Set sail1992

Chapter 828 Argument
Faced with such an opportunity to build a luxury car brand, will the leaders refuse?

of course not!

This is indeed the case. After listening to Zhao Deqing's oral report, Comrade Weimin immediately asked Zhao Deqing to call Zhang Qihang to confirm the matter with him on the phone.

After confirming the fact, Comrade Weimin, who has always been prudent, laughed happily in the office-how difficult it is to build a luxury car brand, and once the brand is successfully built, it will play a role in the development of the local economy Comrade Weimin couldn't be more clear about the pulling effect, but he didn't expect Zhang Qihang to find another way, and thought of using such a unique way to open up this market, and this method is quite feasible, which made Comrade Weimin How can you not be excited?

In view of the great significance of this brand to Lu Province, Comrade Weimin immediately instructed Zhang Qihang on the phone to quickly fax his thoughts in a written report.

And after Zhang Qihang handed over the report, this matter was completely out of Zhang Qihang's control and became a key construction project in the whole province-the leaders are not stupid, everyone quickly realized that in The huge benefits that can be brought to me in the process of building this famous brand are naturally very positive.

As for Zhang Qihang, after returning to China after finishing his work in the United States, while he plunged headlong into the localization project of Mazda 929, an obvious problem was also in front of everyone's eyes, that is: this Hua Should the Teng brand 929 continue to belong to the "Huateng" brand name, or should it create an independent car brand?

Maybe after a few years, there is nothing to argue about this issue. Since your Huateng 929 is going to take the luxury brand route, it is not appropriate to continue the Huateng brand. It is better to choose "Volkswagen-Audi" The mid-end brand is called "Huateng" like "Volkswagen", while the high-end brand is like "Audi". It has a brand new brand name, but the fact is not as simple as everyone thinks. Yes, in this China In the era when the automobile industry just started, not everyone was able to realize this, and because of this, when Zhang Qihang raised this matter, there was a fierce dispute within the Huateng Group...

"I think it should be under the Huateng brand," Zhou Daxiong, the chief accountant of the group, explained his point of view: "Just like the Toyota Camry, Nissan Demeanor, Nissan Duke, and Honda Accord, these models are all middle-class models in their own brands. There is no independent brand for high-end models, and I think we are the same, there is no need to develop an independent brand, we only need to manage the brand "Huateng" well."

As soon as Zhou Daxiong finished speaking, Jiang He said, "I disagree with Comrade Zhou Daxiong's point of view..."

After saying this, Jiang He didn't continue to explain his point of view. Instead, he nodded slightly to Zhou Daxiong to express that he didn't mean to target him, and his remarks were really matter-of-fact.

Zhou Daxiong also understood the meaning of Jiang He's words, and nodded with a smile to show that he didn't mind.

Jiang He then went on to say: "Comrade Zhou Daxiong just listed the examples of Toyota Camry, Nissan Duke and Fengdu, and Honda Accord, but here I need to add one point, that is, these models are only C-class medium and large in our country. sedans, but according to the internationally recognized standards for car models, these cars can only be regarded as B-class cars.”

"Let me add one more thing," Zhou Daxiong raised his hand to indicate that he had something to say: "The classification standard mentioned by Jianghe is indeed no problem. These cars are class B cars according to the internationally recognized car model classification standard, but the problem is that we The situation of the country's auto industry is here. These models are recognized as C-class cars in our country. We can't follow the international standards. We must follow the actual situation of our own country and adapt to local conditions..."

"Comrade Zhou Daxiong, let me say a few words." Liu Jiang raised his hand: "What you said is indeed all right. Accord, Duke, Fengdu and Camry are indeed sold at the price of C-class cars in our country. , but we must be aware of one thing, that is, with the continuous advancement of our country's reform and opening up policy, more and more foreign auto manufacturers will come to our country to set up joint venture factories.

For example, SAIC-GM, which was just established, will launch the SAIC-GM New Century sedan next year. Our country has also introduced this car before, and it has sold for more than 40 in China. It is a standard C-class car, but the current situation everyone Everyone should know that SAIC-GM has already revealed that the starting price of New Century in China is around 30.

What kind of price is this?
If you refer to the Santana 2000, it is easy to draw a conclusion: if the Santana 20 with a price of around 2000 is an entry-level B-class car, then New Century is a luxury B-class car. In other words, it is a mid-level sedan in the B+ class.

Not only SAIC-GM, but also news from Guangqi Honda. The price of the domestically produced Guangben Accord is only more than 20, which is a standard B-class car.

In addition to SAIC GM and GAC Honda that have already been confirmed, Ford Motor of the United States is in contact with Changan Automobile Factory, Toyota Motor of Dongying is flirting with FAW, and it is said that Nissan of Dongying is also interested in making contact with Second Automobile..."

Speaking of this, Liu Jiang looked at Zhou Daxiong and said in harmony: "Comrade Zhou Daxiong, all this shows that in the next few years, our country's automobile industry will undergo drastic changes. Formulators, when formulating corporate development strategies, we should not only focus on the present, but also focus on the future, do you think this is the truth?"

"..."

Zhou Daxiong was ashamed and speechless.

Seeing Zhou Daxiong's hesitation, Zhang Qihang smiled and acted as a peacemaker: "Don't worry about Lao Zhou, Lao Liu is just like this, he speaks too straight... Lao Liu, Lao Zhou's work characteristics determine that he must Focusing on the present moment is also normal inertial thinking.”

Hearing this, Liu Jiang immediately nodded to Zhou Daxiong: "Old Zhou, don't mind."

Zhou Daxiong was also generous, nodded and said: "It's okay, it's all for work."

Of course, the reason why Zhou Daxiong is so generous is that besides his understanding of Liu Jiang's character, another very important reason is that his own age is here. As a person in his 50s, he will naturally not be with Liu Jiang Liu Jiang, who is only in his 30s and everyone knows that he is Zhang Qihang's hardcore, is going to fight for something.

"Well," Zhang Qihang responded, then turned to look at Jiang He, and said, "Lao Jiang, go ahead."

"Okay," Jiang He nodded, and then continued: "As a car brand for ordinary consumers, B-class cars are their limit. Going forward, they want to make C-class cars and D-class cars, and To make money from this car, it is not only a question of quality, but a luxury brand must be established, otherwise the successor will be weak.

In this regard, there are examples in the positive direction and examples in the opposite direction.

An example in the positive direction is the fifth-generation and sixth-generation Mazda 929. The fifth-generation and sixth-generation 929 are a C-class car made by Mazda, but I don’t need to introduce more about this car. I believe everyone knows it well. .

As for examples in the positive direction, the 'Volkswagen' and 'Audi' brands under the Volkswagen Group, the 'Toyota' and 'Lexus' brands under Toyota, and even Honda and Nissan are not willing to be lonely. Honda is following the 'Honda' The brand later launched the 'Acura' brand, and Nissan launched the 'Infinity' brand following the 'Nissan' brand. "

Speaking of this, Jiang He said slowly: "Comrades, the brands I listed above are all automobile brands with a history ranging from decades to hundreds of years. The development history of these companies has even run through the entire second industrial revolution. @
So, why do so many century-old car brands launch brand-new luxury brands without exception when they decide to go up?Wouldn't it be good for them to make luxury cars directly on the basis of the original brand?

But why didn't they do it?

In my opinion, the reason is very simple, because this is the most suitable method with the smallest investment and the fastest effect.

Are we going to put so much mature experience and not learn from it, but instead bite the bullet and force Huateng Automobile to become a high-end brand? "

As soon as Jianghe said this, those "old stubborn" who insisted on continuing to use the Huateng brand for the Huateng Industrial Group's self-produced 929 had nothing to say, and they all understood what Jianghe meant: if it is not easy to use That's all there is to it, but if there is obviously a more labor-saving and simpler method, why do you have to hit the south wall?

As an individual, it is not absolutely impossible to hit the south wall, but is this something a company should do?

Realizing this, Zhou Daxiong was the first to change his attitude: "If this is the case, I support the adoption of a new brand, but what is the name of this brand?"

Yes, what's the name of the new brand?

Zhou Daxiong's words immediately hit everyone's itchy spot, and everyone realized one thing: if the name they chose was used, then to some extent, would their own name be regarded as being used? Written in the history of the development of China's automobile industry?
The moment they realized this, everyone became even more excited, and looked at Zhang Qihang eagerly.

In fact, Zhang Qihang had already thought about the name of the new brand, but seeing everyone's enthusiastic gazes, he suddenly changed his mind...

"It seems that everyone is very concerned about the name of our luxury brand," Zhang Qihang said with a smile, looking at the enthusiastic crowd, "Seeing everyone's appearance, I suddenly had an idea, and I want to hear it. Everyone's opinion... Everyone said, if we make it bigger and directly take out 100 million yuan as a bonus, what do you think of a nationwide public name call for this matter?"

Take out 100 million as a bonus, and open a public call for names across the country?

Everyone was shocked by the whimsical operation of the general manager: Can you still play like this?Also, is the amount of this bonus too big?

But the next moment, Liu Jiang widened his eyes excitedly, and said excitedly: "Hey... what a good idea! Why didn't I think of such a good idea?"

Seeing the excited expression on Liu Jiang's face, those comrades who hadn't reacted in their heads, the first feeling in their hearts was: Fuck!Liu Jiang, you are really a sycophant, just this, you still say it is a good way?
Directly ignoring those contemptuous eyes, Liu Jiang said excitedly: "As long as our national naming campaign starts, it will definitely become the focus of heated discussions among people across the country, which means that once this campaign starts, people all over the country will know that we Huateng Motors is about to launch a brand new luxury car brand.

I think for Huateng Industrial Group, there are three most direct and obvious benefits:

First, it directly promoted our Huateng Industrial Group and Huateng Automobile;

Second, publicized our luxury car manufacturing plan;
Third, it also aroused the curiosity of the common people. Everyone will guess what the new car of Huateng Industrial Group looks like?

From the perspective of publicity and dissemination, this method is great, and it kills several birds with one stone! "

After listening to Liu Jiang's speech, many people were stunned: Can Zhang Qihang's method be understood from this perspective?

But after the initial shock, they had to admit that what Liu Jiang said seemed...seemingly...seemed to make sense?

As long as Huateng Industrial Group is willing to spend money to promote this matter, it is indeed easy to take this opportunity to let the common people know that Huateng Industrial Group is going to develop a luxury car brand and launch luxury cars, and at the same time promote Huateng Industrial Group and Sylphy sedan, from this point of view, seems to be no problem?
It was also at this time that a deep and powerful voice came to everyone's ears: "Less!"

not enough?

What's missing?
While everyone was puzzled, they hurriedly looked in the direction of the sound...

It turned out to be the old secretary Feng Guoqing? !

Feng Guoqing, the old secretary who hadn't spoken much, said: "Comrade Liu Jiang is right, but if you want this event to achieve an explosive and sensational effect, I think the mere 100 million bonus is a bit small."

Zhang Qihang was very surprised by Feng Guoqing's words: "Old secretary, do you think the bonus of 100 million yuan is a bit small? Then how much do you think is more appropriate?"

"If I remember correctly, the welfare lottery, which is very popular now, has tens of millions of prize money for the first prize?" Feng Guoqing said, "Even if it is 100 million, how big a sensation will it cause? Huateng Industry Is the group short of money?
There is no shortage!
Since there is no shortage, then simply increase the sensational effect and make a big bomb!

1000 million is a bit too much, I think 500 million is more appropriate, Mr. Zhang, what do you think? "

What else can Zhang Qihang say?Thinking of the sensational effect caused by the announcement of the 500 million grand prize nomination event, Zhang Qihang slapped the table: "Done! It's only 500 million!"

(End of this chapter)