Rebirth of the big era of online games

Chapter 357 In fact, he is on the fifth floor (8000 words chapter)
The song "Ordinary Road" directly pushed the atmosphere of the finals party to the peak.

At the end of the song, countless audiences could not restrain themselves, either with tears or red eyes, waving their hands frantically to Fang Jie on the stage, cheering loudly, screaming, and then They applauded in unison.

In the beginning, the audience actually didn’t have high expectations for Fang Jie’s singing and performance. Everyone knew that he was not a professional singer, and that good songwriting didn’t mean he could sing well.

But after this performance, everyone finally understood that sometimes singing skills really can't represent everything, and the song itself is king if it is good enough. As long as the song "Ordinary Road" is not sung by a person with tone deaf can achieve almost the same effect.

Fang Jie took out a song at random, and he beat all the other contestants just because of the excellent quality of the song itself. This also proved one thing again: his music creation talent is beyond doubt!
The audience, even professionals in the industry, did not know how many times this old tune was repeated, but whenever everyone thought that a certain song was Fang Jie’s creative pinnacle, the result would immediately be refreshed again cognition.

When domestic musicians watched Fang Jie come up with classics one after another, and each one was a song that they might not be able to write in their lifetime, the feeling was indescribable.

Embarrassed, or bitter?
It’s hard to say, but one thing must be admitted: convinced!

The genius musician Jay Chou who is sitting in the audience at the moment is in such a mood.

The songs "created" by Fang Jie are just pleasant to outsiders, but Jay Chou, an insider, knows that the melody, rhythm, structure, arrangement and lyrics of these songs have definitely reached the pinnacle. The key is The style is different.

Musicians create songs, just like writers write novels. It is difficult to change the style of writing. It is quite remarkable to be able to achieve the ultimate in a certain style.

However, Fang Jie's songs actually contain many elements such as pop, rock, ethnic, jazz, national style, electronic, etc., and they can still maintain a super high level and have certain innovations, which is very unreasonable.

Extracting and analyzing any one of these elements alone can benefit Jay Chou a lot, burst out a lot of inspiration, especially the national style, and even have some melody fragments in his mind.

Not only did Jay Chou feel this way, the musicians who watched tonight's finals gala had more or less gained something, and these subtle influences will change the ecological structure of the entire Chinese music scene in the future, and the emergence of A large number of outstanding music creation talents.

This kind of influence also includes the influence on the audience, especially those teenagers who are still growing up. It has attracted more outstanding young people to embark on the road of music, and the best of them have also become future Chinese music artists. A competent person for foreign cultural export!

That's a good sign and a great start.

Fang Jie is not against the entertainment industry, but against the chaos in the entertainment industry. Whether it is to let the chaos in the entertainment industry grow, or to beat it to death, it is unacceptable.

Everything should be viewed in two parts. The reason why the Hallyu can sweep Southeast Asia is inseparable from the strong support at the national level, and it is also indispensable for the moths of countless entertainment stars. Some entertainment programs or cultural products are not just dross .

For example, many foreigners participated in some Huaguo variety shows in later generations. This is the influence brought by cultural output. Some goofy ancient costume idol dramas have been well received overseas, and online articles can help addicts and foreigners successfully quit their addictions. The results of cultural output.

Surrounded by foreign forces, relying solely on industry to prosper the country is too eye-catching and easily blocked. This was the case with Huawei in the previous life, and foreigners do not understand the national conditions of Hua. It is difficult to accept the rise of China.

Therefore, in order to accelerate the rise of Huaguo and reduce obstacles, the development of industry is an aspect of hard power, and soft power and cultural public opinion must also keep up. To let foreigners understand and like Huaguo's culture and become Huaguo's fans, there are many It just fell into place.

Just like the current domestic environment, Citigroup has become a place that everyone yearns for. Culturally, it has been invaded by the Korean Wave and Citigroup commercial blockbusters. The Kazakh Korean and Kazakh ethnic groups have appeared, attracting a large number of talents. In the past, making wedding dresses for their country is the power of their cultural export.

Hua people are too honest. Modesty and prudence are the fine traditions of being humble and hardworking. No foreigners can brag about themselves, nor are they as shameless. Fang Jie decided to make up for this shortcoming for the country and build up international public opinion through cultural exports.

One of his goals in this life is to make the people of all countries in the world become Hahua people one day, to make Huaguo a sacred place that everyone looks up to and in their hearts like the current Citigroup, and to make Huaguo Huaguo's green card has become an identity card that people in other countries can't wait for.

Well, in fact, before Fang Jie was reborn, there were already some signs of this, but he felt that it was not enough, the efficiency was too low, and there were various problems that needed to be solved.

Since she was reborn once, and she must not be ordinary, then everyone should be responsible!
Of course, to achieve this, it will take time to slowly accumulate and ferment, which cannot be solved by a variety show or an online game.

As the saying goes, a thousand miles can be reached without accumulating steps, Fang Jie can only ensure that every step of his own is as perfect as possible, even if it is only in the details of the song selection of a variety show.

So for the next round of the final round of songs, all the songs he took out were songs from his previous life, with the purpose of continuing to blow up the field.

Li Qing was the first to take the stage.

Zhang Shaohan was supposed to appear first, but Fang Jie temporarily adjusted the order of performances, letting Li Qing lead "Light Years Beyond" to open first, leaving the real excitement behind.

There is no need to talk nonsense about "Light Years Beyond". In short, it continues to maintain the high standard of the show, allowing the audience to appreciate Fang Jie's "creative talent" once again. Kneeled.

Then came Zhang Shaohan's "Invisible Wings".

This song probably doesn't need much introduction.

"I finally see that all dreams are blossoming, and the chasing young singing is so loud; I finally soar, staring with my heart and not being afraid, flying as far as there is wind."

Just relying on the scene-appropriate lyrics in the chorus part, all the audience were fully substituted into the singing.

Only when you have been hurt can you become stronger, and only when you are stronger can you love life more in the future.

This song inspires all those who are in the trough, don't give up, there will always be a bright future, and there will always be light.

Everyone has been hurt, shed tears, wronged, bitter and sad, and they all have their own sentimentality, but they are not afraid, because we all have invisible wings, and one day, we will smile and watch To the distance, recalling the past of the stormy life, leaving tears of happiness...

If "The Ordinary Road" is a kind of relief that persuades people to let go, then this song is about reviving, encouraging everyone to never give up, and looking forward to the day when all hardships will come.

In short, both songs are songs with positive energy, but the artistic conception and the attitude they want to express are completely different, which makes some musicians very hurt. Fang Jie has clearly stated his left and right views. How can we write such songs in the future?I'm afraid it will be difficult to surpass it?
The feeling of this song "Hidden Wings" is no less than that of the hottest show theme song "Sing as You Want" at the moment, and it is even too much. This song, combined with Zhang Shaohan's natural voice, completely conquered the audience .

So after listening to Zhang Shaohan singing her famous song in her previous life, everyone thought that she would be the champion tonight, so there shouldn't be any surprises.

However, Yangji Zhuoma, who came on stage next, changed everyone's minds with the song "Heavenly Road", especially the middle-aged audience in front of the TV, who felt that this song was more in line with their aesthetics.

"Road to Heaven" is a song written by Qu Yuan, composed by Yin Qing, and sung by Han Hong. The song was included in Han Hong's album "Moving" released on April 2005, 4.

But in fact, this song was created at the end of last year. The background of its creation was that the songwriters Yin Qing and Qu Yuan created it when they were collecting songs on the second phase of the Qinghai-Tibet Railway project.

When they took this song and asked some big-name singers if they wanted to sing "Tianlu" for the first time, many singers were not interested in "Tianlu" at all, and some were unwilling to buy the singing rights because they thought it was too expensive.

Later, the two had no choice but to hear that there was a solo artist Basang in the Art Troupe of the Tibet Military Area Command who sang very well, so they gave Basang the first song of "Road to Heaven" for free. sing right.

But before the Spring Festival in 05 in her previous life, Han Hong sent songs to the CCTV Spring Festival Gala several times, but was "shot" by the crew. Just when she was worried about not finding a good song, someone from the crew recommended the song "Heavenly Road" to her.

And when Han Hong finished listening to the song, she heard that the right to sing the song hadn't been bought out yet, so she immediately paid out 10 yuan to buy the right to sing the song. The song was unveiled at the Spring Festival Gala, and as a result, "Road to Heaven" became popular all over the country.

Due to Fang Jie's intrusion in this world, history has changed. The famous composer Yin Qing was invited to be one of the judges in the final round of "Super Girl". , took the initiative to send out this song.

The rest came naturally, Fang Jie took out 100 million to buy out the song without even thinking about it, and arranged for Yangji Zhuoma to sing in the final round of the finals.

So, after his unreasonable tricks, not only Yangji Zhuoma was achieved, but also the song "Road to Heaven".

I just don't know if Han Hong will cry in the toilet together with Sa Dingding, Deng Ziqi and others who were also robbed of the song.

No matter how many there are, anyway, even if these three are missing one or two famous songs, they are still well-known singers.

Moreover, if "Road to Heaven" is sung by Yangji Zhuoma, it actually sounds more emotional. His unique Tibetan singing voice interprets "Road to Heaven" in a more original way, which is even more charming.

Therefore, the champion of the first season of "Super Girl" was undoubtedly won by Yangji Zhuoma.

This is not to say that "Light Years Beyond" and "Invisible Wings" are not as good as "The Road to Heaven", but that the background of the times has played a key or even decisive role in this season's program.

The song "Heavenly Road" can be regarded as a popular song in the new era. It hits the audience in front of the TV and is very in line with their aesthetics and values ​​of music. "The Wings" tends to be a popular genre, which is inherently at a disadvantage.

Fang Jie was also very satisfied with this result.

Yangji Zhuoma is a vegan and a minority, which fully embodies the spirit of Super Girl, that is, all people participate and sing as they want.

Secondly, the song "Heavenly Road" is also quite politically correct, and it is also in line with the values ​​​​of the current mainstream public. If this song wins the championship, at least the official media will definitely give it a thumbs up. The tone and harmony of "Super Girl" The follow-up development is extremely favorable and plays a positive role in the construction of domestic entertainment environment.

After being reborn, Fang Jie's thinking and vision are completely different from others.

What other people do when they are reborn may be thinking about how to make money, how to become famous, how to keep wives and concubines in groups, and how to act aggressive in front of humans who don't know the truth.

Rationally, he thinks about how to cultivate talents, how to build a platform, how to improve the environment, how to regulate the industry, how to carry out strategic layout, and how to realize the dream of strengthening the country. Although he also makes money and is famous, his ultimate goal has been from the very beginning. For the sake of higher ideals and sense of social responsibility, fame and fortune are not the most important thing, because it is easy to get, no trouble at all.

Otherwise, why is it so thankless?Wouldn't it be nice to lie flat and be a rich man?

So even though the host loudly announced that the final champion was Yangji Zhuoma, the second runner-up was Zhang Shaohan, and the third runner-up was Li Qing, and the young audiences on the scene, in front of the TV and on the Internet had quite objections to the result, he did not hesitate. care.

What about the champion?
No matter how exciting the show is, it is just a variety show.

With such a little achievement alone, can our country of Hua become invincible?
When the millions of fireworks around the stands ignited the night sky again, more than 6 spectators erupted into deafening cheers in unison, and the moment when all the contestants and performers on the stage sang "Sing If You Want" in unison However, Fang Jie felt extremely calm in his heart.

The program is very successful, but this is only the first step of the long march, everything is just the beginning, and there are more things to do in the future, there is really nothing to be proud of.

That night, the highest ratings peaked at 28.1%, which was close to the peak of the Spring Festival Gala.

This achievement also made the leaders of Hubei Satellite TV overjoyed. The next day, the whole Taiwan had a half-day vacation, and in the name of Taili, they funded and held a grand celebration banquet.

This time, Hubei Satellite TV took a big sip of soup with Boiling Group, and it is only right to spend some money to reward everyone.

Fang Jie is not hypocritical about this. Although money is not important, he is very short of money now.

Several projects in the Boiling Industrial Park have been launched, and there are almost 100 billion holes to be filled, so these extra expenses can be saved a little bit.

Of course, saving money is not his style. After analyzing and judging the current situation, in the second half of the year, he decided to focus on making money as the main problem to be solved next.

In fact, Boiling Group is already making a lot of money now, and its subsidiaries and departments help him make a lot of money every day. As for how much he makes every day, even he himself can't figure it out. It's a complicated calculation. Work, he only knows a total figure when he gets the financial statement at the beginning of each year.

However, he still knows the working capital that can be used in the group company's account.

More than 8000 million.

Yes, that's all.

You must know that with the current scale of the Boiling Group, the monthly salary expenditure alone exceeds 1500 million, and the working capital is only 8000 million, which is really shabby. Target.

The reason why there is only so little money left is that several projects in the Boiling Industrial Park were launched at the same time. In the first half of this year alone, almost 20 billion yuan was thrown into it, which is the largest expenditure.

Then various copyright acquisitions cost 12 billion.

12 billion, not much at all. This is just a small part of the copyright bought, and most of the copyrights are still in the stalemate negotiation stage.

The so-called stalemate negotiation is not so much that the copyright owner is procrastinating, but that Boiling Group is also procrastinating, because it really can't pay too much money, and it doesn't want to be taken advantage of.

Then there is the expenditure on the variety show "Super Girl". Although it eventually paid off, it didn't make much money. After deducting various additional expenses, it is basically in a state of balance.

After spending so much money and engaging in such a big battle, it is of course impossible not to make money.

Therefore, the goal of open source in the second half of the year is "Super Girl".

The first is the "Supergirl" national tour.

With the current influence of "Supergirl", especially the audience who watched the finals on TV or the Internet, as long as Boiling Entertainment is willing to do it, the audience will definitely be willing to buy tickets to listen to the scene.

You must know that tickets are a huge amount of income. Many singers make money not by selling albums, but by concerts.

Find a stadium with 2 to 3 people to hold a concert, the ticket price ranges from 100 to 1000, and you can easily make tens of thousands of dollars. If you come to ten shows, you can make [-] million yuan. Making money is not easy.

Anyway, the copyright of "Super Girl" is in the hands of Boiling Entertainment. The copyright of the songs that appeared in the show are either bought out by Boiling Entertainment, or they belong to Fang Jie. Even the contestants who performed on stage are now owned by Boiling Entertainment. signed singer.

As for stage lighting and other things, they are all ready-made, just bring the equipment for the finals there, and the cost of holding this kind of concert is almost negligible.

Followed by large commercial performances.

After the finals, many large enterprises, units, and even government departments across the country have contacted Boiling Entertainment, willing to come out and invite "Super Girl" to their local commercial performances.

After all, both the enterprise and the government have clearly realized through the finals that the commercial performance of "Super Girl" can bring good money-making effects and publicity effects.

For example, Jiangcheng, nicknamed the "big county town", has now gained a high reputation nationwide. People all over the country think that Jiangcheng is now built as modern as the Jiangcheng Sports Center, but in fact, such a situation is probably not It won't be seen until 20 years later. The actual situation today is... digging all over the city, understand?
In the name of the "Super Girl" program, making money through concerts and commercial performances is just a one-time sale, and the real big income is actually from music copyright fees.

Indeed, piracy is rampant now, not only physical piracy, but online piracy is also gradually forming a market, but genuine albums are still sold. If Fang Jie makes an album of the songs he carried, it will still sell several million copies. no problem.

However, in this life, Fang Jie decided not to take the usual path, and planned to directly solve the problem of music piracy fundamentally, and drive the development of other industries under the Boiling Group to form a linkage effect.

This is a huge business plan. Before the first episode of "Super Girl" was broadcast, the relevant departments of the Boiling Group had already started to prepare secretly, and now it's time to harvest.

First of all, he adopted the form of single release. All the songs he carried over in the show were released in the form of a single every week, and sold through online and offline channels at the same time.

The price is quite cheap.

A physical single disc is priced at 2 yuan, in which the cost and profit are roughly divided into half.

In this way, it will directly make the physical pirates unprofitable. Under the premise of the same price, listeners will of course buy genuine music CDs with guaranteed quality. Even if the pirates want to make a collection, it will be more than ten weeks later. It's over, and the original single disc is estimated to be almost sold out.

And if it is an online single, there are five charging models, or five routines.

The first one: listen online for free, but before each song is played, there will be a 10-second audio advertisement.

The form of the voice broadcast advertisement is similar to that of a radio advertisement. The current content of this voice broadcast advertisement is temporarily: This broadcast is sponsored by Boiling Entertainment and Boiling Music under the Boiling Group.Boiling Group, dream into reality!

Well, it's a bit cheating.

But if you want to listen to songs on the Internet for free, you have to bite the bullet and listen to such an advertisement. In the future, the advertisement content may be replaced by other subsidiaries of the Boiling Group, or it may be an advertisement of other companies.

In other words, the cost of listening to songs still exists, but it is paid by sponsors and advertisers.

The second charging mode: 2 cents to listen to it once.

As long as you register an account on Boiling Music and recharge, you can listen to your favorite songs once by paying 2 cents each time, but if you want to listen to it again, you have to pay 2 cents again.

This payment method is suitable for listeners who don't want to listen to ads but are on a budget.

2 cents is quite cheap. Usually, when you see a 1 cent coin on the road, you may not bend over to pick it up. Now you can listen to 1 times or 50 songs for 50 yuan. For such a small fee, it is almost impossible for listeners. There is no financial burden and it is easy to accept.

The third mode: buy out a song for 2 yuan.

As long as you pay 2 yuan, you can listen to a certain song forever. If the listener has a soft spot for a certain song and plays it in an infinite loop, it is of course the most cost-effective to choose this mode.

The fourth model: 20 yuan membership monthly subscription.

This probably doesn’t need much explanation, it’s the kind of routine of later generations, as long as you sign up as a member, you can listen to unlimited music on the whole site within one month, which is very suitable for music lovers with mixed tastes.

The fifth mode: free trial listening.

Every user who registers Boiling Music has 10 free trials every month, but the free trial can only hear one-third of a song, mainly the highlights of the chorus or verse, use To entice users to eventually pay to listen to the full version of the song.

In addition, there are some advertising activities on Boiling Music Network. If the prostitutes are really unwilling to pay, they can click on various advertisements online to browse and get certain consumption points. By consuming these points, they can also listen to songs for free. But you can only listen to up to 10 songs per day.

All in all, Fang Jie used these routines to crack down on pirates offline, and adopted a variety of later payment routines to regulate copyright issues online.

In particular, the online payment mode provides users with different needs and economic conditions with a variety of options. At the same time, music websites and copyright parties can also obtain benefits, and advertisers can also achieve the purpose of advertising and are willing to bear sponsorship costs.

These 2 cents and 2 yuan may not seem like much, but there is nothing else in Huaguo except that there are too many people.

If a song is listened to 10 times and 100 million people listen to it, that is 1000 million times, and each time costs 2 cents, that is 20 yuan, and if it is a buyout, it is 200 million!
You must know that many songs in later generations have been played hundreds of millions of times. If it is really a good song, you are not afraid of not making money. A good creative environment has promoted the development of the Chinese music scene in a more positive direction.

This is the same as writing a novel. If the rights and interests of the author cannot be guaranteed, even food and clothing will become a problem, and the entire ecology of online literature will be destroyed, thus forming a vicious circle.

The solution proposed by Fang Jie will not only be used to regulate the music market, but will also be applied to the online literature industry. Let's talk about the boiling music network under its banner.

Not only boiling music, a single released every week, also makes the slow-growing boiling express seem to come alive overnight.

Monday, August 8th, the second day of the finals.

Today is the day when the first single "Ordinary Road" of "Supergirl" is released, and there is an endless stream of people entering and leaving major audio-visual stores across the country.

Although this song is not a champion song, nor is it sung by Supergirl, but the name "Fang Jie" alone is enough to make people flock to it, so it is the most suitable opening for the copyright fee plan.

During the finals yesterday, the host broadcast the advertisement for the release of the single many times, so there were a lot of people who came to buy this single CD, but there was no crowded queue as expected, and the situation in the video store was not bad. in Apple pie order.

After all, Fang Jie is not a superstar. In the past, everyone was used to buying music albums at any time, so although most people have already made up their minds to buy singles, they are not in a hurry.

However, only half an hour later, the video store in Jiangcheng suddenly became noisy.

"What? Gone? It's sold out? Are you kidding me?"

"Isn't it? I asked for leave today, and came here to buy the single "Ordinary Road" as soon as possible in the morning. Now you tell me it's sold out?"

"You have such a big store, why do you only buy such a small amount of goods? Are you stupid?"

At this time, the clerk in the audio-visual store was also very helpless: "We also want to buy more, but we only got 200 copies. That's why, because of the boss, we took 100 more copies. The quota that was originally given to us by Boiling There are only 100 copies. All audio-visual stores across the country have this amount, but I heard that you can order online on 51mai..."

Since all audiovisual stores across the country have this quota, it goes without saying that the single disc of "Ordinary Road" is not only sold out in Jiangcheng, but also in major audiovisual stores across the country.

As for online shopping, forget it, not to mention that online banking is not done yet, you can't place an order, even if you can place an order, you have to wait for several days, we can't wait, we want to hear the song Fang Jie sang last night "Ordinary Road"!
But everyone is not helpless. Some people hummed and left, "Go, I don't believe that there are pirated CDs for sale in Computer City!"

"Uh, not really."

In a certain corner, a pirate dealer said with a helpless smile: "The original version only sells for 2 yuan. Do you think we will burn the pirated version? The cost will not be recovered, okay? However, except for the songs composed by Fang Jie , There is a compilation version of other songs in the "Supergirl" program. It is not expensive, 10 yuan, 50 live versions of the compilation, why don't you buy it and listen to it?"

"Am I sick? There are a lot of pirated CDs of these songs at home, and many of them are repeated. If I don't want to buy them, I just want to buy Fang Jie's songs..."

Seeing the customer leave without hesitation, the pirate wanted to cry: "You are doomed to be disappointed, how could there be pirated copies of his songs?"

Thinking of this, the pirate suddenly sighed regretfully, took out a genuine "Ordinary Road" CD from his pocket, and looked at it fondly for a long time.

The so-called early bird catches the worm, this morning he paid for this single immediately, and planned to buy it back and listen to it himself. If he had known that the sale was so good and the stock was so scarce, he should have sold it all as a scalper. Party, what a pity, what a missed opportunity!
At the same time, Fang Jie, who is in charge of Boiling Business, is staring at the sales data on 51mai together with the executives of Boiling Entertainment, Boiling Express and related companies.

A senior executive asked: "The offline physical sales have exploded, and 20 singles have been sold out. In terms of offline, is our store a little less? Is Mr. Fang planning to play hunger marketing?"

"No," Fang Jie shook his head and smiled, "This is to cultivate users' online shopping habits, and it's enough to make sense offline. Boiling Express must be ready, and you will be busy next..."

In fact, when he wrote the "Supergirl" project during the Chinese New Year this year, he planned all of this.

Through the "Super Girl" program, let Li Qing debut and add a little experience to her, this is the first level of purpose.

Creating a blockbuster variety show, gaining wide influence, pushing Boiling Entertainment to the top, and integrating music resources are the second purpose.

The third purpose is to convert a certain number of TV users into Internet users, increase the base of Internet users, and make the Internet cake bigger.

The fourth purpose is to crack down on piracy while also developing 51mai, boiling music, especially boiling express, and cultivating the online shopping habits of the public.

Sounding the clarion call for overseas cultural export in this way is the fifth purpose.

As for launching an online game of the same name, advertising for "A Chinese Journey to the West II" and making myself a little more high-profile, that's all by the way.

It's always been his style to do more with one action. When everyone thinks he's on the second floor, he's actually already on the fifth floor...

(End of this chapter)