Set sail1992

"I wasn't very ideal at first, but after thinking about it carefully, I roughly understood what was going on," Zhang Qihang said: "For these shop owners and other small industrial and commercial owners, they have frequent transportation needs, but every day The quantity and weight of the goods that need to be transported are not large. For them, the transportation capacity of light passenger freight versions such as Transit is excessive. The most important thing is that the price is not cheap and the fuel consumption is also low. Not too low.

But before, there was never a product that was high-quality and low-priced but had the performance to meet their requirements, so they had to make do with it. But now, our three-wheeled motorcycles perfectly meet their needs. The most important thing is It's cheap enough, so it's understandable that someone is interested. "

Seeing Jiang He's surprised look, Zhang Qihang smiled and said, "Don't look at me like that. Don't forget, small industrial and commercial owners are also capitalists. Since they are capitalists, they have the innate urge to save costs."

Zhang Qihang did not say this casually. A few years later, domestically produced gasoline three-bouncers and electric three-bouncers occupied a place in Europe and the United States. When the European and American media discovered this, they were shocked. They could not understand why their own countries Small industrial and commercial owners will like such a simple gadget.

In interviews, these small industrial and commercial owners clearly stated that this humble three-bouncer can meet most of their daily work needs. The most important thing is that not only is the purchase price of this thing cheap enough, but the cost of use is extremely low - - "For example, my tricycle uses an electric motor as power. The electricity consumption cost per [-] kilometers is just over one euro. This is unmatched by any other means of transportation. It is so cheap and has such a low cost of use. Why don't I use it?" ?”

The price is cheap enough, the cost of use is low enough, and the performance can meet the needs of use. Coupled with the economic downturn, life in old Europe is not as easy as before. This is why gasoline three-wheelers and electric three-wheelers have begun to gain a foothold in Europe. The reason, and before this, not only Europeans did not dare to think that they would use this thing, even the domestic three-bouncer manufacturers did not dare to think that one day they would export this thing to Europe - others Will Europeans like this thing?
Jiang He thought for a while and finally nodded: "I made things simple. From your analysis, it seems that this is indeed the case."

"Of course, this matter cannot be rushed, just take your time," Zhang Qihang said, patting Jiang He's shoulder: "But the general principle remains unchanged, that is, under the premise of domestic restrictions on motorcycles, find ways to export more. This Africa's economy has been developing very fast in the past few years, and we must find ways to increase our market share in Africa."

Speaking of this, Zhang Qihang reminded: "Lao Jiang, you should have noticed that in the past few years, the share of Indian motorcycles in the African market has been increasing. You should pay attention to this matter. If India eventually dominates the African market If the market share exceeds that of our Huateng Group, it would be a big joke."

Different from history, with the early development of the international market by Huateng Group, motorcycles from China now firmly occupy a dominant position in the African market. However, in the past few years, Indian motorcycles have also developed well in the African market. The share gradually increased.

Seeing that the market share of Indian motorcycles has exceeded 20%, Zhang Qihang was a little unhappy: every one percentage point increase in the market share of Indian motorcycles in Africa is equivalent to a decrease of one percentage point in the market share of his own motorcycles. %Ah, what on earth is this guy Lao Jiang doing?
Hearing Zhang Qihang mention this, Jiang He was a little embarrassed and quickly explained: "Mr. Zhang, don't worry, we will stabilize the market share as soon as possible."

"Ah."

Zhang Qihang nodded slowly: "Lao Jiang, don't be disappointed in me."

"..."

Jiang He didn't say anything, he only felt his face burning...

------------

Back in the office, recalling the last look Zhang Qihang looked at him, Jiang He felt his heart heavy: Mr. Zhang was a little dissatisfied with himself.

Thinking about it carefully, Jiang He felt that it was no wonder that Mr. Zhang was dissatisfied with him: indeed, the motorcycle business he was in charge of was not progressing satisfactorily, and it was normal for Mr. Zhang to be dissatisfied.

But when he thought that the development of Indian motorcycles in Africa had aroused Mr. Zhang's idea, Jiang He really couldn't help it. He picked up the phone and told his secretary: "Notify me, I will hold a meeting with the motorcycle group executives in an hour." If there is an emergency meeting and you really can’t make it, you can participate in the meeting via video, but no one can be absent.”

The secretary did not dare to neglect and hurriedly gave the order.

After giving instructions to his secretary, Jiang He pondered for a moment, then picked up the phone and dialed: "Xiao Zhen, come here."

………………

More than ten minutes later, in Jianghe's office, Shi Zhen, the head of the African market of the group's motorcycle business, said cautiously: "Mr. Jiang, are you looking for me?"

"Well, take a seat," Jiang He motioned to sit down casually. After the secretary poured water for the two of them, he said to Shi Zhen, "Xiao Zhen, I just came back from Mr. Zhang's place."

Shi Zhen hurriedly said: "Did Mr. Zhang have any instructions?"

Jiang He nodded: "There are some instructions, but Mr. Zhang is more concerned about the African market you are responsible for,"

Speaking of this, Jiang He stared at Shi Zhen and asked, "Xiao Zhen, Mr. Zhang just asked me why our expansion of the African market has slowed down. Can you answer me?"

Just when he received the call from Mr. Jiang, he thought he had made some mistake. Now that he heard that it was this question, Shi Zhen finally felt relieved. Hearing that it was this question, he felt relieved. Shao, quickly explained: "Mr. Jiang, our Huayun Motorcycle has always had the largest market share in the African market. The reason why the growth rate of the African market has slowed down in the past two years is because the African market is close to saturation. Now the African market The competition is fierce, so..."

Jiang He was very disappointed when he heard Shi Zhen's excuse!
Shi Zhen was promoted by himself. When he opened up the motorcycle market in Africa, he made great contributions. It was precisely because of this that he put him in charge of the entire African market. But now, Shi Zhen Zhen probably lived up to his expectations...

He looked at Shi Zhen disappointedly: "Really? Then how do you explain that Indian motorcycles have a market share of more than 20% in Africa?"

With a "swish", Shi Zhen's face changed instantly, and sweat appeared on his forehead!

This question raises a sharp point. You, Shi Zhen, said that the African market is already saturated, so that is why growth is weak? But I think our Huayun Motorcycle’s growth is weak, right? The growth in market share of Indian motorcycles is very strong!

Also, on the one hand, our own growth is weak, and on the other hand, the Indian motorcycle market share is growing rapidly. How do you, Shi Zhen, explain this situation?

Seeing Shi Zhen's appearance, Jiang He knew that there was something going on, and for a moment, he couldn't help but have mixed feelings in his heart. "What's going on? Did you take advantage of Ah San, or is there some other reason?" Resisting the anxiety in his heart, Jiang He stared at Shi Zhen and asked in a deep voice: "Come to Xiao Zhen, I remind you , now please explain it to me honestly, there is still a chance to remedy and redeem the matter, but if you still play tricks on me..."

Shi Zhen became anxious and stood up: "Old leader, I assure you, I never took a penny or any benefit from Asan!"

Jiang He did not speak immediately, but looked firmly into Shi Zhen's eyes first, and after making sure that this guy's eyes were not flickering or dodging, he nodded and said, "Then tell me, what is going on?"

"Old leader, it's not that we don't think of a way, it's just that those people in India don't follow the rules." When talking about this matter, Shi Zhen was also full of grievances and wanted to express: "You don't know, that awesome Indian motorcycle manufacturer They dare to promise their dealers in Africa any conditions and any benefits they dare to give!

Giving rebates is a trivial matter. I have even seen motorcycle manufacturers in India directly give houses, guns and ammunition, and women to local dealers!

How can we play with this?
Our Huateng Group is different. We are a state-owned enterprise, and our accounts must be audited..."

"..."

Hearing what Shi Zhen said, Jiang He also frowned unconsciously: Are these motorcycle dealers in India so "bold"? Not only giving away money directly, but also giving away women, guns and ammunition? But having said that, don’t tell me that in many African countries, guns and ammunition are indeed as hard as gold, hard currency.

In this way, we can understand Shi Zhen's dilemma: Indian motorcycle manufacturers do not respect martial ethics and unscrupulously give benefits to African dealers, but Huateng Group cannot do this, otherwise it will be audited They can't pass this level - well, under such circumstances, Xiao Zhen was able to ensure the growth of the African market. It seems that he really used his brains.

Nodding, Jiang He's expression suddenly softened a lot. He patted Shi Zhen's shoulder again and said, "If that's the case, it's not entirely your fault. In this way, when you go back, you write a report, focusing on India. I will show Mr. Zhang what unfair competition practices motorcycle manufacturers have used in Africa. As for you, don’t put too much pressure on me.”

Hearing this, Shi Zhen breathed a sigh of relief and hurriedly said to Jiang He, "Thank you, Mr. Jiang."

He knew that for the time being, he had passed this level.

Jiang He waved his hand: "No need to thank you, it's all what you should do. Speaking of which, Xiao Zhen, I'm going to criticize you. Since you encountered a problem at work that you can't solve, why didn't you report it quickly?"

Shi Zhen lowered his head: "Yes, I'm sorry, Mr. Jiang, I have my own little thoughts..."

Under Jiang He's gaze, Shi Zhen explained with some embarrassment: "I think I am the general person in charge of our Huayun Motorcycle in the African market. It is my job to participate in and win the competition. If I don't Being able to win against competitors only shows that my personal ability is not enough... In addition, I only learned some time ago that Indian motorcycle manufacturers actually used such disgraceful methods..."

"Tsk..."

Hearing what Shi Zhen said, Jiang He was speechless.

Putting himself in Shi Zhen's shoes, Jiang He could actually understand why Shi Zhen didn't report it quickly: Seeing that Indian motorcycles continued to grow in the area he was responsible for, but he couldn't come up with an effective response. At this time, Shi Zhen probably really thought that the marketing methods of Indian motorcycle manufacturers were brilliant. How could he have thought that the other party would use such disgraceful methods?

In this case, if you take the initiative to report the problem, won't it make the leader think that you are incompetent?

Therefore, although Shi Zhen's approach of not reporting it before was wrong, if he thinks about it carefully, it is really understandable.

"Okay, let's end this matter here. You should write the report as soon as possible and explain clearly the disgraceful methods used by Indian motorcycle manufacturers." After saying this, Jiang He, who was temporarily relieved, said to Shi Zhen : "One more thing. When I was chatting with Mr. Zhang just now, Mr. Zhang meant that our group's motorcycle industry will undergo transformation."

This is a major matter related to his own interests. As soon as he heard that the group was going to achieve strategic transformation, Shi Zhen immediately lost control and asked quickly: "Transformation? How to transform?"

"As for motorcycles, we must gradually move from the current production means and means of transportation to a recreational motorcycle brand, or in other words, we must pay equal attention to both!" Jiang He explained: "Mr. Zhang believes that with the development of our country's economy, With the gradual affluence of the people, a considerable number of consumer groups no longer regard motorcycles as a means of transportation and production, but as a play tool, or in other words, a big toy for adults. In recent years, this has This can be seen in the increasing number of large-displacement imported motorcycles and large-displacement parallel imports.

Therefore, our group’s motorcycle business segment must also be gradually adjusted. It must include both production means and transportation tool motorcycle products, as well as fun motorcycle products such as Harley, Ducati, and BMW. Next, the company will develop a truly fun motorcycle product. "

Hearing this, Shi Zhen couldn't help but get excited: Are we at Huayun Motorcycle also going to develop our own large-displacement motorcycle?

For a motorcycle practitioner, who hasn’t had a big dream?
Shi Zhen immediately nodded and said: "Well, it is true that more and more people are buying large-displacement motorcycles now. Even if it is a motorcycle, a Harley Glide or a Honda Gold Wing costs more than [-]. For these As for people, since they can spend so much money to buy water, if there are better domestically produced large-displacement motorcycles on the market, I believe they will support it.”

"Yes, Mr. Zhang means the same thing," Jiang He nodded and said, "When Mr. Zhang and I discussed this matter before, Mr. Zhang put forward several ideas for us to discuss among ourselves."

"You say."

Shi Zhen pricked up his ears and listened carefully.

(End of this chapter)