Set sail1992

Chapter 1368 A Little Surprise for You

This incident served as a reminder to Zhang Qihang that Huateng Group now exports more than 30 passenger vehicles of various types each year, and that the construction of brand image must be taken seriously.

In the following period, Huateng Group began to consciously increase the export of hybrid models and build overseas reputation. However, the construction of reputation and overseas channels is not a matter of overnight. Huateng Group's roots are in China and will always be in China.

After two months of price war, several major joint venture partners are somewhat desperate. After the price cut, their sales volume has indeed increased, but it is completely disproportionate to the growth rate they expected...

"no solution anymore!"

Gu Mingjun slammed his fist on the table, staring at Nakata Satoshi with bloodshot eyes: "Mr. Nakata, you have seen the market performance of Corolla, Corolla and Vios in the past few months. They are no match for Huateng Excelle. Even a small follower like BYD Auto, which has only been established for a few years, can outsell us in terms of sales. You should know what this means!

If you still cannot make up your mind, and if you allow this situation to continue, what kind of consequences will be waiting for us, I believe you should understand very well, Mr. Nakata. "

Satoshi Nakata didn't say anything, but just pursed his lips tightly. However, his expression was not much better than Tani Mingjun's.

In his original idea, he thought that after the proactive price reduction, the sales of various models under Northern Otter should have a significant increase, which would also relieve his own pressure.

But the reality is the opposite of what was desired. Although sales volume did increase a bit, it has not recovered to the level before Huateng Group implemented the "same price for oil and electricity". This ironclad fact is enough to prove that Northern Oil Thief Otter's price reduction promotion campaign has indeed failed and did not achieve the desired result.

Seeing that Nakata Satoshi was silent, Gu Mingjun sighed, then slowed down his tone and said to him: "Mr. Nakata, I understand your concerns, but the reality is here. You should even know that the group headquarters has bought the hybrid technology from Huateng Group. Now the modified Pentium B70 equipped with Huateng Group's hybrid system has entered the testing phase and will be on the market soon.

After the launch of the Pentium B70 hybrid version, we will be even more passive. At that time, we will not only have to compete with the three hybrid models of Huateng Group and the hybrid version of BYD F3, but also with our own brothers...

By that time, the market environment will be even worse than it is now!

Resources are always limited. With Pentium coming to compete with us for resources, how much less resources will be allocated to us within the group?"

At this point, Gu Mingjun sighed: "Mr. Nakata, I hope you can understand that we really don't have much time left this time."

  When Satoshi Nakata heard this, although his expression did not change, his heart was shocked!

Previously, Big Brother had reached an agreement with Otter to jointly produce a hybrid version of Corolla in the north, but the two sides had significant differences over the specific selling price of the hybrid model.

What the Oil Otter means is that it is Huateng Group's business to achieve "same price for oil and electricity", but our Oil Otter's THS hybrid system represents the most advanced hybrid technology in the world today. It is absolutely impossible for oil and electricity to be priced the same. Under the same configuration, the price of the hybrid version must be at least 5 higher than that of the ordinary fuel version.

From the perspective of Big Brother, they certainly hope that "oil and electricity can be priced the same", but they can also understand the persistence of the Oil Otter: Our THS hybrid technology is so awesome and so advanced, so what if it's a little more expensive? We should sell it at a high price!

  For Big Brother, selling at a higher price is also beneficial to itself, so they have no objection. But the problem is that in Big Brother's view, with the same configuration, the hybrid version is 5 yuan more expensive than the fuel version, which is ridiculous!

If there were no interference from Huateng Group, a higher price of 5 yuan would be understandable. But now we are competing with Huateng Group for the market. Brother, you still insist on charging yuan more. Then, will we still sell our hybrid model?

If we just introduce the hybrid version of Corolla as a mascot, what is the value and significance of our huge investment? The price of the hybrid version of Corolla can be higher than that of the fuel version with the same configuration, but it must not exceed 1 yuan.

Although both parties are sincere in their cooperation, one party wants to maintain its 13th position in the technology field, and the other party wants to regain market share as soon as possible, but the two sides are still stuck here.

Although the two sides have been actively communicating for more than two months, the differences were too great and they ultimately failed to reach an agreement.

But at this point in time, both Big Brother and the Oil Thief know in their hearts that they don't have much time left.

After taking a deep breath, Nakata Satoshi finally spoke: "Tani-kun, I understand and sympathize with your difficulties. How about this, 2 yuan. With the same configuration, the hybrid version is 5 yuan more expensive than the fuel version. This is the biggest discount I can make."

  After all, Satoshi Nakata is under greater pressure!

Gu Mingjun is a member of the T system and has a rank. Even if he leaves the position of general manager of Northern Touyouta, Big Brother will make arrangements for him. But Nakata Satoshi doesn't believe that. Once he leaves his current position in disgrace, what awaits him will definitely not be a good result. He may even lose his current affluent life. It is not impossible that his wife will take the initiative to file for divorce, and the probability is even very high.

"2 is absolutely not an option," Gu Mingjun shook his head. "Have you noticed that even the BYD F5 has started to have the same price for gasoline and electric vehicles? I can even assert that there will be more gasoline and electric vehicles with the same price in the future... How about this, I'll make a concession and offer 3 yuan, at most."

"1 is absolutely impossible," said Satoshi Nakata angrily, "Just the brand of 'Oil-Stealing Otter THS Hybrid System' is more than 7!" Gu Mingjun was anxious!

  He really wanted to pry open the heads of these Japanese people to see if the brains inside were square. Otherwise, how could Wangu City be like this? Don't you know that it's time for time? It's already this hour, and you're still here telling me the value of your technology?

Nakata Satoshi could no longer hold back and angrily slammed the table, saying: "If there were no competitors, I would have no problem with you selling at 10 yuan. Did we say anything when your Prius cost 30 yuan?

  The question is how can the current situation compare to the situation then?

If you continue to insist, then at worst we will all go our separate ways!"

Just as Nakata Satoshi was about to speak, there was a knock on the door, and the secretary's urgent voice sounded: "Boss Gu, there is news about the next generation of Excelle of Huateng Group. You'd better take a look."

Any news on Huateng Group’s next generation Excelle?

Gu Mingjun was stunned for a moment, and his brows furrowed even more: This Excelle has already made him extremely anxious, and Huateng Group is actually preparing to launch the next generation of Excelle?

But the more this happened, the more Gu Mingjun dared not be careless. He nodded to Nakata Satoshi and said, "Let's take a look first."

No matter how much people quarrel, they still have to save face.

"it is good."

Nakata Satoshi also responded.

  The current Excelle has beaten the Corolla, a petrol-stealing compact family car, so badly. Now that the Excelle is about to be replaced, he is also paying great attention to it: Compared with the current model, what improvements and upgrades have been made to the new Excelle? What impact and influence will these improvements and upgrades have on our products? What countermeasures should we take?

There were too many problems in front of Satoshi Nakata. It could even be said that the news caught Satoshi Nakata off guard.

…………

After the secretary came in, he quickly handed several printed documents to Gu Mingjun: "Please have a look, Mr. Gu."

  The top sheet was the application information for a new car from Huateng Automobile. The secretary was considerate enough to mark the words "suspected to be the new generation Excelle" in the blank space. Gu Mingjun quickly glanced at it, and when he saw the body parameter items marked on it, his pupils suddenly shrank!

Body length: 4680mm, body width: 1801mm, wheelbase: 2680mm.

In the field of passenger cars, there are two most critical parameters for dividing vehicle models: body length and wheelbase.

According to the currently recognized vehicle classification standards, the wheelbase of a compact car is between 2500mm and 2600mm, while the wheelbase of a mid-size car, or Class B car, starts at 2700mm.

All major automakers are silently implementing this universally recognized standard. The wheelbase of the Corolla in the north is 2600mm, the wheelbase of the Lavida in the south is 2610mm, and even the Excelle from Huateng Industrial Group, which has beaten everyone badly, has a wheelbase that is a little too much, but it is only 2620mm. Everyone is on the same level.

But the new Excelle from Huateng Group has a wheelbase of 2680mm, which is only 2700mm away from the entry-level wheelbase of 20mm for mid-size cars!

  Is it that Huateng Group is only 20 mm away?

Do not!

Gu Mingjun saw through the "sinister intentions" of Huateng Group and Zhang Qihang at a glance: this was simply a car designed to disgust competitors!

I want to compete with you with a product that has the same space as a mid-size car but is priced at the price of a compact car. My car has a larger interior space than yours, a more stylish appearance than yours, but the price is cheaper than you old guys. I wonder what you can use to compete with me? !

Nakata Satoshi also saw the key information in the application, his face turned red, and he said angrily: "Zhang Jun is also a respected entrepreneur, how could he do this?"

After hearing what Nakata Satoshi said, Gu Mingjun suddenly had an idea. He sighed and said to him, "Don't think about why Mr. Zhang did this now. Mr. Nakata, you have to understand that when this application material appears, it means that the car has been developed and will be on the market soon. How can our Corolla compete with it then?"

(End of this chapter)