Set sail1992

Chapter 1133
After some silence, Mateus Arantes asked Thomas Schmarr: "Mr. Schmarr, do you have any suggestions from the marketing department?"

This is his own job, and Thomas Schmal couldn't shirk it. He said immediately: "We do have some ideas."

Mateus Arantes nodded: "You say."

"Considering that Huateng Motors has just entered the Brazilian market and has not yet gained a firm foothold, so..." Mateus Arantes said: "Can we use some special means?"

What Thomas Schmarr said was very euphemistic, but everyone understood his meaning in an instant: Since Huateng Industrial Group has just entered the Brazilian market and its foothold is not stable, can we use some official and unofficial methods, throw them out?
Needless to say, the official way, Volkswagen has been deeply involved in the Brazilian market for so many years, naturally has a strong official network; as for the unofficial way, hehe... Brazil is notoriously poor in social security, the one in Rio de Janeiro The world-famous slums and gangs are also famous, so you guess, Volkswagen will be as pure as a little flower when it has been deeply involved in the Brazilian market for so many years?

After understanding what Thomas Schmarr meant, many people's eyes immediately lit up: this is a good idea, taking advantage of the fact that Huateng Group has just entered the Brazilian market, its foothold is not stable, and it has not yet formed its own strong official and unofficial relationship When the time comes, it seems to be the simplest and most effective solution to directly use thunder to drive them out and let the Chinese realize that the Brazilian market is not so easy to mess with?
Mateus Arantes was also a little moved, but after thinking for a while, he finally shook his head: "This method is not considered for the time being."

Ok?
What Mateus Arantes said surprised everyone: such a good idea, Mr. Arantes didn't even think about it?What did he think? !
Feeling the confusion of the crowd, Mateus Arantes thought about it, and decided to explain it simply to everyone, but the majesty of the boss still needs to be maintained, so Mateus Arantes did not say much , just asked indifferently: "Gentlemen, please think about it carefully, does Huateng Group really have no foundation in Brazil? Also, do they lack money?"

Needless to say, they are all smart people, and everyone immediately understood what Mateus Arantes meant:
Is Huateng Group really an outsider with no foundation in Brazil?Of course not, these four sales companies in Sao Paulo State were all established in cooperation with some influential local farmers, and when they opened, Rodriguez Garcia, the deputy governor of Sao Paulo State, was present in person, If you want to talk about such a relationship, will there be any official relationship?That's really impossible;

As for the unofficial relationship, let alone, since Huateng has a relationship in Brazil today and is so rich, if Volkswagen adopts some shady means, then Huateng Group will allocate a sum of money. Is it so difficult for "special public relations funds" to contact some "unofficial" personnel in Brazil to retaliate?Of course not.

Thinking of this level, everyone has to admit that Mateus Arantes deserves to be the person in charge of the company, or he is more thoughtful. If everyone really chooses to do this impulsively, maybe things will come true. It's a bit troublesome to change, after all, Huateng Group is really rich.

Since this strategy doesn't work, then...

Thomas Schmarr immediately said: "Mr. Arantes is right, this method is indeed unusable, so the idea of ​​our marketing department is, on the one hand, we can make a fuss about the establishment of Huateng Motors in the media. On the one hand, there is no historical background; on the other hand, because the establishment time is relatively short, the model has not withstood the test of a long enough time, there may be some hidden dangers that have not been discovered for the time being; on the other hand, we can Take some appropriate promotional measures to stimulate the market, after all, Brazilians still recognize our mass brand more.”

That's it... This method is not bad!

Everyone almost subconsciously approved Thomas Schmal's suggestion:

You guys, Huateng Motors has been established for a relatively short time, and there may be potential safety hazards that have not been discovered yet. What's the problem with this?You know, even our public can't guarantee that every product we design is absolutely free of safety hazards, otherwise, how could there be a car recall system?Therefore, it is entirely possible that your Huateng Automobile has hidden safety hazards that have not been discovered for the time being, and it is not our slander against you;
As for the promotion, when other means are not available for the time being, everyone can accept a small concession. We Volkswagen would like to thank the Brazilian people for their support to us over the years and prepare to give back to consumers. What’s wrong with that? Is it the right place?
Mateus Arantes thought for a moment, and then nodded: "This idea is good, let's do it like this... As for the way of promotion, well, don't go too far."

Thomas Schmal understood, and immediately said: "How about giving away a tank of gas and two additional basic maintenance?"

Send a tank of oil and two basic maintenance?

This method is good. It doesn't cost much, and it can vigorously promote the value of these things he gave. Mateus Arantes nodded: "Very good, let's do it this way."

....................................

As a veteran car manufacturer that has been deeply involved in the Brazilian market for many years, it is needless to say that Volkswagen has a network of contacts in the Brazilian media industry. In addition, there is no need to overestimate the integrity of the media industry. Facing the draft that Volkswagen handed over, the major media partners expressed their dissatisfaction. Just to express concern, as long as you Volkswagen pays, it's not a problem...

These days, with the hot sales of various cars under the Huateng Group, Ibanis Rocha has been in a good mood: I have made a wise investment this time.

Ibanis Rocha, who is in a great mood, has even begun to consider whether to open another store in another place in the second half of the year.

It's just that today's situation seems a little bit wrong. As soon as she came to the company, the secretary, Miss Bruna, frowned and walked up quickly with a stack of newspapers. He whispered: "Sir, something is wrong. Several newspapers are talking bad about us today."

With that said, Miss Bruna handed the newspaper in her hand to Ibanis Rocha.

After taking the newspaper, I just glanced at the headline, and Ibanis Rosa frowned, but then he relaxed his frown, nodded and said to Bruna: "Sure enough, it's nothing Big deal."

Miss Bruna was a little surprised: "No big deal?"

When I saw the reports of these newspapers just now, I was terrified. So many newspapers are saying bad things about Huateng Automobile. Will the boss' business be affected?Would it even be possible to close the door, but I didn't expect the boss to be so calm, and even thought it was no big deal?
But I have to say that Ibanis Rocha's calmness also affected Bruna, and she immediately settled down: Could it be that the boss really has a way?
"Well, it's not a big deal," Ibanis Rocha repeated again, and then simply explained to Bruna: "Before, Mr. Zhang told us that in the face of our appearance, the public China, Fiat, and Chevrolet, the three companies with the highest listed shares in the Brazilian auto market, will certainly not remain indifferent, and will definitely take some countermeasures. These measures include official and unofficial ones. "

Miss Bruna's face suddenly changed slightly: "Let the gangsters come to make trouble?"

As an out-and-out Brazilian, Miss Bruna is very aware of the horrors of Brazilian gangsters. When Mr. Ibanis Rocha said that Volkswagen and Fiat might arrange gangsters to make trouble, she His face was a little pale.

Seeing Miss Bruna's reaction, Ibanis Rosa smiled: "What are you afraid of?"

"..."

Hearing this, Miss Bruna was a little speechless while being afraid: You ask me what I am afraid of?What do you say I am afraid of?I'm just earning a salary from you, and I don't want to lose my life.

But before Bruna could speak, Ibanis Rocha went on to say: "Since we have thought of this possibility in advance, we naturally made arrangements for this situation."

that's true……

Hearing what her boss said, Bruna finally realized: Since Mr. Rosa had already thought of this possibility, how could he not be prepared to deal with it?

Realizing this, Miss Bruna's face immediately eased a lot.

Ibanis Rocha went on to say: "This kind of practice of discrediting us in the media is actually also under consideration by Mr. Zhang, but I am a little surprised that these guys are so impatient... Huateng Motors in Brazil There are only four dealers in total."

This is what makes Ibánis Rocha feel the most incomprehensible: If Huateng Automobile has achieved annual sales of tens of thousands of vehicles in Brazil, and its sales outlets have basically covered major cities in Brazil, you guys It is not surprising that European and American auto giants have such a reaction, but now, Huateng Automobile only has four sales stores in the whole of Brazil, and these four stores have only opened for less than a month. A dishonorable way to deal with us...

As for it?
How is this different from shooting mosquitoes with a cannon?
But incomprehensible is incomprehensible. Faced with the emergence of this situation, Ibanis Rosa can only sigh: Mr. Zhang still has experience in dealing with these giants!
At the beginning, when Zhang Qihang proposed the measures that Volkswagen, Fiat, and Chevrolet might take, many people, including himself, disagreed in their hearts. They thought that Huateng Motors was very powerful in China, but that was just With the advantages of the right time and place, Brazil can be said to be the home field of Volkswagen to a certain extent. Looking at you Huateng Motors, it may be disrespectful to you to say that you are small shrimps, but in fact it is not much different. What do you think? Will the public and other giants look at these little shrimps?
But the reality is so outrageous. The articles in the newspapers in front of me fully prove that the attitudes of Volkswagen, Fiat and other giants in the face of what I think are "little shrimps" can be described as "like an enemy". Really... No wonder Huateng Motors was able to grow into a competitor of an international car giant like Volkswagen in such a short period of time. It is incomparable to me in terms of this forward-looking and long-term vision of looking at problems.

Ibanis Rosa was still feeling emotional, Miss Bruna's eyes were shining, and she asked impatiently: "Sir, if you say this, has Mr. Zhang already given a solution? "

"Of course." Facing the bright eyes of his beautiful female secretary, Ibanis Rosa nodded without hesitation: "Mr. Zhang has considered various possibilities and discussed with us. Different means have different solutions, so, Miss Bruna, don't worry, everything is within our expectations."

"Great!"

Although it is not clear how the company will respond, Bruna immediately breathed a sigh of relief after hearing what Ibanis Rocha said: I am just a secretary, why worry so much?

........................

Miss Bruna went about her own business contentedly, and Ibanis Rocha then went to her office.

When he came to the office, Ibanis Rocha picked up the phone and called his good friend Anderson Torres: "Anderson, have you read today's newspaper?"

"Look," Anderson Torres' tone was full of admiration and admiration: "Mr. Zhang is amazing."

"Yeah, I really didn't expect that everything was within Mr. Zhang's expectations," Ibanis Rocha couldn't help but said with emotion, "I really didn't expect them to be so impatient..."

Like Ibanez Rocha, after Zhang Qihang explained to everyone the possible reactions of the traditional veterans in the Brazilian auto market, such as Volkswagen and Fiat, Anderson Torres didn’t say anything, but he also thought about it in his heart. I also feel that Zhang Qihang is putting gold on his face: You Huateng Industrial Group may have developed well in China, but in the Brazilian market, you are pure rookies and humble shrimps. Seeing that the Brazilian Volkswagen and Brazilian Fiat treat you so seriously, are you overestimating yourself?
But the newspapers I saw today confirmed how accurate Zhang Qihang's original guess was.

(End of this chapter)