Set sail1992

Chapter 1102
However, doubts in the heart are doubts, and no one would be stupid enough to speak out in person.

No way, Big Brother is so majestic and prestigious in the industry. If you don’t believe me, take a look at the several models that Big Brother launched after that. Even if some models have obvious traces of "reference learning", no matter what media, No one dares to say that it is not good; automobile manufacturers around the world are starting to engage in new energy, energy saving and emission reduction. ", developed its own V12 turbocharged engine, except for the very special big brother in the industry, who would dare to do this?
In a word, everyone still has to eat.

Besides, at this moment, Lei Zhiping, who came onto the stage with a microphone, looked very high-spirited at the moment: "Gentlemen, friends who have come from afar, hello, everyone, I am Lei Zhiping, the general manager of Hongqi Automobile, and I will tell you Introduce the new generation of Century Star sedan of our Hongqi car. The Century Star sedan is designed by Mr. Zhang Qihang, the special chief designer of our Hongqi car..."

Hearing Lei Zhiping's words, the surrounding crowd suddenly became agitated: Mr. Zhang Qihang, the specially appointed chief designer?
Zhang Qihang?
Could it be Mr. Zhang Qihang of Huateng Group?

Just when many reporters were curious, but hesitated, and did not dare to interrupt Lei Zhiping, some media reporters who had been instructed earlier interrupted Lei Zhiping loudly: "Mr. Designer Zhang Qihang, is he Zhang Qihang and Mr. Zhang of Huateng Automobile?"

"Yes," Lei Zhiping who was interrupted showed no dissatisfaction at all. He nodded with a smile and said, "It's Mr. Zhang of Huateng Automobile."

"Wow..."

There was an uproar in the crowd: It's really Zhang Qihang? !
Even the media reporter who was pointed out before was shocked at the moment. He asked Lei Zhiping in surprise: "Mr. Lei, do you mean that Mr. Zhang joined Hongqi Automobile?"

If so, then this news is too explosive.

"Let me correct you," Lei Zhiping said with a smile on his face, "It's not Zhang Qihang who joined our Hongqi Automobile, Mr. Zhang Qihang was specially hired by our Hongqi Automobile as the chief designer of our Hongqi Automobile, specially hired!"

Distinguished...

As soon as they heard the word "specially hired", all the reporters understood in their hearts, and immediately understood: If it is specially hired, then it is understandable... Let me just say, how could Zhang Qihang give up on Huateng? With the dual identities of the general manager of the industrial group and the general manager of the Shandong Heavy Duty Truck Group, go to FAW as a chief designer?It turned out that it was just helping Hongqi design a new car.

But having said that, Zhang Qihang is Zhang Qihang after all. Take a look at the full-scale model of the "New Generation Century Star". Handwriting—I used to think that the "new generation of Century Star" is another model that I don't know about Hongqi Automobile's "reference study", but now I look at the full-scale model on the booth, and I suddenly take it for granted: Such a beautiful car was made by Mr. Zhang Qihang?normal normal.

Looking at the stunned gazes of the reporters in front of him, Lei Zhiping felt secretly refreshed: It was really the right thing to invite Zhang Qihang this time.

The beautiful host standing next to Lei Zhiping immediately seized the opportunity and asked in a timely manner: "Mr. Lei, can you tell us how Hongqi Motors came up with the idea of ​​cooperating with Mr. Zhang Qihang?"

"Hehe...of course there is no problem with this," Lei Zhiping nodded with a smile, and said, "The development of our Hongqi Automobile has not been very smooth in recent years. For us, it is not terrible to encounter problems, just find out where the problem is and then solve it.

After some analysis, we believe that the biggest problem with the unsatisfactory sales of Hongqi Automobiles lies in our product strength: In this era when users have more choices, the product strength of Hongqi Automobile has begun to improve. Obviously insufficient, whether it is configuration, appearance, or interior, there is no way to attract consumers.

For ordinary automobile manufacturers, once they have found the problem, they only need to solve the problem. At worst, they should hire foreign famous car designers or car design companies, but we can’t…”

The host immediately said: "Because you are the red flag."

"Yes, because we are Hongqi," Lei Zhiping nodded and said, "We are a banner of China's auto industry. Other companies can cooperate with foreign auto designers and auto design companies at will, but we can't. We want and must. It can stand up to the banner of China's auto industry, so our choices are much narrower."

"That's true," the beautiful host said with a dazed look on her face, "So you found Mr. Zhang Qihang?"

"Yes, that's why we found Mr. Zhang Qihang," Lei Zhiping replied, "Mr. Zhang Qihang's level of car design is universally recognized, and many models he designed have won many domestic and international awards. To put it bluntly, Mr. Zhang Qihang's design ability represents the highest level of our country in the field of car design, so he is naturally the best designer candidate for our Hongqi car."

Speaking of this, he probably felt that what he said was a bit too much, Lei Zhiping took it back a little bit, and said: "For our Hongqi Automobile, it is possible to invite Mr. Zhang Qihang to be the chief special designer of our Hongqi Automobile. It is also a great honor, it can be said that this is a win-win cooperation.”

"It is indeed a win-win cooperation," the beautiful host nodded, and then brought the topic to the "New Generation Century Star" in front of him. According to the stupidity given before, he asked Lei Zhiping curiously: "Mr. Lei, can you briefly introduce our new century star to us?"

Finally came to the most core place, Lei Zhiping was shocked, and replied: "Of course, no problem, our new generation of Century Star is positioned as a B+ class medium-sized car, with the longest wheelbase of the same class model and a number of comfort features. At the same time, it will fully surpass the mid-sized cars currently on the market in terms of exterior design, interior design, and hardware configuration.

We believe that after the launch of the new generation of Century Star, it will firmly occupy a place in the medium-sized car market. At the same time, Century Star is also the beginning of our new strategic transformation of Hongqi Automobile. "

At this moment, Lei Zhiping's face was filled with high spirits!

He believes that the new generation of Century Star must be the beginning of Hongqi's full sail.

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Compared with Lei Zhiping's high-spiritedness, after receiving the report from the staff of the company, the foreign heads and executives of the joint venture who dared to come to the Hongqi Automobile booth looked at the "new generation car" in front of them. The full-scale models of "Century Star" are all dignified, such as William Green, the general manager of SAIC-GM's Mifang, and Bonnie Castino, the marketing manager...

After hearing the news, the two who came in a hurry were immediately attracted by the American-style car on the Hongqi booth. William Green, who felt that this car seemed to fit inexplicably with his own products, stared at it. Looking at the new-generation Hongqi Century Star on the platform, William Green asked Bonnie Castino: "Bonnie, do you think this car is a bit similar to our Lacrosse?"

"It's a bit similar," Bonnie Castino nodded, then lowered her voice and said to William Green, "But I think it's more of a similarity in style, rather than...not..."

"I understand," William Green naturally understood what his colleague wanted to express, he nodded, and whispered to Bonnie Castino: "I just think the temperament of this car is very similar to that of a GM. Similarly, it can even be said that if the car logo is replaced with our Buick car logo, it will not make people feel inconsistent at all.”

"..."

Bonnie Castino nodded wryly, and she felt the same way.After thinking about it, she asked William Green in a low voice, "Do you want to take some photos and send them to the headquarters?"

The deeper meaning of these words is: Do you want to ask the headquarters to distinguish?
William Green didn't hesitate, and nodded immediately: "It's definitely going to be photographed...Since the Chinese dare to put this concept car on display here, are they still afraid of us taking pictures?"

This is the truth!
Bonnie Castino agreed with her boss: Since you all showed this car publicly, why should we be embarrassed?Let's shoot~ We not only want to shoot, but we also want to make big and special shots!

What neither of them said is that although they said "this car is very similar to the temperament of our General Motors", if we must make an analogy, their current lacrosse is like a middle-aged man in his 50s , there is grace, there is also a sense of majesty, not to mention lifeless, but I always feel that the whole car is not so dynamic, but the new generation of Hongqi Century Star in front of me is different, giving people the feeling The first level looks like a young man in his 30s with a successful career and a happy family. He is not only full of drive, full of aura, but also agile. Motivated!

If you let yourself choose between the current lacrosse and the new generation of Hongqi Century Star in front of you, if you don’t look at the brand but only look at the appearance, you will still like this new generation of Hongqi Century Star, and this feeling may be OK. Provide some reference for General Motors.

........................

Compared to Bonnie Castino and William Green of General Motors, who were only a little worried, the Germans, to be precise, people from Volkswagen, looked at the new generation of Hongqi Century displayed at the Hongqi booth. Xing has a serious face!

Steffen Cotterey, one of the German executives of South-Volkswagen, had a serious face. He asked in a low voice to his colleague Sevim Dadelen, who has the same identity as himself, but works in North-Volkswagen. Said: "Sevim, you work in the north, have you heard any news about this car before?"

The reason why Steffen Cotterey's expression is so serious is because he found some very bad signals from this century star: Before that, some people in Wolfsburg...including himself...have been At first, I firmly believed that my two partners in China could not do without the products and technical support provided by Wolfsburg, but looking at it now, this situation has changed, and this change is something that the Germans are absolutely unwilling to see .

For the Germans, what they are most happy to see is that these auto manufacturers in China can only be reduced to their own processing plants, and they can easily earn excess profits.

You know, what an automobile manufacturing company earns in China is not just the dividends of the joint venture. In addition to the 50% sales profit dividends, there are also software fees, technology transfer fees, licensing fees, etc. Take technology transfer fees as an example At present, there are three main payment methods for technology transfer fees in international trade: lump-sum payment (or lump sum payment), commission payment, combination payment of entry fee and commission fee, but regardless of the method, technology transfer fee is a joint venture It is a large part of the cost structure of the model.

Generally speaking, the technology transfer fee for a joint venture model accounts for about 10% of the model's selling price, which means that for a Passat B20 that starts at around 5 yuan, South-Volkswagen will pay at least 2 yuan for the technology to German Volkswagen. Transfer fee.

In addition to the sales profit share and these various "fees", there is also the sales share of parts, because there is a loophole in it: Huaxia stipulates that the foreign shareholding ratio of joint venture car companies is at most 50%. But there is no hard and fast rule on the shares of joint venture auto parts enterprises.

In this way, there is a loophole that foreign parties can take advantage of: I will first establish a joint venture car company with a 50:50 share ratio with you, and then set up an engine and gearbox factory with a 70:30 share ratio with you. Then it is required that the engines and gearboxes used by the joint venture car companies must be the products of the joint venture engine and gearbox factory. As for the profit of this joint venture engine and gearbox factory, guess what?
In addition, in terms of peripheral automotive electronics, I request to use our designated brands of ECU, TCU, ABS system, ESP system, and coincidentally, foreign companies have shares in these designated brands...

So it can be said that as long as a cooperation with a Chinese car company can be reached, even if the sales profit of selling cars is a loss, as long as a certain amount of sales can be guaranteed, the foreign party can also make a lot of money from other aspects, and make money lying down For these joint venture car companies, what they are most afraid of is that domestic car manufacturers are not willing to "lay down and win" and always want to do something...

So at this moment, when they saw this Hongqi Century Star, Sevim Dadelen and Steffen Cotterey immediately felt that the problem was serious.

(End of this chapter)