation, and my uneasy heart will be put down!"

By the time Fang Zhuo arrived at the hotel, the bosses of the agency had already arrived.

When he saw his old friend Xiong Xiaoge, he was very happy and showed great enthusiasm.

Xiong Xiaoge and Gujing shook hands without wave.

Including him, everyone was shocked by the news of Taobao's entry into B2C.

Okay, why is this going to start?
You are your C2C, I am my B2C, everyone is beautiful, can't you?
Fang Zhuo said hello to Xiong Xiaoge, and then greeted the other 8 shareholders one by one.

From its establishment to the present, Tesco has successfully completed three financings. Most of the funds have been used to develop its warehousing and logistics, and the development results handed over are also satisfactory.

Before the shareholders meeting, Ning Junxia, ​​president of Jinxin Capital, raised a question: "Mr. Fang, you said that it will take about 3 years for Tesco to burn money and expand, that is, until 2008 this year, and the current situation..."

Fang Zhuo did say this.

That's what they said when they pulled people out by selling Dangdang shares.

He answered the question calmly: "Escoo has become the leader in B2C, because it is still expanding its scale, and there is a profit problem in domestic listings, so it can be listed in the United States. However, the current stock market in the United States has been declining, and this year is not a good time for listing. "

"The plan always fails to keep up with the changes, and I didn't expect 2008 to be such a shock at the time."

"Now I don't even think that Taobao is actually going to be B2C, which is very different from its past strategy."

Fang Zhuo naturally extended the topic to business with this answer.

Ning Junxia was able to accept the answer from the richest man in the mainland, and his attention returned to today's business. Hey, indeed, this situation in 2008 was unpredictable.

Fang Zhuo introduced the latest situation of competitors today.

Finally, he said hesitantly, "President Xiong, President Xu, President Wang, President Ning, President Yan..."

"Taobao went to God of Wealth and went to Temujin. I heard from Changhong and Meiling that Taobao's invitation was very sincere and promised to give a lot of traffic. It beat Paipai last year. This year, it is facing Tesco. It's aggressive."

"What do we do? To fight or not to fight?"

As the head of a company, Fang Zhuo must respect the opinions of shareholders.

The nine investment institutions present here are all well-known and well-known figures in the industry, and he must listen to everyone's views.

Xiong Xiaoge was too lazy to speak, and Wang Fengyi was blowing the tea leaves.

Xu Xin has also been working together for a long time, and he still said enthusiastically: "Mr. Fang, it's not your character not to fight, this is not a provocation from Tesco, it's Taobao who wants to come over, how can you not fight?"

in fact……

Fang Zhuo does not like imposing ethical standards on the business behavior of enterprises, which is definitely not related to the early adopters of Tesco.

He hesitated for a few seconds, and said sincerely: "New sister, today is my own person, I can clearly say, if Taobao didn't suddenly move, I would have been in Silicon Valley. Ike mobile phones have been selling well recently, but Apple , LG has new phones, and mobile phone manufacturers have also made moves."

"On the one hand, I need to pay more attention to the mobile phone. On the other hand, I think Taobao may not be able to invest much energy this time. Can we wait and see? Can we observe it for a while?"

Fang Zhuo confessed the situation.

Human energy is limited. His current allocation is mobile phones and ice cores. Tesco is in charge of Su Wei, and she manages it well.

Only, this time the situation seems to be trivial.

When several people in the conference room heard Mr. Fang's words, their emotions were slightly subtle.

It’s good for those who have invested in Yike. The last time Dangdang happened, they only invested in Zhixin Investment, Jinxin Capital, Tiankai Venture Capital, etc. (this chapter is not over!)
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Several companies have so little opinions, Yike mobile phone is good, and Tesco is not bad.

There are still Nokia, Samsung, etc. pressing on your Yike mobile phone. Yigou can raise the ceiling of B2C direction in China!
Ning Junxia said euphemistically: "Mr. Fang, I don't think this matter can be taken lightly. Ma Yun is not a good person. Paipaiwang was chosen to do it. Taobao can't be just a small move! We must be vigilant about it. cannibalization!"

Fang Zhuo looked at Mr. Ning and frowned slightly: "President Ning, you mean, we also have a second choice for Taobao Mall—?"

Ning Junxia: "Uh..."

Anyway, it's all two choices, and it's not impossible.

Yan Honglin, the president of Zhixin Investment, also persuaded: "Mr. Fang, I know the market for Yike mobile phones is good, but really, I agree with President Ning, Taobao has to be guarded, this is even a life-and-death battle!"

Fang Zhuo frowned and repeated the word: "Life and death battle..."

Seeing this, Xu Tubin of Tiankai Ventures immediately added fire and said, "In my opinion, whether it is B2C or C2C, although the names can be clearly distinguished, in the final analysis, it is e-commerce. Other people snoring? Taobao will have a big fight sooner or later, it’s better to fight early than late, after all, it has already opened its position in June [-] last year.”

Last year's June [-] was almost double the Double Eleven, and the growth rate was even faster.

"Well, Taobao is indeed stronger than Tesco now, but it also burns money. I think this time, B2C will also burn a lot." Fang Zhuo said slowly, "Since everyone means to pay attention to it, we must fight against it. , If you want to fight, then...the troops and horses are not moving, the food and grass will go first."

Fang Zhuo was persuaded to listen to the shareholders. If the shareholders want to fight, then we will fight. If we want to fight, we should pay first.

Ning Junxia and Xu Tubin nodded one after another, this is the reason, it would be good if Fang could always take it seriously.

Xiong Xiaoge and Wang Fengyi looked at each other and suddenly felt a little sympathetic to each other.

The newbies are still shouting slogans, and the veterans are already counting the money in their wallets by default.

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