Set sail1992

Chapter 102 The thoughtful consideration
Regarding the hints in Zhang Qihang's words, Director Li was well aware of the hints in Zhang Qihang's words, and he was immediately very happy. Are you familiar?"

"That's great. After the ad is made, please ask Director Li to introduce to me the leaders of the district and county TV stations below. I can save a few dollars." Zhang Qihang nodded with a smile, and then went to his bag He took out a stack of photos and handed it to Director Li: "Director Li, this is our company's product, and it's what we're going to advertise this time. It's a power cart, with an engine from a Jialing 50 motorcycle installed. It can be used in construction sites, mountainous fruit farmers, greenhouses, warehouses, etc., and the sales are very good now, so we plan to step up promotion efforts and use our TV station to attract investment and expand the popularity of our products."

Director Li was not polite to Zhang Qihang either, he took the photos and looked at them carefully: through these photos, he can also have a general understanding of this product.

The photos are very detailed, obviously taken by people with certain photography skills. There are photos of the whole car, close-ups of the engine, photos of working on a construction site, and photos of a vegetable farmer pushing it in a vegetable greenhouse. In the photos, there are photos of vineyard farmers pushing it in the vineyard, and photos of fruit farmers in mountainous areas pushing a fully loaded cart on a mountain path that is only [-] to [-] centimeters wide, and there are photos of carrying it in the warehouse pictures of stuff...

Very complete!
At least in Director Li's opinion, these photos are complete, vividly showing what this powered cart can do.

Looking at the different uses of this kind of power cart shown in the photos, especially the photo of the farmer brother pushing a cart with four bags of chemical fertilizer on the mountain trail, he nodded repeatedly: "It is indeed a good thing. With this thing, it will be much easier for farmers in the mountainous area to fertilize the fruit trees on the mountain... You have no problem with this thing, you can advertise it, and Manager Zhang, your engine is really a Jialing motorcycle on the engine?

Well, don't mind me, I'm just curious. "

"Why do you mind?" Zhang Qihang said with a smile: "If you have ridden the Jialing CJ50 motorcycle, you will find that our engine is exactly the same as Jialing's engine. In fact, I went to the mountain city myself before. , It took a lot of money to convince the leaders of Jialing Factory.”

"So powerful?" Director Li exclaimed, "You must have spent a lot of effort in convincing the leaders of Jialing Factory, right?"

"Well, it's hard to say..." Zhang Qihang shook his head, with an expression of "I can't bear to look back on the past, I don't want to talk about it": "To tell you the truth, our factory is now helping Jialing Factory to feed hundreds of retired workers."

Director Li looked at Zhang Qihang with sympathy: This is probably the condition that he had to agree to Jialing Factory.

"Let's not talk about this," Zhang Qihang looked like he didn't want to say more, and pointed to the photos and said to Director Liu: "Director Li, look at these photos, but they are all real photos of us, and they are the staff of our company. The photos I took while promoting the product, you work in a TV station, you must know the skills of photography and videography, it should be easy to tell the difference between the staged shots and the real ones.”

"Yes," Director Li nodded and said, "These photos of yours are indeed real shots, not staged ones."

It is precisely because it is a real shot that he can see that the farmer in the photo pushing four bags of chemical fertilizer up the mountain is really relaxed and happy.

"A master is a master, you can understand it at a glance," Zhang Qihang raised his thumb, pointed to these photos and then said to Director Li: "So this time, we also hope to use this realistic method in the commercial, so as to have the motivation to promote There are shots of the cart working on the construction site, there are shots of tea farmers in mountainous areas pushing it to work in mountainous tea gardens, there are shots of fruit farmers in mountainous areas pushing carts loaded with chemical fertilizers up the mountain easily, and there are shots of warehouse managers in the warehouse of the factory There are shots of pushing it to work... In short, it is to let the users in front of the TV know what our powered cart can do."

Director Li nodded: "If you shoot like this, it will give people a clear impression of your product at a glance..."

But then, he paused slightly, and then frowned again: "But in this way, we need to travel to many places, and the shooting time will take at least three or four days, so the production cost of your advertisement will go up. We can't do it for free."

For regional/prefecture-level city TV stations like Langya TV Station, under normal circumstances, in order to persuade merchants to advertise, the TV station will give a discount of "You come to our TV station to advertise, and we will help you make advertisements for free" Conditions, for example, if a certain home appliance store or motorcycle store wants to advertise on a regional TV station, then the TV station will send a cameraman over.

After the cameraman came, he first carried the camera to take a close-up of the facade, and then went in and took a shot of looking around. Basically, the work was done, usually in two hours once back and forth.As for the subsequent post-production requirements such as dubbing, printing the address, phone number and other contact information given by the merchant on the advertisement screen, they are actually very simple, and such advertisements can naturally be free.

But for the one requested by Zhang Qihang, it will be troublesome. If you have to go to the countryside or go to a construction site, if you consider the shots that need to be reshot and the time it takes, it may not be possible to finish the filming in three or four days. First of all, the TV station is really not free.

Zhang Qihang had already prepared for this. Hearing this, he immediately said: "We are fully capable of understanding this, and we must not let our TV station suffer. Director Li, can this work? In addition, for comrades who help us to shoot, we still have a subsidy of 100 yuan per day. At the same time, meals and accommodation are considered as ours. In addition, considering the occupation of our TV station resources, we will give our advertising department another 2000 yuan for advertising production. You Do you think it will work?"

Zhang Qihang is willing to give the location photographer and staff a subsidy of 100 yuan per day, as well as board and lodging, and also give the advertising department 2000 yuan for the production of advertisements. What is there to say?Director Li nodded immediately: "Manager Zhang is generous! Well, I will do as you say, and don't worry, I will explain clearly to the photographer and accompanying action personnel."

Not to mention board and lodging, there is also a daily benefit fee of 100 yuan, so idiots don't follow them to the field.

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PS: All the beautiful, lovely, handsome and charming brothers and sisters, I wish you all a happy Lantern Festival.

(End of this chapter)