Rebirth of the big era of online games

Chapter 360 The richest man in China
At the end of August, Fang Jie was in charge of Boiling Business, and called Boiling Logistics, Boiling Express, Boiling Technology and other subsidiaries, including relevant senior management of several other holding express companies, to hold a strategic meeting.

At the meeting, he specifically emphasized the strategic deployment from the second half of this year to the second half of next year, and asked all departments to focus on the business of 51mai, and first start the express delivery business in several major cities in China.

The so-called major cities are actually the top ten singing cities of "Supergirl".

Not to mention the consumption power of the people in these cities, the main reason is that there is already a basis for the promotion of "Super Girl", and the sales and delivery of single records on 51mai are also mainly concentrated in these areas, which is naturally the top priority.

Among these cities, Fang Jie specially demarcated key areas, emphasizing that Yangcheng, Pengcheng, Hong Kong and the entire Guangdong Province should be given priority in the development of express delivery business, followed by Beijing.

The obvious reason is that Guangdong Province is a coastal province with a developed economy, and it is also close to Hong Kong and Taiwan, and Hong Kong and Taiwan have an advantageous environment and status in the music scene. Needless to say.

Moreover, Jiangcheng, as the headquarters of the Boiling Group, has established express outlets long ago, and it is already the most developed area in the country's intra-city express industry.

Of course, to develop express delivery in Guangdong Province, or to make 51mai go public, it is definitely not enough to rely on the record business alone, and the virtual digital products that have already dominated the national market do not need express delivery services at all.

In order to cope with the expansion of the express delivery business, Fang Jie proposed to make 51mai's electronic product segment bigger and stronger.

In the past, 51mai only sold fake mobile phones, PHS, and a small number of computer accessories produced by its own company Boiling Technology, but now it covers all electronic products.

The so-called electronic products include all kinds of home appliances, such as TV sets, refrigerators, washing machines, fans, DVDs, etc., as well as all digital products, such as electronic watches, MP3, digital cameras, and of course various computer accessories, hardware and other gadgets.

These are also advantageous products in the coastal areas. The main production base is in Guangdong Province, which can be used reasonably. 51mai will cooperate with related product brand manufacturers to open up online sales channels.

To some extent, 51mai’s next development path is very similar to that of JD.com in its previous life. It mainly focuses on B2C, allowing major well-known brand manufacturers to sell directly to users, rather than the C2C model like Taobao.

When Taobao first started C2C, there was a lot of black history, and it almost became a concentration camp for counterfeit and shoddy products.

Of course, that’s because Ali and Taobao were not well-known and credible at the beginning, and they just relied on their mouths to fool around, but this kind of fooling is at best fooling those self-employed and intermediaries to settle in, and real brand merchants simply don’t like this. The sales platform, or in other words, did not realize the huge business opportunities and changes brought about by online sales at the beginning.

The current situation is completely different from the previous life. The influence and popularity of the Boiling Group have already spread all over the country. Everyone can see the new online sales model of 51mai.

Therefore, 51mai is trustworthy in the eyes of brand merchants. There is no need for 51mai to take the initiative to come to the door. Many brand manufacturers have already contacted 51mai, hoping to cooperate with them and open up online sales channels for their products.

Therefore, it is no longer necessary to engage in a grocery store-style C2C model for user volume, and just go directly to B2C.

In this way, all kinds of online shopping chaos are actually eliminated by the way, and product quality, service, after-sales service and user rights are also guaranteed.

Another advantage is that the courier company does not need to run around, and directly sets up a pick-up point on the manufacturer's side, or allows the manufacturer to deliver the goods to the logistics distribution warehouse in the city at a fixed time every day, which greatly saves the cost of the courier company and improves speed of delivery and operational efficiency.

Before that, Fang Jie felt that the timing was not ripe, and express delivery, logistics, offline outlets, after-sales, etc. were all problems, so the reply to these manufacturers was to be calm and not to be impatient.

It has been more than half a year since the acquisition of major express delivery companies across the country. During this period, the express delivery companies have been carrying out internal integration, structural adjustment, process management, and network construction according to his requirements. After more than half a year of precipitation, At present, it can be pulled out to show its face, and it is just waiting for the work to come.

Therefore, at this juncture, it is just right to expand 51mai's electronic product business.

In addition, the business expansion of the clothing sector is also on the agenda, but the priority is relatively low. At present, only some well-known domestic and foreign brands are accepted, and those well-known foreign brands will not be mentioned. Domestic ones such as Li Ning, Hongxing Erke, Xtep, Bosideng, Metersbonwe, Merya, etc.

Among them, Melya Company has to talk about it.

The headquarters of this company is in Tongcheng, Fang Jie’s hometown. The company under his boss was the leading manufacturer of high-end brand suits in China before 2000. At that time, the anchors of CCTV news were wearing beautiful suits. It can be seen that In terms of its tallness, those well-known clothing brands in later generations were not enough to compare with it at that time.

However, after the turn of the millennium, due to various reasons, Meierya gradually failed. Its business shrank and its profits dropped greatly. It also started to start a low-end suit brand by degrading its status, and later even became a financial brokerage altogether. Yes, this route is quite similar to that of the game company Ninetowns - not doing business properly.

Since this company is in his hometown, and it is a 51% national enterprise, Fang Jie certainly cannot sit idly by. The suit brand in the clothing section of [-]mai is the first to recommend Meierya suits.

In fact, clothing is also a kind of cultural export. After all, clothes are worn on people. When people meet each other, the first thing they see is what they wear. Some international luxury brands in later generations have made a lot of money by relying on the clothing business.

Especially high-end suits and suits are generally used in very formal occasions, a must for high-end people and business occasions. If this market is handed over to others, in Fang Jie's opinion, his head is really in trouble.

But every family has a hard-to-read scripture. At present, Melya is going downhill. There are many internal problems. The sales of high-end suits are not satisfactory. It is transforming to focus on the low-end market. It can be said that it is struggling.

For this reason, Fang Jie simply asked Boiling Business to spend 2000 million yuan to establish a joint venture with Meierya, a Boiling clothing holding company. Boiling paid for the construction of the factory, and Meierya was in charge of OEM production and brand licensing.

The purpose of doing this is to get rid of the heavy burden of the Meierya headquarters, and at the same time unswervingly develop the high-end suit market. This position must not be lost, even if it loses money temporarily.

Although the establishment of Boiling Clothing has nothing to do with the current layout of Boiling Group, it is purely a kind of support to fellow enterprises to some extent, but Fang Jie did not completely take control of it and gave him a lot of support .

For example, taking advantage of the relationship of the School of Art and Design of Jiangcheng University of Science and Technology, and cooperating with the School of Art and Design of major domestic colleges and universities, teachers and outstanding graduates of fashion design majors are invited to provide them with fashion design solutions, and some well-known designers in the industry are recruited to sit in Boiling Clothing .

At the same time, Meierya suits are also distributed as employee benefits and rewards, and have become the company's dress code for formal occasions, including Fang Jie himself. The fee kind.

With the current influence of Boiling Group, it is easy to bring a brand suit to the fire.

What’s more, although Meierya’s suits are on the decline at the moment, the skinny camel is bigger than a horse. The brand’s clothing is still popular in China. The uniform Meierya’s suits at the top and bottom of the Boiling Group are also important to the corporate value and image itself. kind of promotion.

You must know that Fang Wanxing's generation recognizes this high-end suit brand very much, it is synonymous with high-end, and ordinary people can't afford it at all. There is.

Of course, in any case, Meierya suits and boiling clothing are just a small episode during the commercial layout of 51mai. It's not too much to say how much time and energy Fang Jie spent on it, it's all a matter of convenience.

In addition, other clothing companies, especially those well-known domestic clothing brands in later generations, have not yet developed yet, and they are all concentrated in Wenzhou, Jiangsu, Zhejiang.

Looking at the situation, Fang Jie also made some capital injections into these clothing companies, not many, some millions, some tens of thousands, which is not only a kind of support for national clothing brands, but also a kind of investment. All belonged to the boiling clothing.

However, even if they only invested a small amount of money, their shares are not small. For these national clothing brand companies that are still staggering, this money is definitely a kind of help.

Some companies even feel a little flattered. They really don't understand why the nationally famous Boiling Group would inexplicably invest money to support a little-known small company like them. It feels like a stroke of luck.

Fortunately, after the capital injection of Boiling Group, 51mai, a subsidiary of Boiling Group, cooperated with them in all aspects of online sales channels, which made the development of these clothing companies enter the fast lane at once, and it took less than a year. Online clothing sales have already surpassed offline sales, not only greatly increased profits, but also quickly established brand value.

Of course, there are many actions by Fang Jie, so let's not mention them for now.

It is only said that 51mai has started to make great strides since this strategic meeting. Its business has expanded from selling virtual digital products to a full range of branded home appliances, clothing, electronic products, and some branded department stores.

The so-called "partial department store supplies" are actually cosmetics and daily chemicals.

In this regard, Boiling Business not only cooperates with domestic brand merchants, such as national brands such as Shiseido, Dabao, and Pechoin, but also directly cooperates with South Korea's SK and CJ Groups.

It has to be admitted that South Korea's cosmetics and the face pinching technology of later generations are indeed far ahead of the country for a period of time.

And Fang Jie is learning from the country's practices, first introducing and learning, and then transforming into his own things. As for how much money was made by foreign companies during the period, as long as it is within a reasonable range, it is not unacceptable.

What's more, Boiling Group, SK Group and CJ Group have long reached a consensus on cooperation: take from the country and use it for the country.

It’s not impossible for South Korean chaebols to come to China to make money, but factory construction, company construction, staffing, operating costs, etc., as long as they spend money, they must be spent in China, and the joint venture must be run by The National Boiling Group is the controlling shareholder.

It's like the Boiling Group went to South Korea to set up a joint venture company. I brought Huaguo's products there and sold them for money, but in South Korea you dominate, it's up to you, and we only get a share.

And when you get here, you can also sell products from your country, but I have the final say, I can lead you to make money, but you are not qualified to take care of other things except for the profit commission. The employees, including the top management, are all my people, you just need to send a representative or a finance manager to come over.

The cooperation between multinational companies can only be like this. This is called seeking common ground while reserving differences. It is not allowed to eat alone, and it is even more impossible for you to be eaten by an outsider.

Of course, the capital chaebols are not philanthropists. In practice, there must be problems of one kind or another. For example, due to the scarcity of products and technical barriers, the price is deliberately too high to earn more profits. It depends on how the two sides play the game. .

At present, the Boiling Group has suffered a small loss in this regard. After all, the economic income and national conditions of the two countries are different.

The same product costs 80 US dollars in South Korea, which can only be regarded as a low-end product for the consumption level of the Korean people, but converted into RMB, it costs 5 yuan, and if tariffs are included, it is 600. 8 yuan is almost considered a luxury for ordinary people in Huaguo.

But there is one thing to say, the real losers are actually the common people, the more expensive the things are sold, the more the Boiling Group earns.

But then again, the girls who can afford to buy these high-end cosmetics must be rich, or the man behind them is rich. This can be regarded as robbing the rich and helping the poor, helping the country to redistribute income.

You must know that at the inaugural meeting of the Boiling Group at the end of last year, Fang Jie made a bold statement that he would donate 1 Hope Primary Schools, and let them contribute the money. Can it be considered as helping them do something meaningful for the country?

Anyway, in addition to the nearly 100 billion fund hole in Boiling Industrial Park, he still has a 5 billion hole in Hope Primary School to fill, and it must be done within [-] years, otherwise some things will lose their meaning.

In order to earn more money, it is not enough to just promote 51mai and develop the express delivery industry, and financial tools must also be used.

So in the second half of the year, apart from being busy with these things, Fang Jie's most important job is to discuss 51mai's financing with overseas investment banks and market makers.

Since the establishment of 51mai, it should be said that since the success of its predecessor 51ka, all internationally renowned venture capital companies, asset management companies, and market makers have come to Fang Jie to discuss financing matters, and more than once , but was rejected by him every time because the price was too low.

As it turns out, he was right.

Every time the investment banks thought their valuation was reasonable, but every time they were slapped in the face afterwards, they watched 51ka transform into 51mai, getting bigger and stronger.

The key point is that 51mai is not like other Internet companies or platforms. What they blow out are concepts and bubbles. What they tell is a story. The actual operating situation is losing money. 51mai not only makes money, but has been making a lot of money. It has always been the main source of revenue for Boiling Group.

This kind of profit that seeing is believing has made the investment banks in the world greedy to death. From time to time, they would come to Fang Jie to trick him into listing 51mai.

Of course, without the professional services provided by our overseas investment banks and market makers in this process, you will definitely not be able to go public, so you have to let us participate in the shares.

At present, overseas investment banks have raised the valuation of 51mai to 200 billion US dollars.

And Fang Jie still owns 51% of the shares in 50mai, that is to say, his worth is as high as 51 billion US dollars just because of 100mai!
This has actually become the richest man in the country!

This statement may seem contradictory, but anyone who understands it understands it.

The real richest man is not as high-profile and arrogant as Fang Jie. They all make a fortune in silence. The assets are generally distributed to all members of their own family. When they are evenly distributed, they don't look like much, and they are rarely caught out by the media. rendering.

As for Fang Jie, who was used as a role model for publicity, on the one hand, there was a need to be more high-profile, and these articles were not blocked; on the other hand, it was actually a kind of cultural export.

He wants to build himself into a product of cultural export, just like someone in his previous life, exporting culture as a well-known entrepreneur in Huaguo, or an internationally renowned entrepreneur.

This is also learned from foreigners.

Bill Gates first became the idol of countless young people and entrepreneurs in China. Even his college dropout to start a business has become something that people talk about. Many students still follow suit, thinking that they are the next Bill. Gates, the results disappeared...

Later, everyone began to learn from Buffett, saying that value investing was believed to be the truth by the securities industry. It turned out that the vast majority of people had already lost their fortunes before they could wait for the return from value investing.

For example, the price of international crude oil once fell into a negative number. It is estimated that no one would have thought that crude oil, which is called black gold and a non-renewable resource, is not only worthless, but also has a negative value. Although the duration is very short, it also exploded directly. Futures positions for all value investors.

Before Fang Jie was reborn, everyone began to regard Max as an idol again.

Yes, Max, one of the founders of PAYPAL.

Just last month, this guy established Space X, a space exploration technology company, as CEO and CTO, and began to study how to reduce the cost of rocket launches, and planned to realize Mars immigration in the future and create a real space civilization for mankind.

Fang Jie's ultimate goal is to make a virtual reality online game. Looking at it now, compared with Max, he, a reborn person, is actually still at a disadvantage.

If the technology tree is to be climbed normally, Fang Jie believes that virtual reality technology should be realized first. Through this technology and quantum network transmission technology, the unmanned spacecraft will be used to explore and develop the solar system, laying the foundation, perfecting the technological reserve, and establishing a After the base, it is possible for humans to go to space to settle in person.

As a result, he was much more bragging than he was. They set up a Mars immigration plan and launched crowdfunding. Then, 20 years later, the Mars project has not been seen for the time being, but they used the money to build new energy vehicles.

It seems that they are not stupid, bragging is bragging, and money still has to be earned.

That's all, the key is that he has become the idol of countless people in China, especially the white-collar class, who admire him quite a lot.

Fang Jie didn't have any special feelings for Max. He neither worshiped nor despised him. On the contrary, he was a good learning object.

It is no longer appropriate to call such a person a well-known entrepreneur, but a star entrepreneur. What he does and says is supported by countless international fans and has great influence. For example, he only uses one sentence Just harvested a large wave of leeks in the Bitcoin market, which in turn caused heavy losses to domestic speculators.

Fang Jie felt that he could also try this routine. It should be a good way to export culture and make money, so no matter how much the media boasted about himself, he let it go. It was nothing more than strengthening the security personnel around him. In addition, I also picked up a few powerful guys from the military.

I have to admit that this kind of routine is actually quite useful for star companies.

Although it was only initially portrayed by the media as the richest man in China, it also attracted international investment banks to Fang Jie, which in turn made their psychological valuation of 51mai also increase, instead of the previous mentality of wanting to speculate and take advantage.

Before that, he directly increased the valuation of 51mai from 100 billion to 200 billion. Some overseas investment banks such as Softbank and Goldman Sachs didn’t think it was a lion’s mouth, but thought it could be discussed. Orientation assessment and market research.

However, after they finished their investigation, 51mai's strategy meeting was also over, and the next step was to make great strides forward, so Fang Jie called for an increase of 100 billion in valuation!
Now you can come in, the valuation is calculated at 300 billion U.S. dollars, and only sell 15% of the shares at most!
Now the international investment banks are dumbfounded again. Could it be that we conduct research again?

But half a year later, what if 51mai continues to raise prices?
What if it becomes 400 billion or 500 billion by then?
They have suffered this kind of loss more than once or twice. Problems that could be solved with tens of millions of dollars in the past, but now they have to spend billions of dollars.

Of course, at that time they all felt that Fang Jie had opened his mouth at the lion, and dismissed him at all. There is no point in regretting this kind of thing now.

Just when the investment banks were hesitating, Fang Jie, out of his own development needs, took the initiative to throw out an olive branch according to the established plan: the memorandum of the 51mai strategic meeting.

There is no other meaning, just to tell you the next story of 51mai, and then you can weigh whether 51mai is worth the price.

As a result, the investment banks took a look, well, although we also know that this guy is telling a story, but based on previous experience and lessons, it seems that every story this person tells seems to come true, so there is a certain character. What is guaranteed is a trustworthy profiteer.

So this time, don't investigate, just close your eyes and cast!
(End of this chapter)