The Wealth Empire Crossing the Hong Kong

Chapter 273
In meeting room 203 of Wheelock Building, the faces of the top executives of Tesco, Lane Crawford, and Jingyi Electric were all excited.

Jingyi Electric (Shekou) Co., Ltd. officially put into production on September 9st. Currently, it produces 1 color TV sets, 1000 washing machines, 800 refrigerators, and 800 air conditioners per day.

Tomorrow is the first weekend of September, and it is also the day when Jingyi Electric will be officially launched for sale. Today's meeting is mainly to set the price.

Li Jianhui seized the market by relying on service and price war. The name of price butcher is well-known in Xiangjiang and even in Asia. Jingyi Electric will also adopt this strategy this time.

If other companies are not easy to deal with, after all, the interests of manufacturers and sellers are different.

Under his banner, he has the final say on both manufacturers and sellers, and the pricing power is firmly in his own hands.

"In the next few months of this year, the main task of our Jingyi Electric Appliances is to build up the brand's reputation and seize the markets in Xiangjiang, Baodao, Southeast Asia and even the mainland."

Before the rise of home appliances in the mainland, the prices of the home appliance industry were generally relatively high, or it was not limited to home appliances. Whenever a certain industry in the mainland rose, the sales price of products in this industry would generally drop significantly.

For the rapid development of Jingyi Electric Appliances, Li Jianhui is also planning to learn from those companies in the mainland. When the top technology is still not comparable to the first-class companies of the same kind, he can only win customers by price and service.

E-buy and Lane Crawford are absolutely top-notch in terms of home appliance services. They learned from Guomei and Shu Ning’s methods, including door-to-door delivery, installation, refund, replacement, and repair. , in terms of home appliance sales, in the key development areas of Xiangjiang, Baodao, and Malay, E-buy Appliances currently ranks second, and no one dares to be the first.

Now with the cooperation of Jingyi Electric, a new storm will sweep these major regions, and the mainland market will also usher in a price baptism.

The various channels of Jiashi have not been idle these days, and the advertisements about the sale of Jingyi Electric Appliances have not stopped.

Although the weekend is a holiday, because of Jingyi Electric's listing, many senior executives work overtime temporarily, especially Su Jiangting, as Li Jianhui's assistant, Li Jianhui has no way to rest when he goes to work.

Lane Crawford and Tesco Electric, which only opened at nine o'clock, had people here early today.

In this regard, I have to admire the marketing strategy of the senior executives of the Xinjian Department, because the current production of Jingyi Electric Appliances is limited. Taking color TVs as an example, the average daily average is [-] sets, which are distributed to Xiangjiang, Baodao, Malay, Philippines, Indonesia, Thailand, and Xingzhou. , the Mainland, the number is very small.

Currently, according to the quotas arranged by Tesco and Lane Crawford, Xiangjiang only has 200 units a day. This is because Xiangjiang is the headquarters of the main company of the Xinjian Department, otherwise there will be a maximum of [-] units.

Therefore, the publicity aspect is quite interesting, cost-effective, high-quality service, limited quantity, first-come-first-served, and today is the weekend, causing many interested ordinary families to worry that they will not be able to buy them, so they will stay in these stores early.

Today, Li Jianhui, together with Su Jiangting and Chen Hansheng, the deputy general manager of Esco, came to the flagship store of Esco in Kowloon.

The few people came a little early, and the door has not yet opened, and there are a large number of people around the store.

However, Li Jianhui was quite satisfied with the scene. He estimated that there were at least two to three hundred people waiting here. Tesco Electric did a good job, with the deputy store manager and security personnel maintaining order, which greatly reduced the occurrence of safety accidents. .

"Han Sheng, I remember that person is Zhu Shunxin, the deputy store manager."

"Li Sheng has a really good memory. He has worked in Lane Crawford for three years, mainly engaged in the sales of electrical appliances, and his ability is very good. Our company is considering officially appointing him as the store manager of the flagship store."

As it is the first flagship store of E-buy Electric, the company attaches great importance to it. Chen Hansheng, the deputy general manager, also serves as the store manager, and Zhu Shunxin, the former store manager of E-buy Central Store, is appointed as the deputy store manager to take charge of the daily affairs of the flagship store.

Zhu Shunxin's eyesight was pretty good, and when he saw Li Jianhui and the others coming, he immediately came over to say hello to them.

In fact, yesterday he was ready for the possible arrival of Li Jianhui and the e-buy group executives. As long as there were no major accidents, he believed that his arrangement would be foolproof.

Entering the store, Zhu Shunxin reported to Li Jianhui and others about the sales preparations of Jingyi Electric.

As a flagship store, there is currently a daily sales limit of 50 color TVs, 40 refrigerators and washing machines, and 20 air conditioners.

How to sell Li Jianhui will not mention any more. These people are much more savvy than him in this regard. Products with the same price compare performance, and products with the same performance compare prices. In a word, Lingyi Electric is of high quality and low price.

The main purpose of each salesperson is to explain the advantages of Jingyi Electric Appliances to these customers. If there are local tyrants who only recognize the brand and don't care about the cost performance, they can only sigh that they are rich and willful.

Of course, it is impossible to say that the sales limit will not be sold today. Li Jianhui proposed that the first payment will be made later. Today's flagship store has so much stock, and then it is bought today and delivered to your door tomorrow or even the day after tomorrow.

To put it bluntly, Li Jianhui is engaging in hunger marketing. Originally, the Shekou production base designed a daily output of 5000 sets of color TVs, a daily output of 4000 sets of refrigerators and washing machines, and a daily output of 3000 sets of air conditioners. The current output is only 1/5.

There are many reasons for this. One is that the brand of Jingyi Electric has not been recognized by the market, and the other is the problem of management personnel and technical personnel. In this regard, Jingyi Electric is still relatively lacking.

The executives of Jingyi Electric Company are also preparing to see the market reaction. If there is a shortage of supply for a month, the average daily production will be gradually increased.

As the e-buy flagship store mainly engaged in home appliances, as soon as it officially opened for business, the customers who had been waiting outside for a long time were guided by the security personnel and sales staff to the sales area of ​​Jingyi Electric Appliances.

Compared with those well-known brands, the total product category here is very thin. There is only one product for color TV, refrigerator, washing machine, and air conditioner.

These people mainly come here for the price and quality, and they want to see for themselves whether Jingyi Electric is as advertised.

These salesmen specifically compare the products of Toshiba, Panasonic and other companies with the products of Jingyi Electric.

Under the same quality, Jingyi Electric is generally 300-500 Hong Kong dollars cheaper than the products of these major companies.

There are quite a few knowledgeable people here who can tell the quality from good to bad, and these people know that Jingyi Electric is Li Jianhui's industry, and they believe that Li Jianhui will not let Jingyi Electric ruin the reputation of the entire Xinjian Department.

After learning about the products, many people began to tell the sales staff about the products they wanted to buy. These people knew that the production of Jingyi Electric Appliances was limited, and if they didn't make the first move, they might not be able to buy them today.

Zhu Shunxin came here in person, lined up for purchase, registered and paid, and delivered the goods to the door and installed them in place at the latest by tonight.

After such a long period of operation, the citizens have a lot of trust in e-buy appliances. They don't worry about the quality of the product models after payment, and they don't worry that e-buy appliances will not accept their accounts.

It's just that the quantity is limited after all, and the color TV sales were sold out in just ten minutes today, but there are still many people queuing up.

(End of this chapter)