The Wealth Empire Crossing the Hong Kong

Chapter 122 Cooperation
Now that Li Jianhui started the price war, he naturally wouldn't stop it easily. The next morning, he did not disappoint the citizens of Xiangjiang. Lane Crawford and Watsons put up a [-]% off sign for the whole shop.

Wellcome is not far behind either, with the same [-]% discount for the whole show, and it seems that it is ready to spend the end with Xinjian.

The citizens are happy, but they suffer from the small and medium retailers like Xiangjiang. In terms of procurement costs and operating costs, the giants are far lower than the small and medium retailers.

At the [-]% discount, several giants can still make a little profit, but few small and medium retailers can keep their capital, so that they dare not follow the discount at all, which also causes the traffic of the three giants to skyrocket because of the discount, while their stores are No one is there.

What worries these small and medium-sized retailers the most is that regardless of whether Lane Crawford and Watsons are backed by the Xinjian Department, or Wellcome's Jardine Department is backed by the Hong Kong business giants, it may be difficult to determine the winner in a short time.

The two parties can pull it off, but they can't pull it off, and they don't have strong capital to support it.

Some smart retailers have stopped stocking and started discounting for clearance. Most retailers still want to wait and see if a few will close in a few days.

In the office of the chairman of the board of directors of Wheelock Building, Wei Li said to Li Jianhui: "I plan to keep the current [-]% discount for the time being, and stick to it for ten days and a half months to eliminate a group of small and medium-sized retailers, so that we can occupy in the future. Greater market share."

Li Jianhui naturally hopes that his retail group can monopolize the retail market in Xiangjiang, but now there is a variable, that is, whether Wellcome will cooperate.

After all, it was only his side that had that kind of effect. Only Wellcome joined in, and the two sides competed to let other retail companies out.

There were many cases like this in the previous life, where the two leaders had a price war, and finally swept out the latter ones.

For example, Pharaoh and Xiaobao in the herbal tea industry, the two companies competed and filed a lot of lawsuits, and as a result, other herbal teas were left behind by several grades.

"I agree with your proposal, but this time I'm mainly dealing with Wellcome. You should always pay attention to the situation at Wellcome. Once the price continues to drop there, we will follow up directly, regardless of whether it can make a profit."

Wei Li is full of motivation now. Unlike the mess that took over Hutchison Whampoa back then, both Lane Crawford and Watsons are developing well. Once Wellcome and small and medium retailers are swept out this time, he will become the only one in the Hong Kong retail market. king.

Li Jianhui has already told him about the future plans and arrangements. Starting next year, several companies in the same industry as Hutchison Whampoa and Wheelock will merge, and he will serve as the chairman and president of the merged retail group.

For the development of the group he will be in charge of in the future, he will try to reduce the number of small and medium retailers in Xiangjiang this time, so as to expand the market of Lane Crawford and Watsons.

In order to achieve this goal, after returning to his office, Wei Li deliberately contacted Newbijian by phone.

Both of them are the top professional managers of Xiangjiang, and Weili and Niu Bijian were both at the helm of the four major foreign companies before, so the relationship between the two parties is not bad.

It's a pity that after Li Jianhui took over Hutchison Whampoa, because the bosses of the two sides have opposing positions, they can only be their own masters.

Hearing that it was Wei Li who called, Niu Bijian said sarcastically: "I heard that Li Jianhui has placed a heavy responsibility on you, and is fully responsible for the affairs of the two major retail companies, and is responsible for the actions against our Wellcome Supermarket.

Why, are you ready to seek peace after seeing our Jardine's counterattack? "

Wei Li is not angry because of this, he already has a good future, while Niubijian seems to be doing well now, it is hard to say what the future will be like.

And this time he wanted to cooperate with New Big Jian, not to ridicule each other, and he didn't have the same knowledge as New Big Jian.

"I'm looking for you this time to discuss cooperation. You also know the current retail market situation in Xiangjiang. Xiangjiang is so big. There are not only our three large department store retailers, but also many small and medium department store retailers. The market is very crowded.

I hope that the two parties can temporarily maintain the current discount rate, squeeze these small and medium-sized retailers out of the game first, and then everyone will use their own skills. "

From Wei Li's words, Niu Bijian heard strong ambitions. Xin Jian and Wei Li wanted to monopolize Xiangjiang's retail department store market.

But this is also in line with his wishes. Newbijian also hopes that Wellcome can monopolize the retail department store market in Hong Kong?

"Weili, you have a good idea. It seems that you have great confidence in the Xinjian department, but it's hard to say who will win in the end. I hope you don't regret your choice in the future.

I agree with your cooperation. We will limit it to one week. We will maintain the status quo within seven days, and we will communicate after seven days to see if there is any need for continued cooperation. "

"I definitely won't regret it, as long as you don't regret it in the future. If one day you really can't stay in Jardine, you can come to my side. I can recommend it to Li Sheng. With your ability, I believe Li Sheng will never Bury you."

Just thinking about working under Li Jianhui's banner in the future, Niu Bijian felt chills coming from the bottom of his heart. He didn't target Li Jianhui and Xin Jian's department once or twice. Will choose to join Li Jianhui's banner.

At this time, Niu Bijian will not lose his momentum, he said: "Wei Li, I'm afraid this is Li Jianhui's test for you, if the goal is not achieved, I'm afraid it will be difficult for you to gain a foothold in the Xinjian Department.

I am still aware of your ability. If you leave the Xinjian Department one day, you can come to our Jardine.

I will recommend you to be the vice chairman of the board of directors of Jardine Holdings, the executive vice president of the group, and the chairman of the board of Jardine Land, the president of the group. "

Two people who are rivals and both recognize each other's abilities, while thinking of defeating each other, they pull each other into their camp.

Because of the communication between these two, an extremely tragic scene occurred in the Xiangjiang retail market.

Countless small and medium-sized retailers look at the empty stores every day, and feel desolate in their hearts. They know that it is difficult for them to survive in this industry, especially in such a time period.

The worst thing is that they have no way to deal with the current situation. They have only two choices now, either they will continue to lose money like this, or they will change careers in time and leave this industry.

Some retailers have also voiced their voices in newspapers, hoping that the government can stop this behavior that disrupts the normal order of the market.

It's just that this kind of voice is too low, and the citizens of Xiangjiang are not willing to stop the discounts of several companies, and they still think that it will continue like this.

These people simply don't understand that once these small and medium-sized retailers are squeezed out of the market, the pricing power will be completely in the hands of monopoly companies. At that time, not only will all their savings be poured out, but they will also face higher costs.

(End of this chapter)