Set sail1992

Chapter 888 An In-depth Communication

With the success of Fengya · Tianlai, Huateng Industrial Group is now full of laughter.

Everyone understands that with Teana gaining a firm foothold in the luxury mid-to-large car market, Huateng Industrial Group can be regarded as having a stable base in the domestic passenger car market. As long as it operates well, the market will be stable.

However, ordinary employees of the group can relax and rejoice, but as the first and second in command of the group, Zhang Qihang and Secretary Feng still have a lot to do. In Zhang Qihang's office, he chatted with him about the group's future development ideas. It just so happened that Zhang Qihang also had some ideas and was going to chat with Secretary Feng...

"Xiao Zhang, I carefully compared the situation of our group with those major international automakers, and I think our product lineup is still too thin." Taking a sip from his teacup, Secretary Feng said to Zhang Qihang: "Our group It looks very prosperous, but there are only two sedan products in the product series of "passenger cars". Look at Honda, Toyota, Ford and other large international car manufacturers, which one is not a product line of sedans, off-road vehicles, etc. Complete, and each product line is also subdivided into different levels, compared with them, our situation is really shabby."

"After all, our group has just been developed for a few years. It is very good to be able to get to this point." Zhang Qihang comforted him with a smile: "But what you said is right. For us, only Sylphy and Teana This product is indeed inappropriate, and I was thinking about this issue during this time, and felt that based on our domestic situation, we need at least one product that is at least capable of competing with Jetta.”

"That's how I see it too. We're thinking of going together," Old Secretary Feng was very happy that Zhang Qihang had the same opinion as himself, and slapped his thigh excitedly, saying, "Compared to the Santana 2000 and our Sylphy, the size The slightly smaller Jetta, Poussin and Fukang are the models with the largest demand in the market...Mr. Zhang, do you already have an idea?"

From Secretary Feng's point of view, since Zhang Qihang has already realized this problem, with his design talent that he has always shown, maybe he has already completed the design of this standard compact sedan?
Zhang Qihang nodded, admitting this point: "I just have some ideas, not perfect yet, but don't worry about this, Secretary Feng, I do have some ideas about the two brands of Huateng and Fengya."

"Oh?"

When Old Secretary Feng heard this, he couldn't help raising his eyebrows: "How do you say it?"

Zhang Qihang said: "As a luxury brand, Fengya can be a brand of Huateng Group, but it cannot be considered as a brand of Huateng Automobile..."

"You mean to separate the Fengya brand?" Mr. Feng suddenly realized, nodded and said, "I've thought about this issue too. It's really not good for the Fengya brand to hang under Huateng all the time, and it's easy to cause some misunderstandings. It's also easy to be attacked, but it's still a little early, right?"

"It's a bit early," Zhang Qihang nodded and said, "However, sooner or later the Fengya brand will go out and operate independently, so my idea is that in the next period of time, we must pay attention to this area. When the product lineup of Fengya is perfected, the independent operation of the Fengya brand can officially begin.”

"This is..."

Secretary Feng agreed with Zhang Qihang's long-term vision: "Also, I have an idea. Do you think we should increase our sponsorship for TV dramas and movies in the future?"

"Oh?" Zhang Qihang was a little surprised, raised his eyebrows: "How did you come up with such an idea?"

Automobile brands sponsor movies and TV dramas in order to make more appearances of their products in movies and TV dramas, and even tailor some plots for some characteristics of the products. For example, all the people who ride the Audi 100 are government leaders or Wealthy businessmen and the like, but what Zhang Qihang didn't expect was that Secretary Feng would take the initiative to sponsor TV dramas and movies?
Before that, Secretary Feng's thinking was more or less like "the smell of wine is not afraid of deep alleys".

"It's the little grandson of my family." Speaking of this, Old Secretary Feng was somewhat embarrassed: "While watching TV two nights ago, my little grandson suddenly asked me, saying, 'Grandpa, your Teana car must be It’s not as good as an Audi.’, I asked him why he said that, and the brat said, ‘Look, the rich bosses on TV all drive Audis and BMWs, but I haven’t seen any rich bosses driving your Teana’, so I just Aware of the subtle influence of TV and movies on the public, I feel that we have to abandon the previous way of thinking that "the smell of wine is not afraid of deep alleys", and we must actively use TV and movies to promote our products."

It turned out to be the case.

Zhang Qihang smiled and nodded: "It's really a good way to actively use TV and movies to promote our products. It just so happens that I also have an idea, and I want to hear your opinion, old secretary."

"You still want to listen to my opinion?" Hearing what Zhang Qihang said, Old Secretary Feng was immediately happy: "Tell me, do you have any new ideas?"

Zhang Qihang said: "Are we going to participate in some car races in the future?"

"A car race?"

Hearing Zhang Qihang's words, Old Secretary Feng couldn't help but frowned. He pondered for a while before saying: "I have considered this issue before. If you participate in some large-scale car competitions and get a good result, then it is true It’s a good way to promote our cars, but our group now only has two cars, whether it’s the Sylphy or the Teana, it’s too big, so it’s not suitable for a racing car, right?”

Mr. Feng has indeed seriously considered the issue of participating in auto races. Now those foreign auto brands entering China are trying their best to promote their achievements in auto races. For example, Mitsubishi will promote its Pajero off-road vehicle as The ever-winning king of the Dakar Rally, and advertised that its LANCEL Evolution sedan is the ever-winning champion of the World Rally Championship, so our car has the best design and champion genes, so it is definitely right to buy our car;

For example, Audi, they keep promoting how powerful their own quattro is. Although the Audi 100 and Audi 200 they sell in China are all front-wheel drive models and are not equipped with quattro systems at all, this does not prevent Audi from using their own quattro systems. Come brag X...

Regardless of whether it is a large-scale event or a small event, these international auto brands have more or less achieved some results. Facing these international auto brands, Huateng Industrial Group is somewhat embarrassed: So far, Huateng Automobile has not Participated in any car race...

This also gave some media the opportunity to slander Huateng cars: Don’t you Huateng Group brag all day about how powerful your cars are, so tell me what car competitions you have participated in?What kind of results have you achieved?Everyone is a mule or a horse, come out for a walk...

Although these voices are not loud, in fact, everyone is well aware of this situation: this is only because the sales of various types of cars of Huateng Industrial Group are not high, and it does not affect the interests of these international auto giants. If this situation is allowed to continue, there will definitely be no shortage of such seemingly fair smears against Huateng Industrial Group.

In this case, what should Huateng Industrial Group do?
"I have also considered this issue," Zhang Qihang said in response to the question from Secretary Feng, "I think so, didn't we just say that we want to improve the product line, if that is the case, then should we merge this plan Into the plan to improve the product line?"

Old Secretary Feng understood what Zhang Qihang meant, but he wasn't quite sure: "You mean..."

"That's what you think," Zhang Qihang nodded, "Just like Mitsubishi's lancer car series, Mitsubishi Motors has created a so-called World Rally Championship version based on the lancer car series: lancer Evolution, but the actual We all know that lancer evolution and lancer are not much the same except that they look alike, but this does not prevent those senior car fans from associating Mitsubishi lancer with lancer evolution."

Of course, linking lancer with lancer evolution can only say that the car culture in China is too poor in this era. In this situation where domestic models such as 212 Jeep, Cherokee, Jetta, Fukang, and Santana are so rare, even if you are a senior car fan , It is really too difficult to let everyone know the development history of some foreign models and the difference between the ordinary version and the special version.

Hearing Zhang Qihang say that he still had such an idea, Old Secretary Feng's eyes lit up immediately, and he nodded repeatedly: "If it can be done like this, of course it would be the best, but... can it be done?"

Zhang Qihang said: "Let's try it. At worst, let's take part in these domestic competitions first. But when it comes to this matter, if we are going to make a difference in auto racing, then we need to formulate a development plan and start the team's development at the same time." Preparations are underway."

When it comes to the preparation and formation of the team, Zhang Qihang feels a lot of pain: Now the modified cars of the major domestic teams, even Fukang can be one of the options. How can you make sense of this?

Old Secretary Feng nodded again and again: "It is necessary to formulate a plan, but we will discuss this matter later. Tell me first, do you already have an idea for this model?"

"I have some ideas."

Zhang Qihang nodded without denying it.

"Do you really have an idea?" Seeing Zhang Qihang's reaction, Old Secretary Feng regained his energy, and quickly said to Zhang Qihang, "Tell me about this car?"

Comrade Xiao Zhang did not disappoint me!
Of course, there is nothing to hide from Secretary Feng. Zhang Qihang said: "According to my idea, this is a model with a front transverse engine and front drive. The high-end model has a four-wheel drive version. Theoretically, the hatchback version is easier to achieve good results, but considering that our domestic people still recognize sedans more, so my idea is that the hatchback version will be launched in a limited edition.

Of course, this kind of chassis and suspension is not a big deal. For example, the very popular Golf model sold by Volkswagen in Europe also has such a chassis and suspension. The key point is to see the design and adjustment of the chassis by designers and engineers. I think this has already been done. It is beyond my ability, so this time I am going to ask for foreign aid. "

"Please help?"

Old Secretary Feng's eyes widened in surprise. Zhang Qihang was going to ask for foreign aid, which was beyond his expectation.But after thinking about it carefully, Secretary Feng felt a sense of relief: Yes, Zhang Qihang is better at exterior and interior design after all. It is not easy to get to this point. What we have to do now is exercise. Model car, Xiao Zhang has not missed these before, he must invite the appearance.

"Yes, foreign aid is welcome," Zhang Qihang nodded in response to Lao Secretary Feng's astonished and relieved eyes, "I'm still a little confident in the appearance and design of yours, I can control these two things , As for the chassis, I would like to cooperate with the British company Lotus or the British company Prodrive, in terms of chassis tuning, these two companies are absolute experts!"

Secretary Feng is not the rookie who didn't know anything about cars. Over the past few years, he and Zhang Qihang have been deeply involved in the auto industry. He has a very deep understanding of the international auto industry. Daming, when Zhang Qihang said that he planned to cooperate with Lotus Company or Prodrive Company and ask them to help design and adjust the chassis, Secretary Feng felt a little distressed, but he still nodded vigorously: "Lotus Company and Prodrive Company? I have heard of They, their level of chassis design and tuning are indeed very good, even the asking price is very high...but forget it, since we intend to make a good car, these are necessary expenses."

"You're right to think so," Zhang Qihang nodded with a smile, and continued, "Then comes the adjustment of the engine...Old Secretary, I will tell you that I can only make one engine with my ability and level." The engine has a power of 45 to 50 kilowatts, but I want to make an engine with excellent performance, which can be mass-produced and must be reliable and durable. According to my current ability, even the current state of our country's automobile industry As far as the status quo is concerned, it is all over the top, so I am going to cooperate with Cosworth in the UK to let them improve and upgrade an engine with excellent performance on the basis of our F-series engine, what do you think?"

Old Secretary Feng was no stranger to Cosworth either. He nodded and said, "British Cosworth Company? Of course this is no problem, but Mr. Zhang, this is Lotus Company, Prodrive Company, and Cosworth Company again. Yeah, how much does it cost? Is it going to be a little big to start with?"

Speaking of the latter, he couldn't help feeling a little worried.

"No way, this is the money that must be spent and the tuition fee that must be paid," Zhang Qihang sighed, and said, "I just hope that our engineering and technical personnel can learn more good things from others in the process of cooperation." .”

"..."

After hearing the words, Old Secretary Feng remained silent for a long time.

(End of this chapter)