Set sail1992
Chapter 1103 The Germans began to adjust their strategies
Chapter 1103 The Germans began to adjust their strategies
"No." Like his colleagues, Sevim Daderen's expression was also serious: "I have never heard any news... You know, the Hongqi car brand is very important to FAW, and even to This country has extraordinary significance, and I have no way to intervene in it."
Steffen Cotterey was a little dissatisfied, but after listening to his colleague's explanation later, he nodded slightly - he also knew that his colleague was telling the truth, but facing the situation in front of him, Si Teffin Cotterey couldn't help but frowned and said in a low voice: "The trend shown by the Chinese people is not good, very bad..."
Sevim Dadelen didn't speak, but nodded silently, agreeing with Steffen Cotterey's words: As people from Volkswagen, they naturally don't want to see China's automobile manufacturers start to increase their efforts. Large investment in technology research and development.
Steffen Cotterey went on: "What do you think we should propose to headquarters, man?"
It is necessary to report what happened here to the headquarters, because this is my duty, but if I can make effective suggestions while reporting what happened here, it is obviously more beneficial to consolidate my position-although in the Before that, they were not very willing to work in China, but after they came to China, everyone discovered that working in China is much more comfortable than working in Germany. The important thing is that my influence and right to speak here are incomparable in any case when I was in my hometown, not to mention that there are other benefits that can be said and cannot be said.
Sevim Daderen frowned and thought for a while, then shook his head and said, "This matter is very troublesome... Steffen, what do you think?"
Steffen Cotterey shook his head in disappointment: "Me neither."
........................
After the visit was over and he broke up with Sevim Dadelen, Steffen Cotterey got into the car and immediately called his boss: "Sir, there is something going on with FAW."
"what's the situation?"
On the other end of the phone, Roy Linton, head of Steffen Cotterey and German manager of NordVolkswagen, spoke with a relaxed tone.He knew that Steffen Cotterey was going to the Shanghai International Auto Show today, and he didn't think that Steffen Cotterey would bring any bad news to him, so he spoke with a relaxed tone, and he was even in the mood to follow Sevim Dadelen joked: "Steffen, your tone seems a little nervous. Let me guess what happened... Is it Huateng Motors or our counterparts in the United States and Japan who have launched new cars?"
In Roy Linton's view, apart from the launch of new cars by these competitors, there is nothing to be nervous about at all.
"The situation is much more serious than this," Steffen Cotterey said in a serious tone: "Hongqi Motors has launched a new replacement model of their Century Star."
"The brand-new Hongqi Century Star?" Roy Linton asked puzzledly, "So what? Is there any problem?"
Steffen Cotterey took a deep breath and said to Roy Linton: "This car was designed by Zhang Qihang for FAW. It is very beautiful. I believe that there are already photos of this car on Sohu.com , I suggest you open Sohu.com now to have a look..."
Speaking of this, Steffen Cotterey said to Roy Linton seriously: "Sir, I don't think this car will pose much threat to us, but I think this development momentum is very bad."
Hearing what Stephen Cotterey said, Roy Linton immediately became serious: "Well, wait a moment..."
Accompanied by the sound of typing on the keyboard, Roy Linton spoke again after a while: "It is indeed already available on Sohu.com. It is a very beautiful car. I saw what Mr. Lei said... Cotterey Sir, you are right, this action of the Hongqi car is indeed not a good signal,"
Speaking of this, Roy Linton's tone became fierce: "But this is not what annoys me the most. What annoys me the most is what are our colleagues in the north doing? Such a big thing, such a big move , how could they not have noticed in advance?"
"..."
Steffen Cotterey pursed his lips and did not speak. In fact, he was also very puzzled by this: Zhang Qihang's cooperation with Hongqi Automobile is not a small matter, and it is impossible that there was no news before If it leaked out, then the question is, why didn't my colleagues in the north hear any news?Or did they hear it but didn't take it to heart?
Roy Linton on the other end of the phone then asked, "Steffen, what advice do you have for this matter?"
Steffen Cotterey was not polite, and said: "Before this, our core principle in China was to strictly guard against death. They can become our production plants, but they must not master related technologies, but sir, today's The situation has sounded alarm bells for me, and I think maybe our policy in China needs to be adjusted a little bit."
"Um……"
Roy Linton responded, "Go ahead."
"I think we can suggest to the headquarters to learn from Dongying people," Steffen Cotterey said. "The HQ3 at the Hongqi Auto booth gave me a huge shock. The 12th generation Crown, which was produced and sold very well at the same time, was given to the Chinese people in this way, and they were allowed to change their own car logos and brand logos, but this also gave me some inspiration. Maybe we can learn from Dongying people and use This is a more covert way to block the Chinese people's technology."
Roy Linton in front of the computer, after hearing what Stephen Cotterey said, his eyes also fell on the photo of the Hongqi HQ3, and he was shocked by the "generosity" of Dongying people. At the same time, hearing Steffen Cotterey's suggestion, he couldn't help frowning, a little reluctant: "People in Dongying are indeed 'generous' enough, but if we do the same, will it appear that we are a little incompetent? ?”
Roy Linton is no stranger to the practices of the Dongying people. To put it simply, they directly ignored the theft of their technology by China's automobile manufacturers, and even condoned this happening. For example, they even asked those who stole The Huaxia Automobile Manufacturing Company with their technology provides spare parts and even core components such as engines!
In Roy Linton's view, this move by the Dongying people is simply unreasonable: how can the business do this? !But the Dongying people did just that.
How about now, not only the Dongying people have done this, but you are also suggesting that the company do this at the same time?
Although he and the designer were the only two people in the car at the moment, after hearing what his boss said, Stephen Cotterey couldn't help lowering his voice and said to Roy Linton: "Boss, I understand your reluctance, and to be honest, I am not reconciled either, but what I saw today reminded me that times have changed, and China's auto industry is very different from previous years, 10 Years ago, Huaxia regarded our technology 20 years ago as a treasure beyond our reach, but now? Engines, gearboxes, ECUs, TCUs, and even complete vehicle designs, Huaxia people can do all of these things themselves...
The times have changed. If we still want to make money in China, we must change some of our previous strategies. To tell you the truth, I used to look down on Dongying people’s practices, but recently, I have been thinking about it. The Japanese people's approach, the more I think about it, the more clever the Japanese people's approach is:
It is also to curb the self-development ability and technological improvement of Huaxia people, but we are strictly guarding against it, so that Huaxia people will not get anything, and in the end they can only choose to develop by themselves;
However, the Dongying people's approach obviously carries the ancient oriental wisdom: while I curb your R&D capabilities and technological improvement, I also opened a small hole for you, so that you can actually explain to everyone. In this way, you don't need to work so hard on research and development..."
Roy Linton began to ponder.
There is no doubt that Steffen Cotterey's suggestion is the most reasonable. Volkswagen's previous practice is like building a dam to strictly guard against the Chinese people at the technical level, and will not let the Chinese people get a drop of water. So, in order not to die from drought, the Chinese people can only find ways to dig wells by themselves; while the Dongying people's approach is more gentle, more like building a dam and opening a canal to release water at the same time , Whoever listens to them, they will release water.
In this way, the minds of the Chinese people changed from "dig wells by themselves" to "how can I get water from the Dongying people", which is indeed a more clever approach.
Thinking of this, Roy Linton no longer hesitated, and immediately said to Steffen Cotterey: "Steffen, you are right, the Japanese people's approach is indeed more 'friendly'...I will put this Report everything that happened to the headquarters, and explain it to Mr. Piech, this is your suggestion."
Hearing Roy Linton's words, Stephen Cotterey clenched his fists, and quickly expressed his thanks to Roy Linton—he spent so much effort, even hiding this idea from his own Colleague Sevim Dadelen, for what?Isn't it just to show your face in front of Mr. Piëch?
------------
Along with this auto show, the news that Hongqi Automobile and Zhang Qihang joined hands, and Zhang Qihang designed a new generation of Century Star for Hongqi Automobile, caused a huge sensation in the entire automobile industry!
For European, American and Japanese automakers who are determined to make a lot of money in the Chinese market and at the same time turn the Chinese market into their own production base, the cooperation between Zhang Qihang and Hongqi Automobile is definitely not good news. Everyone tried their best to guard against it, but there was such a freak as Zhang Qihang. Now this freak is not only restless, but even joined forces with Hongqi Automobile. How can this be possible?
For a while, the heads of the foreign parties of the major joint ventures interacted frequently, and there was only one goal of the discussions: this situation cannot be allowed to continue...
Compared with a joint venture car company that tried to make Zhang Qihang a thorn in the side and a thorn in the flesh, the cooperation between Zhang Qihang and Big Brother fell into the eyes of a national auto brand that has just started to develop and is still very thin. Get excited!
For Chery, Geely and other national auto companies that are struggling to start, before this, they never expected to get support from Zhang Qihang in design. The reason is also very simple. , I asked others to help me design a new car, isn't this a joke?
So even after hearing about Yadi Automobile, Pharaoh seems to have a good relationship with Zhang Qihang, and Zhang Qihang has helped Qinchuan Machinery Factory, Jiangbei Machinery Factory and Jiangnan Machinery Factory under the Bingzong Group get out of trouble many times, but Geely , Chery’s bosses didn’t dare to ask Zhang Qihang to help design a new car——Chery, as a local state-owned enterprise, hesitated repeatedly in his heart. He wanted to ask Zhang Qihang for help and was a little worried that he would be rejected. Li didn't even dare to think about it.
But now, after learning that Zhang Qihang actually helped Hongqi Automobile by selling it again, the CEO of Geely is still hesitant, while the boss of Chery, Lao Yin, can no longer sit still: we are just a local state-owned enterprise. , the status cannot be compared with the state-owned enterprises, but isn’t your Huateng Automobile also a provincial state-owned enterprise?Everyone's status is the same, if I ask you for a favor, it shouldn't be too much, right?
Seeing the new century star designed by Zhang Qihang for Hongqi, Lao Yin was really jealous. After thinking twice, he finally dialed Zhang Qihang's phone number. In China's automobile industry, Zhang Qihang's office phone number is not a secret... …
After some pleasantries and politeness, Mr. Yin tentatively put forward his request: "Mr. Zhang, our Huateng Automobile is a role model for us to learn from. After seeing these cars exhibited by our group at the Shanghai Auto Show, Comrade We all felt greatly shocked and wanted to visit and learn from Huateng Automobile. If possible, it would be best to ask you in person. Is it convenient for you?"
After finishing speaking, President Yin anxiously waited for Zhang Qihang's answer.
It’s no wonder Mr. Yin is worried. Thanks to Zhang Qihang’s attack and cut off, although Chery has still developed well in the past few years, because QQ3 has received strong competition from Qinchuan QQ in the mini-car market, the original Chery Automobile has not reached the height of the same period in history.
The scale and size of the enterprise are the courage and confidence of the person in charge of the enterprise. Naturally, when facing Zhang Qihang, Mr. Yin did not have enough confidence.
While Mr. Yin was waiting nervously, Zhang Qihang said with a smile: "Of course it's convenient. What's the inconvenience? Mr. Yin, you can come anytime. Huateng Automobile welcomes everyone to come and have a chat and discuss the development of the company at any time." and technical stuff."
Hearing Zhang Qihang's enthusiastic words, Mr. Yin felt relieved.
(End of this chapter)
"No." Like his colleagues, Sevim Daderen's expression was also serious: "I have never heard any news... You know, the Hongqi car brand is very important to FAW, and even to This country has extraordinary significance, and I have no way to intervene in it."
Steffen Cotterey was a little dissatisfied, but after listening to his colleague's explanation later, he nodded slightly - he also knew that his colleague was telling the truth, but facing the situation in front of him, Si Teffin Cotterey couldn't help but frowned and said in a low voice: "The trend shown by the Chinese people is not good, very bad..."
Sevim Dadelen didn't speak, but nodded silently, agreeing with Steffen Cotterey's words: As people from Volkswagen, they naturally don't want to see China's automobile manufacturers start to increase their efforts. Large investment in technology research and development.
Steffen Cotterey went on: "What do you think we should propose to headquarters, man?"
It is necessary to report what happened here to the headquarters, because this is my duty, but if I can make effective suggestions while reporting what happened here, it is obviously more beneficial to consolidate my position-although in the Before that, they were not very willing to work in China, but after they came to China, everyone discovered that working in China is much more comfortable than working in Germany. The important thing is that my influence and right to speak here are incomparable in any case when I was in my hometown, not to mention that there are other benefits that can be said and cannot be said.
Sevim Daderen frowned and thought for a while, then shook his head and said, "This matter is very troublesome... Steffen, what do you think?"
Steffen Cotterey shook his head in disappointment: "Me neither."
........................
After the visit was over and he broke up with Sevim Dadelen, Steffen Cotterey got into the car and immediately called his boss: "Sir, there is something going on with FAW."
"what's the situation?"
On the other end of the phone, Roy Linton, head of Steffen Cotterey and German manager of NordVolkswagen, spoke with a relaxed tone.He knew that Steffen Cotterey was going to the Shanghai International Auto Show today, and he didn't think that Steffen Cotterey would bring any bad news to him, so he spoke with a relaxed tone, and he was even in the mood to follow Sevim Dadelen joked: "Steffen, your tone seems a little nervous. Let me guess what happened... Is it Huateng Motors or our counterparts in the United States and Japan who have launched new cars?"
In Roy Linton's view, apart from the launch of new cars by these competitors, there is nothing to be nervous about at all.
"The situation is much more serious than this," Steffen Cotterey said in a serious tone: "Hongqi Motors has launched a new replacement model of their Century Star."
"The brand-new Hongqi Century Star?" Roy Linton asked puzzledly, "So what? Is there any problem?"
Steffen Cotterey took a deep breath and said to Roy Linton: "This car was designed by Zhang Qihang for FAW. It is very beautiful. I believe that there are already photos of this car on Sohu.com , I suggest you open Sohu.com now to have a look..."
Speaking of this, Steffen Cotterey said to Roy Linton seriously: "Sir, I don't think this car will pose much threat to us, but I think this development momentum is very bad."
Hearing what Stephen Cotterey said, Roy Linton immediately became serious: "Well, wait a moment..."
Accompanied by the sound of typing on the keyboard, Roy Linton spoke again after a while: "It is indeed already available on Sohu.com. It is a very beautiful car. I saw what Mr. Lei said... Cotterey Sir, you are right, this action of the Hongqi car is indeed not a good signal,"
Speaking of this, Roy Linton's tone became fierce: "But this is not what annoys me the most. What annoys me the most is what are our colleagues in the north doing? Such a big thing, such a big move , how could they not have noticed in advance?"
"..."
Steffen Cotterey pursed his lips and did not speak. In fact, he was also very puzzled by this: Zhang Qihang's cooperation with Hongqi Automobile is not a small matter, and it is impossible that there was no news before If it leaked out, then the question is, why didn't my colleagues in the north hear any news?Or did they hear it but didn't take it to heart?
Roy Linton on the other end of the phone then asked, "Steffen, what advice do you have for this matter?"
Steffen Cotterey was not polite, and said: "Before this, our core principle in China was to strictly guard against death. They can become our production plants, but they must not master related technologies, but sir, today's The situation has sounded alarm bells for me, and I think maybe our policy in China needs to be adjusted a little bit."
"Um……"
Roy Linton responded, "Go ahead."
"I think we can suggest to the headquarters to learn from Dongying people," Steffen Cotterey said. "The HQ3 at the Hongqi Auto booth gave me a huge shock. The 12th generation Crown, which was produced and sold very well at the same time, was given to the Chinese people in this way, and they were allowed to change their own car logos and brand logos, but this also gave me some inspiration. Maybe we can learn from Dongying people and use This is a more covert way to block the Chinese people's technology."
Roy Linton in front of the computer, after hearing what Stephen Cotterey said, his eyes also fell on the photo of the Hongqi HQ3, and he was shocked by the "generosity" of Dongying people. At the same time, hearing Steffen Cotterey's suggestion, he couldn't help frowning, a little reluctant: "People in Dongying are indeed 'generous' enough, but if we do the same, will it appear that we are a little incompetent? ?”
Roy Linton is no stranger to the practices of the Dongying people. To put it simply, they directly ignored the theft of their technology by China's automobile manufacturers, and even condoned this happening. For example, they even asked those who stole The Huaxia Automobile Manufacturing Company with their technology provides spare parts and even core components such as engines!
In Roy Linton's view, this move by the Dongying people is simply unreasonable: how can the business do this? !But the Dongying people did just that.
How about now, not only the Dongying people have done this, but you are also suggesting that the company do this at the same time?
Although he and the designer were the only two people in the car at the moment, after hearing what his boss said, Stephen Cotterey couldn't help lowering his voice and said to Roy Linton: "Boss, I understand your reluctance, and to be honest, I am not reconciled either, but what I saw today reminded me that times have changed, and China's auto industry is very different from previous years, 10 Years ago, Huaxia regarded our technology 20 years ago as a treasure beyond our reach, but now? Engines, gearboxes, ECUs, TCUs, and even complete vehicle designs, Huaxia people can do all of these things themselves...
The times have changed. If we still want to make money in China, we must change some of our previous strategies. To tell you the truth, I used to look down on Dongying people’s practices, but recently, I have been thinking about it. The Japanese people's approach, the more I think about it, the more clever the Japanese people's approach is:
It is also to curb the self-development ability and technological improvement of Huaxia people, but we are strictly guarding against it, so that Huaxia people will not get anything, and in the end they can only choose to develop by themselves;
However, the Dongying people's approach obviously carries the ancient oriental wisdom: while I curb your R&D capabilities and technological improvement, I also opened a small hole for you, so that you can actually explain to everyone. In this way, you don't need to work so hard on research and development..."
Roy Linton began to ponder.
There is no doubt that Steffen Cotterey's suggestion is the most reasonable. Volkswagen's previous practice is like building a dam to strictly guard against the Chinese people at the technical level, and will not let the Chinese people get a drop of water. So, in order not to die from drought, the Chinese people can only find ways to dig wells by themselves; while the Dongying people's approach is more gentle, more like building a dam and opening a canal to release water at the same time , Whoever listens to them, they will release water.
In this way, the minds of the Chinese people changed from "dig wells by themselves" to "how can I get water from the Dongying people", which is indeed a more clever approach.
Thinking of this, Roy Linton no longer hesitated, and immediately said to Steffen Cotterey: "Steffen, you are right, the Japanese people's approach is indeed more 'friendly'...I will put this Report everything that happened to the headquarters, and explain it to Mr. Piech, this is your suggestion."
Hearing Roy Linton's words, Stephen Cotterey clenched his fists, and quickly expressed his thanks to Roy Linton—he spent so much effort, even hiding this idea from his own Colleague Sevim Dadelen, for what?Isn't it just to show your face in front of Mr. Piëch?
------------
Along with this auto show, the news that Hongqi Automobile and Zhang Qihang joined hands, and Zhang Qihang designed a new generation of Century Star for Hongqi Automobile, caused a huge sensation in the entire automobile industry!
For European, American and Japanese automakers who are determined to make a lot of money in the Chinese market and at the same time turn the Chinese market into their own production base, the cooperation between Zhang Qihang and Hongqi Automobile is definitely not good news. Everyone tried their best to guard against it, but there was such a freak as Zhang Qihang. Now this freak is not only restless, but even joined forces with Hongqi Automobile. How can this be possible?
For a while, the heads of the foreign parties of the major joint ventures interacted frequently, and there was only one goal of the discussions: this situation cannot be allowed to continue...
Compared with a joint venture car company that tried to make Zhang Qihang a thorn in the side and a thorn in the flesh, the cooperation between Zhang Qihang and Big Brother fell into the eyes of a national auto brand that has just started to develop and is still very thin. Get excited!
For Chery, Geely and other national auto companies that are struggling to start, before this, they never expected to get support from Zhang Qihang in design. The reason is also very simple. , I asked others to help me design a new car, isn't this a joke?
So even after hearing about Yadi Automobile, Pharaoh seems to have a good relationship with Zhang Qihang, and Zhang Qihang has helped Qinchuan Machinery Factory, Jiangbei Machinery Factory and Jiangnan Machinery Factory under the Bingzong Group get out of trouble many times, but Geely , Chery’s bosses didn’t dare to ask Zhang Qihang to help design a new car——Chery, as a local state-owned enterprise, hesitated repeatedly in his heart. He wanted to ask Zhang Qihang for help and was a little worried that he would be rejected. Li didn't even dare to think about it.
But now, after learning that Zhang Qihang actually helped Hongqi Automobile by selling it again, the CEO of Geely is still hesitant, while the boss of Chery, Lao Yin, can no longer sit still: we are just a local state-owned enterprise. , the status cannot be compared with the state-owned enterprises, but isn’t your Huateng Automobile also a provincial state-owned enterprise?Everyone's status is the same, if I ask you for a favor, it shouldn't be too much, right?
Seeing the new century star designed by Zhang Qihang for Hongqi, Lao Yin was really jealous. After thinking twice, he finally dialed Zhang Qihang's phone number. In China's automobile industry, Zhang Qihang's office phone number is not a secret... …
After some pleasantries and politeness, Mr. Yin tentatively put forward his request: "Mr. Zhang, our Huateng Automobile is a role model for us to learn from. After seeing these cars exhibited by our group at the Shanghai Auto Show, Comrade We all felt greatly shocked and wanted to visit and learn from Huateng Automobile. If possible, it would be best to ask you in person. Is it convenient for you?"
After finishing speaking, President Yin anxiously waited for Zhang Qihang's answer.
It’s no wonder Mr. Yin is worried. Thanks to Zhang Qihang’s attack and cut off, although Chery has still developed well in the past few years, because QQ3 has received strong competition from Qinchuan QQ in the mini-car market, the original Chery Automobile has not reached the height of the same period in history.
The scale and size of the enterprise are the courage and confidence of the person in charge of the enterprise. Naturally, when facing Zhang Qihang, Mr. Yin did not have enough confidence.
While Mr. Yin was waiting nervously, Zhang Qihang said with a smile: "Of course it's convenient. What's the inconvenience? Mr. Yin, you can come anytime. Huateng Automobile welcomes everyone to come and have a chat and discuss the development of the company at any time." and technical stuff."
Hearing Zhang Qihang's enthusiastic words, Mr. Yin felt relieved.
(End of this chapter)
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