Set sail1992

Chapter 1132 Rethinking

After receiving the notification from Huateng Industrial Group, Qinchuan Automobile was overjoyed.

Although the sales volume of 64 vehicles is not high, this is the first week of entering the Brazilian market. There are only 4 sales outlets, and such results can be achieved. If the sales outlets are rolled out in Brazil in the future, publicity It is also in place. After that year, how many cars can be sold in the entire Brazilian market?

10?

20?

It's possible wow!
Oops, I don’t dare to think about it anymore, anyway, the beauty is very...

Qinchuan Automobile immediately stated on the phone that it will fully cooperate with Huateng Automobile's Brazil strategy. If necessary, Qinchuan Automobile will also develop new models to cooperate.

Zhang Qihang smiled and nodded in response.

Qinchuan Automobile was very happy, and Jiangbei Machinery Factory was actually very happy too.

Considering that the transportation cost would be too high if these vehicles were transported from the Loess Plateau, the Qinchuan QQs exported to the Brazilian market were actually manufactured by Jiangbei Machinery Factory. Big@连港shipped, all the way across the ocean and came to Brazil, which can be said to have reduced the transportation cost to the extreme.

If the Brazilian market highly recognizes the Qinchuan QQ car, it means that all Qinchuan QQs exported to the Brazilian market in the future will be manufactured by Jiangbei Machinery Factory, although Jiangbei Machinery Factory only earns a hard OEM fee. But which company's person in charge would dislike the fact that he made too much money?

So after receiving Qinchuan Automobile's notification that "the OEM output may be further increased in the future, I hope you will prepare in advance", Li Dacheng called Zhang Qihang. Zhang Qihang asked: "Mr. Zhang, how many QQ cars do you think can be sold in Brazil every year in a few years?"

Understanding Li Dacheng's meaning, Zhang Qihang did not go around in circles with him, and said bluntly: "Brother Li, you understand that for Qinchuan Automobile, if the future export volume reaches a certain height, then export the whole car. The car is not cost-effective, and the strategy may have to be adjusted at that time.”

What should I do if it’s not cost-effective?How to adjust the strategy?

Of course, it is to directly build a factory in Brazil or somewhere in South America to achieve localized production.

These words can not be said to be a blow to Li Dacheng, but they also woke him up from the dream of "making a lot of money comfortably for Qinchuan Automobile": Yes, if the export volume of Qinchuan QQ is too If there are too many, it is not cost-effective to export the whole vehicle. It is better to build a local factory directly... If this is the case, what should Jiangbei Machinery Factory do?
Although the current Jiangbei Machinery Factory can live comfortably by relying on electric vehicles alone, but who can be reconciled to the sudden loss of this large piece of fat from the OEM?

Hearing this, Li Dacheng felt as if he was being pinched in his heart, and couldn't help but said: "Brother, I think this is very good now..."

Zhang Qihang sighed and said, "Brother Li, I understand what you mean, but whether it's me or Qinchuan Automobile, you must first consider the emotions of the comrades below you, right?"

"..."

Li Dacheng was speechless immediately.

Zhang Qihang’s meaning is obvious: Yes, I can take care of you now, but Qinchuan Automobile’s comrades and I have made it clear which side is inside and which side is outside. The current export volume is small, and the risk of directly building a factory in Brazil It’s too big, and the location of our Jiangbei Machinery Factory is here. It’s more convenient for you to do the manufacturing and ship directly at Dalian Port. However, if the demand in the South American market rises in the future, localized production is more convenient When it is still cost-effective to export the whole vehicle directly, you ask us to stick to the current practice, what will comrades think?Let everyone harm their own interests to protect the interests of your Jiangbei Machinery Factory?
How is this possible? !
Comrades will think in their hearts, whether this part of the money is used to give bonuses to everyone or used in other places, is it not much better than spending it on outsiders?
After a while, Li Dacheng said in a nonchalant manner: "Mr. Zhang, is there really no other way?"

Zhang Qihang sighed: "There is no way..."

"Is there a way?" Li Dacheng's eyes lit up, and he said hastily: "Mr. Zhang, tell me, what way?"

"It's actually simple," Zhang Qihang said, "If Qinchuan Automobile plans to invest and build a factory in Brazil in the future, if you can persuade Qinchuan Automobile to bring one of you when investing, the problem will be solved. ?”

For the sake of friendship with everyone for so many years, Zhang Qihang still gave a solution: It is impossible to still hand over to you for OEM, but for the sake of past love, we can take you with us when we get rich, but the premise It depends on whether you can be human.

so...

Li Dacheng's eyes lit up immediately: This is indeed a good way.

It was Zhang Qihang, who changed the subject when he said this, and continued: "But it's too early to say these things, we are talking about the same thing here, but in fact, we don't know if it will be three to five years or more than ten years later." As for the matter, maybe you will retire by then, so you don’t have to worry about these messy things.”

This is also the reason!

Reminded by Zhang Qihang, Li Dacheng also reacted: the current Qinchuan Automobile can only be said to have just entered the South American market, and it is impossible for Volkswagen to watch the Huateng Group tossing there without doing anything. What will happen?It cannot be said that building a factory in Brazil is far away, but when Huateng Group has a firm foothold in Brazil and develops to the point where it needs to invest and build a factory locally, who knows how many years it will take?

It is even uncertain that Huateng Industrial Group was disgraced by Volkswagen's counterattack and had to withdraw from the Brazilian market in embarrassment...

Thinking of this, Li Dacheng's heart immediately calmed down a lot.

But thinking so in his heart, Li Dacheng would not be so stupid as to say that, he smiled and said: "That's not enough, I have my brother in front of you, I am very optimistic about our group's performance in the South American market... Well, I will follow The old folks of Qinchuan Automobile contacted and contacted each other, and when they plan to invest and build a factory in South America in the future, let them take us to Jiangbei Machinery Factory."

Zhang Qihang nodded with a smile.

....................................

Liu Dacheng's thinking is correct, Volkswagen will indeed not stand by and watch Huateng Industrial Group toss in Brazil without doing anything, instead of being indifferent, on the contrary, it attaches great importance to it.

Although Brazilian Volkswagen has never dealt with Huateng Industrial Group or even the Huateng Department before, through their colleagues in Huaxia Volkswagen, Brazilian Volkswagen also knows that Huateng Industrial Group is not a guy to be messed with. This opponent is not only powerful, but also Moreover, the market response strategies are flexible and changeable. Thinking that Huaxia Volkswagen, which is the most important in many Volkswagen Group branches, is overwhelmed by this Chinese local company, it is impossible for Brazilian Volkswagen not to pay attention.

Sao Paulo State, Sao Bernardo do Campo, Brazil Volkswagen Headquarters, Thomas Schmarr, Director of Marketing, is briefing everyone: "Gentlemen, I have obtained the sales data of Huateng Motors for the first week. In the first week just past, Huateng Automobile and its sub-brands and holding brands sold a total of 216 vehicles, of which Huateng Qinchuan QQ sold 64 vehicles..."

"Wait a minute, please," Rudolf Redding, manager of the financial control department, interrupted Thomas Schmarr and asked, "Which car is this Qinchuan QQ?"

Thomas Schmarr didn't care about being interrupted. He nodded slightly, operated on the computer, and then displayed Qinchuan's QQ photo on the projection screen in the meeting room: "This is the car, it is A tiny car."

Looking at Qin Chuan QQ on the projection screen, Rudolf Redding couldn't help but frowned: "It's similar to the positioning of our public LUPO."

"Yes, it's the same as our Volkswagen Lupo," Thomas Schmarr nodded, "but the terrible thing is, the price of this car is less than $9000 when converted into U.S. dollars."

what? !

As soon as Thomas Schmarr said it, everyone was shocked: After all, this is a small car, and the price is less than $9000?

"Yes, I'm not wrong, and everyone heard me right. The semi-automatic version of this car is only $8998, and the manual version is even $8599," Thomas Schmarr nodded with a wry smile. Thomas Schmarr was shocked when he asked about the relevant information: "In fact, this is not the most exaggerated. I got in touch with my colleagues in China, and they told me that the semi-automatic transmission version of Qinchuan QQ is sold in China. The selling price is only about 45000 RMB, which is about 5300 USD when converted into US dollars.”

The selling price in China is only more than 5300 US dollars?
A group of Brazilian Volkswagen executives suddenly felt that their knowledge of automobile technology had been refreshed: semi-automatic transmission?What is that?

Everyone is a senior practitioner in the automotive industry, a true automotive expert, who has heard of manual transmissions and automatic transmissions, but when have you heard of semi-automatic transmissions?

Thomas Schmal was also shocked when he heard the term "semi-automatic gearbox", but after a careful understanding, he knew what was going on. Now that everyone was so excited, he immediately explained to everyone : "This semi-automatic transmission is a concept created by Huateng Motors. It is essentially adding an electronically controlled clutch system to the manual transmission..."

After listening to Thomas Schmarr's introduction of what this "semi-automatic gearbox" is technically all about, everyone suddenly realized: to some extent, it is similar to the automatic clutch system of an underbone motorcycle, but underbone motorcycles The automatic clutch system used above is centrifugal, while the automatic clutch system on Qinchuan QQ is electronically controlled, and technically speaking, there is no difficulty at all.

Thinking of this, while everyone was disdainful, they couldn't help but feel a little annoyed: Why didn't our Volkswagen engineers think of such a simple technical idea before?
No wonder everyone is annoyed, but after knowing what is going on with this semi-automatic gearbox, everyone immediately realized the advantages of this gearbox: it is especially friendly to novices and female drivers, and the most important thing is that you don’t have to worry about it anymore Tired legs in frequent traffic jams.

But such a simple, effective, and extremely low-cost method should be the idea of ​​Volkswagen. Why is it now the idea of ​​the Huaxia Automobile Company?And it even gave it a name like "semi-automatic gearbox" that sounds a little tall.

Brazilian Volkswagen CEO Mateus Arantes immediately ordered to the secretary on the side: "Remember, go back and check the patent registration status of the Chinese people on this semi-automatic gearbox. If conditions permit, we will also develop this semi-automatic transmission."

Although he is not particularly optimistic about this idea, what if?In case Huateng Industrial Group does not establish a complete patent wall for its semi-automatic transmission, Volkswagen will not only have the opportunity to develop its own semi-automatic transmission, but even have the opportunity to claim compensation from the other party for infringing its own patent - of course , Claiming is not the purpose, if you can reach an agreement with the other party, it would be great.

In addition, even if the other party really registers a patent wall, the problem is actually not big. Volkswagen can find a way to bypass their patents. For example, if Huateng Group takes the route of electronic control technology, can we and I Go the hydraulic route?In short, as long as there is enough market, there is always a way.

"Ok."

The secretary quickly responded.

After Mateus Arantes finished speaking to the secretary, he then instructed Thomas Schmarr: "Thomas, continue talking."

Thomas Schmarr nodded, and continued: "In addition to the user evaluation, we specially contacted several car owners who bought the Excelle, and then borrowed their cars for a fee to compare with our products. result……"

Everyone immediately pricked up their ears: How is the result of the comparison?
"It's not very optimistic," Thomas Schmarr sighed, and said, "The models we compared were mainly jetta-MK2 and jetta-MK4. The result is that Huateng Excelle surpassed all of them in terms of configuration, space, power and comfort. Our featured models...

Frankly speaking, Excelle is not much better than our car in every single item, but the terrible thing is that this car is a little bit better than our car in every dimension. It's going to die..."

Hearing Thomas Schmarr's words, a group of Brazilian Volkswagen executives looked very bad.

Mateus Arantes asked with a sullen face: "Don't our cars have any points?"

"Of course there is," Thomas Schmal said honestly: "For example, our jetta-MK4 also has 1.8T and 2.0 self-priming engines to choose from, especially the version equipped with a 1.8T engine, which can make the car's The top speed exceeds 200 kilometers per hour, and Huateng Excelle only has a 1.6 self-priming engine to choose from, but it is useless, and we have no advantage in the most popular models."

Hearing Thomas Schmal's words, the meeting room fell silent.

(End of this chapter)