The Wealth Empire Crossing the Hong Kong

Chapter 274 Allies Complain
The start of Jingyi Electric is far superior to 99% of the companies in the same industry. The two main sales platforms, the reputation blessed by the Xinjian Department, and the vigorous publicity of Jiayi Group have made its products recognized by many citizens as soon as they are launched.

Li Jianhui is not sure about the sales in other regions. In the afternoon, he received the sales data of Tesco and Lane Crawford in the morning.

In terms of color TVs, not only were 200 units sold out that day, but the quota for the next three days was also gone. Refrigerators and washing machines also achieved very good results. Only air conditioners sold relatively poorly.

It’s already September, and it’s not so urgent for citizens to buy air conditioners. A fan is enough for most ordinary families.

In the mainland market, Li Jianhui has not fought the price war too hard for the time being, and the prices of several products there are only 300-500 RMB lower than similar products.

He is going to wait for the increase in production and the further increase in the proportion of domestic sales, or even the direct removal of restrictions on domestic sales, before robbing the market with price.

Regarding the price war behavior of Jingyi Electric, various parties responded differently. Seeing the buying spree of Lane Crawford and Tesco, Wellcome Supermarket immediately contacted the home appliance supplier and asked them to reduce the price of products similar to Jingyi Electric. supply price.

Xiangjiang Ito-Yokado is based on the brand. Several major Japanese home appliance brands have been the kings in Xiangjiang these years, and their quality is really good, which has won the recognition of many customers.

Compared with the fledgling Jingyi, big brands such as Toshiba and Panasonic are indeed more trusted by the rich.

The major TV stations are also showing their talents, promoting their own camp's home appliances, hoping that their home appliances can keep their market share.

At the headquarters of Jingyi Electric Company, Li Jianhui said at the meeting: "From the data from Xiangjiang and Baodao, the first step has been successful, but we can't be complacent about it. Our product models are very single, high-end products There are still many gaps in technology, and products are still needed in the low-end market.”

In this regard, Jingyi Company is not alone in its efforts. Huaxin Technology also needs to speed up its research and development progress, especially in terms of display screens.

As for the increase in production and capacity, Li Jianhui asked the executives to wait and see the sales situation in the next few days.

At the same time, Li Jianhui also asked Xu Zhichao to develop more sales channels. The development of Jingyi Electric Appliances cannot rely solely on Lane Crawford and Tesco Group.

Originally, Li Jianhui wanted Jingyi Electric to build its own channels, but Jingyi Electric has just started, the brand reputation has not yet been established, and the product range is relatively single. It is a bit wasteful to establish a direct sales store.

The current domestic sales channel is still the supply and marketing cooperatives. Li Jianhui asked the senior management to communicate with the supply and marketing cooperatives in various provinces and cities to strive for cooperation.

After Li Jianhui and Su Jiangting left, Xu Zhichao made specific arrangements for the follow-up development, focusing on the Southeast Asian market and the mainland market.

Baodao and Xiangjiang have developed rapidly in recent years, and many homes have TVs, refrigerators, washing machines and other equipment, and the market has relatively reached a half-saturated state.

The economic development of several Southeast Asian countries has been good in recent years, but the ownership rate of household appliances is far lower than that of Xiangjiang and Baodao. There is still a lot of potential to be tapped.

The mainland is a virgin land that has not yet been developed. The period of rapid economic development has not yet come. The share of households with home appliances such as color TVs, refrigerators, and washing machines is extremely low. This is the place where Jingyi Electric Co., Ltd. will take off in the future.

That night, Lin Tingsheng, an ally of Li Jianhui, called and complained.

"Jianhui, I saw the sales here in Taipei today. Both Lane Crawford and Tesco are promoting Jingyi Appliances. According to the data from the flagship store of Taipei Tesco, the sales data of Datong Appliances is 50% lower than before. .

Looking at this data, I am terrified. Datong Group has achieved good development after a year. If this continues, the Datong Group that has just taken off will be broken. You are also the second largest shareholder of Datong Group. If you can't have a son, don't be a son. "

Lin Tingsheng is a little uncomfortable today. He switched to several e-buy electrical appliances and Lane Crawford in Taipei. In terms of home appliance sales, the sales staff first introduced Jingyi Electric Appliances. Even if customers want to buy other brands, the sales staff It will also talk about the advantages of Jingyi Electric Appliances again.

Datong Group is a strategic partner of E-buy and Lane Crawford. He is also a member of the Donghua Club and an ally of Li Jianhui. E-buy and Lane Crawford account for 3/4 of the orders of Datong Group.

Once this situation persists for a long time, Datong Group's performance will inevitably decline sharply, which seriously affects his interests.

At the beginning, he formed an alliance with Li Jianhui, and even joined the Donghuahui, for the rapid development of his own business. If Li Jianhui only cared about his own industry and did not care about his interests, then this alliance would be unnecessary.

He has already made up his mind, if Li Jianhui does not change this approach, then he will choose to cooperate with other forces.

"Uncle Lin, you also know that Jingyi Electric has just been launched and is not well-known in the market, so I will mainly promote it these days.

But don't worry, this time is only a week, and the follow-up will not affect the sales of Datong Group's products. "

After hearing it for a week, Lin Tingsheng was able to accept it. Speaking of which, at present, the products of Datong Group and Jingyi Electric do not have much competition. Jingyi Electric is in the middle and high-end market, while Datong Group is mainly in the middle and low-end market.

It's just that Li Jianhui is a bit ruthless when it comes to price. The performance of mid-to-high-end products is not much more expensive than the price of mid-to-low-end products. This is one of the main reasons for the decline in sales of Datong Group today.

He is mainly in the home appliance industry, so he deliberately learned the data of many home appliance sales stores. Not only Datong Group was affected, but Japanese and American home appliances were even more affected, especially products with similar performance to Jingyi home appliances. Even lowered by seventy to eighty percent.

"In this way, I feel at ease, and I hope that Jianhui can support the development of Datong Group more."

Li Jianhui also felt a headache. With so many properties under his umbrella, there would inevitably be some conflicts of interest with other partners.

Datong Group and Jingyi Electric will only be competitors, and it is not easy for Tesco and Lane Crawford to be caught in the middle.

Logically speaking, it should be more inclined to Jingyi Electric Appliances, but Lin Tingsheng is an important ally of the Xinjian Department in Taiwan, and Tesco Electric and Lane Crawford can't go too far.

And they also have to take into account the emotions of their partners. If they blindly favor Jingyi Electric, then other partners are likely to give up cooperation. At that time, the two companies will become a monopoly of Jingyi Electric, which is extremely detrimental to the development of the two companies.

After hanging up on Lin Tingsheng, Li Jianhui called the general managers of Tesco Electric and Lane Crawford, asking them to pay more attention to sales, and next week will be the main promotion week of Jingyi Electric.

At the same time, the two platforms also accept other companies’ products to adopt this main promotion model, but these companies need to pay more channel fees.

(End of this chapter)