Rebirth, I really don't want to be a warm man

Chapter 644 Miss Fang is second?
In November, after the salary and bonus of the month were paid out on time, the hearts of the employees were completely settled down.

Zhou Ziyu laid off a group of employees who were dawdling in their ways, and reinstalled a group of people brought from the mainland. After initially controlling the situation, he began to carry out reforms and promulgated a series of reform measures.

To put it simply, the four words are to increase income and reduce expenditure, and even to be stingy when it comes to reducing expenditure.

Many people have a misunderstanding that the income of TVB artists is very low, and the income of an established TVB artist is not even as good as that of actors outside the third tier in the Mainland.

Why can't TVB be more generous and give artists more wages?

In fact, this salary really cannot be increased easily.

Not to mention TVB, which has more than 4000 employees, and ATV, which currently only has more than 700 employees, the monthly salary expenditure of personnel is more than 1000 million (Hong Kong dollars).

Add a little more wages and expenses will skyrocket.

After Zhou Ziyu joined ATV, he really realized what it means to be in charge of a family without knowing how expensive it is.

The staff salary expenditure is 500 million Hong Kong dollars a month, and nearly [-] million Hong Kong dollars a year. In addition, it is expensive to hold large-scale events, as well as the operating expenses of the TV station.

It is no wonder that ATV lost HK$2011 million and HK$2012 million in 3.4 and 3.78 respectively.

In order to revive ATV, Zhou Ziyu brought over 10 billion Hong Kong dollars this time.

But Li Zhe's money didn't come from the wind, so he couldn't keep throwing it into this quagmire.

Zhou Ziyu's first step in saving money was to call off all large-scale events, even next year's Asian sister beauty pageant.

Miss Asia has long since lost the popularity it used to have, and its influence is getting worse every year. There is no need to waste money just to save face.

Then she completely cut off the production department of TV dramas and variety shows. The TV station will only produce ordinary programs in the future.

Since 2007, ATV began to reduce the shooting of new dramas, and even stopped production completely.

The main reason is that the investment is not proportional to the return. It costs tens of millions of dollars to invest in a TV series, but the advertisements are less than 100 million, and the copyright cannot be sold for a price. It often takes three or four years for a TV series to recover the cost.

The market on Hong Kong Island is too small, and it is difficult to recover the cost if the investment is large. The only way is to cooperate with the mainland to jointly produce and share the investment.

In order to minimize the cost of personnel, Zhou Ziyu even plans to lay off a group of old employees with mediocre abilities, recruit people from the mainland to replace them, and find more interns to come to Hong Kong for internships.

At this time, the salary gap between the mainland and Hong Kong Island is still relatively large. The salary of employees with the same ability on Hong Kong Island is three to four times higher than that in the Mainland.

Even if it is to double the wages of the people who come to work in Hong Kong, it is much more cost-effective, as long as they can solve the problem of food and accommodation for them.

Mainlanders need a visa to work in Hong Kong, but it is not difficult to obtain a visa as long as there is an employer.

In addition, ATV still has more than 100 artists left.

This amount is only one-tenth of the heyday, and they are all unknown, and the famous ones have long since left.

Even the Asian sisters Wan Qiwen and Chen Wei switched jobs to TVB in 2011 and 2012 respectively.

For these artists, Zhou Ziyu is not going to keep them for nothing. Now that the TV station has no filming, let Zhang Wenjun arrange for them to travel north to the mainland to film.

The TV station on Hong Kong Island implements a "salary package system", and artists are also workers, even worse than workers.

Generally, a contracted artist only costs about 8000 Hong Kong dollars a month, which is only [-] yuan when converted into RMB. It is very competitive to go to the mainland to film.

In the past few years, the salaries of stars in the mainland have skyrocketed, and even the salaries of ordinary actors have also risen. Even small eighteenth-tier actors can earn hundreds of thousands a year.

In contrast, these artists on Hong Kong Island are really "high quality and low price".

Besides, by organizing these artists to go north to film, the company can get some share, which not only saves expenses, but also generates income.

It can be said that in order to cut down expenses, Zhou Ziyu went a little too far.

In the eyes of ATV employees and entertainers, she has also changed from Ms. Zhou who spends a lot of money to Ms. Fang who is second.

(Fang Yat-wah, former head of TVB, Sir Shao's confidante, famous for frugality and stinginess, nicknamed Iron Abacus.)
What they didn't know was that Zhou Ziyu had really learned about Ms. Fang's life in detail, and even regarded her as a learning object.

However, just throttling is not enough, more importantly, open source.

If the income has not been improved, no matter how much you cut down, you can't really get out of the predicament.

In order to increase income as soon as possible, Zhou Ziyu specially flew back to the Shanghai stock market to advertise for Quwan Technology, Quku Entertainment, CIEL Clothing, Pinxixi, Quxin... everywhere.

Relying on his relationship with Li Zhe, he won more than a dozen advertising orders. Although the unit price was not high, the total amounted to several million.

Promote new movies for Quku Entertainment, advertise for CIEL clothing, promote Quxin in Hong Kong Island, etc.

The biggest sum is to promote Pin Xixi on Hong Kong Island.

With the support of Penguin Company and Fundong Group, Pinxixi can be said to be rich and powerful, and it is named and advertised everywhere. It just so happens that Hong Kong Island has not done any promotion yet.

Zhou Ziyu also reached a strategic partnership with Quku Entertainment, and bought a batch of second-hand shooting equipment at a low price by the way.

ATV's equipment is still in the era of video recorders, and it is too expensive to buy new equipment, so we will buy a batch of obsolete second-hand products and use them first.

The suspension of the Asian Sisters beauty pageant, the layoff of old employees, and reuse of mainland teams made many old ATV employees and artists dissatisfied with Zhou Tzuyu, and the outside media questioned and criticized a lot.

But soon the effect of the reform was reflected.

There was a loss of 11 million in November, and the loss dropped to less than 2000 million in December.

After the adjustment and reform of the program, the ratings also began to continue to rise.

Of the batch of old dramas bought at a low price from Quku Entertainment, a few of them had decent ratings after they aired.

In particular, "Dream Back to the Three Kingdoms" (Three Kingdoms version of "Palace") was an unexpected explosion, with the highest ratings reaching 28 points, overwhelming TVB at the same time.

This is the first time in recent years that ATV has surpassed TVB in program ratings.

Zhou Ziyu personally presided over the revision of the news program, and the ratings of the re-launched Mandarin news performed well.

Several new programs such as "Movie Show", the livelihood program "ATV Closer", and the newly revised "Weather Report" have received good response. The ratings are not very high, but they are stable.

There is also the variety show "Please Give Me a Meal Show" that was launched in January (2014).

This star-cooking meal program was co-produced by a production team sent by Quku Entertainment to Hong Kong and ATV. After the broadcast, both word-of-mouth and ratings exploded.

In fact, before Zhou Ziyu came to Hong Kong Island, Li Zhe gave her a reference plan for ATV reform.

This plan was written by him combining his own experience and convening a team of people.

There are many popular programs in later generations, such as "Chinese Restaurant", "Where is Dad?", "Longing for Life", "Idol Trainee", "Creation 101" and so on.

But Zhou Ziyu only tested some low-investment programs in the early stage.

"Please Give Me a Meal Show" is the only show with a relatively large investment, and it has invited several popular celebrity guests from Hong Kong Island and the Mainland.

She has lived on Hong Kong Island for more than a year, and has long realized that there are great differences in cultural concepts between Hong Kong Island and the mainland.

A show that is popular in the mainland may not be popular on Hong Kong Island.

Just like TV dramas, mainland costume dramas, especially dramas, are very popular on Hong Kong Island, but modern fashion dramas are easily unacceptable.

Therefore, large investment in variety shows must be cautious and cautious, and must be combined with the actual situation of Hong Kong Island.

(End of this chapter)