Set sail1992

Chapter 336 The Neglected Ladies Motorcycle Market
For Zhang Qihang, the HT50 two-stroke engine inherited from Jialing CJ60 is really too simple, no matter the machining accuracy or the number of parts, it is simple and outrageous. If you compare it with the current four-stroke engine , then presumably the comparison between the HK416 assault rifle and the AK47...well, the HT60 is the AK47.

Therefore, after Songsa Supasong came to sign a cooperation agreement with Huateng Company, the number of HT60 engines accumulated in the warehouse began to decrease rapidly. At the same time, two models of Tianma brand motorcycles appeared in the Siam market. ——In fact, it is the Huayun HY60-A straddle motorcycle equipped with a three-speed transmission system and the Huayun HY60-B equipped with a continuously variable transmission system.

The prices of the two motorcycles are US$1299 and US$1350, which translates to 40500 and 42100 baht respectively.

What Zhang Qihang and Songsa Supasong didn't expect was that the straddle-style Tianma 60-A was nothing more than the Tianma 60-B, which was pedaled by CCTV, quickly got a Siamese girl Loved by people, this scooter sold 3000 units in just one month!
Doesn't look like much, does it?
But at the dealers of Tianma motorcycles, the accumulated orders have reached and exceeded 8000!
This situation frightened Zhang Qihang, so he called Songsa Supasong to find out the situation: "Songsa, why do you have so many orders for scooters? Don't you have women's scooters in Siam? Is it for sale?"

Songsa Supasong was also confused. Faced with Zhang Qihang's question, he frowned and said, "Yes, although scooters are not common, they can be seen on the street."

uncommon?
Hearing this, Zhang Qihang couldn't help frowning. He pondered for a moment, and said to Songsa Supasong: "Songsa, I think we may have overlooked a market."

Hearing what Zhang Qihang said, Songsa Supasong was immediately curious: "What market have we ignored?"

"The women's motorcycle market, that is, the scooter market," Zhang Qihang finished speaking, he paused, and said to Songsa Supasong: "Songsa, please arrange someone to go to the market to investigate and see what is happening in your motorcycle market. Siam, what is the price corresponding to the displacement of women's scooter."

Songsa Supasong is not stupid after all, he immediately reacted: "You mean, the reason why our Tianma 60-B sells so well is because in Siam, the price of this kind of women's scooter is low. expensive?"

Zhang Qihang nodded: "Besides this, I don't think there is any other reason to explain this."

Songsa Supasong said without saying a word, "I'll arrange someone to investigate immediately."

………………

The results of the investigation confirmed Zhang Qihang's guess.

Three days later, during the call with Zhang Qihang, Songsa Supasong said to Zhang Qihang: "Zhang, according to our survey results, in Siam, the number of women's scooters is not only small, but the number of women's scooters The price is about 25% higher than that of a straddle motorcycle with the same displacement, and about 30% more expensive than an underbone motorcycle with the same displacement.”

Women’s scooters are 25% more expensive than men’s straddle motorcycles of the same displacement, and almost 30% more expensive than underbeam motorcycles of the same displacement?

This answer surprised Zhang Qihang!
You must know that the prices of the four major motorcycles of Dongying in Siam are already high enough. Taking 100CC motorcycles as an example, the price of underbone motorcycles is 2000 to 2100 US dollars, while the price of straddle motorcycles is At $2150-$2300, if you use that as a guide, wouldn't that mean that a 100cc women's scooter is going for a whopping $2600-$2700 in Siam?

Converted into the national currency of Siam, it costs 81000 to 84000 baht, plus tax, insurance and license fees, and it is one step away from 10 baht!
10 baht!

In this era when the per capita income is only 100 to 10 baht, for ordinary Siamese people, it takes the whole family to save money for several years before they can afford to buy an ordinary [-]cc motorcycle. The most precious possession of the family, and now, a motorcycle specially for women costs [-] baht...

No wonder women's scooters are rarely seen on the street, because in Siam, only wealthy families can afford this type of motorcycle, and a scooter has become the best way for girls to show off their family wealth. Good tool: Take a look, my wife costs 10 baht for a motorcycle. If you want to chase after her, you should first ask yourself, is it worthy?
In this way, for girls, in addition to being a means of transportation, a women's scooter also has the functions of luxury goods such as brand-name shoes, brand-name clothes, and brand-name babies, which in turn is understandable Why is the Tianma 60-B scooter why this Siamese girl welcomes it: a scooter used to cost almost 10 baht, of course we couldn’t afford it, but now it only costs more than 40000 baht, my wife of course Want to buy buy buy!

After thinking about this, Zhang Qihang felt very fortunate: Fortunately, I didn't put the 60-B sticker indicating the engine displacement and model on the conspicuous position of the car body.

After figuring out what was going on, Zhang Qihang knew what was going on, and he said to Songsa Supasong in a deep voice: "Songsa, it seems that we have neglected the group of young girls. If we promote it well, maybe This car alone can achieve annual sales of more than 3 units."

Siam is a country where the status of women is relatively low. Somsak Supasong has never paid attention to female motorcycle consumers before, but now hearing what Zhang Qihang said, Somsak Supasong was immediately moved: even if it sells for three The money earned from a women's motorcycle is equivalent to the money earned from a HY110, but it can't stand the amount...

Thinking of this, Songsa Supasong nodded immediately: "Sir, tell me, what do you need me to do? I will listen to you."

What Zhang Qihang was waiting for was this sentence from Songsa Supasong!

As soon as Songsa Supasong's words fell, he immediately said: "Considering that our production capacity will not come up in a short time, my idea is that I will replace the engine assembly of the Huayun 60-B motorcycle , frame and all kinds of spare parts are sent to your Siam as a whole, and assembled in your Siam, that is, CKD, but the question is, when can you get an assembly factory?"

In this way, Huateng Company only needs to produce the engine, and Huayun Motorcycle only needs to produce the frame. As for other spare parts, Huateng Company does not need to handle them. These manufacturers have been given an opportunity to earn foreign exchange through export.

(End of this chapter)