Set sail1992

Chapter 1049 Increase market development efforts

Zhang Qihang nodded and said: "Yes, the market size of our country's taxi industry is so large, and there are only a few places that are capable of introducing and digesting the hybrid version of Sylphy. Although the production capacity of our hybrid system can be improved, the production capacity can be increased After coming up, if the follow-up orders cannot keep up, it will be troublesome."

"Yes," Mr. Feng replied, "According to our previous calculation, there will be 2000 orders per month, and we can wake up from our dreams with laughter."

According to the data just released by the Ministry of Construction in May, as of the end of 5, the number of taxis in my country was 2003. According to national regulations, taxis must be scrapped after 88.4 years of use, so one-eighth of them will be renewed every year. Count as one.Coupled with the additional update volume due to car accidents, market expansion and other reasons, the number of taxis updated each year in China is about 8.

Among the 11.5 vehicles, the main models are still Poussin, Fukang, Suzuki Antelope, and Xiali. There are even Altos used in some economically less developed areas. Those who really have the strength to replace the hybrid version of Sylphy are no more It is those developed coastal cities. Counting with your fingers, the hybrid version of Sylphy can score two of the annual updates of 11.5 vehicles. There are less than 23000 vehicles per month, which is why Mr. Feng said "2000 vehicles per month, you can wake up with a smile when you dream at night".

The reason why Huateng Industrial Group has accumulated so many orders for the hybrid version of Sylphy is that the initial order burst is actually consuming the stamina of the entire taxi market.

It is precisely because he understands this that Zhang Qihang couldn't help feeling: "It would be great if other markets could have such a market performance." Speaking of this, Zhang Qihang couldn't help asking Mr. Feng: "Mr. What about our monthly orders, apart from the taxi industry, what about the orders from other industries and individuals?"

It is said that these data should be mastered by Zhang Qihang. In fact, if Zhang Qihang logs into the internal OA system, he can also find the corresponding data, but the problem is that he is so busy during this period that he is not at all. Query related data on the group's OA.

Mr. Feng also knew that Zhang Qihang was very busy, so he didn't take it seriously when he heard this, and said, "It's okay, the number of taxis has increased to four or five hundred per month in the past two months. It seems that the number of taxis is Good publicity."

"There are four or five hundred vehicles per month?" Zhang Qihang was a little surprised when he heard the data: "Why are there so many?"

Of course, an order of 18 to 2500 vehicles per month is not too much. After 2004 years, if that new energy vehicle manufacturer only sells about 2000 vehicles per month, the boss can find a rope to hang himself sadly, but now it is In [-], the hybrid version of Sylphy was the only gasoline-electric hybrid car in China, not to mention that Huateng Industrial Group had hardly promoted this car, but in this case, this car can still The data of [-] taxis in the taxi industry and [-] to [-] retail taxis really surprised Zhang Qihang.

Speaking of this question, Mr. Feng's face was full of smiles: "As far as I know, many individual users decide to buy our car through the introduction of taxi masters, and many of them even just for the experience. The driving feeling of new energy vehicles is completely different from that of traditional vehicles. Even though the price of our hybrid version of Sylphy is almost double that of the ordinary fuel version, these people are still flocking to our hybrid version of Sylphy, and All the users who have test-driven and experienced our hybrid version of Sylphy have no regrets, and all of them say that the money is worth it."

Mr. Feng's words made Zhang Qihang a little surprised: "Is everyone's evaluation so high?"

Mr. Feng nodded affirmatively and said: "You don't know, some time ago I met someone who drove a Prius in the United States, and he spoke very highly of our hybrid Sylphy. When it comes to driving quality, our Sylphy is better than a Prius. Much better."

When Zhang Qihang heard this, he immediately laughed: Sylphy's driving quality is better than that of Prius, isn't that what it should be.

You must know that the chassis of the current Prius is actually derived from the small car Yaris, which is even lower than the chassis of the Corolla compact car, while the Huateng Sylphy is a serious compact car. "A few years later, it will only be ridiculed, but in 2004, how can there be any special chassis for electric vehicles?Huateng Industrial Group is willing to use a compact car to make a hybrid car, which is already conscientious and can no longer be conscientious.

But after laughing, Zhang Qihang pondered for a moment, then raised his head, looked at Feng Guoqing with piercing eyes, and said, "Old man, speaking of which, since we didn't carry out publicity, we only spread it by word of mouth from taxi drivers. We can achieve such a sales volume, and we have accumulated a lot of data during this period of time, tell me, can we properly publicize and stimulate the market?"

"That's it... that's fine." Mr. Feng thought for a while, nodded and said, "Let's promote it here, and let the dealers push it first, let's see the market reaction first."

Zhang Qihang smiled and nodded: "That's what I mean."

..............................

Since it was just to test the market's reaction, naturally, although Huateng Industrial Group began to advertise and promote this car in the media, the efforts were actually not strong.

As for the dealers, although they are somewhat dissatisfied with the tasks assigned by the manufacturers, they have made a lot of money following Huateng Industrial Group in the past few years, so although they are somewhat complaining in their hearts, regarding this arrangement, Everyone still cooperated.

However, in the specific implementation process, there are still some problems. For example, in a certain Huateng Automobile 4S egg in Shungeng City, when Manager Wang assigned this task to the sales staff, the front-line sales consultants asked Manager Wang He raised his own question: "Manager, this hybrid version of Sylphy is so expensive, one can buy two regular Sylphy, who would buy it?"

As soon as this question was asked, it immediately got the approval of all the sales consultants, and they all started asking...

"That's right, manager, the hybrid version of Sylphy is so expensive, will anyone really buy it?"

"Although we have sold a few hybrid versions of the Sylphy in the past few months, you also know how these hybrid versions of the Sylphy were sold..."

"What kind of support can manufacturers give us?"

…………

Faced with everyone's questions, Manager Wang patiently explained to everyone: "I have specifically communicated with the marketing department of Huateng Group on this issue. The comrades in the marketing department of Huateng Group said that after months of market testing, they It has been determined that, in addition to industry users, there is still a certain market space for the hybrid version of Sylphy in the mass consumer market... In the past few months, those users who have come to their door actively and want to buy a hybrid version of Sylphy are the most popular. Good proof."

"..."

Hearing what Manager Wang said, everyone stopped talking: Indeed, from this point of view, that's right.

Manager Wang continued: "The manufacturer also knows that the price of the hybrid version of Sylphy is a bit high, but there is no way around it. The cost of the car is too high. It doesn’t make money, and the reason why it doesn’t make money is to promote it, just to cultivate the market…”

Someone in the crowd murmured in a low voice: "They don't make money, so is it possible that we can still make money?"

Manager Wang didn't ask who said this, but nodded and said, "That's a good question. Huateng Group doesn't make money on the hybrid version of Sylphy, so can we make money? Of course the answer is yes, in order to promote it to the market This hybrid version of Sylphy, Huateng Industrial Group has not only started to advertise in the media, but also the sales commission of this hybrid version of Sylphy is much higher than that of the ordinary version of Sylphy. No matter who it is, every time a hybrid version is sold For the dynamic version of Sylphy, the commission is 2000 yuan."

A commission of 2000 yuan?

As soon as Manager Wang said this, the eyes of all the sales consultants lit up instantly!
Before, everyone was full of resentment towards the hybrid version of Sylphy. In the final analysis, isn’t it because everyone subconsciously felt that selling this car was not worthwhile? I spent all my time, and I might end up earning 500 yuan, and the energy spent in it It may be several times as much as the ordinary version of the Sylphy. If this is the case, then I would rather sell a few more ordinary version of the Sylphy.

But now the situation has changed. Huateng Industrial Group has actually given an unprecedented commission of 2000 to sales consultants!This also means that even if I can only sell one hybrid version of Sylphy a month, it can increase my income by almost 50%... For this 50% monthly income, it doesn't matter if you fight.

Immediately someone asked: "Manager Wang, is it really 2000?"

Manager Wang nodded affirmatively: "I'm not wrong, and you heard me right, it's 2000 yuan, and I'll tell you the truth, this commission rate is set by Huateng Group, and the company can't deduct a penny. If you don't believe me, you can call the marketing department of Huateng Group and ask yourself.

By the way, this commission is not given by our store, but by the manufacturer. After you sell it, remember to submit a copy of your bank account number to me. Huateng Group will usually pay the commission directly within 10 working days. to everyone's card.

In addition, I will also explain to you that the reason why this commission is so high, and it is transferred directly from Huateng Group to your bank account, is because Huateng Group attaches great importance to this car, and I hope that you will continue to pay attention to it in the future. Work hard and try your best to sell this hybrid version of Sylphy to users. "

When he said this, Manager Wang was more or less bitter - when Huateng Industrial Group invited everyone to a meeting to discuss how to promote this hybrid version of the Sylphy, after knowing that Huateng Industrial Group had only this After the commission given by the hybrid version of Sylphy, everyone has not thought about it: even if the commission of 2000 yuan is reduced to 1000 yuan, it is enough to pay the water bill in the store...

But the person in charge of the marketing department of Huateng Industrial Group, who held a meeting for everyone, seemed to know what they were thinking, directly shattered their illusions, and told them clearly that the promotion of the hybrid version of Sylphy was done by Zhang Qihang, Mr. Zhang and Mr. Zhang. Mr. Feng Guoqing and Secretary Feng personally finalized it. Mr. Zhang and Mr. Feng attached great importance to this car. The two of them specially told them that in addition to ensuring the profits and rebates of each dealer, the commission of the 2000 yuan must be one cent. All must be handed over to the front-line salesperson, and the specific information and bank card number of the salesperson must be provided, because the money is directly transferred to the bank account of the salesperson by the manufacturer, and no one is allowed to intercept it.

Finally, the person in charge of the sales department also apologized and explained to everyone that the reason why this car is so unconventional in terms of sales is because Mr. Zhang and Secretary Feng attach great importance to this car. The cooperation mode is going, so please support us a lot.

Of course, everyone is not satisfied with Huateng Group's approach. After a lot of burning, I feel that Huateng Group's hand is a bit too long?

But on the other hand, through this action of Huateng Group, they also realized the importance they attach to this project. Combined with the fact that we have been cooperating happily for so long, everyone also acquiesced in Huateng Industrial Group This time this is a bit unruly approach-in fact, even they themselves are a little uncertain about the market performance of this car, and since Huateng Group is willing to bear the commission of the sales staff, no matter what It's a good thing, right?

Manager Wang was still a little bit bitter, but for the salespeople who were in the meeting, they were more excited: what?The sales commission is paid directly by the manufacturer to its own card?

I'll just say it!

I just said that with the company's stinginess, how could it be willing to give such a high commission, so it was directly given by the manufacturer, so it's no wonder... After all, the company didn't deduct our commission from other models, right?
The happy sales consultants immediately began to think in their hearts how to sell more hybrid Sylphys, and began to ponder their salesmanship. The eyes of the “Crowns” are even brighter: a car is a commission of 2000 yuan, and I can sell 5 cars a month, and if I count other models, then my monthly income can reach more than 2 yuan ?
Don't forget, this is 2004 in 25!It is equivalent to an annual salary of [-], which is almost equivalent to the executives of foreign companies.

Looking at the reactions of all the sales consultants, Manager Wang also felt happy: Although Huateng Industrial Group stated that they will not make money on this hybrid version of Sylphy, the profits for each 4S store are still fully guaranteed. Yes, it won’t be a loss to everyone. He was also very happy to see the sales consultants gearing up to make a fortune one by one, and then said: “Another thing to tell everyone is that the marketing department of Huateng Industrial Group has a hybrid version. The Sylphy car has specially arranged some learning content, and when we have lunch at noon, everyone will spend half an hour to concentrate on learning."

Learning Content?

By the way, all sales consultants understand in seconds: the so-called "learning content", in addition to introducing the advantages of this hybrid version of the Sylphy and letting customers know how awesome this car is, is to "persuade" customers to buy a car. chant.

But having said that, Huateng Industrial Group has always had ideas on the "learning content". The company did not make less money.

That being the case, what else is there to say?Learn it!
........................

Facts have proved that when the enthusiasm for the work of the front-line sales consultants directly facing consumers was mobilized, and they began to actively and spontaneously promote this hybrid version of the Sylphy, the market sales of the hybrid version of the Sylphy immediately achieved immediate results. One month later, Zhang Qihang was surprised to find that the sales of the hybrid version of Sylphy had increased by more than 600 units.

Of course, more than 600 vehicles are nothing, but it also means that the monthly sales volume of the hybrid version of Sylphy has exceeded 3000 vehicles. "Take a look at the orders of the taxi industry, so that the order for the hybrid version of the Sylphy and the taxi industry version of the Huateng Industrial Group is getting more and more backlogged, and now there are more than 13000 vehicles.

And what Zhang Qihang didn't expect was that in the telephone return visit from Huateng Industrial Group, those users who bought the hybrid version of Sylphy were full of praise for the driving experience of this car, and they all said it was worth buying. , almost no one regrets it, even if some people are not satisfied, but they also focus on some small configurations, which generally fall into the category of "they are all cars worth more than 20 yuan, why don't they even have XX configurations?" This is too shabby" and "The appearance and style of your hybrid version of Sylphy is not different from the appearance and style of the normal version of Sylphy. This will definitely not work. I am willing to spend so much money to buy a hybrid version of Sylphy. I just want to let everyone know that the Sylphy I drive is different from the Sylphy running on the road. Why didn’t your manufacturer even think of this? You should develop a set of appearance and interior that is exclusive to the hybrid version of the Sylphy as soon as possible.” This However, when it comes to the driving experience of the hybrid version of Sylphy, they are all highly praised, saying that "this money is worth the money, and hybrid vehicles are better than fuel vehicles."

Facing the current situation of almost 100% praise, Zhang Qihang couldn't help but feel emotional, he said to Mr. Feng: "Mr. Feng, when we made the decision, I didn't expect this situation to happen today."

Zhang Qihang was very emotional, and Mr. Feng Guoqing was also very emotional: "It's not just you, I didn't expect it, and I think some feedbacks are very reasonable, Mr. Zhang, do you think we should develop A set of appearance exclusively for hybrid models? It must make users who buy the hybrid version of Sylphy feel 'different'."

Hearing this, Zhang Qihang immediately laughed: "Don't say it, I think so too."

(End of this chapter)