Set sail1992

Chapter 832 Participation of the whole people

Wang Yucheng felt "thump..." in his heart, and quickly asked, "President Zhang and Secretary Feng mean..."

"We think this cooperation is a matter of great benefit to both parties." Speaking of this, Feng Guoqing looked at Wang Yucheng with a half-smile: "It goes without saying that the benefits to our Huateng Group, but for As far as you are concerned, you have gained more than this advertising revenue, right? President Wang didn't seem to take this into consideration when quoting the price?"

"This one……"

Wang Yucheng's expression was a little embarrassing. He didn't think about it, but he deliberately forgot it. But Wang Yucheng knew better. Since the other party understood everything, if he couldn't correct his attitude, Huateng Industrial Group might change his cooperative media. .Aware of this possibility, Wang Yucheng no longer dared to put on the air of "provincial newspaper president", and said with a face of embarrassment: "Secretary Feng, Mr. Zhang, I didn't think carefully, so let me think about it again." a bit."

Zhang Qihang and Feng Guoqing nodded with a smile.

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A month later, after careful preparation.Huateng Industrial Group's new brand naming campaign was officially launched under the joint promotion of a number of media.

These media first reported with enthusiasm and pride that Huateng Motors went to the United States to acquire all the technology and intellectual property rights of Mazda 929, the only luxury car owned by Mazda (North America) Motor Company. This car has given a large-scale report, which can almost be regarded as a car review report.

After the report was completed, various media changed their tone and stated the purpose of Huateng Industrial Group’s acquisition of the Mazda 929 sedan: Huateng Group plans to use the Mazda 929 as the basis, and after re-optimization, launch a Chinese-owned brand. Large limousine, while competing with the Audi 200.

And the naming activity organized by Huateng Industrial Group this time is also to better operate this medium and large car...

The cause and effect have been explained clearly, but for ordinary people, what they care most about is the generous rewards given by Huateng Industrial Group...

In a certain unit in Shungeng City, Lao Wang’s colleague, Lao Liu, brought a newspaper to Lao Wang’s desk, and asked mysteriously, “Old Wang, have you read today’s evening paper?”

In Shungeng City, if you just say "Evening News" without adding a name, then it must be "Qilu Evening News".

"Today's evening news? You mean the news about Huateng Group's acquisition of Mazda Motors, which is now being called for nationwide?"

Speaking of this, Lao Wang was very happy. After all, Huateng Industrial Group is an enterprise in Lu Province, and his own company can go abroad to acquire foreign automobile technology, which makes Lao Wang extremely proud.

"That's right, that's right," Old Liu nodded hurriedly, and then asked, "How about it, Old Wang, do you have any ideas?"

"I have no idea..."

"Come on," Old Liu Chong and Old Wang winked, "Let's not talk about the first prize of 500 million, nor the second prize of 10. Is it enough for the two of us to have a drink? Anyway, it’s just an 100-cent stamp, right?”

"That's the truth..."

Lao Wang, who was already very excited, was immediately moved by what Lao Liu said: Lao Liu is right, there are plenty of envelopes and letter paper in the unit, and all he needs is an 8-cent stamp. , In the small shop at the entrance of the unit, toffee sold by the piece costs 2 cents a piece, and a box of matches costs 8 cents a box. What can [-] cents do?
Can't do anything.

But now, if you buy a stamp for 8 cents, you can really shortlist 3000 names, which is 100 yuan. As Lao Liu said, 100 yuan is enough for me and Lao Liu Meimei to have a drink.

Thinking of this, Old Wang immediately nodded: "Sure, isn't it only 8 cents, it's all trivial..."

Before Lao Wang finished speaking, he was interrupted by his colleague Da Li at the opposite desk, Da Li said with a smile: "Brother Wang, Brother Liu, I will also join in the fun with you two, we all want to A name can also increase the success rate a little, and then we will send it out together, and no matter who gets the name shortlisted, whoever gets the name will be treated."

"Da Li's method is good!" Old Liu immediately gave a thumbs up when he heard this, and praised: "Indeed, thinking of a name is also thinking, thinking of three, five, or even ten or eight names is also thinking, anyway, they are all written on a sheet of paper. On the letter paper, let's think about a few more, and whoever wins will be treated, and if several people are shortlisted, then let's gather together and use it as our drinking fund."

With only one name, the chance of being hired is naturally not high, but if there are many names, the success rate must be high. This is obvious.

"It's a good idea."

"Count me in."

"Count me in too."

"I also join in the fun with the big guys..."

…………

Hearing Da Liu's suggestion, not only Lao Wang and Da Li thought it was a good price, but also several other comrades in the office thought it was a good opportunity to "integrate into the collective" and responded one after another—anyway, the money was very cheap. If you don’t take it out of your own wallet, it’s almost the same as the wind blowing. If you don’t participate in activities that are cheap and can mingle with colleagues, what kind of office is there?

The most important thing is that others have actively participated in it. If you don’t participate, aren’t you a bit out of group?
Now that everyone has participated in the discussion of this topic, the next topic will inevitably go wrong, and a group of men chatting in the work unit is naturally not easy to talk about women. We can only talk about the international situation, the military, and cars. It just so happens that what everyone was talking about was cars...

"Hey, everyone, having said that, do you think Huateng Motors can really worship Audi?"

"It's hard to say, anyway, Audi is an old brand."

"It's hard to say," another colleague immediately said, "But then again, according to the newspaper, the Audi 200 is redesigned on the basis of the Audi 100. In fact, it is also the foundation of the Audi 100, and the Audi The 100 is a model designed by German Audi in the late 70s and early 80s. It was discontinued in 1990. Generally speaking, it is still the technology of the late 70s and early 80s in the world, and it has long lagged behind today.

Huateng Motors introduced the sixth-generation Mazda 929, a new car launched last year. Its overall body size, parameters, and configuration are much higher than the Audi 200. The Audi 200 has the advantage of an old brand. , but Huateng Automobile also came with bad intentions. "

"Well, what Old Sun said makes sense."

"Looking at it this way, it seems that Huateng Automobile has a better chance of winning?"

But there are others who disagree...

"That's right, who can say this kind of thing? Don't forget who produced the Audi 200, FAW, can FAW suffer such a dull loss?"

"What's wrong with FAW? FAW is a state-owned enterprise, but Huateng Automobile is also our provincial enterprise. It's fine for everyone to compete fairly, but if FAW dares to play dirty tricks, how can the provincial leaders not protect their children and stand by? Watching them bully people?"

…………

Everyone said that the public is right and the woman is right. Some people think that Huateng Motors can succeed, but some people think that FAW will definitely not suffer from such a dumb loss... If Huateng Motors "quietly enters the village, don't shoot guns", muffled It's nothing more than making a fortune. He Huateng Industrial Group is now making such a publicity that he wants people all over the country to know that they have introduced Mazda 929 from Mazda Motors. How can FAW be happy?

In short, despite the dispute between the two sides, no one can persuade the other.

This is also normal. What the two groups of people did not realize is that during the process, no one felt that the Huateng 929 was not qualified to compete with the Audi 200. On the contrary, during the discussion, everyone felt that the Huateng 929 It is bigger than Audi 200 in terms of size, higher in configuration than Audi 200, and more luxurious than Audi 200 in terms of luxury. The only problem is that the brand is not as loud as Audi, which is a bit of a loss...

This is more interesting. If Zhang Qihang could hear these conversations, he would probably be able to smile crookedly.

And in the following time, similar discussions continued all over the country...

........................

Huateng Industrial Group has made such a big move, and the target is directly targeting its own Audi 200, so it is impossible for FAW to not get the news.

In fact, FAW not only got the news, but also attached great importance to this matter. They noticed that in order to carefully understand their competitors, they also specially obtained a Mazda 929, and compared this Mazda 929 with their own Audi 200. together.

Looking at the Mazda 200, which is obviously longer than his own Audi 929, Geng Shaojie frowned: I don’t know if this is not a comparison, but after a comparison, I found that my Audi 200 follows the Mazda 929 There is indeed a big difference in the comparison, whether it is the aura of the whole car or the beauty of the lines, it is no wonder that Huateng Motors dared to shout the slogan of "competing with the Audi 200 for the market". With such a car in hand, they Huateng Automobile did have some confidence.

Glancing secretly at his boss, Zhu Lei, the secretary at the side, whispered, "Boss Geng, this Mazda 929 is really good, but in fact, for us together, the Audi 200 is just an over-product, and it will not be until the next year at most. The new generation of Audi A6 is about to roll off the assembly line, our Audi A6 is a truly international model..."

How could Geng Shaojie not know what Zhu Lei said?

Many people don't know very well. In the 90s, the cooperation between FAW and Volkswagen Group was very deep. To what extent?As far as the new generation of Audi 100, which is the fifth-generation Audi 5 whose chassis is code-named C6 and officially called A100 after it landed in China, FAW has participated in the research and development.

Not only participated in it, after a detailed understanding of the body size of the Audi A6 (C5), FAW proposed that the Audi A6 (C5) launched in China must have a 90mm longer wheelbase, and this part of the lengthened space should be allocated to the rear. row of passengers, and this time is the second half of 1995.

The German engineers and technicians and even the managers couldn’t understand this. They thought that the interior space of the Audi A6 (C5) was big enough, even tall Germans thought it was enough. Why did the Chinese Think you need a longer wheelbase for more interior space?
Because the Audi A6 (C5) did not plan a long-wheelbase version at the beginning of its design, if it develops a long-wheelbase model according to FAW's suggestion, it will have to carry out secondary development on the basis of the prototype. Here comes the question: Can the invested funds, the resulting longer R&D cycle and the investment in a large number of manpower houses get the return they deserve?
After comprehensive consideration, the suggestion given by the Audi Group was "there is no need to do this", but in the face of the insistence of the German side, Geng Shaojie insisted that the wheelbase of the new generation of Audi A6 (C5) launched in China must be lengthened.

Under Geng Shaojie's insistence, the German, who has always been known as the "square head", compromised.

Geng Shaojie persuaded the Germans in this way: "Sir, if you really can't understand why we lengthen the wheelbase of the Audi A6 (C5), then from tomorrow onwards, your daily commute is to exchange places with your wife, With your wife driving and you and your kids sitting in the back, you can understand why we insisted on extending the wheelbase and allocating the extra room to the rear passengers."

The reason why he made such a suggestion was that Geng Shaojie happened to know that the German engineer and his wife both worked in Audi.

The engineer dubiously believed Geng Shaojie's words, but followed Geng Shaojie's suggestion.

The consequence of this is that two weeks later, the engineer finally "woke up" and understood why FAW insisted on lengthening the wheelbase.

In the end, the two parties officially signed an agreement to jointly develop the Audi A1996 long-wheelbase model in January 1. At this time, the Audi A6 (C6) was not yet on the market even in the home base of Audi: Germany.

FAW has given high expectations for the new generation of Audi A6 (C5), although according to the timetable given by the Germans, the Audi A6 (C5) will not be able to complete all of them until almost the next year, that is, the second half of 1999. However, FAW has already begun to formulate publicity and promotion strategies, but who would have thought that such a "Cheng Yaojin" Huateng 929 would suddenly come out halfway?
Looking at Zhu Lei who stopped, Geng Shaojie sighed and said, "Xiao Zhu, why don't I know what you said? The Aode A6 is indeed a good car, but look at the movement of Huateng Industrial Group, they It's clear that they want to be the first to win. If they hit the market ahead of our Audi A6, do you think our Audi 200 can beat them?
And once the Audi 200 is at a disadvantage, do you think that little guy from Huateng Motors will make a big fuss about it?

Once that little guy makes a big fuss, what do you think the public will think of Audi? "

(End of this chapter)