Set sail1992

Chapter 1327: Explosion, super hot kind of explosion

Just as the hybrid version of Sylphy is about to be launched, Zhao Jie arrives again.

Seeing Zhang Qihang, Zhao Jie first expressed his congratulations on the hot sales of the hybrid Excelle: "Mr. Zhang, your recent promotion of the hybrid Excelle was very successful. Congratulations."

"Mr. Zhang, do you know everything in Hunan Province?"

Zhang Qihang was a little surprised: I know our promotional activities are very successful, but is this activity so successful? Even Cheetah, a company that specializes in off-road vehicles, knows about it?

"Can you not know," Zhao Jie said with a wry smile: "Mr. Zhang, you don't know that your activities have affected all of us Cheetahs."

"No way?"

"Really, we didn't believe it at first, and we were still wondering why sales were showing an abnormal decline. Later, we interviewed some customers on the phone who had very strong intention to place orders, and we found out that these customers were originally planning to buy cheetahs. The customer finally chose your Excelle.”

"Is this... nonsense?" Zhang Qihang was really unbelievable: "Mr. Zhao, it's not that I doubt your words, but the fact is that Excelle and your two flagship cars are not facing the same consumer group at all. This... how? Is it possible?”

"Yes, when faced with this survey result, we thought the same way at the beginning: How is this possible? It is fair to say that your group's SUV products have taken away our market, but these two products, One is a compact car and the other is a mid-sized off-road vehicle. They are two completely unrelated products. Even if you are doing promotions, it should not affect us. Later, we even criticized the relevant comrades. Criticize them for not being meticulous in their work and being perfunctory.”

Zhang Qihang nodded repeatedly. This was what he was thinking. The comrades at Cheetah Motors were simply too perfunctory in their work.

"Later, we arranged for another group of comrades to conduct a survey, and the team was led by a vice president of the group." Speaking of this, Zhao Jie smiled bitterly: "The final survey results showed that the survey results of the previous working group were No problem. Many previous interested customers were attracted by the ultra-low fuel consumption of your hybrid Excelle, and finally chose your hybrid Excelle. Mr. Zhang, your group’s actions have caused us great harm. ah."

"This... we didn't expect this to be the result..."

Hearing this, Zhang Qihang sighed and didn't know what to say for a moment: sedans have affected the sales of hardcore off-road vehicles. Who would believe this?

But then, Zhang Qihang patted his head again and felt that this matter was not incomprehensible: Cheetah Motors' two main models are Qibing and Black King Kong. When the centralized procurement route was adopted before, the purchasing unit did not pay much attention to price. The models are basically four-wheel drive and high-end models. However, since the number of centralized purchases has gradually decreased and Cheetah Motors has had to focus on the civilian market, the main sales models of Qibing and Black King Kong have become two-wheel drive versions.

An off-road vehicle product that focuses on hard-core off-roading, has extensive steel beams, and uses a non-load-bearing body structure. The main sales model on the market is two-wheel drive. Many customers directly use it as an urban SUV, resulting in this The thing is magical:

Compared with SUVs that use a load-bearing body structure, the control and comfort of Qibing and Black King Kong are not very good, and the price is still high; on the other hand, they have to compete with some cars for the market.

In this way, it is not incomprehensible to say that the hybrid version of the Excelle has taken away part of the market of King Kong and Qiong. What Zhang Qihang doesn't know is that since the second half of last year, Cheetah Group's operating rate has been very dangerous, wandering on the edge of the break-even line. Although Huateng Group's promotional activities are not good for Cheetah Raiders and Cheetah Black King Kong, The impact was not that big, but it became the last straw that broke the camel's back, causing Cheetah Group's sales to fall directly below the break-even line, and the overall began to show losses.

Zhao Jie, on the other hand, quickly adjusted his mood and said to Zhang Qihang: "Don't mind, this also reminds us that our Cheetah Motors has reached the point where we can't do anything without making changes."

Speaking of this, he looked at Zhang Qihang and said sincerely: "Mr. Zhang, after I went back last time, I reported our group's requirements to the leaders. The leaders paid great attention to it and not only took the time to listen to my report, but also A special meeting was also held to discuss this matter,"

Speaking of this, Zhao Jie emphasized his tone: "The leaders expressed that they fully agree with our cooperation and will actively promote this matter and actively communicate with your province."

Zhang Qihang was surprised: "Mr. Zhao, are you sure?"

Zhao Jie smiled and asked: "Mr. Zhang, do you think I can talk nonsense about such a big matter?"

This is true...

Zhang Qihang's expression became serious: "Mr. Zhao, thank you very much for your attention to this cooperation. We will form a team right away to communicate on the cooperation between the two parties."

Zhao Jie breathed a sigh of relief. The purpose of his trip was achieved.

........................

One of the two parties was affectionate and the other was interested, and neither of them proposed particularly harsh conditions for cooperation. The progress of the negotiations was naturally very fast. However, when the negotiations between Huateng Group and Cheetah Motors were in full swing, many car companies began to become restless. .

The promotion method of Huateng Kaiyue hybrid and fuel at the same price is so lethal that it has even exceeded the most optimistic assumptions of Huateng Group itself...

In the first week of the second month, the hybrid Excelle achieved weekly sales of 2046 vehicles. This is the first time that the hybrid Excelle has achieved sales of more than 2000 vehicles in a single week for individual users. In fact, if the previous week is not included, This week’s sales also exceeded the sales of any previous month;

In the second week, the hybrid Excelle achieved weekly sales of 2100 units. Compared with last week, there seemed to be almost no growth in sales, but the number of orders held for the hybrid Excelle exceeded 3000 units - the production capacity of the hybrid Excelle There are only 2000 vehicles, and the extra 100 vehicles are still in stock. Now, not only has the inventory been cleared, but there are even orders for more than 3000 vehicles, which equals a weekly sales of more than 5100 vehicles in the second week!

These data all point to one point: at this point, even those who have been most knowledgeable about this product have to agree with one point of view: the hybrid Excelle is booming! It's not an ordinary explosion, it's a big explosion, a really explosive kind of explosion!

Affected by the hot sales of the hybrid Excelle, the sales of the regular version of the Excelle and even other products under the Huateng Group have also shown an obvious growth trend. Now, many friends and businessmen cannot sit still...