Set sail1992

Chapter 1104 Bosch: I Can't Take It!
Just when the major cooperative car companies are collaborating with each other, a piece of news that seems like a bolt from the blue to them comes, which makes many people dumbfounded...

Huateng Industrial Group and Chery held a joint press conference, announcing that the two companies will form a strategic partnership. Carry out extensive and in-depth cooperation in other fields.

As soon as the news came out, the faces of the foreign managers of several joint venture car companies instantly became extremely ugly!

What is the core component assembly?Isn't it just the engine and gearbox?
What is the core automotive electronics?Body bus technology based on ECU;

As for vehicle design and complete vehicle manufacturing, let’s not talk about it. Although Chery now has two models with good sales, but to be honest, the ridicule of "car repair queue" still makes many cash-strapped Car owners are hesitant when facing Chery, but if they can get strong support from Huateng Industrial Group in the field of vehicle design and vehicle manufacturing, Chery will not only look better in the future, but the joke of "queuing up for repairs" will also be dismissed. Tossed in the trash...

This is certainly not what "everyone" wants to see!

But if you don't want to see it, you don't want to see it. The major joint venture car companies can't say anything, at least they can't say anything when facing the media and other public occasions. It's a good thing - after all, this is just a normal cooperation between companies, and I still have to make money in the Huaxia auto market. It's a bit ugly to say bad things about Huateng Automobile and Chery Automobile at this time. You auto brands, each other When there is no cooperation between them?
But the joint venture car companies can bear it. After all, the entire Chinese auto consumer market is still developing at a high speed. Everyone can enjoy the dividends of development in this fast-growing market. The annual sales and sales are still increasing. The shareholders and the board of directors explained the past. Although the major joint venture car companies are not happy, they all think that they still have enough time to deal with it, but one company can't stand it no matter what...

With a gloomy face, Walter Otterenba, president of Bosch Asia, asked Andri Melnik, the vice president in charge of China's automotive electronics business: "Andrei, how much did Chery purchase parts from Bosch last year?" Accessories? How much did you purchase in the first half of this year? What was the expected purchase amount for this year? If Chery Automobile cooperates with Huateng Automobile, how much impact does your team think it will have on our Bosch?"

It's no wonder that Varta Otteren's face is so ugly. With the continuous development of Huaxia's economy, the Huaxia market has become more and more important in Bosch's entire business map. Take the past 2004 as an example , Bosch Group's global annual total revenue just exceeded 400 billion euros, of which the total revenue in China was 12 billion euros, accounting for only 3% of Bosch Group's global revenue. Three years ago, the revenue of the Chinese market accounted for less than 2% of the total revenue of the Bosch Group. In just three years, Bosch's revenue in China has increased by more than 50%!
Bosch's revenue in China mainly comes from automotive technology products, accounting for about 78.2%, which is much higher than the 62% of the entire group. Based on the rapid growth of China's automobile consumer market, Bosch Group headquarters has a strong view on the future of Bosch's business in China. Full of optimism and confidence, he believes that in the next five years, Bosch Huaxia's revenue may account for 5% of the entire Bosch Group's revenue, and the most important thing is the automotive business.

Therefore, it is understandable why Walter Otterenba's face is so ugly-Chery has been cooperating with Bosch before, if Chery cooperates with Huateng Automobile, how much will it reduce its orders for Bosch?
Andri Melnik was a little nervous, but he didn't dare to hesitate. He licked his lips and said, "Chery ordered about 5000 million euros of spare parts from us last year, and the number of orders in the first half of this year has exceeded It is expected to reach the level of 3000 million euros for the whole year..."

Walter Otterenba nodded: "That is to say, just for one Chery car, they can add almost 20% of their orders this year?"

Andri Melnik hesitated for a moment, but still nodded: "Yes... yes..."

After getting an affirmative answer, Walter Otremba's expression became serious: "Gentlemen, have you all heard that? Under normal circumstances, for just one Chery car, this year's new orders will be 20% more than last year's." , and according to our previous calculations, if Huaxia continues to maintain this optimistic growth rate, by 10, 2015 years later, Huaxia's annual car sales are expected to exceed 1000 million.

1000 million vehicles, what a huge market this is?As a world-class auto parts supplier, Bosch will make a lot of money!

But now Huateng Motors has jumped out and started to challenge our interests.

Of course a Chery car is nothing, but this trend and signs are very bad!We must do something, we must respond clearly to this ghost animal, let all Chinese automakers know and understand one thing, that is, Bosch is the best auto parts supplier in the world! "

After saying these high-sounding words, Walter Oterenba said to Andri Melnik: "Andri, you have always been in charge of the cooperation with Chery. Now, you go to communicate with Chery and ask them What do you mean, the most important thing is to figure out the scope of their cooperation with Huateng Motors and how much these messy things will affect us."

Andri Melnik hurriedly responded: "Okay sir, I'll make a call right away."

"No, don't call," Walter Otterenba waved his hand: "You go in person and have an interview with that Mr. Yin, do you understand what I mean?"

Andri Melnik froze for a moment, then nodded vigorously: "I understand what you mean, sir."

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For Bosch, especially the German executives of Bosch Huaxia, this matter is of great importance, so after the meeting ended, Andriy Melnik directly dialed Mr. Yin's phone number, and did not make any circles. , and directly expressed to Mr. Yin that he hoped to have an interview with Mr. Yin. After Mr. Yin euphemistically stated that he was busy during this time, Andri Melnik simply said to Mr. Yin: "Mr. Yin, I have seen your previous Regarding the cooperation statement with Huateng Automobile, I think that the cooperation between you and Huateng Automobile may affect the interests of Bosch. For the sake of our friendship, I think it is better to meet and chat to avoid misunderstandings."

Even though he knew that Andri Melnik's phone call came with bad intentions, after hearing Andri Melnik's threatening words, Mr. Yin still felt angry, and he said in a deep voice: "Mr. Mellinick, are you threatening me?"

"It's not a threat, it's just a warning." Andrei Melnik's tone was very strong, and he didn't mean to give in at all: "The Huaxia branch just received the comrades from the group headquarters, and is limited by the pressure of rising raw material prices for individual products. , The prices of some spare parts of Bosch may be adjusted, Chery is an important partner of Bosch Group in China, we will fully communicate with you before the price adjustment."

The reason why Andriy Melnik dared to put pressure on Chery at this time all came from Bosch's confidence: Bosch is the most complete auto parts supplier in the world today!
In terms of auto parts, Bosch or Huateng Industrial Group can provide Chery with core automotive electronic equipment such as engine ECU, but Bosch can provide up to engine ECU and transmission TCU, down to valve springs, sealing rubber rings, All the spare parts needed on a car such as air filter, bearing bush and even wiper.

The complete range of auto parts is Bosch's biggest confidence and killer feature: Even if your Huateng Industrial Group is the best, it is impossible for us to provide a complete range of products, right?
Well, if you refuse to meet with me, it means that the cooperation between Chery Automobile and Huateng Automobile is very deep, and it will seriously affect the interests of our Bosch company. Then Bosch will have to deal with "the increase in raw material prices and other reasons". The price of some spare parts will be adjusted...

To put it bluntly, what Andriy Mellinik said is a threat from Chi @果@果 Mr. Yin: If you dare not meet me and give me an explanation that satisfies me, don’t blame us for raising prices at Bosch!

But don't say, this trick really works, or that sentence, who made Bosch the world's most comprehensive auto parts supplier?There are always parts in your car that cannot be bypassed by Bosch.

Some friends may have said that in this world, apart from Bosch, there are no other auto parts suppliers, such as Continental, Delphi, etc., are they also famous for their quality, categories, and complete range, and they are not much worse than Bosch? An established supplier of auto parts for automobiles?
It is true to say so, but a spare part is not simply replaced, but needs to be matched, adapted, and even customized with the cooperation of the manufacturer. It does not matter how long it takes for you to change suppliers suddenly. After completing this matching and adaptation process, how can you guarantee that the new supplier will have an advantage over the current supplier in terms of price?How can you even guarantee that the suppliers in your plan B will take over?

Veteran auto parts suppliers such as Bosch, Continental, and Delphi compete with each other, but also cooperate with each other.

Therefore, Mr. Yin, who also knew this, took a deep breath and tried to suppress the anger after Andri Melnik threatened him, even though he was extremely angry in his heart, and said: "In this case...tomorrow, I have time tomorrow afternoon, we can talk."

Hearing Mr. Yin's answer, a smile appeared on the corner of Andri Melnik's mouth: "Okay, then Mr. Yin, see you tomorrow afternoon."

Resisting the urge to beat someone up, Mr. Yin said to Andri Melnik, "See you tomorrow afternoon."

........................

Besides, on Mr. Yin's side, after hanging up the phone, he slapped the table heavily, and said with a livid face, "It's really deceiving!"

Prior to this, Mr. Yin had of course anticipated the reactions after the press conferences of the two companies, including the reaction from Bosch. To be honest, in order to improve his overall level, Mr. Yin actually I was mentally prepared to bear the rising cost of raw materials and spare parts, but Andri Melnik's attitude still made Mr. Yin extremely annoyed and angry: What's the difference between this and shitting on your own neck? ?
At this moment, Mr. Yin silently made a decision in his heart.

It's just that Mr. Yin also understands that Chery still can't get around Bosch, so after thinking for a while, Mr. Yin picked up the phone: "Old Wang, I want to ask you something."

"Ah... President Yin, what can you say?"

"That's right," Mr. Yin ordered, "Take a look at how many spare parts from Bosch are used in our cars. Among the spare parts that Bosch provides us, how many of them can be replaced immediately. How many can be replaced after more than three months of debugging and re-adaptation, and how many can’t be replaced anyway, and can only use Bosch products... Well, how long can it be calculated?"

Although Chief Engineer Wang on the other end of the phone was a little puzzled, when he heard President Yin's question, he thought for a while, and then said, "Don't worry, President Yin, I will definitely send you the report before this afternoon."

"Is it okay this afternoon?"

Mr. Yin was immediately surprised: This speed is a bit beyond his imagination.

"Bosch's spare parts do not account for a very high proportion in our company," Chief Engineer Wang said with a wry smile, "No way, Bosch's spare parts are good, but the market prices of our products are listed here. Many places know that Bosch is better, but we are still reluctant to use it and can only use other brands."

"That's it... that's right, that's right, look at my brain..."

Mr. Yin slapped his forehead with a slap, and was also happy: Yes, how could I forget this, just like Lao Wang said, although I know that Bosch products are indeed good things, but I am limited by my own For the price and positioning of the products, if you can use Bosch in many parts of your own products, you don’t need Bosch. If you can use domestic products, you don’t need to import them as much as possible.

I thought it was quite helpless before, but now I look at it, okay, this has become an advantage instead.

Thinking of this, Mr. Yin was in a good mood for a while!

(End of this chapter)