The day I got married with a big star

Chapter 756

in the afternoon.

Xu Jie is at the China Merchants Conference.

As the spring investment promotion meeting of Beijing Radio and Television Station, its scale is still very large. It not only brings together important TV channels such as Beijing Satellite TV and Children's Satellite TV, but also has multiple broadcast frequencies and new media platforms. Customers provide a full range of publicity.

Xu Jie once participated in a business promotion meeting, and now looking back, it was already two years ago.

At that time, he appeared as the person in charge of "Delicious History", but because it was a gourmet show and because he was a new director, he didn't get much attention from the customers on the scene.

After two years, he appeared again at the Merchants Fair, but this time he represented "Crossover Actor".

And compared to the first time, today he is not only as simple as making an appearance, but also personally participates in the client's bidding. As a program director, this is the first case in the entire Beijing Radio and Television Station.

That is to say, his variety show "Da Na", if he were the director of other shows, even if he used this courage, the station would not agree.

This is a business promotion meeting!
What to do if you mess up?
Not only will it affect the revenue of Beijing Radio and Television Station, but it will even make the peers laugh.

Because of this, Xu Jie was also under a lot of pressure.

This is the first time he has faced a client directly, and it is also the first time he has recommended his own program to a client, and he has also set the sponsorship fee at [-] million, which has never been seen in the whole station. If this figure is not reached in the end, how can he Don't be laughed at by Deputy Director Wang and Deputy Editor-in-Chief Lu?

You know, he set the goal so high for the company's project; if you don't know, are you still scolding him behind his back for being overconfident?

"Mr. Xu!"

Suddenly a voice sounded and reached Xu Jie's ears.

Although he may not be the only person surnamed Xu at the scene, this voice is very familiar to him.

Xu Jie searched for his reputation, and saw a man in a suit and leather shoes stood up in the front row where the big donor was, and was waving at him excitedly.

It was Ding Zhenye from Daniu Company.

As a well-known domestic dairy company, the annual advertising expenditure is naturally not a small amount. Although it is not a sponsor of the program "Delicious History", it is still a sponsor of other programs.

"Hi, Mr. Ding, welcome to the spring investment promotion meeting of our Beijing Radio and Television Station." Xu Jie walked over quickly and extended his hand to the other party enthusiastically.

This is not only the benefactor of the stage, but also his benefactor. Maybe there will be some film and television drama projects in the future that will need the other party's investment.

"Haha, I didn't expect to meet you here. By the way, haven't you been transferred to Jingshi Culture?" Ding Zhenye held Xu Jie's hand tightly and asked curiously.

"It's true that I was transferred to Jingshi Culture, but you also know that our company is a subsidiary of the TV station, and some programs in the station will be outsourced to our company, such as "Crossover Actors" which will be broadcast next month. "In the third season, I am the chief director of this show, I wonder if Mr. Ding is interested in naming it?" Xu Jie asked with a smile.

The income of variety shows mainly comes from advertising sponsorship, and the naming fee is the biggest leader in advertising sponsorship. The [-] million he proposed before refers to the naming sponsorship fee.

"I remembered, I saw your name in the investment guide, but the purpose of my coming here today is not for the third season of "Crossover Actors", but for your other show "Ordinary Courage "." Ding Zhenye said.

Ok?
Xu Jie was taken aback when he heard it.

"Ordinary Courage"?
Could it be that another variety show of mine will also appear in today's job fair?

"Mr. Xu, our Daniu company is determined to win the title sponsorship of the program "Ordinary Courage"!" Ding Zhenye said so, turned his head to look around, then put his head in front of Xu Jie, and asked in a low voice : "Mr. Xu, how much do you think it takes to win this show?"

"I don't know much about this. I heard that last year's title sponsorship was nearly [-] million. I think this year will only be more, not less." Xu Jie thought for a while and said.

"I've also heard that this time I prepared [-] million yuan, and I don't know if I can win it." Ding Zhenye said, with a bit of worry in his voice.

For good program resources, not only will there be a lot of people competing, but the bidding will also be very fierce.

Those who can keep an eye on the program "Ordinary Courage" must be big companies. If it gets to the top, it may increase how much.

When Xu Jie heard that Ding Zhenye had prepared [-] million yuan, his eyes lit up immediately.

Isn't this exactly what he needs?
Xu Jie rolled his eyes and said with a smile: "President Ding, don't worry, whether it's "Ordinary Courage" or "Crossover Actor", they are all my programs. If you don't have confidence in "Ordinary Courage", Then you can name it "Crossover Actor", and then I will let the invited stars drink your products, and then cut them all in during the post-production period, won't the advertising effect be there?"

Ding Zhenye was startled, yes.

The chief directors of these two programs are both Xu Jie. With the relationship between the two of them for many years, can he still suffer?
"Mr. Xu, let me see, if I can't win "Ordinary Courage", I will bid for "Crossover Actor"." Ding Zhenye said.

Xu Jie felt happy in his heart. With Ding Zhenye's words, he felt relieved.

Of course, the premise is that the other party can't win "Ordinary Courage".

After chatting with Ding Zhenye, Xu Jie began to look for his own seat. Since he decided to participate temporarily, his seat was arranged at the back, surrounded by some invited media reporters, and most of these reporters were Beijing Broadcasting TV series.

"Hello, Mr. Xu."

"Good afternoon, Teacher Xu."

Some people who recognized Xu Jie greeted him politely.

"Mr. Xu, why are you sitting with us? You should sit in the front." A reporter from the satellite TV program center looked at Xu Jie in surprise.

On a big scale, the other party is the deputy general manager of Jingshi Culture, and on a small scale, he is also the chief director of two popular variety shows. This identity is second only to those big bosses in the entire Beijing Radio and Television Station. exist.

"I just came here temporarily to join in the fun." Xu Jie said after hearing this.

"Oh." The reporter nodded, and then asked: "Mr. Xu, are you watching the auction of the two programs "Ordinary Courage" and "Crossover Actors"?"

"Ah."

"Mr. Xu, don't worry, the program resources of our station, whether it's the TV station or the radio station, your two variety shows are the most popular, and no one can compare to them. I heard that they are all released. In the finale."

Xu Jie smiled, this time he was not humble, because what the other party said was the truth.

Other programs don't need stars, and programs without stars are incomparable to variety shows with stars in terms of ratings and traffic, and the sponsorship fees are naturally not as high as variety shows.

and many more!

Put it all at the end?
Who comes first?

If "Crossover Actor" comes first and "Ordinary Courage" follows, then Ding Zhenye, who is targeting "Ordinary Courage", won't try his best in the previous auction for "Crossover Actor"?
This will not work!

He was also counting on Ding Zhenye to become the sponsor of "Crossover Actor". Even if he couldn't become a sponsor, it would be better to raise the price during the auction and act as a babysitter for him.

Thinking of this, Xu Jie checked the time. There were still 10 minutes before the investment promotion meeting started. He quickly stood up and walked quickly towards the backstage.

There were not many people in the background, and Wu Zhiming, the deputy director in charge of advertising and media promotion, was explaining something to the hosts. Wu Zhiming was also in charge of today's investment promotion meeting.

Xu Jie didn't speak, but came to stand beside several hosts quietly.

Wu Zhiming was slightly taken aback when he saw Xu Jie approaching. The other party was neither the host nor the staff of the China Merchants Association. What are they doing here?
"Xiao Xu, what's the matter?" Wu Zhiming asked curiously.

"Actually, it's not a big deal. Director Wu, hold a meeting with them first, and I'll tell you after you finish the meeting. I'm not in a hurry." Xu Jie said with a smile.

Wu Zhiming was stunned for a moment, thinking: Don't worry, what are you doing standing there?
In fact, he is not in the meeting, but he is a little worried, and he will explain a few things to the host before the investment promotion meeting starts.

Is there something personal?
gift?

But apart from what happened to Liu Jinghua last time, the two of them didn't seem to have any overlap in their official or personal affairs.

Wu Zhiming explained a few more words to the hosts, and after the hosts had left, he looked at Xu Jie and asked, "Xiao Xu, what's going on? It's so mysterious. Could it be that Liu Jinghua is looking for you again?" Are you in trouble?"

"No, even if Liu Jinghua troubles me, for the sake of Director Wu, I won't bother with her." Xu Jie said after hearing this.

Wu Zhiming smiled, he liked to hear this.

"Mr. Wu, it's like this. I want to ask, is the program "Crossover Actor" or "Ordinary Courage" in the front of the China Merchants Fair?" Xu Jie asked.

"It's "Crossover Actor" in the front. Is there any problem?" Wu Zhiming looked at the investment promotion plan in his hand.

Xu Jie's heart tightened, he was really worried about what would happen.

"Master Wu, can the order of these two programs...can be reversed?" Xu Jie asked.

"Why?" Wu Zhiming looked at Xu Jie suspiciously. The bidding in the Merchants Fair is just like the auction. The more important resources, the more they will be placed in the last bidding.

Although "Crossover Actor" and "Ordinary Courage" are both very popular variety shows, in a positive sense, the latter is higher than the former.

A variety show not only needs traffic, but also needs to convey more positive energy, so as to have stronger social influence.

"Mr. Wu, I wonder if Mr. Wang told you that I will be in charge of the bidding for "Crossover Actor" today," Xu Jie said.

"Well, I know." Wu Zhiming replied, he deliberately emphasized this matter to the host just now, for fear that the host would forget.

"Just now I did a survey on the spot, and found that among those who participated in the auction today, more people paid attention to the program "Ordinary Courage" than to the program "Crossover Actor". "Put it in the front, those sponsors will definitely not try their best when bidding, and they will save their hands to wait for the next "Ordinary Courage", Mr. Wu, do you think it makes sense?" Xu Jie asked.

Wu Zhiming nodded, and what he said seemed to make sense.

"Director Wu, if "Crossover Actor" is placed behind "Ordinary Courage", then with only one traffic program left, those sponsors who did not film "Ordinary Courage" will definitely Desperately put money into the auction of "Crossover Actor", after all, there are too many wolves on the scene, and no one will be willing to return empty-handed, what do you think?"

Xu Jie started the reasoning mode again.

Wu Zhiming thought about it after hearing this, and it was really the case.

In fact, he also knows that there are more wolves than meat, so after "Ordinary Courage", he deliberately arranged several program resources. The purpose of doing this is to comfort those who did not grab the meat.

However, the value of these program resources is far inferior to "Ordinary Courage", and it is impossible for the sponsors to spend a lot of money to bid for these small resources.

If you follow Xiao Xu's words and put "Crossover Actor" behind "Ordinary Courage", it may really cause those big sponsors to snap up.

He is the deputy director in charge of advertising business and media promotion business, and the increase in advertising revenue can be regarded as his performance, so after thinking clearly, he immediately agreed to Xu Jie's suggestion.

"Okay, I will inform the host to change the order of these two programs." Wu Zhiming said.

"Thank you Director Wu."

Xu Jie secretly breathed a sigh of relief.

back to the scene.

The trade fair will start soon.

The combination of beauties and handsome hosts instantly caught the attention of everyone present.

According to the usual practice, at the beginning it is still the director who speaks.

The content revolves around the social influence of Beijing Radio and Television Station, as well as the outstanding achievements made in the past year, and also emphatically mentioned the "Most Influential Provincial Satellite TV of the Year".

Then there is the outlook for the new year, such as constantly innovating programs, continuously improving the quality of programs, not forgetting the original intention, keeping the mission in mind, creating a better life, etc.

Although the words are different from last year, the meaning is the same.

This also reflects the broad and profound Chinese language, the same meaning can be expressed in countless ways.

Next up is the deputy editor-in-chief Lu Hong. His main task is to tell the outstanding achievements of the old programs, and then introduce some new programs. Anyway, a thousand words are just one sentence: The programs of our Beijing Radio and Television Station are awesome. You are definitely doing the right thing by sponsoring our show.

After the two bigwigs finished speaking, the next step was to enter the sponsorship auction for program resources.

At this moment, the patrons in the audience cheered up, tightly holding the numbers in their hands, and waiting for the auction to come.

"The first program is Beijing Satellite TV's documentary reality show "Baby at Home", which tells the story and history behind it by looking for treasures from the people..."

The host of the auction is Wei Lan, a female anchor of Beijing News. Her calm and dignified style is perfect for China Merchants Association.

After Wei Lan finished introducing the program in detail, he immediately entered the bidding stage.

"1000 million!" A man in the middle held up the number in his hand.

"100 million." Another lady raised the number in her hand.

"Sixteen million..."

"Sixteen million..."

Beijing Satellite TV's program resources are still very sought-after. After all, it is facing audiences across the country, unlike life channels, or some broadcast frequencies, which are only in the capital area, so it didn't take long, and the naming fee reached 500 [-], the final deal is based on this.

"The next program I will introduce to you is the children's channel "Happy and Happy"..."

"500."

"800."

"1000 million..."

Although the children's channel is open to the whole country, its audience is very narrow, so the price is relatively low. In the end, a learning machine shopping mall took off the naming right at a price of 800 million.

The third is a program on the radio frequency, because this program is only limited to the capital area, so the naming fee is relatively low, and there are not many people competing.

The Merchants Association is proceeding in an orderly manner.

Which show is popular and which one is not? In fact, you don’t need the host’s introduction, you can tell just by watching the reaction on the spot.

For programs that are only broadcast locally, the competition is usually not fierce, and most of them are small local companies in the capital. Well-known large enterprises.

Bidding followed one after another, and two hours passed quickly.

All the titled shows that appeared before were sold, but there were more or less. The largest one was 7000 million, not more than [-] million. Compared with last year, it was only a slight increase.

For such a result, the leaders in Taili are not very satisfied, they can only say that they can barely accept it.

Of course, the performance of Beijing Satellite TV's programs is still very good, which also stimulates the entire Merchants Association.

But what follows is the highlight of the entire China Merchants Association.

"Guests and friends, the next program I will bring to you is "Ordinary Courage"..."

Wei Lan hadn't had time to introduce him, but the moment he said the name "Ordinary Courage", the scene immediately became agitated, and it was very obvious that those heads of big companies who had been drowsy before were all beaten Like blood, each of them opened their eyes wide, extremely excited.

Hearing the sound of the scene, the station leader sitting in the front row also showed a satisfied expression. Restlessness means that everyone is interested in this program, and interest means that the next auction will be very fierce. The final naming fee will be very high.

"Mr. Xu, it's your turn." The reporter on the side reminded Xu Jie who was playing games with his head down.

Xu Jie looked up at the big screen and found that "Ordinary Courage" was coming next, so he didn't pay much attention and continued to play his Fight the Landlord.

After all, no matter how high the naming fee for this show is, it has nothing to do with him.

"Let's invite Xu Jie, director of "Ordinary Courage", to introduce this program to everyone." Wei Lan said suddenly.

"Wow hoo hoo!"

There was warm applause at the scene.

Ok?
Xu Jie who was sitting under the stage was stunned.

If there were no auditory hallucinations, the host seemed to have read his name just now.

what's the situation?
What he introduced should be "Crossover Actor". Who said he should introduce "Ordinary Courage"?

This, is this a mistake?

……

(End of this chapter)