Set sail1992

Chapter 879
"This one……"

Pharaoh immediately hesitated. In fact, according to the previous project progress, New Century would definitely be able to roll off the assembly line in mid-December. This speed was also recognized by the head office and even the General Motors Group of the United States. Even the General Motors Group of the United States thought that this speed It's already very fast. According to the person in charge of the project of the American General Motors Group, they think that it will be no problem even if it goes on the market next spring or in the middle of the year.

But now the boss suddenly asked this question, Lao Wang naturally knew why: Huateng Industrial Group's first medium and large sedan was launched!
Although Fengya Teana is positioned as a medium-to-large sedan, it is still different from Buick New Century, which is positioned as a mid-level sedan, but in fact, Lao Wang understands that in terms of pricing strategy, Buick New Century is following the strategy of "following closely": following closely The Audi 200 is only slightly cheaper than the Audi 200 by 3 to [-] yuan.In this way, Buick New Century, which is still a mid-level car on the surface, can be regarded as a C-class or C- in actual positioning.

This is not a problem, but the sudden listing of Huateng Group’s Fengya Teana disrupted Shangtong’s previous pricing strategy: the Fengya Teana has a body length of 5.2 meters and a wheelbase of more than 3 meters. In terms of body length and wheelbase, it is a standard D-class large car, but this guy has set the price of a C-class car, which is only 200 yuan more expensive than the current Audi 20000!

After the donation ceremony, Lao Wang asked his friends in the foreign affairs system to inquire about the situation of Fengya Teana. The friend was full of praise for this car and said, "Compared with Teana, the Audi 200 is not competitive at all. ", upon hearing this, Pharaoh's heart was half cold at that time!
But now the boss suddenly asked this question...

After hesitating for a while, Lao Wang said honestly: "Mr. Hu, our New Century project has always been carried out step by step, but the main research and development and localization processes have been completed. If the company thinks it is necessary to advance, in fact It’s almost the end of October, but now that Fengya·Teana has shown such strong competitiveness, doesn’t our New Century project really need to make some targeted adjustments?”

"..."

Hearing Lao Wang's words, Mr. Hu couldn't help hesitating: This is indeed the truth...

It is now September, and there are less than 9 months before it will be off the assembly line in mid-December. For a car that is about to go into production, three months can be said to have completed all the design work and completely finalized it. The car will not undergo any major modifications.

But the problem is that the launch of Fengya·Teana caught the new century by surprise. Mr. Hu also specially asked someone to know about the product strength of Fengya·Teana. Knowing that Fengya·Teana's products are so powerful makes people wonder whether this is still the same The car, in many details they have considered too thoughtful.

This has also brought a very real problem to Shangtong Group: according to the previously proposed price, Buick New Century is only about [-] cheaper than Fengya Teana. If consumers in the end market see the gap between these two cars So big, how will users choose?
Mr. Hu asked himself, if he was a consumer, the person in charge of a certain company or a certain unit, he would definitely choose Fengya Tianlai instead of New Century - I spent 30 yuan, and I still care about spending tens of thousands more Sell ​​a car with better configuration for [-] yuan?
In other words, facing the competitor of Fengya Teana, Buick New Century's competitiveness is seriously insufficient!It is very likely that users would rather wait in line for Fengya Teana, but the Buick New Century will fall into a situation of slow sales.Only in this way, the new century will be embarrassing.

Thinking of this, Mr. Hu didn't dare not to take Lao Wang's reminder seriously. He thought for a while and said, "Old Wang, in this way, I will give you two tasks: first, I don't care if you buy it." , It’s good to borrow it, and find a way to get a Fengya Teana as soon as possible; second, on the basis of the Fengya Teana you can collect now, let me first give you a Buick improvement plan for the new century.”

"Ok."

Pharaoh quickly agreed.

........................

The shock and impact caused by the listing of "Fengya · Teana" is still continuing. Not only SAIC has begun to make emergency adjustments to its new cars that are about to be launched, but also the Guangben Accord, which was originally planned to be launched next spring, and FAW, which has just been stunned. They also began to re-examine the competitiveness of their new cars in front of "Fengya · Teana".

At the same time, the advertisements of "Fengya · Teana" have also been put out through various channels. For a while, no matter you turn on the TV, newspaper, radio or magazine, you can see the advertisement of "Fengya·Teana", even if you are walking on the street. On the Internet, you can also see the advertisements of "Fengya·Tianlai" from passing buses and billboards on bus stops. Even the newly emerging online media have not ignored it, such as Sohu.com and other mainstream media. Websites, forums, and BBS chat rooms have all received advertisements from Huateng Group...

It can be said that no matter whether you are at home or outside, you can always see the advertisement of "Fengya · Teana". Huateng Group uses this omni-channel method to bombard the audience with all-round information.

Seeing that the advertisements of "Fengya·Sound of Nature" were so intensively placed, Comrade Chen Haiyang couldn't sit still, and he called Zhang Qihang's mobile phone himself: "Xiao Zhang, your advertisements are placed so vigorously that you can see them everywhere. You spent a lot of money on your 'Fengya·Tianlai' advertisement, right?"

Hearing Chen Haiyang's words, Zhang Qihang swallowed "These advertising media are our long-term cooperative customers, and they didn't spend much money" on his lips. He took a deep breath and smiled wryly. He said: "It's true that we spent a lot of money, but the leader, we can't do anything about it. Who made our 'Fengya' a brand new car brand? No matter it is brand awareness and brand appeal, there is no way to compete with those ordinary people. In this case, in order to leave a deep impression on the public and potential user groups, we can only adopt this large-area coverage advertising model.”

"It's also..."

Chen Haiyang originally thought that Huateng Group was a bit of a waste of money, but now that Zhang Qihang said this, Chen Haiyang also felt that Huateng Group’s actions were justifiable and understandable: Yes, compared to Buick, Audi, Mercedes-Benz The old European and American luxury car brands such as BMW and BMW, the popularity of "Fengya", our Chinese own luxury car brand, is indeed too low, and many people have never heard of it.

The popularity is already low, and the brand appeal is also weak. If there is no way to vigorously publicize and promote it, why should "Fengya · Teana" compete with those old car brands?
From this point of view, this method of casting a net in a large area is also the best way.

"Leader you are wise!"

Seeing that Chen Haiyang also recognized his words, Zhang Qihang was shocked, and quickly said: "Actually, when making this round of publicity plan, my comrades and I also seriously discussed whether to make the scale of the publicity so large. After everyone's repeated Discussions, we all feel that now is the best time for us to publicize."

Hearing Zhang Qihang say that such a large publicity strategy was discussed collectively, Chen Haiyang felt a lot more comfortable: as long as it is a collective decision, it will be fine.

Now I heard Zhang Qihang say that the entire leadership team of Huateng Industrial Group thinks that now is the best time to publicize "Fengya · Teana". Say something?"

"Director, before I reported to you several blockbuster models that will be on the market from the end of this year to the end of next year, do you still have any impression?"

How many cars will be launched from the end of this year to the end of next year?

Chen Haiyang immediately realized, nodded and said, "Are you talking about Buick New Century, Honda Accord, Audi A6 and Passat B5?"

"Yes," Zhang Qihang nodded and said, "According to SAIC-GM's listing plan, the earliest Buick New Century will be launched in mid-December, and according to the tradition of promoting new cars in the auto industry, everyone is halfway through the launch of new cars." A large-scale and large-scale promotional activity will start in about a month, so..."

"I understand what you mean." Before Zhang Qihang finished speaking, Chen Haiyang suddenly realized: "You are now doing your best to promote the promotion. Even if SAIC-GM sees you as unhappy, it will not interfere with your publicity plan. It's not until their new car's launch time, but if the time difference between the two new cars is almost the same, the other party may not be so easy to talk to. In order to ensure the publicity effect, they may compete with you for publicity resources.

In this case, you are trying to promote it now, but also to leave an impression on users first, is that what you mean? "

Zhang Qihang nodded hastily: "Yes, what you said, leader, couldn't be more correct."

"Well," Chen Haiyang responded, and then said: "In this case, then you should publicize according to the promotion strategy you have formulated before. I am calling to ask you if you need some from the province. support?"

Give some support from the province?
Zhang Qihang's eyes widened suddenly: Is there such a good thing?
He quickly said: "Leader, in fact, I have wanted to tell you this for a long time. Our Huateng Group is a provincial state-owned enterprise, and now our group has launched our second Huaxia luxury car. Should the leaders take the lead in supporting it? Let us know? Otherwise, what will the general public think when they see it? Will they think, 'Well, the cars produced by Huateng Group are not even used by the leaders of Lu Province. It seems that the quality is the same.' ?
Leader, we urgently need the strong support of the province! "

"You kid..."

Hearing Zhang Qihang's near-rogue words, Chen Haiyang couldn't help but be speechless.

But while he was speechless, he also had to admit that what Zhang Qihang said was correct: people all over the country know that Huateng Group is a provincial automobile manufacturer in Lu Province. Now, Huateng Industrial Group has launched our second luxury car in Huaxia As for the brand, the leaders of Lu Province can't just be very active when they get dividends every year. Should they also stand up at this time and give more support to Huateng Group?Otherwise, it might really be like what Zhang Qihang said, people all over the country think "Well, the leaders of Lu Province don't use the cars produced by Huateng Group themselves, and it seems that the quality is the same thing", so not good...

But the prestige of the higher-ups must be maintained. Chen Haiyang put a stern face on his face and said in a serious tone: "Why do you think I called you this? I did it for this! Do you know that the province is also at a high level?" Paying attention to the listing process of your car, and also thinking of ways to help you promote it?"

At this time, regardless of whether he was wrong or not, Zhang Qihang could only admit his mistake obediently: "I misunderstood the leaders..."

"It's good that you know," Chen Haiyang snorted, and then said, "I'm going to make a report to the province in the name of the Provincial State-owned Assets Management Office. The use and maintenance costs are very high, and I plan to retire these old cars and replace them with your Huateng Group's 'Fengya·Tianlai'..."

Zhang Qihang didn't expect Chen Haiyang to put in so much effort to support the development of "Fengya·Tianlai", and said quickly, "Thank you, leader."

"Don't be too busy thanking me," Chen Haiyang said, "Xiao Zhang, let me ask you, should the price be somewhat favorable for such a large-scale group purchase?"

"That's for sure!" Without further ado, Zhang Qihang stated immediately: "The leaders support our work so much, and our group can't be dissatisfied. In this way, all the cars sold to the province are the same as the ones we donated to Like the batch of cars in the foreign affairs system, they are all special customized versions, and we can give you a 85% discount on the price, do you think this will work?"

Like the batch of cars donated to the foreign affairs system before, are they all special customized models?

Chen Haiyang knew what the customized version of "Fengya·Tianlai" donated by Huateng Group to the foreign affairs system looked like. It seemed to be no different from the ordinary version of "Fengya·Tianlai", but in fact it was different!

For Zhang Qihang's sincerity, Chen Haiyang was very satisfied, and nodded with a smile: "You are smart."

On the contrary, Zhang Qihang, after getting this promise from Chen Haiyang, suddenly had an idea in his heart, and said to Chen Haiyang with a smile: "Leader, you have been working for these years, and you must know many leading comrades from other provinces, right? Can you..."

Before Zhang Qihang finished speaking, Chen Haiyang, who had already realized what Zhang Qihang wanted to say, was immediately amused by his words: "Good Zhang Qihang! You really regard me as a salesman in your unit ?”

"Leader, don't worry," Zhang Qihang said with a smile: "If you help our group like this, our group can't let you suffer, right...I heard that there is a third industry office under our unit?"

(End of this chapter)