Set sail1992

Chapter 1367 Of course, we have to push the envelope

"Sir, you don't know how much of a stir your company's business war with Otter and Wolfsburg caused in South America," Anderson Torres gestured with an exaggerated expression, "This is the first time that an automobile manufacturer from a developing country has made international automobile giants like Otter and Wolfsburg so embarrassed. Many major media in South America have been reporting on this incident."

Zhang Qihang thought about it, and suddenly something came to his mind. He asked tentatively: "You should have put in a lot of effort, right?"

They are the largest agent of Huateng Automobile in South America. Fueling this matter at this time will help shape Huateng Automobile's brand image in South America: Look, this is a company that can compete with international first-line automobile brands such as Otter, Honda, and Wolfsburg, and can fight back, so the quality of our Huateng automobile is absolutely no problem, and you are definitely making the right choice by choosing our cars.

"Ha ha……"

Anderson Torres and Raul Morales laughed together when they heard this. If it wasn't for this matter, why did they come to China to visit Zhang Qihang in person?

Raul Morales nodded happily: "Yes, we did mobilize some of our connections and spent some money."

Anderson Torres also said: "I think this incident is a good opportunity to shape our brand image, so..."

At this point, Anderson Torres shrugged.

Zhang Qihang understood what the two meant. They wanted him to pay for it. Without responding to them immediately, Zhang Qihang asked, "How is the effect?"

"This is also the purpose of our visit to you," said Anderson Torres. "We hope to increase the monthly import volume by 15% starting from next month, and increase the proportion of hybrid models. In addition, we also hope to get your support in terms of publicity funds."

"No problem, we can discuss these things. We can even help with the publicity plan."

Zhang Qihang nodded happily immediately. As long as the order quantity increased, everything would be fine.

Seeing Zhang Qihang agreed so readily, Anderson Torres and Raul Morales looked at each other and asked tentatively: "Sir, we have added so many orders, can you give us more discounts?"

Zhang Qihang smiled slightly, but his attitude was particularly firm: "Anderson, Raul, I understand what you mean. We have had a very pleasant cooperation over the years.

But you have to understand that our cooperation is a win-win situation. We should not only respect each other, but also respect our friends in Africa, the Middle East and Southeast Asia..."

"..."

Anderson Torres and Raul Morales looked at each other with some disappointment in their eyes. They thought that they could get more profits by adding so many orders.

Zhang Qihang knew that it was almost over at this point. He smiled and continued, "But having said that, you have done more than the dealers in other regions this time, so you should get more. Although I can't make more concessions to you in terms of price, I can make some concessions in terms of rebates.

  Didn't you ask for an increase of 15% in import volume? In this case, the previous share will not be adjusted, but if you can successfully complete this additional 15%, I will give you an additional 15% rebate;

If you can increase the additional import volume to 20%, the rebate will be increased to 0.7% on the original basis. In addition, I will grant you an additional special publicity fund. Do you think this is acceptable?"

No matter what Anderson Torres and Raul Morales' original intention was in doing this, what they did ultimately enhanced the image of Huateng Group in South America. For this reason, it is reasonable to give them more benefits.

  Anderson Torres and Raul Morales were surprised and happy. They didn't expect Zhang Qihang to be so generous. Isn't this equivalent to giving them a discount in disguise?

The two nodded repeatedly: "No problem, sir, we accept it! We accept it completely!"

"Okay, then it's settled... Oh, by the way," Zhang Qihang slapped his forehead and said to Anderson Torres and Raul Morales, "Alberto's unfortunate experience has reminded me that Fengya, a high-end brand under our group, has a bulletproof car. I will personally give one to each of you three."

Over the years, as a high-end brand under the Huateng Group, Fengya has developed well and has been recognized by the public. However, due to the fact that it is a domestic brand, it is always considered by consumers to be slightly inferior in the 13 aspects. Not only is it not as good as the traditionally recognized luxury brands BBA, it is even a little worse than second-tier luxury brands such as Volvo and Cadillac.

As for product quality, the public and consumers actually recognize that Fengya is no worse than these joint venture competitors, but they just feel that 13 Ge is a little bit worse.

In order to solve this problem, some time ago, the Fengya brand specially launched high-end customized models, including a bulletproof version. Now, it is a good opportunity to go to South America to test the waters. Zhang Qihang even thought badly that if these two people could encounter an unexpected attack, but Fengya Car saved them, it would be great.

Anderson Torres and Raul Morales had no idea that Zhang Qihang had such a little idea? The two of them, who had never expected to receive a bulletproof car as a gift, were delighted and a little embarrassed.

Just as they were about to speak, Zhang Qihang waved his hand and said, "Don't say anything. This kind of bad thing has only happened once."

When the two heard this, their eyes turned red with emotion and they nodded vigorously.

........................

After seeing off Anderson Torres and Raul Morales, Zhang Qihang frowned and asked Liu Jianfeng, "Jianfeng, have our dealers in the Middle East, Africa and Southeast Asia pushed local media to report on the business competition between our group and Otter, Hongda and Wolfsburg Motors?"

Liu Jianfeng answered affirmatively: "As far as I know, no."

"That won't do. How can we not seize such a good opportunity?" Shaking his head, Zhang Qihang instructed Liu Jianfeng, "Go and arrange for the General Manager's Office to issue a supporting document as soon as possible... Opportunities are rare, so we must seize and make good use of such a good opportunity."

  How is the brand image established?

This is how we built it up bit by bit by taking advantage of every opportunity we could get.

Liu Jianfeng also knew how much of a benefit this incident would bring to Huateng Group, and he nodded immediately: "Don't worry, I'll arrange it right away."

(End of this chapter)