Rebirth of the big era of online games

Chapter 325 Stepping Too Big (Part 3)
From the perspective of the group's development history, 2002-2003 was a very unfriendly two years for the newly established Boiling Group.

From the end of 2002 to the middle of 2003, some uncontrollable things will not be mentioned.

Let’s just talk about the beginning of 2002. Since January, countless copyright lawsuits have started, and it has been tossing for a long time.

Some copyright parties sued the Boiling Group, and some Boiling Group sued the pirates. They were dizzyingly busy with each other. Although the scene was lively, Boiling basically didn't suffer any losses, but it also consumed a lot of manpower and energy of the company.

Then the Internet cafes across the country were rectified, the Internet cafe industry was in a great depression, and it entered a cold winter period.

Although during this process, Boiling Internet Cafe completed a series of low-cost integration operations, which took advantage of a lot in the long run, but in the short term it consumed a lot of working capital of the group.

Moreover, the great depression in the Internet cafe industry, coupled with the lack of minors as an Internet user group, and boiling suicidally implementing the real-name system and anti-addiction system for online games, resulted in the performance of subsidiaries such as boiling Internet cafes, boiling network management, boiling games, and Lianzhong games. There have been declines of varying magnitudes.

Especially Boiling Network Management, the paid downloads of the Internet cafe management system have dropped by more than 90%, the old Internet cafes have been closed or closed down, and the new Internet cafes have been stuck in approval and refused to open. The result is like this.

The diskless workstation business also suddenly lost business. At the moment, everyone is thinking about how to survive. How can they care about the transformation of diskless workstations. Many Internet cafes that have been transformed before have begun to regret it. To increase competitiveness, I didn't expect that now it is a question of whether I can survive.

Boiling network management is like this, so Boiling game is also a feather in the ground. The number of "Legend" players who are online at the same time has dropped by more than one-third, from more than 80 to more than 50.

The situation of Lianzhong Games is slightly better. After all, most of the players are adults. What is really affected is only the Battle.net game platform and the number of Battle.net members.

"Wulin" has almost no impact, because the game is relatively hard-core, and now the only ones left are old fans. After playing for a year, they have recharged the game monthly card for a year. It is not easy to give up, so almost all of them have income. There are not many adult players, and the average number of online players is just over 1. The current environment has little impact on them.

However, the sharp decline in the number of Internet cafes across the country has also led to Boiling Group, which has just spent billions to integrate the logistics and express delivery industry, to discount its plan to use Internet cafes as express storage points. The day was shut down and lost contact.

This further makes 51mai's financing story not so perfect, and it is a bit difficult to raise a high price for the next round of financing.

However, 51mai's current revenue is still quite impressive. From September last year to February this year, 9 million PHS units were sold in half a year. The revenue from this business has become the main source of income for Boiling Group.

It is reasonable to say that the money cannot be used for other purposes, because after the establishment of the group, the finances of the subsidiaries are independent, but Fang Jie also has a way, such as buying 36% of Baidu's shares in the name of expanding channels, so as to deploy the express delivery business In the name of the name, left-handed and right-handed, cross-shareholdings were carried out with Boiling Logistics.

In short, this is a very complicated set of capital operations, and I can't explain a few sentences. KPMG provides the solution. The ultimate goal is to cash out the cash from 51mai and use it in other aspects of the Boiling Group.

In other words, Boiling Group is still not short of money, and is still making a lot of money while spending a lot of money, but the general environment is very unfavorable, and various problems have appeared in many aspects, which made Fang Jie have a There seems to be something wrong, but I can't tell.

Is this the prosperity and decline, and the extremes of things must be reversed?
Boiling Group has just been established, and encountered various problems and resistance at the beginning of the year. It feels that it is not as smooth as last year.

Of course, I guess it's just that Fang Jie doesn't know his blessings.

You must know that the bigger environment is the bursting of the Internet bubble. If it is worse, Internet companies across the country are now in a worse situation. From last year to this year, countless Internet companies have closed down. Otherwise, NetEase and Baidu would not have given him the opportunity to invest in shares.

Although the bursting of the Internet bubble started in March 2000, there is a process of bursting and transmission.

One year later, in March 1, Nasdaq fell below 2001 points. At that time, Internet companies in Citigroup really began to despair and went bankrupt. Fraud leads to suspension.

This is very similar to the international economic situation after the outbreak of the epidemic in the previous life. In the first year, everyone watched the hustle and bustle abroad, and felt that it had no impact on the country. Price, all kinds of involution...

This is also in line with the popular hysteresis theory. Compared with Citigroup, China is currently a rural area. If something happens in the city, it will be felt in the countryside half a year later. So this is not only the winter of the Internet cafe industry, but also the winter of the domestic Internet industry.

No matter whose winter it is, anyway, according to the season, it is already winter now, and the Chinese New Year is coming soon.

The so-called heaven and earth are big, parents are the biggest.

Fang Jie, who didn't want to make himself too tired, was too lazy to think so much, so he just waved his hands away, and went home to spend the New Year with his parents just like last year.

Although the size of the company is much larger now, after the introduction of the international management system, there are actually fewer things than before. As long as he doesn't mess around, even if he finds someone to drink tea and chat every day, the various subsidiaries of the group can still operate normally. So going home for the New Year this time did not make the employees below feel unbalanced like last year.

During the Chinese New Year, he once talked to his father Fang Wanxing about some of the current problems encountered by the company, and also talked about his feeling that he felt uncomfortable. He wanted to hear what advice his father, who has been a state-owned enterprise cadre for decades, had any suggestions.

In the end, I was worthy of being an old man, and Fang Jiemao suddenly realized with one sentence: "It is a good thing to have an overall view, but the stall is too big and too fast, and the foundation is not laid well. Have you forgotten the sentence I often emphasize to you—— You must grasp the main contradiction of the problem, and grasp the main aspects of the main contradiction. I suggest you first grasp one key point, and then try your best to solve it!"

Everyone understands the truth, but for a year, Fang Jie has been so busy that he has no time to jump out and think about it and re-examine it because he is in the mountains. .

In layman's terms, the steps are too big.

The facts are indeed true. The Boiling Group has developed into a giant-like existence in just two years from scratch. It looks beautiful, but its foundation is too weak and has no foundation. There are a few disturbances or policy changes outside. Encountered various problems.

Now we need to slow down, settle down, think about it, and if necessary, go back and consolidate our footprints. Otherwise, we will encounter more and more problems in the future, and may even lead to a collapse in the end.

There are many such negative teaching materials in the previous life, such as LeTV and Evergrande, they expanded wildly regardless of everything, and finally they were so crazy that they couldn’t stop themselves, and they hit their heads to death or were about to hit the wall. If the boiling continues like this, I guess it will end Pretty much the same.

After listening to his father's instructions, Fang Jie suddenly became enlightened, but at the same time, he couldn't help thinking: what should be the key points at the moment?

(End of this chapter)