Set sail1992

Chapter 1064 We all have a chance
The daytime visit was over, and the Syrian tour group had already rested after eating and drinking, but the core leadership members of Huateng Industrial Group and Sinotruk Group were sitting together in a meeting uncharacteristically, and not only Zhang Qihang was present at the meeting , Feng Guoqing, Jianghe and other high-level Huateng Industrial Group, and even Cai Xiangdong, Nie Xiaoping, and the main leaders of Sinotruk Group. It is strange that people from the two automobile manufacturing groups sit together for a meeting.

Yang Zhijun is introducing the basic situation of the Syrian automobile industry to everyone: "Some of you sitting here may have a better understanding of the situation of the Syrian automobile industry, while others may not be particularly clear, and some comrades may have some knowledge but not comprehensive enough, so in Before the official start of the meeting, Mr. Zhang asked me to briefly introduce the situation of the Syrian automobile industry to everyone, so that everyone can have a general understanding of the situation of the Syrian automobile industry.

To put it simply, Syria does not have its own automobile manufacturing industry. Even before our Huateng Industrial Group entered Syria, their simpler motorcycle manufacturing industry was almost zero. Whether it is automobiles or motorcycles, they are almost 100% dependent on Imports to meet domestic needs. "

As soon as Yang Zhijun's words fell, Li Yong, the deputy general manager of Sinotruk Group, asked Yang Zhijun: "Vice President Yang, what is the annual demand for cars in Syria? What is the distribution of various models?"

"Vice President Li's question is what I want to introduce to you next," Yang Zhijun nodded slightly, and continued: "Syria's annual demand for new cars is about 43000. In addition, pickups, light trucks, heavy trucks and other types of trucks The demand is about 11000, and the demand for other vehicles such as off-road vehicles, minibuses and minibuses is about 2000, and the total demand fluctuates between about 55000 and 58000."

After finishing speaking, Yang Zhijun looked at Yang Yong and asked him what he meant with his eyes.

Li Yong nodded slightly and said, "Thank you."

After listening to these data, he has a good idea of ​​the situation of Syria's auto industry.

Not only Yang Yong knows it well, but also the main leaders of the Sinotruk Group present here, especially those comrades who did not know much about the situation in Syria because of the different division of labor, their brows have already frowned : If the demand for trucks in the whole of Syria is only so small, it would be a bit uninteresting. The total demand for pickups, light trucks and heavy trucks is only 2000, so how much is the demand for heavy trucks?Do you have 1000?
Everyone felt a little suspenseful.

Thinking of this level, for a while, many comrades on the side of Sinotruk Group began to play a small drum in their hearts, and their enthusiasm for entering the Syrian auto market was not so high.

Yang Zhijun immediately turned his head to look at Zhang Qihang, and his meaning was very clear: Mr. Zhang, can I answer this question?
Zhang Qihang nodded and said with a smile: "Old Yang, it's okay, just say it."

After Yang Zhijun finished speaking, Li Yong asked slowly, "Vice President Yang, I have a question I want to ask."

Originally, Cai Xiangdong was somewhat worried about the appointment of Zhang Qihang by the province: heavy trucks are different from family cars, so can Zhang Qihang do it?
But during this period of time, seeing with his own eyes that Zhang Qihang led the Sinotruk Group out of the predicament in a very short period of time and realized a turnaround, Cai Xiangdong was completely convinced of Zhang Qihang's ability in business management, and felt that the province The leader's appointment of Zhang Qihang as the general manager of Sinotruk Group is really a good job. Now Zhang Qihang said that he has an idea about the development route of Sinotruk Group in the Middle East. He is not only curious, but also looking forward to it.

First of all, the living standards of the Syrian people are uneven, but the overall living standard is relatively low. Based on this, the overall car consumption in Syria is still dominated by low-end and mid-range models;
Secondly, Syrian consumers are more sensitive to vehicle prices, pay more attention to practicality, and have relatively low brand loyalty. They don’t even have any mandatory requirements for vehicle safety and emission standards. In this regard, it can be It is said that the consumption habits of the Syrians are a bit on par with the third brother;

After receiving instructions from Zhang Qihang, Yang Zhijun said: "As you all know, our Huateng Industrial Group mainly sells Huateng two-wheel and three-wheel motorcycles in Syria, Huateng Excelle and Huateng Sylphy cars, Panther van and Panther single row/dual row mini-car.

"Cai Dong, you are talking about it," Zhang Qihang nodded with a smile, "I have been thinking about this issue for a while, and I just took this opportunity to express some of my thoughts. , see if it works."

Differentiated marketing strategy?

Speaking of this, Nie Xiaoping turned his head to look at Yang Zhijun and said, "Vice President Yang, what you said about your three-wheeled motorcycles affecting light trucks and minibuses in Syria should be what you are talking about?"

Speaking of this, Yang Zhijun slightly nodded to everyone, and then said: "Leaders, the basic situation of the Syrian auto market is like this, I'm done."

Li Yong nodded: "Old Nie, it would be great if you knew."

So in general, car consumption in Syria has the following characteristics:

"Cough cough..."

In fact, it was not only Cai Xiangdong who became curious about Zhang Qihang's ideas, but also the management of Sinotruk Group and Huateng Industrial Group. The scale is very small, and the combined annual sales volume of pickups, light trucks and heavy trucks is only about 2000 units. Considering the price, the annual sales volume of 500 heavy trucks is considered to be the best.

Although Zhang Qihang said so, Yang Zhijun naturally stopped being polite: "Our Huateng Industrial Group has brought great impact and changes to the Syrian auto market. Everyone is very concerned about the Syrian auto market before our Huateng Industrial Group entered. We have already understood the situation, and after our Huateng Industrial Group entered Syria, relying on the differentiated marketing strategy, the Syrian auto market has undergone great changes. Of course, our group has also gained a lot of money..."

After listening to Yang Zhijun's introduction and Zhang Qihang's words, Cai Xiangdong, who knew the relationship between Heibao Automobile and Huateng Industrial Group, and the two companies can actually be regarded as one, and other leaders of Sinotruk Group, were all speechless: No. Well, the Syrian government is not stupid. Seeing that your Huateng Group is about to dominate its own auto market, it must be drumming in your heart. At this time, you can either form an alliance of interests and make a fortune together, or...

Hearing this, Li Yong suddenly realized: "I just said why there are so many three-wheeled motorcycles on the road in Langya City, so that's what happened!"

Yang Zhijun nodded immediately after hearing the words: "Vice President Li, tell me."

Li Yong said: "That's it. Can you briefly introduce the achievements your group has made after entering the Syrian auto market, and what changes it has brought to the Syrian auto market?"

Hearing Zhang Qihang say that he already had an idea, Cai Xiangdong suddenly became more energetic, and he raised his eyebrows: "Have an idea? Then I have to listen carefully."

Of course, it doesn’t mean that there are no three-wheeled motorcycles in Shungeng City, but because of strict management, those three-wheeled motorcycles are sneaky and sneaked into small alleys. Naming loudly and recklessly driving on the main roads of the city, I thought at the time that the leaders of Langya City were really "disregarding their image". The three-wheeled motorcycles running around are all products of Huateng Industrial Group, which is understandable.

When the leaders of Sinotruk Group were speechless, Cai Xiangdong, who had been silent and just listening quietly, finally spoke, his tone was very gentle: "Mr. Zhang, from this point of view, your Huateng Industrial Group is in Syria It is still necessary to build a CKD assembly plant, but you are not only the general manager of Huateng Industrial Group, but also the general manager of our Sinotruk Group. Huateng Industrial Group has developed very well in Syria. Great contribution.

But as the chairman, I have to criticize you. You, the general manager of China National Heavy Duty Truck Group, can't favor one another, and you have to find a way for Sinotruk Group to develop in Syria, right?After all, the Syrian government also invited our Sinotruk Group to invest and build factories in Syria. "

There is no need to "either", as long as the Huateng Industrial Group does not agree, it is estimated that it will not be long before all kinds of overt and covert methods from the Syrian government will fall on their Huateng Industrial Group.

There are some things that Li Yong is hard to say, but he actually has a bad impression of Langya City in his heart. He was impressed by the cargo three-wheelers.

Everyone is an expert in the automotive industry, a real senior practitioner, knowing that such a scale is impossible to support a final assembly plant that even adopts the CKD model, so the question arises, what can Zhang Qihang do to solve this problem?

Speaking of this, Yang Zhijun spoke directly with actual data: "Taking the first half of this year as an example, we sold more than 6000 Excelle and Sylphy cars in the Syrian market, more than 10000 Panther series cars, and various types of two-wheeled and There are more than 20000 three-wheeled motorcycles, while the market share of Japanese, Russian and Korean cars has dropped significantly, only about 50% of the previous historical period.

Most importantly, relying on the word-of-mouth that Huateng Motors and Heibao Motors have gradually built up during this period of time, Syrians now believe and recognize our brand more and more. Those Syrians who were worried about the quality of our products before, Now they are starting to switch to our products, and we objectively believe that in two or three years at most, our Huateng Automobile’s market share in Syria will reach more than 60%..."

Nie Xiaoping said: "In Syria, including their capital Damascus, I saw a lot of three-wheeled motorcycles for transporting goods and soliciting passengers. Motorcycles are obviously two rows of benches and a canopy added to the cargo three-wheeled motorcycles. It is very simple, but according to my observation, it seems that the business of these three-wheeled motorcycles is very good. It functions as a light truck and a minibus..."

In addition to being impressed, Li Yong was even more curious about why Langya City's economy is so developed, and this three-wheeled motorcycle, which obviously affects the image of the city, is allowed to run around in the urban area unscrupulously?You must know that in Shungeng City, the leaders absolutely do not allow this to happen in their jurisdiction.

Zhang Qihang understood Li Yong's meaning of "suddenly", but he didn't explain, but motioned Yang Zhijun to continue.

This is implicit criticism, um... It can’t be called criticism, it can only be said to be a tactful reminder from the chairman’s elder brother to the general manager. As for the combined sales of pickup trucks, light trucks and heavy trucks in Syria every year, it is only about 2000. If If Sinotruk Group also builds an assembly plant in Syria, how to solve the problem of product sales... Isn't this something you, the general manager, should consider?

"Yes, Vice President Nie, you are right," Yang Zhijun nodded with a smile: "Because the three-wheeled motorcycles our group sells in Syria are all heavy-duty cargo three-wheeled motorcycles with a displacement of more than 200cc, our original intention In fact, these three-wheeled motorcycles and small trucks are used to grab the market. Unexpectedly, after buying our cargo-carrying tricycles, many Syrians directly run freight, and some carry on after adding such equipment to the vehicles. passenger transport."

Hearing this, Li Yong couldn't bear it anymore, interrupted Yang Zhijun, and said, "Vice President Yang, wait a minute, you said that your group's three-wheeled motorcycles have seized a part of the market share of light trucks and minibuses in Syria? This... I can't understand..."

The reason why we call it differentiated competition is because the two-wheeled motorcycles and three-wheeled heavy-duty motorcycles of the Huateng brand that we pioneered have seized a considerable share of the market share of light trucks and minibuses in Syria..."

Speaking of this, Yang Zhijun paused slightly, and continued: "Actually, in many counties and towns in our country, there are still many people using this kind of cargo tricycle for freight and passenger transportation, especially in our Langya city. We all know that Langya City is the largest small commodity wholesale city in the north. There are a large number of small orders of goods that need to be transported every day. This kind of three-wheeled motorcycle with a load capacity of several hundred kilograms to a little over a ton is especially suitable for the needs of those merchants, so When you came to Langya, you should have seen many three-wheeled motorcycles on the road."

Ignoring other people's reactions, Li Yong continued: "Before our Huateng Industrial Group entered Syria on a large scale, the low-end cars needed in Syria mainly came from Iran, Romania and Russia, and the middle and low-end cars were mainly Korean and Japanese cars. Such as Kia, Daewoo, Hyundai, Toyota, Mazda, etc. Trucks mainly come from Mazda in Japan and Daewoo, Kia, Hyundai in South Korea.

"Oh?"

"..."

When Yang Zhijun said this, Zhang Qihang took the opportunity and said: "After receiving the notice of the Syrian government's inspection, Huateng Group began to deduce the purpose of the Syrian government's visiting group, and invited Huateng Industry The group's investment in Syria is considered to be the most likely thing, after all, our Huateng Industrial Group has already occupied half of the Syrian auto market, and the Syrian government must have ideas."

The third point is that the popularity of automobile finance consumption in Syria is relatively high. Consumers are generally able to accept and use installment payment, and even installment payment is the main consumption method of Syrians in the automobile field. That said, a car is still too expensive. "

After receiving Zhang Qihang's signal, Yang Zhijun continued: "After our three-wheeled motorcycles entered Syria, they squeezed out part of the original market for minibuses and light trucks, while the Panther Group's vans, single-row vehicles and two-wheelers Paiweika seized part of the low-end cars, pickups, minibuses, and light trucks in the Syrian auto market. In addition, our Excelle and Sylphy sedans had an impact on the Syrian car market. As a result, after we entered the Syrian market, Syrian The structure of the auto industry in China has undergone tremendous changes."

Huateng Industrial Group made a lot of money in the Syrian market?
Hearing Yang Zhijun talk about this, the comrades at Sinotruk Group immediately pricked up their ears and listened carefully——Huateng Industrial Group has made money in the Syrian market, which is known to everyone, otherwise Zhang Qihang would It is impossible to actively promote Sinotruk Group to enter the Syrian market, but how much money Huateng Industrial Group has earned in the Syrian market is actually not clear to everyone. Now that it is good, I finally have the opportunity to know this "secret".

Before Yang Zhijun could answer, Nie Xiaoping, who felt that Li Yong's question was a bit embarrassing and unprofessional, couldn't help but said: "Lao Li, didn't I stay in Syria for a while before, but I saw some things. I guess it should be able to answer your question."

Under everyone's expectant and curious gazes, Zhang Qihang said: "In a short period of time, Syria is indeed unable to support a heavy truck manufacturing plant, but if we start production in Syria, it will be a CKD heavy truck chassis assembly plant and cab assembly plant. Where's the factory?"

Cai Xiangdong frowned, he felt that he seemed to grasp something vaguely, but the idea was a bit vague, and he couldn't always grasp it...

On the other hand, Yang Zhijun, seeing everyone's frowning, knew what was going on, and immediately became a qualified supporter: "Mr. Zhang, I seem to understand what you mean, but I'm a little uncertain. Can you explain clearly?" Is it a little?"

Zhang Qihang smiled and said: "It's actually very simple. In the future, we will mainly sell chassis in Syria and even the Middle East. As for those users who purchase the chassis and refit them into trucks, special vehicles or buses, that is the owner's own choice. It has nothing to do with us, we only sell chassis with a complete cab."

(End of this chapter)