Set sail1992
Chapter 1190 Counterattack
Chapter 1190 Counterattack
"Sir, I personally think that Huateng Group's actions have greatly exceeded our previous estimates, and their actions have also brought great uncertainty to our Huaxia market development strategy. In view of this situation, we are Isn't it some local fine-tuning of the previously formulated market development strategy?"
Bob Brown's wording was very careful, and he did not use negative words, but used heavier words such as "local fine-tuning".
Walker Eriksson understood what Bob Brownlee meant, and he was a little moved: "Do some fine-tuning locally..."
Feeling that Walker Eriksson on the other end of the phone didn't seem to be very opposed to his suggestion, Bob Brownlee breathed a sigh of relief, and quickly said: "Yes sir, I think so, after all, before this, we It is true that Huateng Motors is willing to transfer automatic transmission technology to other auto manufacturers in China, which has led to some deviations from our previous estimates.
The current situation is that with the technology transferred by Huateng Automobile as a cover, those local Chinese auto brands are no longer so enthusiastic about cooperating with us. After all, for them, they just want to have their own automatic transmission. , As for whether the automatic transmission is our dual-clutch or the parallel shaft of Huateng Automobile, they don’t really care much...+Of course, the group’s approach to enter the Chinese passenger car automatic transmission market is undoubtedly correct , which I firmly believe. "
"Well... what you said makes sense..."
Walker Eriksson nodded, and he also admitted that Bob Brownlee's words made sense. Now that there are new situations and new changes, it is natural that the plan can no longer be pushed forward according to the previously formulated guidelines.
Of course, Bob Brownlee's "partial fine-tuning" statement, which satisfied Walker Erickson the most, is really good. The local fine-tuning after the emergence of new situations shows that the original plan was very good, but Minor adjustments are required because of new situations and new changes, which will not affect the authority of the group.
As for whether this local fine-tuning is a real "local fine-tuning" or a large-scale adjustment under the pretext of "local fine-tuning", it depends entirely on the actual situation.
Having made up his mind, Walker Eriksson said to Bob Brownlee: "Bob, write a report and explain the situation, especially the new changes in the Chinese market in detail."
"Okay, I will as soon as possible."
Hearing this, Bob Brownlee breathed a sigh of relief and responded repeatedly.
Although Mr. Walker Erickson didn't say what to do after the report was written, nor did he tell himself how to do it, but Bob Brownlee was not stupid, and he naturally understood what his immediate boss meant: with his own With a report, their immediate superiors can report the situation to other executives at the group's high-level meeting and seek support.
In Bob Brownlee's opinion, despite some new changes in the Huaxia market, as long as we can get the support of the group headquarters, is it not a piece of cake to resolve the troubles we encountered before?
What Bob and Walker Eriksson didn't expect was that while BorgWarner was eyeing China's automatic transmission market, someone was also eyeing this market...
....................................
Germany, Baden-Württemberg, Untergruppenbach.
Compared with Hamburg, Berlin, and Munich, many people may have never heard of the name of this city, but this unknown city has a well-known company in the auto parts industry: Getrag.
This is an international giant famous for manufacturing automotive transmission systems, and at the moment, a lively discussion is going on at Getrag headquarters...
"Gentlemen, according to reliable information, our old friend BorgWarner is preparing to enter China's dual-clutch gearbox market..."
John McDonald, Executive Vice President and Chief Strategy Officer of Getrag, introduced the situation to everyone with a smile.
"Hahaha……"
Hearing the words "our old friend BorgWarner", there was a burst of low laughter in the conference room: BorgWarner, that is really Getrag's "old friend"...
Hearing everyone's laughter, John Macdonald was also laughing, and he said with a smile: "But our 'old friend' is a bit stupid, um...you never think how stupid they can be..."
Speaking of which, John Macdonald deliberately kept it a secret.
Sure enough, everyone's curiosity was immediately aroused when they heard John McDonald's words. Kevin Nolan, Global Executive Vice President, President and General Manager of Power Drive Systems, asked curiously: "Do they really do this?" something stupid?"
Not only Kevin Nolan, but also the executives of Getrag in the conference room all looked curious.
Although everyone is in the transmission and power system, strictly speaking, Getrag’s market position, market share and market influence are actually much lower than BorgWarner’s. For such a powerful company, its decision-making team and Naturally, the management team would not be stupid, but now, John McDonnell actually used "stupid" to describe the BorgWarner team, which made everyone's curiosity aroused: What exactly did BorgWarner do? , will let John use "stupid" to describe them?
"BorgWarner's actions can only be described as 'stupid'," John Macdonald nodded slightly, and said: "According to the information we have so far, our 'old friends' have a bit too much appetite. The condition put forward by the Planning and Development Commission is that 11 of the top-ranked automobile manufacturers in China's automobile industry form a United Transmission System Co., Ltd., and then this newly established company will jointly assemble a BorgWarner Transmission System Co., Ltd. with BorgWarner. Ltd, and BorgWarner will own at least 70% of the new company.”
"..."
Hearing John McDonald's words, all executives, including Getrag's global president and CEO Brady Eriksson, were stunned. Global executive vice president and chief financial officer: Isabel McKinsey asked John McDonald in disbelief: "John, are you kidding? How could BorgWarner make such a stupid request?"
Others nodded their heads one after another, feeling that this request was incomprehensible: BorgWarner on the one hand, and 11 shareholders jointly formed by China's largest automobile manufacturing enterprises on the other, which means that this company has a total of 12 shareholders. , In this case, BorgWarner should be secretly happy that it can occupy 20% of the shares, but BorgWarner dares to ask for 70% of the shares?Were their brains kicked by donkeys?
John MacDonald spread his hands, and he also looked incomprehensible: "Gentlemen, when I first heard this news, my reaction was similar to yours. Apart from being incomprehensible, I thought it was fake news. , but after repeated verification and confirmation by me, I finally confirmed that this news is true.
Not only that, they also asked the Huaxia government to put pressure on Huateng Motors, asking Huateng Motors to give up their parallel shaft transmission technology... Oh, and ranked first among the 11 Huaxia automobile manufacturers proposed by BorgWarner It is Huateng Automobile. "
Is it true?
It turned out to be true...
The words of John MacDonald shocked everyone, but they couldn’t help but have strange thoughts in their hearts: In terms of dual-clutch gearbox technology, in addition to BorgWarner, we also have Getrag...
However, no one who can sit in this meeting room is a real idiot. Although everyone is shocked by BorgWarner's request, everyone is also curious about China's attitude. After a brief shock, Kevin Nolan asked John McDonald: "John, did Huaxia agree to BorgWarner's conditions?"
"Yes, yes, and that Huateng car."
Immediately after Kevin Nolan, Brady Erickson also hurriedly asked.
Speaking of which, everyone is no stranger to Huateng Automobile. After all, Huateng Automobile has developed into a giant automobile industry group with an annual output of nearly 200 million vehicles. Although this automobile industry group has not entered Europe and North America, it is in the The Middle East, North Africa, and Southeast Asia have already gained considerable popularity, and have even gained a firm foothold in the South American market recently. This is a car manufacturer that can be regarded as a second-tier and top-notch car manufacturer in the world. For such a car As a manufacturing company, Getrag has of course established a cooperative relationship with the other party.
"Of course not," said John MacDonald. "Not only did they not, they even counterattacked, and it is said that the counterattack effect is not bad."
"what?"
"Counterattack?"
"Oh, God……"
………………
John McDonald's words made everyone exclaim, even Brady Erickson's eyes widened, and he said to John McDonald: "John, talk about this carefully, how does Huateng Automobile Fight back?"
"Okay," John McDonald responded, and said, "The reason why BorgWarner dared to propose such a condition is because except for Huateng Automobile, other Chinese automakers hardly produce automatic transmissions. In the face of pressure from BorgWarner, Huateng Motors directly promised 10 other automakers that it could transfer the technology and patents of parallel-shaft automatic transmissions to them.”
As soon as John McDonald said these words, everyone was dumbfounded!
Everyone knows what kind of person that Zhang of Huateng Motors is, but no matter what everyone thinks, they never thought that Zhang Qihang would be so willing to pay the money.
But after thinking about it carefully, everyone had to admit that Huateng Motors' approach was the most correct. In this way, BorgWarner was directly cornered.
(End of this chapter)
"Sir, I personally think that Huateng Group's actions have greatly exceeded our previous estimates, and their actions have also brought great uncertainty to our Huaxia market development strategy. In view of this situation, we are Isn't it some local fine-tuning of the previously formulated market development strategy?"
Bob Brown's wording was very careful, and he did not use negative words, but used heavier words such as "local fine-tuning".
Walker Eriksson understood what Bob Brownlee meant, and he was a little moved: "Do some fine-tuning locally..."
Feeling that Walker Eriksson on the other end of the phone didn't seem to be very opposed to his suggestion, Bob Brownlee breathed a sigh of relief, and quickly said: "Yes sir, I think so, after all, before this, we It is true that Huateng Motors is willing to transfer automatic transmission technology to other auto manufacturers in China, which has led to some deviations from our previous estimates.
The current situation is that with the technology transferred by Huateng Automobile as a cover, those local Chinese auto brands are no longer so enthusiastic about cooperating with us. After all, for them, they just want to have their own automatic transmission. , As for whether the automatic transmission is our dual-clutch or the parallel shaft of Huateng Automobile, they don’t really care much...+Of course, the group’s approach to enter the Chinese passenger car automatic transmission market is undoubtedly correct , which I firmly believe. "
"Well... what you said makes sense..."
Walker Eriksson nodded, and he also admitted that Bob Brownlee's words made sense. Now that there are new situations and new changes, it is natural that the plan can no longer be pushed forward according to the previously formulated guidelines.
Of course, Bob Brownlee's "partial fine-tuning" statement, which satisfied Walker Erickson the most, is really good. The local fine-tuning after the emergence of new situations shows that the original plan was very good, but Minor adjustments are required because of new situations and new changes, which will not affect the authority of the group.
As for whether this local fine-tuning is a real "local fine-tuning" or a large-scale adjustment under the pretext of "local fine-tuning", it depends entirely on the actual situation.
Having made up his mind, Walker Eriksson said to Bob Brownlee: "Bob, write a report and explain the situation, especially the new changes in the Chinese market in detail."
"Okay, I will as soon as possible."
Hearing this, Bob Brownlee breathed a sigh of relief and responded repeatedly.
Although Mr. Walker Erickson didn't say what to do after the report was written, nor did he tell himself how to do it, but Bob Brownlee was not stupid, and he naturally understood what his immediate boss meant: with his own With a report, their immediate superiors can report the situation to other executives at the group's high-level meeting and seek support.
In Bob Brownlee's opinion, despite some new changes in the Huaxia market, as long as we can get the support of the group headquarters, is it not a piece of cake to resolve the troubles we encountered before?
What Bob and Walker Eriksson didn't expect was that while BorgWarner was eyeing China's automatic transmission market, someone was also eyeing this market...
....................................
Germany, Baden-Württemberg, Untergruppenbach.
Compared with Hamburg, Berlin, and Munich, many people may have never heard of the name of this city, but this unknown city has a well-known company in the auto parts industry: Getrag.
This is an international giant famous for manufacturing automotive transmission systems, and at the moment, a lively discussion is going on at Getrag headquarters...
"Gentlemen, according to reliable information, our old friend BorgWarner is preparing to enter China's dual-clutch gearbox market..."
John McDonald, Executive Vice President and Chief Strategy Officer of Getrag, introduced the situation to everyone with a smile.
"Hahaha……"
Hearing the words "our old friend BorgWarner", there was a burst of low laughter in the conference room: BorgWarner, that is really Getrag's "old friend"...
Hearing everyone's laughter, John Macdonald was also laughing, and he said with a smile: "But our 'old friend' is a bit stupid, um...you never think how stupid they can be..."
Speaking of which, John Macdonald deliberately kept it a secret.
Sure enough, everyone's curiosity was immediately aroused when they heard John McDonald's words. Kevin Nolan, Global Executive Vice President, President and General Manager of Power Drive Systems, asked curiously: "Do they really do this?" something stupid?"
Not only Kevin Nolan, but also the executives of Getrag in the conference room all looked curious.
Although everyone is in the transmission and power system, strictly speaking, Getrag’s market position, market share and market influence are actually much lower than BorgWarner’s. For such a powerful company, its decision-making team and Naturally, the management team would not be stupid, but now, John McDonnell actually used "stupid" to describe the BorgWarner team, which made everyone's curiosity aroused: What exactly did BorgWarner do? , will let John use "stupid" to describe them?
"BorgWarner's actions can only be described as 'stupid'," John Macdonald nodded slightly, and said: "According to the information we have so far, our 'old friends' have a bit too much appetite. The condition put forward by the Planning and Development Commission is that 11 of the top-ranked automobile manufacturers in China's automobile industry form a United Transmission System Co., Ltd., and then this newly established company will jointly assemble a BorgWarner Transmission System Co., Ltd. with BorgWarner. Ltd, and BorgWarner will own at least 70% of the new company.”
"..."
Hearing John McDonald's words, all executives, including Getrag's global president and CEO Brady Eriksson, were stunned. Global executive vice president and chief financial officer: Isabel McKinsey asked John McDonald in disbelief: "John, are you kidding? How could BorgWarner make such a stupid request?"
Others nodded their heads one after another, feeling that this request was incomprehensible: BorgWarner on the one hand, and 11 shareholders jointly formed by China's largest automobile manufacturing enterprises on the other, which means that this company has a total of 12 shareholders. , In this case, BorgWarner should be secretly happy that it can occupy 20% of the shares, but BorgWarner dares to ask for 70% of the shares?Were their brains kicked by donkeys?
John MacDonald spread his hands, and he also looked incomprehensible: "Gentlemen, when I first heard this news, my reaction was similar to yours. Apart from being incomprehensible, I thought it was fake news. , but after repeated verification and confirmation by me, I finally confirmed that this news is true.
Not only that, they also asked the Huaxia government to put pressure on Huateng Motors, asking Huateng Motors to give up their parallel shaft transmission technology... Oh, and ranked first among the 11 Huaxia automobile manufacturers proposed by BorgWarner It is Huateng Automobile. "
Is it true?
It turned out to be true...
The words of John MacDonald shocked everyone, but they couldn’t help but have strange thoughts in their hearts: In terms of dual-clutch gearbox technology, in addition to BorgWarner, we also have Getrag...
However, no one who can sit in this meeting room is a real idiot. Although everyone is shocked by BorgWarner's request, everyone is also curious about China's attitude. After a brief shock, Kevin Nolan asked John McDonald: "John, did Huaxia agree to BorgWarner's conditions?"
"Yes, yes, and that Huateng car."
Immediately after Kevin Nolan, Brady Erickson also hurriedly asked.
Speaking of which, everyone is no stranger to Huateng Automobile. After all, Huateng Automobile has developed into a giant automobile industry group with an annual output of nearly 200 million vehicles. Although this automobile industry group has not entered Europe and North America, it is in the The Middle East, North Africa, and Southeast Asia have already gained considerable popularity, and have even gained a firm foothold in the South American market recently. This is a car manufacturer that can be regarded as a second-tier and top-notch car manufacturer in the world. For such a car As a manufacturing company, Getrag has of course established a cooperative relationship with the other party.
"Of course not," said John MacDonald. "Not only did they not, they even counterattacked, and it is said that the counterattack effect is not bad."
"what?"
"Counterattack?"
"Oh, God……"
………………
John McDonald's words made everyone exclaim, even Brady Erickson's eyes widened, and he said to John McDonald: "John, talk about this carefully, how does Huateng Automobile Fight back?"
"Okay," John McDonald responded, and said, "The reason why BorgWarner dared to propose such a condition is because except for Huateng Automobile, other Chinese automakers hardly produce automatic transmissions. In the face of pressure from BorgWarner, Huateng Motors directly promised 10 other automakers that it could transfer the technology and patents of parallel-shaft automatic transmissions to them.”
As soon as John McDonald said these words, everyone was dumbfounded!
Everyone knows what kind of person that Zhang of Huateng Motors is, but no matter what everyone thinks, they never thought that Zhang Qihang would be so willing to pay the money.
But after thinking about it carefully, everyone had to admit that Huateng Motors' approach was the most correct. In this way, BorgWarner was directly cornered.
(End of this chapter)
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