Set sail1992

Chapter 1326: Old and New Together

"Would you like to try it?" Zhang Qihang said with a smile: "The fuel-saving advantages of our hybrid models are quite obvious, and they have gained a certain reputation in the market. However, sales have not increased much. I think the main reason is the price factor.

Since it's the price reason, it's easy to handle. If we lower the price of the hybrid Excelle to the same price as the automatic Excelle, I'm afraid it will attract not only the original potential consumers of automatic transmission, but also some manual transmission consumers. , even some users who were originally planning to buy compact cars from other brands can be attracted by us.

At that time, we may be able to reduce costs again by taking advantage of our scale advantage. "

Makes sense...

Jianghe also had to admit that what Zhang Qihang said made sense: if the price of the hybrid version and the traditional fuel version could be achieved, then with its low fuel consumption and better driving experience, as Mr. Zhang said, it would not only attract It can even attract consumers who were originally prepared to buy an automatic Excelle and even those who were originally prepared to buy a manual Excelle or even other brands of models.

Huateng Group really needs to make some big moves in the market.

Thinking of this, Jiang He no longer hesitated: "Then I'll say hello to all the companies in the supply chain and let everyone be prepared."

Zhang Qihang nodded: "Be quick. If this method works, I plan to use it on the Sylphy. By then, the cost of the entire hybrid system can be further reduced."

"it is good."

For some reason, Jiang He suddenly felt his blood boiling.

..........................................

This is a mature product for sale. After greeting various suppliers, all the work was ready, and the promotion of Huateng Industrial Group began.

With the launch of various new and old publicity channels such as the Internet, TV, and newspapers, the market quickly gave feedback: in just one week, the hybrid Excelle achieved sales of 648 units.

Facing this result, Zhang Qihang finally felt relieved.

This is only the first week. You must know that publicity has a lag. People who see relevant advertisements and publicity may not go to the store to learn about the situation two or three days after seeing the advertisement, so the first week The publicity effect is actually the worst, but even so, it still achieved 648 hybrid Excelle results, which is amazing!

For comparison, last week, the hybrid version of the Excelle only achieved sales of less than 200 units, while the sales of the automatic Excelle were more than 600 units; this week, the sales figures of the hybrid version of the Excelle and the fuel-automatic Excelle are directly Here comes the flip side, sales of the automatic Excelle are less than 300 units... After all, the time for the emergence of new energy technology is still short, and many people still don't trust hybrid technology, preferring traditional fuel vehicles.

Now, Zhang Qihang is even more looking forward to the future market performance of the hybrid Excelle.

The subsequent market performance of the hybrid Excelle did not disappoint Zhang Qihang, and it can even be said to have perfectly fulfilled Zhang Qihang's speculation: in the second week, the sales volume of the hybrid Excelle exceeded 1000 units, reaching 1056 units. Weekly, it reached an unprecedented 2479 vehicles...

This data confirms Zhang Qihang's previous speculation. The launch of the "affordable" hybrid version of the Excelle not only stimulated the sales of its own products, but also grabbed the market of its friends.

"1679 cars! 1679 cars!"

Jiang He's face flushed with excitement. He was really excited and came here to talk to Zhang Qihang: "Mr. Zhang, the last time our hybrid Excelle sold so well, it was from customers in the industry. Before that, How dare I imagine that the ordinary civilian market can achieve such sales results?”

"Ha ha……"

Zhang Qihang was also in a good mood. He smiled and said: "This shows that people actually know what is good and what is bad. The reason why they were unwilling to place orders before was because our hybrid models were too expensive. , beyond their ability to bear.

As a manufacturer, what we need to consider is not how to slowly promote it and let the market slowly accept it, but how to quickly bring hybrid technology to users at a price that is acceptable to the public.

Only when everyone has personally experienced the advantages of the hybrid system and the price is acceptable will they choose us. "

Jiang He nodded repeatedly, "What you are saying is that our previous strategy did have some problems, but having said that, if we had not been continuously laying the groundwork in the taxi market, constantly polishing and upgrading our products over the years, we might not be able to do it now. There is such a result.”

Zhang Qihang said with a smile: "So, everything has fallen into place now, is it just right?"

Jiang He couldn't agree more with Zhang Qihang's words, and he immediately nodded: "That's right, it just falls into place and everything is just right."

After a pause, Jiang He said expectantly: "Mr. Zhang, do you need to make some preparations for the hybrid Sylphy?" "Hybrid Sylphy..."

Zhang Qihang frowned and was a little undecided for a moment.

It's not that I'm hesitating whether to launch a hybrid version of Sylphy with the same price as the fuel-powered automatic version, but I'm thinking about which hybrid system this Sylphy is equipped with.

Unlike the Excelle, the Sylphy's hybrid system has actually gone through two generations. The first generation was an extended-range hybrid system similar to the Excelle, and the current generation of Sylphy is equipped with a second-generation hybrid system with engine direct drive function. dynamic system.

Compared with the first-generation hybrid system, the second-generation hybrid system is more complex and more expensive. According to previous calculations, there is no way for the hybrid version of Sylphy to be the same price as the fuel-automatic Sylphy in the short term. The minimum price is At the lowest, the cost of the second-generation hybrid Sylphy is 15% higher than that of the fuel-automatic Sylphy with the same configuration. This means that the Sylphy equipped with the second-generation hybrid system is at least 2 more expensive than the fuel-automatic version with the same configuration. . For a considerable number of consumers, this price difference is enough to influence their choice.

But conversely, if it is equipped with the first-generation range-extended hybrid system, the fuel version and the hybrid version can be priced the same.

For Huateng Group, whether to equip Sylphy with a second-generation hybrid system or a first-generation hybrid system is not a technical issue, but a matter of choice. But how to choose really gives Zhang Qihang a headache.

After pondering for a moment, Zhang Qihang asked Jiang He: "Lao Jiang, do you think Sylphy should be equipped with a second-generation hybrid system or a first-generation hybrid system?"

"Actually, I also asked everyone to discuss this issue," Jiang He said frankly: "But everyone has great differences on this issue. Some people support the use of the first-generation hybrid system, saying that the first-generation hybrid system is mature and reliable. The cost is also low, making it suitable for large-scale promotion;

There are also those who support choosing the second-generation hybrid system. They say that the second-generation hybrid system is more efficient, and it is now in the stage of collecting samples and data on a large area. It must be started and cannot be stopped.

Both sides have their own reasons, and the reasons are very good. "

Zhang Qihang nodded. He could completely understand what Jiang He was talking about. It was not only a struggle within the group, but also a struggle for himself.

Making a "continue" gesture, Zhang Qihang said: "I see, Lao Jiang, you seem to have a different view?"

"I can't say that I have different opinions, I can only say that we are in agreement," Jiang He smiled, a little embarrassed: "Everyone has great differences, and their reasons are very sufficient. I was thinking, if this is the case, then why Can’t these two systems exist on Sylphy at the same time?”

"Use these two hybrid systems on Sylphy at the same time?" Zhang Qihang frowned: "Lao Jiang, tell me what you think."

Jianghe responded and said: "The second-generation hybrid system is more advanced and more fuel-efficient, but more expensive; the first-generation hybrid system is cheaper. Although the fuel consumption is slightly higher than the second-generation hybrid system, it is still better than the fuel version. The model is much lower, and users are actually aware of this.

According to Excelle's sales data in the past month, consumers actually recognize our hybrid system, thinking that it is more fuel-efficient and more convenient, and the driving evaluation is indeed much better than the traditional fuel version.

However, the financial strength of most consumers is still relatively limited. Although they also want to buy a car equipped with a hybrid system, they have to pay more attention to the price compared to the technological advancement of the hybrid system. However, some economic conditions are relatively limited. Wealthy consumers are very willing to experience our second-generation hybrid system.

I think it's a pity to just give up on these users, so I analyzed the previous sales of the hybrid Excelle and hybrid Sylphy, and found that there are indeed some consumers who prefer the second-generation hybrid system.

So I was wondering if we could produce Sylphy equipped with these two generations of hybrid systems at the same time, and just make a difference in terms of price, so that users can choose which one to buy?

Moreover, the second-generation hybrid is not completely separated from the first-generation hybrid. Many components such as motors and batteries are actually common or produced on the same line. Doing so will not only collect more data, but also help reduce the overall cost of the second-generation hybrid system. "

"Is this so..."

Zhang Qihang pondered.

He didn't expect that Jianghe would actually make such a suggestion: Since you can't argue, let's stop arguing and just produce the Sylphy equipped with the first-generation hybrid system and the second-generation hybrid system.

When he first heard this suggestion, Zhang Qihang felt that Jiang He was in conflict, but immediately he thought about it: What is the essential difference between this matter and the same car equipped with different power systems?

In this magical land of China, let alone the same car equipped with different power systems, is it normal for new and old models to be produced at the same time?

Thinking of this, Zhang Qihang no longer hesitated and nodded: "Lao Jiang, what you said makes sense."

"what?"

Jiang He was stunned and even a little panicked for a moment.

He originally thought that his conciliatory approach would be criticized by Zhang Qihang, but what does Mr. Zhang mean now? Not only did he not criticize himself, but he agreed with his own suggestions?

Under Jiang He's stunned gaze, Zhang Qihang continued: "Just do what you want, Lao Jiang. Sylphy equipped with two generations of hybrid systems will be produced at the same time, allowing users to choose."