The Wealth Empire Crossing the Hong Kong

Chapter 286 Market Share Declines

After leaving Yushi Group, Li Jianhui and Su Jiangting inspected IKEA Convenience Store, 7-11, Lane Crawford, Tesco, Watsons, Wellcome, Ito Yokado, Seibu Supermarket, Wal-Mart, Carrefour, etc. in Taipei retail.

In the current Taiwan retail department store market, all parties are fighting for hegemony. Last year, the e-buy group had a large-scale expansion in Taiwan and had a considerable advantage. However, with the entry of world-renowned retailers, the advantages of the e-buy group are being lost bit by bit. In the major cities of Taipei, Taichung, Kaohsiung, and Tainan, the market share has declined to a certain extent.

Now that he has come to Taiwan this time, Li Jianhui also hopes to see if he can find a way to squeeze Wal-Mart, Carrefour, and several major Japanese retail companies out of the Taiwan market as much as possible.

On Baodao, Li Jianhui can start a price war, but he can't keep the price too low, otherwise the government will intervene. This is one of the reasons why E-buy Group's share is currently taken away by other companies.

Each of these companies is quite strong, and they don’t care about losses in a short period of time. E-buy Group discounts, and they also follow suit. Because these companies’ stores in Baodao and the market they occupy are much smaller than E-buy Group, I'm not afraid of spending money with Tesco Group at all.

It doesn't care whether it can make money at all. The purpose of entering the Baodao market seems to be to prevent the Tesco Group from occupying the entire retail department store market of Baodao.

Now if E-buy Group wants to maintain a huge market share, it can only fight for quality and service, especially in the field of home appliances.

I just ate a little for lunch, and in the afternoon I have been inspecting retail department stores in Taipei.

After a quick look around, Li Jianhui really discovered something through comparison.

Li Jianhui is also aware of the reason. The major companies under the Tesco Group are expanding too fast, and the talent is still a little behind.

Even though he often mentions it, the top management of the group still doesn't pay enough attention to it. He doesn't know about other places. At least in Taipei, the service attitude of the store employees under the Tesco Group is somewhat different from that of Ito Yokado and Seibu Supermarket.

When returning to the hotel for dinner, Li Jianhui said to Su Jiangting: "You have also seen the retail business today. We have a lot of problems at present. If we don't rectify them, our market share will decline further."

"Li Sheng, the reason for this situation, in my opinion, is that our expansion is too fast, and the reserve talents are insufficient.

Lane Crawford and Watsons are slightly better. IKEA and Tesco have small stores and many stores. Many store managers used to be shop assistants, and their experience is only learned from the previous store managers. And the time is not long, and some even have less than three moon.

I think that in order to improve the service capabilities of each store, we must first improve the ability of the store managers. The store manager training courses should not only be available in Hong Kong, but should also be available in Baodao, Malaysia, Thailand, the Philippines, Indonesia and Sin Chew.

And the training time should also be extended, just one month can't train an excellent store manager at all, I suggest extending the time to three months. "

This is also because IKEA and e-buy stores are too small. Generally, only one store manager and two employees are enough. If it is like Lane Crawford and Watsons, Su Jiangting will directly suggest recruiting college graduates. , and then go to the store for a half-year internship as an assistant to the store manager, and then assess his ability, and then take up the post after passing the test.

It's a pity that IKEA and Tesco can't do this. These stores are too small. It's too extravagant to use college students in this era, and it will increase the company's labor costs, which is not cost-effective.

For Su Jiangting's suggestion, Li Jianhui directly agreed, and asked Su Jiangting to notify the e-buy group's senior management tomorrow, so that they can implement the matter as soon as possible.

This training class is not only to train the current store managers in batches, but also to strengthen the training of reserve store managers.

It is not enough to completely suppress other retail department stores. Service is only one aspect.

Now Tesco is facing a lot of difficulties in the Taiwan market. In this era, the share of Japanese products in Asia is not generally high. Whether it is automobiles or home appliances, Japanese brands are the kings among them.

Because of Li Jianhui's relationship, Tesco Group has terminated its cooperation with many Japanese home appliance brand companies, and it is not Japanese brands that dominate Lane Crawford and Tesco Appliances.

This has also led many citizens of Taiwan to choose Wellcome, Ito-Yokado, Seibu Supermarket, etc. instead of Lane Crawford and Tesco when buying home appliances.

Even if Jingyi Appliances caused quite a stir after it came out, especially in terms of price, the same quality directly crushes European, American, Japanese and Korean home appliances, it is still difficult to change everyone's thinking in a short time.

This is just like some examples in later generations. It is obvious that the quality of domestically produced products at the same price is far better than joint venture or even imported products, but some people still buy joint ventures and imports.

Now the Baodao market is facing the same situation. Datong Group is better, or Jingyi Electric Appliances. The products are high-quality and low-cost, but many people still choose products from Sanyo, Mitsubishi, Toshiba, Panasonic and other industries first.

In this regard, Li Jianhui can only let more people know about Jingyi Electric through continuous advertising and promotion. In addition, it is fermented through time. With the accumulation of time, with a good reputation, more people will inevitably choose Jingyi.

In order to promote Jingyi Electric Appliances, Li Jianhui also worked hard, and the Xinjian basketball club that was originally planned to be established was also renamed Jingyi Basketball Club.

But none of these can change the current situation facing Esco. How to change the decline of Esco in the Baodao market has become the main problem facing Esco.

Facing Li Jianhui's inquiry, Su Jiangting had a headache. Her big boss really thought she was omnipotent. You must know that your main work was and still is in the administration department. It sounds like you are very powerful, but in fact you are just a handyman. Some documents, arrange a meeting, etc.

However, she is still trying to think about how to change the dilemma that Tesco Electric is facing in Baodao, hoping to provide Li Jianhui with a more reliable idea.

She knew very well that she could not be an assistant by Li Jianhui's side for a long time, and as long as Chen Xinyi and the others returned to the company, it would be impossible for her to take up this position again.

Now is also the best time for her to show her ability. She hopes that her ability can be recognized by Li Jianhui. Even if she can't work as an assistant beside Li Jianhui in the future, she can join a group as a vice president after she leaves.

Seeing that Su Jiangting didn't respond for a while, Li Jianhui said: "It doesn't matter if you don't have any ideas at this time. Let's eat first. You think about it slowly in the past few days. After we come back from Hsinchu, we will think about how to solve these problems of Tesco Group. question."

Today is already the 16th, and they will rush to Hsinchu tomorrow morning to attend the official inauguration ceremony of the Hsinchu Science and Technology Park. The retail department store will only be held after the group's high-level meeting is back.

(End of this chapter)