Set sail1992

Is it really the influence from Huateng Ruijie?

But it seems that the prices of Huateng Ruijie and its own Black King Kong and Qibing do not overlap, right?

But despite this, Zhao Jie's expression became serious. He looked at Liu Bing and said slowly: "Tell me the specific reasons."

Liu Bing said: "At first glance, it seems that the market positioning of Huateng Ruijie is different from that of our Black King Kong and Qibing. Our cars are professional off-road vehicles, while Huateng Ruijie has certain four-wheel drive off-road capabilities. SUVs, the most important thing is that the price range is also different. Our main focus is the market below 20, and the lowest configuration of Huateng Ruijie is 25. Normally, Huateng Ruijie will not Stealing our market, this is why we did not initially think that the decline in sales of Black King Kong and Qi Bing was related to Huateng Ruijie."

Zhao Jie responded and motioned for Liu Bing to continue - he thought so too, and now he wanted to see if Liu Bing could tell the story.

"But after we did a lot of research, especially with customers who had placed orders at our Cheetah Motors 4S store but ultimately canceled their orders, we found that we were somewhat confident, or in other words, we "We underestimated the influence of Huateng Ruijie and the impact of this vehicle on the off-road vehicle market," Liu Bing said: "Many old customers who received our inquiry calls said that our Black King Kong and Qibing's off-road vehicles The performance is indeed very good. After all, our two cars are the domestically produced Mitsubishi Pajero V31 and V33.

But in addition to good off-road performance, other aspects such as comfort, convenience and space are not good.

In terms of comfort, our rear suspension is still a hard axle plus leaf springs, while Huateng Ruijie already has a multi-link independent suspension;

In terms of convenience, all Huateng Ruijie series are equipped with automatic transmission and cruise control as standard, which greatly facilitates drivers when traveling long distances. However, our Black King Kong is still equipped with manual transmission for all series;

As for the sense of space, our Qibing and Black King Kong are equipped with beams. The interior space of the car is naturally a little smaller than that of the Ruijie, and the sound insulation and noise reduction are also a bit inferior. When driving on the highway, the noise in the car is also smaller than that of the Ruijie. The sharp realm is much higher..."

Zhao Jie nodded while listening. Even though he didn't want to admit it in his heart, he had to admit that what Liu Bing said was true. He didn't think it before, but now that Liu Bing said it, he couldn't help it. He doesn’t admit it. From this perspective, it seems that the product strength of his own Black King Kong and Qibing is indeed weaker than that of Huateng Ruijie. But he still can’t figure it out. But in the final analysis, they are two types with different positioning. vehicles, how could Huateng Ruijie affect the sales of its own Black King Kong and Qibing?

Next, Liu Bing also talked about the issue that Zhao Jie was most concerned about...

"I asked these customers at that time and asked them, 'The price of Huateng Ruijie is so much higher than that of Qibing and Black King Kong. Why did you still choose Ruijie?'"

At this point, Liu Bing almost said "How do you think they will answer?", but fortunately, he quickly realized that this was not the time to show off, so he controlled his mouth and said quickly: "It's their answer. Only then did I know where the problem was...

They said that the price of your Black King Kong is not cheap. Last year’s model cost more than 20 yuan. The price of the 3.0 engine that was just launched this year is about the same as Huateng’s entry-level Ruijie, but the power performance It's far worse than Huateng Ruijie. As for the four-wheel drive Ruijie, although it costs more than 30, I can already spend 25. What's the shortfall of or ? "

"boom……"

As if a thunder exploded in his mind, Zhao Jie finally figured out why Huateng Ruijie had an impact on the sales of his own Black King Kong:

The price of Black King Kong is over 25 yuan, and the entry-level model of Huateng Ruijie is less than 25 yuan. Although the four-wheel drive Huateng Ruijie is more than 30 yuan, but as the customer said, I am prepared to pay for the small car. I bought your Black King Kong for 30 yuan, so why should I spend tens of thousands more to buy a better one?

People who spend 10 to yuan to buy a car have completely different situations than those who spend tens of thousands or more than yuan to buy a car!

People who spend tens of thousands or hundreds of thousands to buy cars usually only buy compact cars, which are the type of cars that just meet the needs of transportation and have a little respect. Cars in this price range are basically the ones they buy. The upper limit of purchasing power is that if you ask them to spend more money, I am afraid that many prospective car buyers will really not be able to afford it; But for people who buy cars worth 25 to yuan, the situation is different. Most of them are white-collar workers, The so-called "elite" class such as small business owners not only have a small net worth, but also have a certain social status, so the amount of money they spend to buy a car may not be their limit. If they encounter a better one, it is not ruled out that they will There is a possibility of temporary price increase, so this situation arises: "I can already pay yuan, but I am still short of to yuan?"

And if you compare your own Black King Kong and Huateng Ruijie together, no one else needs to say it. Zhao Jie himself knows it clearly: in addition to off-road performance, Black King Kong is comprehensively surpassed by Huateng Ruijie in all other dimensions. of crushing!

For a considerable number of Black King Kong users, they do need an off-road vehicle, but do they really need an off-road vehicle with such powerful off-road performance?

Actually not.

What many users actually need is an SUV product with certain off-road capabilities and passability, a higher chassis, better vehicle comfort, and more space. However, there has never been such a product on the market before. In addition, Choosing inertia, everyone is accustomed to choosing Cheetah Raiders and Cheetah Black King Kong. However, when Huateng Ruijie was first launched on the market, it was under the banner of "medium and large seven-seater SUV", and now it has changed its slogan to "medium-sized and large-sized seven-seat SUV". After the "large seven-seater all-round SUV" product was launched, the first threat was the Cheetah Black King Kong...

After finally understanding this, Zhao Jie felt helpless.

Because he finally discovered one thing, that is, faced with a competitor whose product capabilities completely overwhelmed his own flagship product, he had no tricks at all.

Looking at Zhao Jie in front of him, Liu Bing was startled and shouted quickly: "Mr. Zhao? Mr. Zhao?"

Uh-huh?

Zhao Jie finally reacted and subconsciously raised his face: "What's going on?"

Liu Bing said with an embarrassed look on his face: "Then the current situation is like this. Look...how should we deal with it next?"

Our sales department has found the reason for the decline in sales of Black King Kong and Qi Bing. Next, is it not up to you, the group boss, to find a way to make targeted adjustments and responses?