Set sail1992

Chapter 946 The GM made a foul move?
"What?!"

Hearing the number Michael told himself, Anderson was shocked, and he even wondered if he heard it wrong.

Michael could understand Anderson's reaction very well. He said, "It's indeed 27000. You heard me right."

After finishing speaking, Michael explained: "When I just got the data, I was as shocked and unbelievable as you, but this is the fact, because this data comes from the vehicle registration data of this country's traffic management system, my Chinese side Colleagues told me that the actual transaction volume will only be higher than this figure, not lower, because some car owners may use temporary license plates for a longer period of time...”

"Vac!" Anderson couldn't help but swear: "Is this how it is?"

There is also a temporary license plate system in the vehicle management and hierarchy system in the United States, so Michael understood when he mentioned the temporary license plate. It is higher than the number of 27000 vehicles and will not be lower than this number.

In just one month, not only did we sell more than 1 GM sail cars, but the little-known Huaxia Automobile Manufacturing Company actually sold even more?This has seriously impacted Anderson's understanding of China's economic level: Didn't it mean that China is very poor, and there are still many people in them who can't even eat enough?How can you sell so many cars?

Michael understood why his boss reacted in such a way. Sitting in a luxurious office, this bastard looked at the China market with tinted glasses. How could he know the exact situation of China's auto market?
He explained: "Sir, you may not be very clear about the situation in China's auto market, so let me tell you that last year, China's annual car sales exceeded 186 million, and the total sales volume in the first half of this year was even higher." It has exceeded 100 million vehicles, and it is expected that the total sales volume for the whole year will steadily exceed 200 million vehicles..."

Speaking of this, Michael emphasized his tone: "So, sir, I have to remind you that Huaxia has officially bought the threshold of annual production and sales of 200 million vehicles, and this sales volume is even comparable to that of other European countries except Germany and France. If it is comparable to any other country, I think the headquarters must pay more attention to and support the Chinese market." (Real data: 208 million vehicles)

"Will the total sales this year exceed 200 million?"

Hearing Michael's words, Anderson couldn't help but feel a little dazed. If China's auto consumer market is really such a large and rapidly growing market, then as Michael said, GM really needs to pay more attention to China.Thinking of this, Anderson told Michael: "Michael, as you wish, the headquarters will increase support for you, so that you will write a report to me as soon as possible on what you have seen and observed. "

Finally got what he wanted, Michael was very happy, he said hastily: “Thank you sir, I will email the report to you as soon as possible.”

........................

The fact that SAIC GM plans to expand the production of Sail sedans is not hidden from others, or that SAIC GM is spreading the news intentionally or unintentionally, and hopes to cause psychological panic to competitors and make them realize a very serious problem. Question: Wolf, here we come!
Naturally, someone from Huateng Industrial Group also heard the news.

Facing an international car giant like GM, no one is not nervous. Yang Zhijun did not dare to neglect when he heard the news, and immediately came to report the matter to Zhang Qihang. Inside, Zhang Qihang was talking and laughing happily with Mr. Feng.

Seeing Yang Zhijun, Zhang Qihang smiled and waved to him: "Lao Yang is here, come in quickly."

Yang Zhijun was not polite either. After he came in, he greeted Zhang Qihang and Feng Guoqing, and immediately said, "President Zhang, Secretary Feng, I have something important to report to you two."

For such a big event, it is natural to report to the old secretary Feng. Since Feng Guoqing is also in Zhang Qihang's office at the moment, it is just right, and it saves him two trips.

"Oh?" Looking at Yang Zhijun's serious face, Zhang Qihang nodded: "What's the matter? Tell me, Old Yang."

"What's going on? I just got the news that SAIC GM is going to expand the production capacity of Sail cars. The goal is to increase the production capacity of 15 to 20 Sail cars every year." Speaking of this, Yang Zhijun pursed his lips, his expression slightly Impatient: "President Zhang, Secretary Feng, I think we must treat this matter with caution. In my opinion, SAIC GM's production capacity increase plan is aimed at our Kaiyue."

"Hahaha……"

Zhang Qihang and Feng Guoqing did not immediately answer Yang Zhijun's words. On the contrary, after hearing Yang Zhijun's words, they looked at each other and laughed out loud.

Yang Zhijun was inexplicably laughed at by Zhang Qihang and Feng Guoqing. He didn't know what was so funny about the news. He wanted to say something, but he didn't know what to say for a while, so he looked at Zhang Qihang and Feng Guoqing in a daze. .

Fortunately, Zhang Qihang didn't mean to show off, he was an old brother who had conquered the world from the very beginning, Zhang Qihang didn't hide it, and motioned for Yang Zhijun who was still standing to sit down, and then said to him: "Old Yang , you will never guess, just before you came, I was talking about this matter with Old Secretary Feng."

"what?"

Hearing this, Yang Zhijun looked at Zhang Qihang in surprise, and then turned his head to look at old secretary Feng, and saw old secretary Feng smiling and nodding to himself, expressing that there was indeed such a thing.

As a result, Yang Zhijun was really curious, and he asked, "You guys were talking about this just now? But I just heard you two laughing at the door, it seems very happy?"

In other words, if you are talking about this matter, how can you laugh so happily?
Zhang Qihang knew what Yang Zhijun wanted to ask, and nodded with a smile, "That's right, the reason why the old secretary and I laughed so happily is because the old man and I both thought that SAIC GM made a bad move this time."

SAIC GM made a bad move this time?
Yang Zhijun felt that he couldn't understand Zhang Qihang's words more and more: It is obvious that SAIC GM is going to increase the production capacity of the Sail sedan. After this production capacity comes up, it will inevitably pose a big threat to the sales of its own Excelle sedan. How can Mr. Zhang and Mr. Feng From the secretary's point of view, this move by SAIC GM is actually a bad move?
On the other hand, Mr. Feng, after hearing what Zhang Qihang said, and seeing Yang Zhijun looking at him, he immediately waved his hands with a smile and said: "That's not what you said, obviously you think SAIC GM made a bad move, I just think you It makes sense."

Looking at Zhang Qihang and Feng Guoqing's smiling, relaxed looks, Yang Zhijun's heart began to sink: That's GM, the world's number one super car giant. The two cars of Century and Buick GL8 have established their own status in the domestic automobile consumer market. Facing such super giants, shouldn’t we be trembling and walking on thin ice? How come Mr. Zhang and Mr. Feng are like this Relaxed expression?Could it be that the success of these years has made the two of them underestimate the enemy to the point where even a super car giant like GM is not in their eyes?
Thinking of this, Yang Zhijun felt chills in his heart...

Who is Zhang Qihang? Seeing Yang Zhijun's subtle expression and reaction, he immediately realized that his old friend and comrade-in-arms were missing something. However, Zhang Qihang didn't rush to explain, but poured him a cup of tea first. , and then smiled and said to Yang Zhijun: "Old Yang, do you think that Secretary Feng and I have underestimated the enemy? I feel that the success of these years has gone to our heads, and we don't even care about super car giants like GM. In your eyes?"

This is too serious, how could Yang Zhijun admit it?He hastily waved his hand in denial: "Uh...no, no, no, no..."

"Okay, what's wrong with admitting this?" Zhang Qihang pointed at Mr. Feng, "If you don't believe me, ask Mr. Feng how he scolded me just over 10 minutes ago."

what?
Hearing Zhang Qihang's words, Yang Zhijun was a little surprised, but also a little unbelievable: Just over 10 minutes ago, old secretary Feng scolded Mr. Zhang with these words?
How can this be?

He hurriedly turned his head to look at Mr. Feng, and saw Mr. Feng nodded with a smile and said: "President Zhang is being polite, but what I scolded is not as elegant as he said, it is much worse than this."

Is this an admission?
Did Secretary Feng really scold Mr. Zhang severely just now?
Hearing this, Yang Zhijun was completely stunned: What the hell is going on?

However, if he was confused, Yang Zhijun vaguely understood one thing: maybe the situation is not what he thought...

It is not easy for Zhang Qihang to repeat the next words, so Mr. Feng explained to Yang Zhijun: "Why did Mr. Zhang say that the GM made a bad move this time? I only understood it after listening to his explanation. The reason is actually quite simple. Simple...Xiao Yang, let me ask you, in your heart, or in the hearts of the vast majority of Chinese people, what kind of car brand do you think Buick is? If you compare it with the car brands that our people are more familiar with, what kind of car brand do you think? Who do you think the Buick brand is probably at the same level as?"

Although he didn't understand why Mr. Feng asked this question, Yang Zhijun still answered seriously: "Of course Buick is a luxury brand. If you make a comparison, then I think it is a brand of the same level as Audi, only comparable to Mercedes-Benz and BMW. A little less than half a grade."

Yang Zhijun's perception of the Buick brand is also the common perception of the domestic public around 2000. Everyone thinks that Buick is a very good luxury car brand, which is on the same level as Audi.

"That's right, this is what most people in China know about the Buick brand," Zhang Qihang took over the conversation, nodded and said, "But now there is a problem, that is, Buick, which has always been aloof, suddenly launched a 10 From the perspective of users, what do you think of an A0-class small family car worth [-] yuan?"

"What do I think?" Yang Zhijun didn't understand why Zhang Qihang would ask such a question, but he still replied seriously: "I think this is a good thing. You can buy a Buick for only 10 yuan. How wonderful is that?" one thing?"

"That's right, I believe this is also what the vast majority of car owners who bought the Buick Sail are thinking," Zhang Qihang nodded and said, "This is also the best reason why the Sail can be in short supply within just two months of being on the market." The main reason: You can buy a Buick on the same level as an Audi for 10 yuan, what a face, right?"

Yang Zhijun didn't speak, but nodded repeatedly.

There are some things he can’t say to Zhang Qihang and old secretary Feng. For example, in the past two months, his daughter-in-law complained to him that the Excelle at home was bought early. If he had known that SAIC-GM would launch the Sail car, he would have I should wait a few more months and buy a Sail with the money I paid for the Excelle... At that time, I gave my daughter-in-law a hard time, but she was still very upset.

"But there is a problem," Zhang Qihang continued: "You all only consider Sail users and those potential users who are planning to buy a Sail. Has anyone considered what the owners of Buick New Century think?"

"what?"

Hearing Zhang Qihang's words, Yang Zhijun was stunned for a moment, and he suddenly realized the problem.

Zhang Qihang continued on his own, "Those car owners who bought a new century for more than 30 yuan are walking on the street in their newly waxed and shiny new century, enjoying the Passers-by looked enviously, and suddenly there was a Sail with more than 10 yuan passing by, and this Sail also had the same logo as mine..."

Speaking of this, Zhang Qihang looked at Yang Zhijun: "Lao Yang, if you were the owner of that Buick New Century, what would you think? Do you think your Buick is not good?"

"This... this..."

Yang Zhijun wants to say that he doesn’t really care about it, that he is not that hypocritical and cares about face, but he knows that this is not in line with human instinct. Those who spend more than 30 yuan on Buick New Century really only buy cars for the convenience of travel of it?
of course not.

If it's just for the convenience of traveling and not being exposed to the wind and rain when traveling, wouldn't it be good to buy a Jetta?No, no, if it’s just for commuting, buying a Xiali or Alto with air conditioning is actually enough. If so, why don’t you buy an Alto, Xiali, or even a Jetta, but it costs more than 30 yuan to go What about buying a new century?
In the final analysis, it is still for face.

Because this Buick New Century can silently show off to the surroundings on behalf of myself: Did you see this, this is my brother’s car, do you know it?Tell you, this is called Buick New Century!
More than 30 million!

Dude is rich!

Dude is not ordinary rich, dude can even afford a car worth more than 30 yuan!

Think about it, buddies can even afford a car worth more than 30 yuan, how much money do buddies have to take advantage of?How big a house do you have to live in?How big a business do you need to start?Will you give your wife a car?

It can be said that a Buick New Century is a proof of showing off wealth on the road, but now, the poor 13 car next to him is actually the same Buick as me? !
It's really like what Mr. Zhang said, and I instantly feel that my Buick is not good.

"So, SAIC GM's practice of putting the Buick logo on Sail, in the short term, has indeed greatly stimulated the sales of Sail. Everyone only needs to spend one-third of the original money to buy Buick, but from In the long run, doing so will actually do great harm to the Buick brand," Zhang Qihang continued: "The executives of SAIC GM may be excited because of the hot sales of Sail at the moment, and they obviously haven't realized one problem, that is :
After this incident, what will those who bought the Buick New Century for more than 30 yuan think of Buick's launch of the Buick Sail?Are these people's recognition of the Buick brand as high as before?

How many people who originally planned to buy Buick New Century would choose other brands because of this?

And the most serious thing is, in the future, will everyone still think that Buick is a luxury car brand with the same height as Audi?After all, Audi didn't launch an Audi car in the early 10s. "

Speaking of this, Zhang Qihang concluded: "In my opinion, SAIC GM made a serious mistake with the Sail car. GM has so many sub-brands. It is much stronger than putting Sail under the Buick brand.

Of course, let’s tell the truth, this mistake made by SAIC GM belongs to “slow knife cutting flesh”, and the damage to SAIC GM in the short term is not very big, and even the hot sales of Sail will have a certain impact on our Excelle, but In the long run, I think this move is as stupid as slow suicide. "

Historically, SAIC realized this problem later, and no longer put the Buick logo on the Sail, but changed it to the Chevrolet logo. However, the damage to the Buick brand has already been caused, and it is too late. Buick has completely changed from when it first entered China. Everyone recognized that the luxury brand with the same level and grade as Audi has become a luxury mass brand.

Luxury brand and luxury Volkswagen brand, although there are only two more words, but the meaning is very different. The original Buick can stand shoulder to shoulder with Audi, but after that, Buick fell from the "altar" of luxury car brands , has become a slightly higher brand than the public.

"Huh... think about it carefully, this is really the case..."

Commander Yang Zhi let out a sigh of relief, he was persuaded by Zhang Qihang, but after this, he had new doubts, he couldn't help asking Zhang Qihang: "But Mr. Zhang, I can't understand, GM as the world leader How could a top-tier automaker make such a... um, childish mistake?"

Apart from "childish", Yang Zhijun couldn't find any other adjectives to describe the mistakes SAIC GM made this time.

At the same time, this is something that Yang Zhijun couldn't understand: How could a world-class car manufacturer like GM, who is so seasoned, seasoned, and experienced enough to be described as abundant, make such a naive mistake?

Hearing this, Mr. Feng also turned his head to look at Zhang Qihang. This question was also the one he wanted to ask Zhang Qihang just now. Now that Yang Zhijun asked this question, he was a little curious about how Zhang Qihang would answer.

Zhang Qihang nodded and said: "This mistake is indeed a bit naive, but I think the word 'stupid' seems to be more appropriate to describe it... I have never seen GM in any market in the United States, Europe or even the world. None.

But in this way, a question arises: Since GM has never made such a naive mistake in the world, why did he make it when he came to China?
This shows what?
In my opinion, this shows that the GM is too arrogant. He is arrogantly looking down on our Huaxia market with his high-level eyes... No, it is actually a compliment to say that the GM is arrogantly looking down on our China market with his high-level eyes. I would rather Use 'GM doesn't even bother to look at the China market' to describe GM's attitude towards our China market at this time..."

Speaking of this, Zhang Qihang said slowly: "There is a saying that 'Weakness and ignorance are never obstacles to survival, but arrogance is', so I think the GM is just too arrogant to make such a stupid mistake .”

Yang Zhijun was thoughtful: "Stupid?"

"Weakness and ignorance are never obstacles to survival, but arrogance is?"

Mr. Feng Guoqing also savored Zhang Qihang's words carefully. The more he savored, the brighter his eyes became: Yes, if SAIC GM is not too arrogant, if they can make a careful argument, how could they commit such a childish crime? mistake?Mr. Zhang is right. In the final analysis, SAIC GM is too arrogant and defiant. In addition, I am afraid that at this moment, SAIC GM and even the GM headquarters are still immersed in the popularity of the Sail car and cannot extricate themselves. ?
Thinking of this, Mr. Feng couldn't help laughing.

Looking at the thoughtful old man Feng and Yang Zhijun, Zhang Qihang said slowly: "This sentence is actually reminding ourselves that we must not be arrogant at any time, and we must treat the market and consumers with humility and humility. If we can’t keep this in mind, then such mistakes are not exclusive to SAIC GM, they can make them, and one day in the future, we may make them too.”

"Yes."

"That's the truth."

Regarding Zhang Qihang's words, Yang Zhijun and Mr. Feng Guoqing nodded in unison. Zhang Qihang's words can be said to have reached their hearts.

Zhang Qihang suddenly smiled, and said: "But let's let go of arrogance and whatnot, and it's not too late to think about it later. A reality that has come to us is: Sail has expanded its production capacity. It's true. It may affect the sales of our Excelle, we have to discuss how to deal with this problem."

Mr. Feng and Yang Zhijun were taken aback for a moment, and then they burst out laughing: Isn’t that so? How to maintain humility and humility in future work is a matter for the future. You can take your time, even if the Buick brand falls from the altar. It's not a matter of a day or two. How to deal with the immediate troubles is the most important thing. SAIC GM's expansion of Sail's production capacity is the biggest trouble for Huateng Industrial Group right now. The sales situation of its own Huateng Excelle was affected.

(End of this chapter)