Set sail1992

Facing the hot sales of Ruijie, some people were excited, while others decided to sit on the sidelines for the time being.

They also analyzed Ruijie and admitted that it is a product with excellent product capabilities. As a very outstanding product that temporarily fills the gap in the Chinese automobile market, its outstanding performance in the early stages of its launch is very impressive. This is normal, because this may be the purchasing power that has been accumulated for a long time. The key is to see whether it can last.

And if the Chinese market has huge demand for medium and large 7-seat SUVs or even medium-sized 7-seat SUVs, then we can officially launch similar products one year or even two years later. This is the safest way. As for Huateng Ruijie's First-mover advantage, this is normal. After all, Huateng Group is also under pressure. They deserve to take another bite. The key to everything depends on the market performance of Huateng Ruijie after its listing.

Under the attention of various eyes, half a month later, Huateng Group once again announced the pre-sale number of Huateng Ruijie on its own blog: 9215 units.

It did not break through 10,000 units, but this data made the executives within Huateng Group a little regretful, but it did not surprise the market, because this is a normal rule: in the early stages of listing, thanks to a strong publicity campaign and accumulated Due to market demand, coupled with the good credit and reputation Huateng Automobile has accumulated over the years, many consumers will definitely place orders with Huateng Group.

But after all, this is a car with the lowest version priced at 30 yuan less. After all, there are only a few consumers who dare to place an order at this time. Later, as the popularity decreases and the consumption power accumulated in the early stage is released, The number of pre-sales will definitely show a gentle downward trend. This is normal. The key lies in the performance of Ruijie after its listing.

At the end of 07, under the gaze of countless pairs of eyes, Huateng Ruijie was officially launched.

As China's first mid-to-large 7-seater SUV, many manufacturers are paying attention to Huateng Ruijie's market performance and reputation, and Ruijie's market performance has not disappointed those who are looking forward to it: due to production capacity reasons, After 4000 vehicles were delivered in the first month of its launch, production capacity ramped up rapidly in the second month and 6000 vehicles were delivered. In the third month, 10528 vehicles had been delivered!

In just three months since its launch, it has delivered over 15483 units. To this end, Huateng Group's publicity department not only announced the sales volume on its blog, but also announced the number of orders in hand: units.

Not to mention Huateng Group itself breathed a sigh of relief. Those car companies that had been waiting and watching were all convinced after seeing this data: It is stable!

For three months, not to mention that Ruijie's sales have been gradually increasing every month. The number of handheld orders alone is enough to prove that the Chinese market has a huge demand for 7-seater medium-sized and medium-large SUVs, and even large ones may be released. Beyond everyone’s imagination!

If that's the case, then what's there to hesitate about?

Major box companies immediately began discussing what models to introduce to China next.

But at this time, one car company became anxious...

"Old Liu, the sales of Qibing and Black King Kong have dropped again. This has been the fourth consecutive month of decline." Changfeng Automobile Group looked at Liu Bing in front of him. Zhao Jie, general manager of Changfeng Automobile, had a very ugly look on his face: "You guys Has the sales department found the reason for the decline in sales? Are you still qualified for your current position? "

No wonder Zhao Jie looks so ugly!

You know, Changfeng Motors has the title of "the first professional off-road vehicle manufacturer in China" in China. If it were a few years ago, Zhao Jie would not care at all. A few years ago, Cheetah introduced Mitsubishi Pajero technology to produce off-road vehicles. The designated vehicle for Team B's light off-road vehicles, and real old car fans all know that the Cheetah Black King Kong is actually the Mitsubishi Pajero V31, while the Cheetah Black King Kong is the Mitsubishi Pajero V33. The order from Department D alone is enough for Changfeng Motors Eat until you are full. However, in recent years, with the development of Toyota, the Overbearing and Land Cruiser produced by Yifeng have gradually replaced the seats of Cheetah Ranger and Cheetah Black King Kong. Even if Changfeng Motors introduced a new generation of Pajero V73 from Mitsubishi, it has not been able to restore the decline and decline. orders, Changfeng also had to shift more energy to the civilian market.

To be honest, relying on the reputation they have built before, Cheetah Black King Kong and Cheetah Ranger are still performing very well in the market, and are quite popular among some individuals and corporate users with off-road needs. Changfeng Automobile is also very prosperous, but this In the past few months, the sales of Changfeng Cheetah's two flagship models: Cheetah Elite and Cheetah Black Gold have suddenly and inexplicably continued to decline. This has made Changfeng Motors and Zhao Jie a little unable to sit still.

You must know that the two models of Qibing and Black King Kong account for nearly 9% of the total sales of the Cheetah Group. The sales of these two cars have dropped, and the revenue of the entire group has been greatly affected. Zhao Jie is of course worried.

What makes Zhao Jie even more annoyed is that in the past few months, Liu Bing, the manager of the sales company, has not been able to give a clear reason for the decline in sales. This is very unacceptable to Zhao Jie, even if Liu Bing It was one of his own, and he couldn't help but curse.

At this moment, Liu Bing's forehead was covered with sweat after being scolded!

But at this moment, he didn't dare to wipe it at all, and hurriedly explained: "Mr. Zhao, we have found the reason."

"found it?"

Hearing Liu Bing's words, Zhao Jie's expression softened: "Tell me, what is the reason?"

"It was influenced by Huateng Ruijie."

When he said this, Liu Bing's expression was a little bitter.

As expected, Zhao Jie was stunned when he heard Liu Bing's words, and then his brows furrowed even more: "Old Liu, what did you say? Is the decline in sales of our Qi Wen and Black King Kong affected by Huateng Ruijie?"

Zhao Jie suspected that Liu Bing was fooling him!

There is certainly a reason for him to think so: of course he knows about the Huateng Ruijie car. After all, Huateng Group spent so much effort to promote this car some time ago, but in essence, Huateng Ruijie is just a car. It is an urban SUV with certain four-wheel drive capabilities, and the low-end models only have two-wheel drive. As for its Qibing and Black King Kong, they are serious second-generation Mitsubishi Pajero V31 and V33 off-road vehicles. Hua Tengrui The world has robbed the market of its own Qibing and Black King Kong. In Zhao Jie's opinion, this is simply nonsense. These are completely two different types of cars, okay?

Liu Bing also knew that his statement was not very convincing, so he quickly explained: "Yes, our sales department didn't really believe it at first. Later, we repeatedly investigated and confirmed the matter, and even specially found some people who had worked before. Our customer who placed an order and finally canceled the order confirmed that this is true. The main reason why the sales of our Qi Wen and Black King Kong dropped was the influence from Huateng Ruijie."