Set sail1992

Chapter 1131 Opening!
As a big brother in the Brazilian auto market, Volkswagen is the "food and clothing parent" of many media in Brazil. Now that the food and clothing parents have spoken and given new orders, the major media will naturally give it enough face: since you said If we don’t report it, then we won’t report it.

But the media stopped reporting, and consumers' curiosity about the Huaxia auto market and Huateng Automobile was raised: Is the scale of the Huaxia auto market so large?It turned out to be more than 5 times that of Brazil? I always thought that Volkswagen was very powerful, but Volkswagen was actually overwhelmed by a local Chinese car manufacturer in the Chinese market?Is there really such a thing?

If these situations only make Brazilians curious, then Volkswagen’s differential treatment policy for the two markets has made Brazilians angry: Why does the jetta-MK15000, which starts at $2 on our side, sell in China? Huaxia only needs less than 9000 US dollars? ; Why does the jetta-MK1.75, which starts at US$4 on our side, only start at US$1.2 in China?Are we Brazilians born with bigger heads?

Traditional media don’t report these things anymore, it doesn’t matter. In 2006, the Internet is already very developed. Countless young people start to log on to the media to find the information they are interested in. It doesn’t matter if they don’t check it. feel angry:
It turns out that the gol (Gol), which Volkswagen boasted in Brazil, has almost become a generation of national sacred cars, can't be sold in China at all;
It turns out that the starting price of the golf, which is regarded as a sacred car in our country, is only 1.3 US dollars in China;
original……

Brazilians are angry!

From ancient times to the present, "don't worry about scarcity but worry about inequality" is the commonality of all nations. If Volkswagen sells more expensive cars in China than in Brazil, then the Brazilians will only be complacent, and even a little complacent and proud. : Look, we Brazilians only need a little money to buy a Volkswagen XX car, but you Chinese people need to spend XXXX dollars more. What does this mean?It shows that Volkswagen pays more attention to our Brazilian market and respects us Brazilians!
But when this situation was reversed, the Brazilians couldn't accept it anymore. They began to feel from the bottom of their hearts: Volkswagen is discriminating against our Brazilian market, and Volkswagen is discriminating against us Brazilians!
No one wants to deal with a person who discriminates against and looks down on himself, even if this brand was regarded as a sacred car by Brazilians before, but now, when the price of the same model of Volkswagen in Brazil and China is compared After that, Volkswagen's sales in Brazil were inevitably affected and began to decline...

If Huateng Industrial Group does not intend to enter the Brazilian market, that’s all. After all, Brazilians still want to buy a car, and the continuous indoctrination over the years has formed in the brains of Brazilians “I still want to buy a Volkswagen in this life.” However, in the face of this situation, how could Huateng Industrial Group give up this opportunity?

So one day in September, when the "anti-popular" sentiment in Brazil reached its peak, several dealers of Huateng Motors in Sao Paulo State opened together.

This opening ceremony is huge!

Huateng Motors not only invited a number of media to report, but even invited some big shots from the State of Sao Paulo to participate in today's opening ceremony. In short, two words: spend money!
Not only did they spend money to invite these media to give a large-scale report on this opening event, but they also spent a large amount of advertising expenses afterwards.

The effect of spending money is significant. Although Volkswagen is very annoyed at Huateng Industrial Group's practice of stepping on its own position, no matter how arrogant you are in Brazil, you can't stop the media from making money, right?Coupled with the influence of the previous period of publicity, the result is that Huateng Automobile's sales companies in Sao Paulo State have attracted many Brazilian people as soon as they opened. But after seeing the introduction, configuration and marked price of these cars in the store, the Brazilians were still stunned...

A young couple who seemed to have just got married pointed to Qin Chuan QQ in front of them, and asked the salesperson in disbelief, "Miss, is this car really only $8998?"

"Yes, sir, this car is really only 8998 US dollars." The sales consultant with a bumpy figure smiled decently: "Your vision is very good, this Qinchuan QQ is especially suitable for young people like you who have just married For home use..."

As he said that, the beautiful sales consultant handed over his business card: "You can call me Maria, I'm the sales consultant here. What's your address, sir and miss?"

After some exchanges between the two parties, Maria smiled and said to the young couple: "First of all, the biggest feature of this car is that it is young, fashionable, and full of vitality, and this car is also positioned as 'the first car for young people'."

The lady among the young couple nodded again and again, her eyes were full of love for this car: "Yes, yes, I like this color and shape very much. This car looks full of vitality."

Compared with the three main colors of blue, white, and brown sold in China, considering that South American consumers prefer bright colors, the color matching of this batch of Qinchuan QQ exported to Brazil is bolder, and the main color has become bright red. , lemon orange, and apple green, these three colors, and it turns out that the effect of this adjustment is very good, and the undisguised love in the eyes of the young couple in front of them is the best proof.

"Really?" Maria nodded and said, "To tell you the truth, I actually bought one myself. I really like this car... After using it for a few days, I found this car"

The young couple were a little surprised: "You also bought one yourself?"

"Yes," Maria nodded, "I like this car very much. Although it is equipped with a 1.2-liter engine, it uses VVT-i technology. The engine power is as high as 76 horsepower, which is higher than that of the Volkswagen Gore The power of the 1.4-liter engine on the car is even higher. The most important thing is that this car is equipped with a semi-automatic gearbox that is particularly popular in China, which completely solves the problem of frequent brakes in traffic jams and when you just learn to drive. The problem of easy stalling at the start."

"Semi-automatic transmission?"

The young couple are a little curious: I have only heard of manual transmission and automatic transmission, what is this semi-automatic transmission?
Seeing the reaction of the young couple in front of her, Maria was more confident about the transaction, and she said with a smile: "Yes, you heard me right, it is a semi-automatic transmission. The so-called semi-automatic transmission is different from the manual transmission." As far as automatic transmission is concerned, we all know that manual transmission requires the driver to manually control the clutch and gear position, while the gear switching of automatic transmission is completely handed over to the on-board computer.

These two transmissions have their own advantages and disadvantages. The advantage of manual transmission is that it is low in cost and more fun to drive for those who like control. The disadvantage is that it is very inconvenient for novices and when there is traffic jam or uphill traffic jam. The advantage of an automatic transmission is that it is easy to drive, but the disadvantage is that it is expensive. For the same car, the version equipped with an automatic transmission will be at least 2000 dollars higher than the version equipped with a manual transmission. No small amount of stress. "

"Yes."

"Yes."

The young couple nodded repeatedly. There are not so many automatic transmission models in the current driving school. They also learn to drive with manual transmission. They really have lingering fears about driving manual transmission cars, especially in traffic jams. It is really embarrassing to start and turn off the engine easily. Could this semi-automatic gearbox solve these problems?
"The semi-automatic transmission perfectly solves this problem," Maria said, opening the door of the car and said to the young couple, "Please see, the semi-automatic transmission does not have a clutch, and the combination of gears is completely controlled by the computer." Yes, there will never be a situation of stalling at the start, and when starting on a half slope, you only need to put on the gear and step on the accelerator, and the car will automatically move forward, which is very convenient."

The young couple looked at the position of the pedals. Sure enough, they could only see the accelerator and brake pedals, and the clutch pedal unique to manual transmission was gone.

"As for shifting gears," Maria went on to say, "it's the same as the traditional manual gear shifting method, but because of the gearbox computer, this car also has a very thoughtful function, which is the smart reminder: When your current gear does not match the engine speed, the dashboard will remind you whether to upshift or downshift, which is very considerate, especially for novice drivers who have just obtained their driver’s license. .”

It turned out to be such a semi-automatic...

After listening to the sales consultant Maria's introduction, the young couple, who suffered from starting and parking on ramps, immediately fell in love with this semi-automatic transmission: the semi-automatic transmission is better, why are Chinese people so smart, can they think of inventing such a car? How about a semi-automatic model that is so friendly to novices?

While feeling emotional, the young couple has more confidence in this Qinchuan QQ: a car salesperson is undoubtedly the person who knows this car best. If even the salesperson bought this car, what does it mean? ?It shows that the performance of this car is really good enough.

But Maria, after talking about this, she added: "Of course, if the two of you are very confident in your driving skills, we also have models with pure manual transmission to choose from, but as far as I am concerned, , I absolutely love this semi-automatic transmission.

Oh, by the way, in addition to the overall stylish shape, the interior space of our car is also very large, which can completely seat 5 adults; in addition, the configuration is also very high, including four-door electric secondary windows and electric adjustment of the rear view Mirrors, CD players, and reversing radar, etc., are all available. In addition, the safety configuration is also very high, including main and co-pilot airbags and ABS+EBD systems; A lot of thought has been put into it, the whole car has a lot of storage space, you don’t have to worry about no place to put things in the car..."

Following the sales consultant's introduction, the young couple nodded again and again, and the more they looked at it, the more they liked it: Indeed, the Huaxia people put their heart into designing this car, and the configuration is really high. Think about the high-end car I saw before. Er, what is that thing called, even the windows are manually operated...

However, the heartbeat is the heartbeat, which is nearly 9000 US dollars. The young couple is still very cautious and asked: "Do you have a test drive car? Just this semi-automatic test drive car."

"Of course." The smile on Maria's face became even brighter. Seeing the reaction of the young couple, she knew that the business was established, and said with a smile: "Please follow me, simply register your Driver's license, and then I can arrange a test drive for you."

------------

Lu Province, Huateng Group headquarters.

Yang Zhijun ran in excitedly and reported the news to Zhang Qihanghui: "Mr. Zhang, the news just came back from Brazil. Last week, our six dealers sold a total of 6 cars."

For this result, Zhang Qihang was also a little surprised: "Sold 216 cars in the first week? Very good."

In the case of only 6 sales outlets, 216 vehicles were sold in the first week. Although there were factors of vigorous publicity in the early stage, as a new brand that has just emerged, it is possible to achieve such sales results. Zhang Qihang It's really satisfying.

"Well, it's not bad, but you'd never know what the best car we sell in Brazil is."

"Which model is it?" Hearing what Yang Zhijun said, Zhang Qihang was really curious: "I'm sorry to hear that, isn't it our Excelle?"

"It's really not Excelle, it's Qinchuan QQ. Among the 216 vehicles, Qinchuan QQ accounted for 64 vehicles, accounting for almost one-third of the total sales, and among these Qinchuan QQs, more than 7% were A version with a semi-automatic transmission."

Speaking of this, Yang Zhijun was somewhat depressed: Qinchuan QQ is good, but why are Brazilians so interested in Qinchuan QQ?You should buy more Excelle and Sylphy.

"This is really... Has this news been reported to Qinchuan Automobile? They should be very happy, right?"

Hearing this result, Zhang Qihang was also a little speechless: Although after the last adjustment, the current Huateng Industrial Group has become a shareholder of Qinchuan Automobile, but in the initial plan, no one thought about Qinchuan QQ It will sell well, but the results are good now, the sales of one Qinchuan QQ accounted for nearly one-third of the total sales, what is this?Deliberately planting flowers and flowers will not bloom, but unintentionally planting willows and willows to make shade?

Yang Zhijun shook his head and said, "Not yet."

"Let's inform them later, and make them happy," Zhang Qihang said, "In addition, send them the model and color data of each version, let them analyze it, and remind them by the way, since the Brazilians are so If you like this car, then quickly increase production, don’t let the production capacity keep up after the market opens, that’s not fun.”

Yang Zhijun nodded immediately: "Okay, I'll tell them right away."

(End of this chapter)