Rebirth of the big era of online games

Chapter 359 "Jin Lei"

Fang Jie accelerated the development of the domestic Internet ecology, and at the same time caused some ghosts and snakes to appear in advance. This is an inevitable law of social development, and it is definitely impossible to hide. We can only find a way to solve it.

However, Fang Jie didn't pay attention to the rumors on the Internet that the song was not his original creation. After all, if he took it seriously, he would lose, and there was nothing to explain.

Not only did they not explain, but they did not block these messages.

What people said is correct, he plagiarized, and he plagiarized himself. If he doesn’t admit it, then he is really shameless. Although others don’t know this, he is still quite conscious and has a bottom line.

Well, the so-called bottom line is to continue to move, and directly beat them to death with countless classic songs from later generations!

After all, it is necessary to make money in the second half of the year. The "Super Girl" program needs to maximize its revenue. It is not enough to use commercial performances, release singles in the program, and combat piracy. Of course, so many tool singers have signed. Help yourself earn money.

For example, Yangji Zhuoma, Zhang Shaohan, and An Youqi, three powerful singers, respectively took ten songs that fit their style from Fang Jie, and then released a single every two weeks at the same pace. The price was released together with the program singles, and after [-] weeks, a collector's edition album was made for everyone, continuing to harvest the wallets of the public.

In addition, there are "Nagging", "Stars and Seas", "The Wind Rises", "Light Years Away" sung by Li Qing, "Guanghan Palace", "Growing Ears", "Fantasy Westward Journey" trilogy. "Cloud and Sea", "In My Song", and "Beautiful Myth" sung with Fang Jie, a total of ten songs.

In addition, "I'm Very Happy" sung by Yang Yuying, Zhang Yadong's "Xiaoyaotan", An Youqi's "Never Lost Love", Liang Jingru's "Next Dawn" and Zhang Shaohan's "Wild Love" officially released by Boiling Music. Son", "Hidden Wings", Yangji Zhuoma's "Left Pointing to the Moon", "Heavenly Road", Fang Jie's "Ordinary Road", and "Sing If You Want" by all 32 strong choruses, a total of ten songs Song.

In other words, in the next six months, Boiling Entertainment released a total of 50 singles under Fang Jie's crazy output!
Calculated according to the average sales volume of each single under the curve of 1500 million copies in the past six months, after deducting the necessary costs, Boiling Entertainment will make a crazy profit of 10 billion!

This is only the profit from sales under the single curve. If the online sales share, music website membership, commercial performances, music advertisements, KTV copyrights, etc. are all included, the total profit will exceed 17 billion, and the follow-up income will be [-] billion. It is constantly increasing!
Since the task for the second half of the year is to make money, of course Fang Jie must do his best!

But in this way, those rumors on the Internet were completely confirmed.

So many songs are definitely not created by him alone. Either there is a creative team behind them, or they are collected directly. Although there is no evidence to prove this point of view, everyone is very sure of it.

But in any case, that is also someone else's ability. It is one thing to have money to collect songs, the main reason is that Maxima often has it, but Bole does not.

Don't those record companies and singers usually accept songs? Why didn't they receive so many classic songs, or were they blind and missed good songs, all of which were picked up by Fang Jie?

This also made Fang Jie not only not criticized, but also had a bole aura of insight and wisdom on his body.

After many musicians created their songs, they sent DAMO to Boiling Entertainment as soon as possible, just to try their luck. If Fang Jie liked it, their songs would definitely become popular, and their fame and fortune would naturally follow. .

This further caused Boiling Entertainment to not worry much about the development of the music business. A large number of original songs were sent to the company, and many of them were truly outstanding songs. Also brought fire songs.

And because Boiling Entertainment always releases popular songs and singers, and then this matter gradually affects domestic singers who want to debut in the music scene or have already become famous, making Boiling Entertainment become their first choice for signing companies, forming a virtuous circle .

And those singers who already have a management company, such as Liang Jingru of Rolling Stone Music, before she released her new album, the company submitted the candidate songs to Boiling Entertainment, and Fang Jie was paid a lot of money to help her as a consultant.

Then Fang Jie only spent 2 or 3 hours listening to all the songs casually, and took advantage of the foresight of the rebirth to pick out those famous songs that belonged to Liang Jingru, making her new album really a hit.

This story became more and more evil, saying that any song he identified and approved would be a hit, so much so that Fang Jie was given the special title of "Music Appraiser" on his head. And known as the No.1 domestic music critic.

Others make money by singing and selling songs, but he can make money just by listening to songs, and the appraisal fee even exceeds the copyright fee of the song, which is unreasonable.

Of course, these are all things to say later, let's just say that in the next half a year, the Chinese music scene was disturbed by Fang Jie's series of sassy operations.

Under the indiscriminate bombardment of 50 classic singles, the domestic record companies couldn't help trembling. They could only watch Boiling Entertainment perform a solo show there. All the albums or singles of their singers have changed their release plans. It wasn't until half a year later that I dared to come out to meet people.

And this half year has also become an important node and milestone in the history of the Chinese music scene, with epoch-making significance, and has a great impact on the future ecology of the Chinese music scene, which is called the "boiling sound" period by later generations of industry insiders.

During this period, the music industry and the copyright market were well-regulated, and a large number of excellent songs continued to emerge, creating a good music environment and stimulating the creative inspiration and imagination of countless musicians.

Since then, the entire music industry has formed a benign and rapid development momentum, and countless outstanding musicians and music works have continued to emerge, laying a solid foundation for the export of Chinese music to foreign cultures.

But at the moment, Fang Jie is thinking about how to make more money in the short term. In addition to the crazy output of songs, other related industrial profits need to be further explored.

On August 8th, Boiling Games announced that its online game "Super Girl" ended the one-month public deletion test, and transferred to the official permanent free operation. At the same time, in response to the requests of the majority of players, the game was renamed "Jing Le Group"!
The name change of the game to "Jin Le Group" was originally planned. It has been a week since the "Super Girl" finals, and the game's popularity has already been achieved, and the next step is to gain the popularity of the single release.

How did the players know these inside stories and routines, and they thought it was their victory in the struggle, so they were naturally rejoiced, and they also gave a big thumbs up to Boiling Games, thinking that this company is very aware of current affairs and attaches great importance to the voices of players.

In the online game industry, other domestic online game companies couldn't understand Boiling Games' move, and couldn't help but look sideways.

Forever free?

So how do you make money from boiling games?

It's a good game, it's so popular, and it's free for players to play. Don't you want to make money for charity?

Don't talk about players now, even game companies can't understand how to make money for free games.

With this in mind, many people in the industry and players entered the official server after all files were deleted that day.

Needless to say, in terms of career choice, most people choose the career of "singer" to play the game without hesitation. After all, everyone has a star dream, but at least they want to stand in the C position on the stage.

After completing the game novice guidance, completing the novice tasks, and getting a full set of ordinary novice equipment, everyone started the leveling career step by step, nothing more than tapping the keyboard to the rhythm of the music accompaniment.

At first, the players just practiced alone, but when they reached level 10 soon, the situation gradually changed.

After level 10, players can form a team to play songs together. For each additional player of a different profession in the team, each time the card points are accurate, the storm rate and experience value will have a 25% bonus. If the 4-member orchestra is complete, then Will get 100% bonus.

Therefore, the interactivity of this online game is reflected.

Since the team leveling up is faster, and you can communicate with other players, and occasionally pick up a girl or something, the stand-alone mode was naturally abandoned by the players without hesitation, and the team mode started.

And as long as human beings gather together, there will be those who pretend to be aggressive in order to find a sense of existence. Some players who meet the economic conditions immediately recharge and buy skin suits to pretend to be aggressive in front of others.

When others were standing in the center of the stage in white shirts and jeans with the most ordinary microphones, they were already showing off there with silver microphones and gold microphones in bright and blinding costumes.

Especially when these people complete a continuous perfect combo of a certain integer level, all kinds of dazzling special effects will also burst out on the characters in the display area.

This is a silent comparison.

These people are sick and rich!

Anyway, in the task list, as long as the character reaches level 20, they will be rewarded with suits with attributes and styles that are no less than the opponent's. It doesn't cost money to pretend to be aggressive just by relying on skills. These people are a complete waste of money!
So at the beginning, everyone was not tempted. Those who don’t spend money still won’t spend a penny, even those who are willing to spend some money, because there is still hope in their hearts, and naturally they can save as much as they can.

But when they reached level 20 and put on the equipment they had dreamed of, they found that other people's equipment had also been changed. The clothes were more eye-catching, and the special effects were even more exaggerated, making it hard to look directly at.

What's more, these equipment bought with money have a higher group bonus effect.

But after inquiring, I found out that these RMB players must reach the corresponding level to buy the corresponding skin equipment, so everyone is still standing on the same starting line, at least the gap is not that big, as long as you are more courageous, there is still room for catching up hope and possibility.

But non-RMB players soon discovered that things seemed not as simple as they thought.

Because there are many players in the singer profession, and the equipment of RMB players has a higher group bonus effect, when forming a band, it is easier for RMB players to form a complete team, which in turn improves the efficiency of leveling.

Non-RMB players often have to wait for a long time to successfully form a team to open a room by themselves.

It's not that no one came, but that the people who came knew that they were very wet when they saw the skins they equipped, so they changed rooms immediately.

Professions other than singers are now Xiangmomo, so there is no need to worry about not being able to form a team. In this case, why not find a RMB boss with better equipment and more beautiful clothes to form a team and get a higher leveling bonus?
It can be said that in the game "Jingle Group", level 20 is a watershed, the advantages of RMB players are beginning to show, and the gap with non-RMB players is gradually widening.

But such a small gap still can't dissuade non-RMB players, because the game task list clearly shows that reaching level 30 can unlock "Nagging", "Never Lost Love", "Awn Seed", "Ordinary" Five special songs "Road to Heaven" and "Road to Heaven".

These songs can not only be used as accompaniment tracks during leveling, but also can be played alone with the original soundtrack!
That is to say, if you reach a certain level in "Jin Le Group", you can listen to those songs released by Boiling Entertainment for free without spending money!

This also made "Jing Le Group" officially launched, players who had abandoned the game because the game was a peddle, as well as passer-by players before, came back one after another, and the number of online players increased sharply, rebounding from 10,000+ It has reached more than 30.

As for the players who are already in the game, it is wise not to take advantage of the bastards!

The game is free. After playing to a certain level, some songs are also free. This is a big deal. How can I give up?

But the problem now is that due to the emergence of RMB players and too many players in the singer profession, the efficiency of team formation and leveling has become unbalanced. If you don’t spend a penny, it’s almost impossible to form a team. Players don't play with you at all, okay!
So except for some players who have long since awakened and plan to play single-player hardcore, most players either start to recharge a small amount of money to buy skins, or change jobs.

Players enter the game, and through the novice task, they can get three cleansing potions. After using them, they can wash away the previously added attribute points and add them again.

At present, there are too many "singer" people, it is difficult to form a team, and everyone wants to upgrade to level 30 early to listen to songs for free. The best way without spending money is to change careers, and then find RMB singers to lead them. Team leveling.

So unknowingly, non-RMB players lowered their psychological needs, so they had to honestly give up the C position to serve as a background board for RMB players.

Everyone also comforted themselves: there is nothing shameful about it, it’s fair, after all, the player standing in the C position spent real money, since we didn’t spend any money, we have to have the consciousness to be the background board, and we still made money, While the leveling efficiency is the same as those RMB players, they also played the game for nothing, so there is nothing to complain about.

Ever since, "Jin Le Group" has gradually formed a phenomenon, or an unspoken rule that players default to: If you are not a RMB player, and you don't wear gorgeous and blinding equipment, then don't open a room to form a team, or even Not qualified to choose the career of "singer" to stand in the C position on stage!
Anyone who doesn't have this self-knowledge is breaking the rules, delaying everyone's game time and team efficiency, and will be ridiculed by all players!

Later, the players even found a set of logic for this: Isn’t it like this in reality? To be a singer, stand in the C position on the stage, and become the center of attention, naturally you have more investment than ordinary people. Conversely, Since you have invested so much, it is reasonable to stand in the C position. If you are poor, you should not join in the fun, let alone be psychologically unbalanced, because——you are not worthy!

In fact, such a setting in the game and subsequent changes have long been expected by Fang Jie.

The reason why the game is divided into occupations is to dig out the local tyrant attributes of the "singer" occupation. After all, there is only harm when there is a comparison. The simple comparison of clothing and skin is not enough, and it is difficult to motivate most players. consumption desire.

And even if the consumption desire of most players is stimulated, the poor are still poor, and they will not invest too much, nor will they continue to increase investment.

But RMB players are different. Since they have spent money to stand in the C position, they have gained all kinds of envious eyes and the convenience of team formation, so in order to maintain this superiority, they will inevitably increase their investment!
Because RMB players are also distinguished by spending power, small R, big R, and local tyrants, the investment they can afford in a game is different. You can spend 100 yuan, and others can spend 1000 yuan. Without a wink.

If another player named "Casual Play" spends 1 yuan, other RMB players will also be injured, okay?

But this can't hurt non-RMB players, because these people have already laid down and are willing to be the background board, giving up coveting for the C position. We don't mind if it's gaudy, and we even cried and begged the boss to take it.

The richer the players, the more they are willing to spend money. The profession of "singer" is just for them. Fang Jie wants to fight the local tyrants to the end, so that the local tyrants can compete with each other and spend more money. Don't spend money, just follow the experience honestly.

In fact, it’s not considered mixed. The four professions are nothing more than different positions on the stage in the game. Just like the division of labor in society, some people stand in front of the stage, and some stand behind the scenes. Everyone performs their duties and takes what they need.

And as long as players of other professions are willing to spend time, they can also obtain suits with good special effects through upgrading tasks, thus gaining the favor of other players and even RMB players.

After all, the better the equipment, the higher the bonus. When the homeowner is a C-position RMB player, there is also a need for leveling. Of course, the more advanced the equipment, the better the companions. That level is lower than the average level of players, and they are still wearing ordinary clothes. Players with garbage equipment are kicked out of the room directly without discussion.

We don't look down on you for having no money, but we look down on you for having neither money nor hard work, so this kind of person should be discriminated against, even if you come to be a background board, we don't look down on you.

Of course, MM players are excluded...

In fact, most of the MM players in the game are very good. Although most of them are handicapped, their full-body equipment is really eye-catching.

As for how it came about, um... With this treatment, in reality, many MMs still think that their boyfriends and husbands are incompetent. Others put down their bowls and scold their mothers. It's nothing to scold your mother there, the old man is crazy...

Fang Jie likes such MM players, otherwise male players would not have the motivation to recharge the game. At least half of the daily turnover of "Jin Le Group" has a direct or indirect relationship with them, so in the game hidden attribute luck value In terms of settings, it is still the same as in the MUD of "The Legend of Jin Yong", with a slight increase as a reward.

All in all, "Jin Le Group" is a seemingly free game, but it is actually quite expensive.

Commoner players who have changed jobs don’t really feel this way, but RMB players are really cheated. Whenever they spend money to change a set of cool equipment and go out to pretend to be aggressive, they will occasionally find out that There are people who are fancier and more powerful than their gear.

So that every time the official released new skins in the name of various festivals, buying skins at the first time basically became their subconscious standard action, and then gritted their teeth in pain while chatting in the game's public chat channel Versailles: "The newest skin is really ugly, I don't dare to wear it out to see people, the last time it looks better than today's one, I feel like the artist of the boiling game is not lazy..."

When other game companies saw this kind of feedback from the players, they actually believed it. They thought that Boiling Games also stumbled. It seems that the reputation of this game is not very good. It may be difficult to make money by selling skins...

In fact, if this kind of casual game is placed in Lianzhong Games, it is a purely free game, which is not profitable at all. Less is earned in itself.

The income of this game is definitely not comparable to "Legend", but it is no less than that of "Westward Journey II" and "Miracle MU" in the same period, but the way of making money is very special, every time a new skin is released, it will be harvested After a wave, the outside world has no way of calculating how much his actual income is.

Fang Jie will not reveal this kind of silently making a fortune. It is best for everyone to think that this game does not make money, and just have fun secretly.

A week after the game was officially launched, a news that shocked the industry spread.

The national cultural department announced that the game "Jin Le Group" was classified as the first batch of online game products suitable for minors.

Well, that is to say, this game does not require an online real-name system, nor does it require an anti-addiction system. It is a family-friendly online game.

"Jin Le Group" can enjoy such treatment, of course, is the result of Fang Jie's hard work behind the scenes, so I won't say much about how it works.

In fact, no matter whether they have this title or not, there are still many minors playing "Jingle Group", and the proportion is quite large, but if there is a statement at the national level, it will be a big assist for this game. Let more minors experience this online game in a legitimate way.

In the previous life, "Audition Troupe" enjoyed such treatment, but now "Jin Le Group" enjoys it in advance. After all, this online game does not have bloody violence and other elements that are not suitable for minors.

This actually sent out a signal: the rectification of the Internet cafe industry, which lasted for more than half a year, came to an end.

Those that should be rectified have already been rectified, and even those that should not be rectified have been rectified. If the rectification continues, it will be a bit overkill. Anyway, the various departments have other things to do next, such as rectifying the KTV industry.

As for Fang Jie, after paying attention to "Jin Le Group" properly, he turned his attention to 51mai e-commerce and express delivery industry.

In fact, the business in this area has been operating well, and it is also expanding rapidly with the help of "Supergirl", but Fang Jie has his own considerations.

Some uncontrollable things will happen in the next half a year. According to the experience of the epidemic in the previous life, avoiding crowd gathering is the best barrier method, and express delivery, takeaway, and e-commerce have played a very important role in this regard.

Whether it is for the consideration of making money or social responsibility, from the end of this year to the second half of next year, it is the best time for the development of related industries. This is why "Supergirl" chose this period and released it as a single One of the reasons is to pave the way for the express delivery industry.

Of course, the plan to launch 51mai next year is also one of Fang Jie’s considerations. This is the real way to make money quickly, so the premise is that the number of users of 51mai must be increased and the consumption habits of users must be cultivated. come out.

(End of this chapter)