Rebirth of the big era of online games

Chapter 326 Start Variety Shows First! (Chapter 4)
In the rebirth development outline formulated at the beginning, games are the core, sideline businesses such as Internet + are boosters, and the ultimate goal is to build a full entertainment business empire.

This is the general development outline, and the game is the focus. In Fang Wanxing's words, this is the main contradiction.

But under the background of the general environment in 2002, in this unfriendly year, the main contradiction is not actually the game industry.

At present, the boiling game has laid a solid foundation, and the next step is accumulation and precipitation.

"Wulin", "Legend", "I Am a Big Star", "The Battle of Seizing the Island", and Lianzhong Games have been operating stably. Journey to the West II is also being developed steadily, and professional talents are still being introduced.

The core part of the game is actually quite fast-paced to the extent it is now, but correspondingly, the number of game players has not increased significantly, or even dropped sharply.

The decline in game revenue and the number of players is not due to the game industry itself, but to the rectification of Internet cafes and the restriction of minors from entering Internet cafes.

Even if one hundred classic games are produced now, there are not many players to play them, and there is no financial support. No matter how classic the game is, it will become garbage that no one cares about.

Furthermore, this is a contradiction between the fast-growing game industry and too few domestic players, and further, it is a contradiction between the small number of domestic Internet users.

This is the main contradiction at the moment.

To resolve this contradiction and increase the number of domestic Internet users, we must either significantly reduce the price of computer hardware and increase the number of Internet users in individual households, or enrich the Internet content to attract more people from the stock to become Internet users.

The former involves the development and progress of computer hardware technology. Fang Jie is temporarily powerless in this regard. Companies like IBM and Intel are not something he can influence right now. It will take time for Huawei to implement mobile technology.

So we can only work hard on Internet content.

At present, there are more than one billion people in China, and the vast majority of people obtain information and entertainment mainly through TV and newspapers. Although Boiling Network Management has a collection of current domestic and foreign entertainment programs, the content is very rich, but its influence is actually very limited. Most people don't realize that there is so much content on the web these days.

In other words, people who have just entered the information age don't know how exciting the outside world is at all, and TV programs alone can satisfy their spiritual life.

Furthermore, user habits cannot be cultivated in a day or two. Everyone is used to watching TV. For phenomenon-level variety shows like "Quick Book", the vast majority of viewers are TV viewers, and even netizens watch in front of the TV regularly. For the latest program, they usually go to Internet cafes to catch up on the programs they missed.

In addition, the online broadcast agreement signed by the Boiling Group and all TV stations stipulates that there must be a three-day delay before it can be uploaded online.

It’s not like later generations. After the program on the TV station is broadcast, there will be a video on the Internet within an hour. Now the variety show on the TV station is broadcast at least 1-1 times the next day after the first broadcast, and the ratings are still low. Not low.

Not to mention film and television dramas, such as Hunan Satellite TV, will inevitably rebroadcast "Huan Zhu Ge Ge" during the summer vacation, while CCTV and other satellite TV stations will inevitably rebroadcast "Dream of Red Mansions", "Journey to the West", "Water Margin", " Romance of the Three Kingdoms, the rebroadcast time is one year apart, and it is like this every year.

Therefore, the content on the Internet has no competitive advantage compared with it, and it is difficult to attract TV viewers to the Internet in the short term.

Thinking of this, Fang Jie has come to a conclusion.

The main contradiction he encounters at the moment is the contradiction between the Internet industry and the small number of Internet users. The main aspect of the contradiction is not the Internet industry, but the focus on converting existing TV users into Internet users. Among them, the quality of Internet content must be resolved and lag issues.

Thinking about this, Fang Jie knew what he was going to do in 2002.

It is necessary to develop cultural and entertainment content such as film and television dramas and variety shows!
Entertainment seems to have nothing to do with the game industry. In fact, it has been analyzed above. Only when entertainment programs are enriched can more people be attracted to the Internet, speed up the conversion of existing non-Internet users into Internet users, and then drive the development of the game industry and the entire Internet industry.

But there is a problem of copyright lag, so the program has to be done by itself, get the first broadcast right, and advertise when it is broadcast, reminding TV viewers that they can watch the rerun on the Internet.

As long as a few phenomenal programs are produced, and everyone realizes that the first broadcast and rebroadcast can be watched at any time on the Internet, as long as one tenth of the billion viewers become online viewers, that is a full [-] million Internet users!
After these netizens who watch programs on the Internet develop a habit, will they play Lianzhong games or online games after watching the programs?

Will he log on to other websites under Boiling to read novels and other variety shows?
Will the attendance rate of Internet cafes increase?
This is inevitable!

After thinking this through, the feeling of something wrong in Fang Jie's heart disappeared, and suddenly he seemed to have found a clear goal, and thought of many planning plans in an instant, and finally decided on a variety show planning project.

Release the variety show "Super Girl" in advance!

In fact, there are not many variety shows now, and as long as they are a little passable, they can become popular, such as "Quick Book" and the most popular "Hundred Schools Lecture Forum", but there are only a few shows, and there are still too few phenomenal high-quality products. The copyright is not in the hands of Boiling, and the online broadcast has no timeliness.

Needless to say, the variety show "Super Girl" is phenomenal. The timing of its release one year in advance is just right, and the conditions are basically met. The only problem is to hold the copyright in your hands, and you can't be as stupid as before. I gave it to the TV station for nothing.

As for film and television dramas, Boiling does not have such resources, contacts and foundation in China for the time being, and the investment cycle is also long, and the current review environment is not very good, so it is not suitable for blind entry.

For example, the previous "Shaolin Soccer" has not passed the review. Recently, Hunan Satellite TV rebroadcasted "Meteor Garden" during the winter vacation and was also banned. The reason is to promote school violence and show off wealth...

Therefore, this piece can only be handed over to JYP in South Korea for the ghostwriting operation temporarily, and the "Dae Jang Geum" without any flaws will be produced, and then introduced into China.

In short, the arms can't twist the thighs, and domestic variety shows are safer, more efficient, and the effect is better.

So during the Chinese New Year, apart from spending time with his parents, Fang Jie spent the rest of his time writing variety shows and scripts.

With a clear goal and plan, and a clear idea of ​​where the current focus should be, Fang Jie can be said to be full of energy. The content of the transfer is not only "Super Girl" and "Dae Jang Geum", but also many of the future generations. Classic variety shows and Korean dramas.

(End of this chapter)