Rebirth of the big era of online games

Chapter 358 Title Party + Shock Party Appeared Early?

In the current era, the price of an album by singers is generally 20-35 yuan, with 10-12 songs in it.

In other words, the average price of each song is about 2 or 3 yuan, but for a single song, the cost of the CD and packaging must be included, so the price of 2 yuan for each physical CD is a disadvantage.

What's even more disadvantageous is that there are only 1 or 2 title songs in an album, and the quality of the other songs is average, and many of them are made up. However, Fang Jie's singles, each of which is an absolute title song.

Therefore, even considering the cost, the number of physical discs will not be too many, and the daily volume of physical audio-visual stores across the country is fixed at 20.

Such a small amount of distribution is obviously not enough.

You must know that the ratings of "Super Girl" are close to the ratings of the Spring Festival Gala. It has great influence and a wide range. The original classic songs appearing in the program are talked about by audiences all over the country. It can be compared to when releasing an album.

Singers or groups that are just out of the circle like Jay Chou and SHE sell tens of thousands of albums in the first week. After a few years, if the total sales reach 100 million, it is a big success. And "Super Girl" single, at least 100 million albums a day. Started with [-] million copies sold.

Moreover, the price of an album is tens of dollars. Even if it is a pirated version, the price will be 10 dollars. But the quality is there, the price is the price of cabbage, and the pirates are not profitable, so the sales of genuine singles will naturally become more popular.

Especially during the first week of release, everyone is eagerly waiting to try it out. The boiling sales department predicts that the sales of the single in the first week will exceed 1000 million copies at least!

The Huaguo market has always been like this, with a lot of people, and if anything becomes popular, it will become a hot item, making the merchants a lot of money. If it is not because of piracy, the audiovisual publishing industry will never be struggling, but should be thriving. right.

Now Fang Jie has controlled the piracy through a series of means and lowered the selling price. Although the cost has increased, but the small profits are quick to sell, and he is not afraid of not making money at all.

However, after the daily distribution of physical records is controlled, the vast majority of listeners across the country cannot buy singles offline at all, and have to order online or listen to songs online on the boiling music network.

In this way, although it is possible to dissuade some users who are willing to spend money to buy singles, it is the same at the beginning of cultivating consumption habits. Even if some things are difficult, they will have a great impact on profits, and someone has to take the lead. .

Fang Jie has never cared about a little bit of petty profits. He focuses on platforms, environments, concepts, and consumption habits. He mainly controls and leads the upstream links and directions of the entire industrial ecological chain.

As for the downstream industry, it is good to let a hundred flowers bloom together with other domestic companies, so as to accelerate the development of social economy, improve the environment, and standardize the industry.

However, he did this, and it did produce the effect of hunger marketing.

The vast majority of music fans who wanted to buy back the infinite loop of singles at the first time also returned empty-handed. They were naturally full of complaints, and then spat at their relatives, friends, colleagues and classmates online or in reality, saying that they would go to Beijing early in the morning. I snapped up the "Ordinary Road" single CD but failed to grab it.

It’s fine to complain about not being able to buy a single, the key is that within two days, the price of a single record was fired online to 20 yuan a piece, a 10-fold increase!
Originally, everyone was really not in a hurry, and didn't bother to handle the troublesome online banking to carry out online shopping on 51mai, but when they heard about this, they all panicked.

Human nature is often the more unobtainable, the more you want to get it, and there is also a herd mentality.

Seeing people around me rushing towards the first single of "Supergirl", what they talk about every day is that they are looking for it everywhere but can't get it, and those who snatched the single are showing off everywhere, and what's more, they have been scalpers for a while. The single actually changed hands and sold for 20 yuan, and everyone began to gradually become crazy.

What's even more irritating is that many online shopping users found that the packaging of the single was different from the version in the physical audio-visual store. There was a poster of Fang Jie missing in it. the difference!

Therefore, the offline physical version of the single disc has a certain collection value because of such a small difference. Therefore, even though the online sales channels have been unblocked, the supply of single records in physical audio-visual stores is still in short supply. In order to avoid the situation of queuing up to buy, many fans and scalpers even waited outside the store overnight on the floor.

In this regard, Fang Jie also came up with a routine to prevent pirates from turning around.

An anti-counterfeiting code is pasted inside each genuine disc, and the anti-counterfeiting number on it can be verified by logging into Boiling Music Network to verify whether it is genuine or not, which makes pirated discs completely out of the market, and each offline physical version with collection value is unique , so the price can be hyped up, and the pirated version can still only be sold at a price lower than 2 yuan, which is obviously unprofitable.

If it is said that the sales of offline physical records are exploding, and they are even hyped as collectibles, then the sales of online shopping are completely exploding!

Countless listeners can’t buy offline physical records, so they have registered for online banking with 51mai and transaction treasure accounts for online shopping. If they really don’t understand the process, they simply buy through relatives, friends and colleagues, so 51mai often sees one account for one-time purchases Several or even dozens of single discs.

And in the next six months, the number of users of 51mai also increased dramatically, from less than 200 million registered users at the beginning to more than 800 million, which opened up the market prospect of 51mai at once.

You must know that in the second half of 04 in the previous life, Taobao had only 220 million users, but Fang Jie created a "big Taobao" website abruptly in advance through a variety show and many routines.

At the same time, the express delivery industry, which is closely related to e-commerce, also set sail.

Previously, it spent several billions to integrate national express and logistics companies, but because online shopping has not started, except for PHS and counterfeit mobile phones on 51mai, all other products are virtual digital products, so Boiling Express is not worthy of its name, and its business income mainly depends on the logistics industry.

Now in the case of record sales that lasted for more than ten weeks, the express delivery industry is finally ushering in the dawn.

It's not that the cross-city logistics has made great progress. This is the main business of Boiling Express, which has been developing healthily. The main reason is that the last few kilometers of intra-city distribution outlets have been established and improved.

In the past, even if there was money to set up outlets, there was no goods to deliver, so there was no point in laying out outlets. Now it is different. Audiences across the country continue to buy records online. In addition to self-service pick-up at Internet cafe outlets, sometimes couriers are required to deliver goods to their door.

However, this is also the beginning of the express delivery industry burning money. In order to bring the express delivery industry up, Fang Jie conducts activities to sell online physical records, and all of them are free shipping, so all the money earned from online physical records is reinvested. After buying Boiling Express, it only maintained a balance of payments, and did not make any money in this regard.

Of course, then again, after the money is invested in offline distribution outlets, it is all an industry and belongs to fixed assets, so the profit is still earned, but there is no cash in hand.

What really earns cash flow is the electronic copyright sales of Boiling Music.com.

After Fang Jie developed all kinds of routines, in the second half of 2002, the number of netizens increased at an extremely abnormal rate, directly breaking through [-] million, which is definitely a great achievement.

As a result, while the Internet bar industry has greatly improved, the number of music fans listening to music on the Internet has also increased.

Although most of them listen to free songs that are advertised, the advertisements are not for nothing. The effect of each advertisement is no less than that of a QQ pop-up promotion.

Whenever the Fringing Group takes any action, it will be widely advertised through this form of advertisement broadcast, which saves a lot of publicity costs, and whether it is the establishment of the brand image of the Fringing Group, or the promotion and revenue of other subsidiaries played an immeasurable role.

Moreover, this form of advertising is not like pop-up windows. Although both are to some extent a kind of harassment to users, pop-up windows are an unfair advertisement. Users passively accept pop-up windows and do not gain certain benefits. Benefits, and song advertisements are actually equivalent to paying copyright fees.

Therefore, song advertisements are reasonable and valuable, and are easier to be accepted by users. After getting used to it, they even take it for granted.

This is like a TV commercial or an advertisement on a later-generation video website. Everyone can understand it. Of course, there is one thing that is unacceptable: the later-generation video website has no advertisements, to 15 seconds, 30 seconds, and finally 2 or 3 minutes before each play. It can be said that merchants are getting more and more aggressive, and their behavior is becoming more and more limitless.

Fang Jie, who has been here, is still a bit responsible. Regarding the setting of music advertisements, he set it to 10 seconds at the beginning, and will not increase the duration in the future. This will also become the advertising standard in the music copyright market in the future and form an industry standard.

All in all, although the majority of users listen to songs for free, the value brought by each 10-second advertisement is not low. This is actually money, nothing more than a different form.

There are also many people who spend money to buy songs.

For the song "Ordinary Road", there are surprisingly few users who pay 2 cents to listen to it once, and most of them buy it outright for 2 yuan. will loop infinitely.

Moreover, these listeners who permanently buy out the free listening rights, plus 1 yuan cost price, can also receive a physical original original CD as a gift.

Well, the compact version is the kind of disc that is simply packaged in a plastic bag.

The purpose of doing so is still to cultivate users' online shopping habits.

There is a first time for everything. As long as you shop online once, there will be a second and third time. Then, just like later generations, if you don’t go to get a courier every day, you feel like something is missing in your life.

A small number of users have signed up for monthly memberships, and most of these users are either music fans, musicians, music critics, teachers and professors from colleges and universities, and other professionals in the industry.

Supporting the original version must start with themselves. Listening to music is work and study for musicians, so they can learn from the strengths of a hundred schools of thought to generate creative inspiration. Obviously, a song worth 2 yuan cannot meet their needs. is the best choice.

And in terms of cost, the monthly subscription cost is actually lower. There are new songs and new albums on the market almost every month. It costs at least hundreds of dollars to buy the original version. Listening to all genuine music on the Internet has actually made money.

In fact, the problem of domestic piracy is not due to state inaction or unsound laws, but to the contradiction between the production cost of genuine copies and the consumption level of the people. If it doesn’t come down, on the other hand, people can’t afford it, so they can only watch pirated versions.

Fang Jie's approach is to control costs, reduce profit margins to a reasonable level, and combine advertising payment models so that the general public can afford these consumptions.

In this regard, musicians and media across the country, including official media, expressed their appreciation without hesitation, saying that Fang Jie's measures are of great pioneering and positive significance, and have made an exemplary and great contribution to the entire Chinese music publishing industry.

Of course, the official media's voice was not only because of the routines that Fang Jie came up with. In fact, Boiling Music, a subsidiary of Boiling Entertainment, has carried out in-depth binding cooperation with the national information industry and copyright departments.

The copyright fees for all music and online articles include the management fees of the relevant national copyright departments, and the relevant departments are mainly responsible for official certification of copyrights, issuing copyright certificates, and reviewing the content of products.

Boiling Music is only used as an integration platform for music copyrights, as well as copyright owners who own some music copyrights, instead of the national copyright management department and other copyright owners to collect copyright fees, and earn their due part from it.

In this way, Boiling Music has successfully extracted itself, and the relevant state departments have the funds and motivation to help all copyright parties protect their rights, thus forming a healthy and healthy development situation.

This approach is very similar to what Feibing Internet cafes do. They build a network monitoring platform, and then use this name to provide funds and incentives for relevant departments to force relevant national departments to issue corresponding policies and improve law enforcement. Boiling Internet cafes only use Eating and drinking while hugging your thighs is fine. Although you earn less money, it saves you worry and trouble, and you may not suffer any losses in the end.

The same is true for boiling music. As soon as this routine was launched, the relevant departments took active actions without the legal affairs of the boiling group, and began to crack down on music piracy.

This incident further caused KTVs across the country to suffer bad luck in the second half of the year.

If the first half of this year was a cold winter for the Internet cafe industry, then the second half of the year will be a cold winter for the KTV industry, which has been severely rectified.

In the past, KTV did not pay any copyright fees, and customers could choose songs and sing at will, but now it is no longer possible. Every time a customer orders a song, the acquired program will record it, and then pay a certain copyright fee every month according to the number of plays.

Not much, and the on-demand fee is only [-] cents each time, with no upper limit.

In fact, speaking of it, the on-demand fee of 1 cents a time is really quite expensive.

We must know that the national average copyright payment standard of KTV in the previous life was a packaged price of 5 yuan per day for each song ordering terminal.

That is to say, if according to the charging standard of 1 cents per time, each terminal can only order 50 songs, and if one song is calculated according to 5 minutes, it will reach 4 yuan for about 5 hours a night, so This fee will be slightly higher than that of future generations.

But in any case, this charging method is more transparent, and it has also successfully cracked down on the chaos in the KTV industry. It did not allow it to go unpunished. It allowed the industry to start a legal and compliant genuine operation 7 years in advance. In the previous life, it was only in 09. standardized operation.

In addition to the copyright fee, Boiling Group and related executive supervision departments also took a sip of the soup.

For example, the KTV song ordering system has to be repurchased and replaced?

That is the software and hardware jointly produced by Boiling Entertainment, Boiling Technology, and Boiling Software.

Culture, fire protection, sanitation, taxation, and public security all take turns to wander around from time to time, casually raising suggestions for rectification and so on, and office funds will be available, so they will naturally be very attentive when doing things.

Therefore, it can be said that Fang Jie has leveraged the foundations of many industries with only one variety show, mobilized countless departments and related personnel to participate in it, and even the country has participated. praise and praise.

Of course, except for the KTV industry...

The time still goes back to the day of August 8th.

The "Ordinary Road" physical record sold out in an instant is still in the process of fermenting. The national and Internet media have made extensive reports on last night's "Supergirl" finals, and many newspapers around the world even made headlines. exist.

Each media has a different reporting angle according to its nature.

The official media mainly praised this high-level, high-quality program as groundbreaking, grassroots, and politically correct, which greatly enriched the amateur cultural life of the people and played a certain positive role in the construction of national spiritual civilization. It is also the benchmark and banner of domestic variety shows.

For example, in the "News Network", CCTV actually used more than ten seconds of pictures and introductions to report the grand event of the "Super Girl" finals last night, and at the end there was an extra sentence: ""Super Girl" Variety shows such as "are optimistic, inspirational, positive, and popular, and are worth promoting and learning from. And some variety shows on some TV stations invite a bunch of stars to come and have fun, in addition to sensationalizing and attracting attention. Apart from that, I can't see any positive side, which is not beneficial to the public..."

As for the paper media, they mainly commented on the program and the first, second and third places, and they were basically positive.

Li Qing is indeed suspected of cheating, but she only won the third place, so she can't complain about it, she still has to show some face, and Fang Jie has hacked herself many times in previous programs, if she still chases after her If you hit hard, you will be unreasonable and unforgiving. Not only will it not attract attention and drive sales, but it may be rejected by readers.

Therefore, the paper media basically avoided the evaluation of Li Qing, at most they just said one or two sentences: "With the help of her talented musician boyfriend, Li Qing still only got the third place with great regret. Unexpected...Because of Fang Jie's special status and the relationship between the two, the author has long concluded that Li Qing will not win the championship, but the runner-up is still very promising, but it is a pity that Zhang Shaohan's "Hidden Wings" Directly established the runner-up throne, the so-called success is Fang Jie, and defeat is Fang Jie..."

As for the competition, most people only care about the championship. If they can mention the names of Li Qing and Zhang Shaohan in the article, it is not bad, but it is to bring Fang Jie out to give a good comment, otherwise, who will discuss it? they?

The media focused more attention on this year's "Super Girl" champion Yangji Zhuolma: "This little Tibetan girl who has just turned 18 years old, with her unique ethnic singing and very talented voice, and with a The first "Road to Heaven" conquered the vast majority of the audience, and won the championship without any suspense... The so-called near water tower first wins the moon. It is reported that she has signed a contract with Boiling Entertainment, and under the company's arrangement, she was successfully recruited into the Sichuan Provincial Conservatory of Music continues to study, let us look forward to her future..."

Satellite TVs in various places, looking for Boiling Entertainment, spent a lot of money to buy the rebroadcast rights of the second and third rounds of the "Super Girl" finals, which is equivalent to recognizing the status and status of "Super Girl" in the circle The strength of the players inside, especially those classic divine songs sung at the finals party, local TV stations firmly believe that even if this party is broadcast several times, it will still bring good ratings.

The emerging online media, on the other hand, don't consider tonality at all in their reports. There are commentators' articles such as bureaucratic retreats, as well as in-depth excavations of the contestants' background identities, singing skills, and gossip. Purely technical analysis articles on the form, mode, structure, highlights, etc. of variety shows.

In particular, all Fang Jie's original songs that appeared in the show were almost blown out by the Internet media. This was not just for flattering the big bosses who control the current domestic Internet industry ecology. It had to be done, mainly because of the Internet media The needs of the industry's own development.

At present, domestic public opinion is mainly controlled by the official media, print media, and TV stations. Although the Internet media is supported by the three major portals, its influence is far from comparable to that of later generations, not to mention that there are only so many netizens, and their influence is indeed limited.

In order to break the ice, attract more attention and eyeballs, and generate more traffic for the website, these online media specifically collect the remaining resources of the official media and dig deep into the program and the songs in it from various tricky angles.

For example, some music critics, musicians in the industry, or professors in certain universities, they may be considered well-known people in the industry, but they are not considered to be leading figures, and they cannot reach the height of authority. The official media and newspapers are not qualified, but these People have become the sweet momos of the Internet media, and are invited to write professional articles.

They also had the need for fame and fortune, so they hit it off and became freelance writers for online media. Sometimes they would try their best to post articles from different angles in order to attract attention, so they watched various articles online. There are a large number of articles that seem to be professional, but not very authoritative.

These people have gradually become well-known on the Internet, and some of them have gradually deteriorated due to various reasons. Furthermore, many Mr. Nan Guo also joined this group indiscriminately, and then there are all kinds of things that have been seen in previous lives. Unlimited operations.

But at the moment, this group is quite simple, basically seeking truth from facts, talking about things, not people.

For example, an article directly pointed to the truth: "So many original songs, and songs of high quality, high standard, different styles, and different moods, were actually created by a young man who just turned 21 in a short period of time. , This has to make me have a strong suspicion. I think, even a genius, it is impossible to do this, there must be some unknown secret..."

However, at this point in the article, the music critic misleads the route again: "Fang Jie is the chairman of the Fringing Group, and it is well known that the Fringing Group has been aggressively acquiring music copyright content in the past six months. The company I have reason to believe that many of these songs were created by other musicians, but they were bought out and recorded under Fang Jie's name... "

This article contains more than 5000 words, and it is full of references, and what is said is meaningful. All kinds of data, evidence, industry rumors, and gossip are all piled up in one brain. It seems that it is really the case.

After reading this article, readers who don't know the truth actually believe it halfway, and even think that the person who wrote this article must be a high-level executive of Boiling Entertainment, otherwise how could he understand some details so "thoroughly"?
Seeing that his article was highly recognized by the public, the music critic who felt that this routine was very feasible immediately wrote another article, and the title of the article was so good that even Fang Jie couldn't help but like it after reading it: " Shock!These original songs are not original by Fang Jie! "

Fang Jie had to admit that the title was actually true, but...

For Mao Title Party + Shock Party appeared in advance?

This made him suddenly think of a line in "In My Song", which is really "Without a little bit of defense, and without a little bit of worry, you just appeared, in my world, and brought me surprises, and I can't help myself... ..."

(End of this chapter)