China Entertainment 1997.

Chapter 301 The Bard from the Far East

los angeles radio station

Cao Xuan met the radio host Reese, a black man under the age of 30, with a big gold chain and a big gold watch, with dreadlocks, dressed in fancy clothes, and shouted exaggeratedly when he saw Cao Xuan.

"Oh, my Chinese brother, that "Natural" is so good, I'm your big fan."

"Thank you."

Cao Xuan was really not familiar with the dazzling fist-bumping and shoulder-bumping greetings of black people, and he was also not used to hugging men and directly shaking hands to express his gratitude.

In the United States, the best channels for singers to promote are TV and radio, each with its own audience.

The two platforms, Warner, arranged promotions for Cao Xuan and participated in them alternately.

This black Reese is one of the most popular radio hosts in Los Angeles. His show is not easy to get on. If Cao Xuan's three songs hadn't been on the list, he wouldn't be able to join the team.

Of course, Warner's sufficient public relations expenses are also an important reason.

At least when Reese saw Cao Xuan, his smile was brilliant, and it was understandable that anyone who saw the God of Wealth would not have a bright smile.

Reese's program was broadcast live, Cao Xuan and others thought they needed to study the script beforehand, but they didn't expect Reese to ignore it at all, and instead asked him if he knew Jack Cheng.

He is Cheng Long's fan!
Having never been to the United States, I really can't understand how popular Cheng Long is in the United States. This is not the first time someone has asked Cao Xuan about Cheng Long.

When many Americans hear the word China, the first thing that comes to mind is Jack Cheng or Bruce Lee, and if they are more lively, they will pose twice and scream twice.

It can be said that Cheng Long is already synonymous with China to a certain extent in the United States.

Last year's "Rush Hour 2" had a total global box office of 3.47 million U.S. dollars and a North American box office of 2.26 million U.S. dollars, ranking fifth in the North American annual box office list in 2001.

As for the first part of "Sharp Hour", the global box office is 2.44 million U.S. dollars, and the North American box office is 1.41 million U.S. dollars.

The two series of movies with a total box office of nearly 6 million U.S. dollars made Big Brother a real Hollywood superstar and became very popular.

This also caused Cao Xuan to answer his relationship with Cheng Long whenever he met someone who knew Jack Cheng, and made it clear.

Lao Tzu is a singer, he uses his mouth, but he doesn't know kung fu!

But aside from the slack of having to spar with Cao Xuan every now and then, Reese is indeed a professional music radio host.

He has a detailed understanding of the billboard situation and even the current pop stars in the United States.

After chatting with him, Cao Xuan learned about some different views in the American music scene.

These things, Warner or Mike will tell him, but after all, they look at it from the perspective of the record company, while Reese, as the host of a music radio station, is relatively objective and more popular.

Simply put, who is awesome and who is not,
Cao Xuan was actually not happy to listen to those data analysis, but Reiss's more popular statement was more intuitive.

After chatting for a while, it was time for the live broadcast. The two started the live broadcast directly, and Reese started the opening remarks.

"Dear gentlemen and ladies, I'm Reese, meet again today..."

Reese's hosting style is very lively and funny, with a bit of hip-hop style, but it is not as extreme as many black people, but it is acceptable to most people.

From this point, Cao Xuan could see why Reese was able to get ahead in the Los Angeles radio station.

Having characteristics + fitting the public, these two tricks can make him flourish.

Reese likes to tell jokes. In just a few minutes of opening, he told two small jokes about characters.

I don't know if the audience laughed or not, but he laughed out loud and went to see the reaction of the guest Cao Xuan.

Cao Xuan: =_=
Seeing Reese's eyes, Cao Xuan bowed his lips politely, it's not that he didn't appreciate it, it's because he couldn't get the point of laughing.

If Reese wanted to say that Clinton's zipper was undone or that some old man pulled his pants, Cao Xuan would definitely laugh more happily than Reese.

But Cao Xuan didn't even know the two people he mentioned, so he didn't know what was funny at all, and a polite smile was already very face-saving.

Reese glanced at Cao Xuan resentfully, but still introduced Cao Xuan professionally.

"The guest who came to our show today is Chris Tsao. Three songs from his EP "Chris Tsao" have just landed on the Billboard singles chart. Wow, what a great achievement, Tsao, call everyone Say hello."

"Hi everyone, I'm Chris, from China."

"Good, Cao, I'm curious, as a Chinese, how do you create such a great English song."

"Is such that……"

If Cao Xuan dared to pluck the wool, he must have made meticulous preparations. The style, genre, melody, creative concept, etc. of the three songs were picked up at will, and he would talk about it for an hour without repeating the same.

Reese cheered him up next to him, but the more he cheered, the more surprised he became.

As a professional music show host, his musical literacy needless to say, he dare not compare with professional musicians, but he can be considered a top amateur.

He didn't understand all of what Cao Xuan said, but he just thought it was awesome and didn't understand it.

As for the part he understood, he also learned that Cao Xuan has a very clear understanding of the evolution of current world pop songs and various creative ideas, especially the two styles of rock and pop.

Although it may be due to China, I am not particularly familiar with some native American cultures, but the theory of pop music is very solid.

Reese even thought that Cao Xuan could teach at Berkeley School.

After all, the radio program is a popular program, and he can't understand anything that is too profound, let alone the audience, so this professional knowledge is limited.

Cao Xuan's introduction was almost the same, and Reese played the song directly, and talked about the story according to the song.

After listening to this song, you can gain insights into life. If you don't understand it, it means you are young.

Maybe what Cao Xuan said was not so straightforward, that's what he meant. He actually didn't want to engage in these things, but he couldn't help it. American fans liked it.

The prevalence of American pop music culture makes fans and listeners have a relatively "advanced" aesthetic.

Of course, many people still like those rotten popular songs on the street, the tickets for cars and houses, otherwise those gangsta raps and little yellow songs would not be so popular.

But people need face, no matter how much you like these songs in your heart, you can't play them out.

My heart is the house, car, ticket meter/zi, and my mouth is about benevolence, justice, morality, freedom and democracy.

Therefore, a good song must have a story, a life, a feeling, a dream, and a transformation, otherwise it will be a slobber song on the street, a soulless sound.

Cao Xuan's song itself is a positive energy song of inspirational love, so Warner's promotional positioning is very clear, it is going for a high-end style, and it hits the G-spot of those fans.

Moreover, Cao Xuan's Chinese identity is also in line with the positioning of a foreign monk.

Although Americans have sufficient cultural confidence, they still have certain illusions about cultures they don’t understand.

This fantasy can be channeled.

You guide down, discredit and uglify, that is, the image of ignorance and ignorance.

You guide upwards and beautify it, then you are a bard from the mysterious and ancient far east, full of wisdom and sincerity, singing about this diverse and changing world.

Since Cao Xuan can't avoid the obstacles brought about by his Chinese identity, then he can bring benefits by increasing his identity.

This is Warner's "personal design" or music style positioning for Cao Xuan. It is very positive and positive, otherwise Cao Xuan would not agree.

Cao Xuan is not afraid of the collapse of this "personal setting/positioning". Apart from his not-so-great heart and the fact that he is pulling wool, most of the songs he composes are still positive, which is not wrong.

In fact, many European and American singers have such positive personalities, especially those who are influential in the international scope, and their character must be guaranteed.

To put it bluntly, even if you are pretending, you must pretend to be a good person.

However, with the rise of the Internet, many young people prefer individual and real idols.

Although the new generation of singers such as Britney Spears and Avril Lavigne still maintain a positive image, they no longer deliberately pursue perfection, but instead show some distinctive personalities.

Cao Xuan thought this was a good idea, and he also made it clear to Warner that the so-called "creative poet" has a good personality, and it's better not to exaggerate his own personality too much.

Regardless of whether it is domestic or foreign, Cao Xuan hopes that everyone will pay more attention to the works instead of paying too much attention to the actors or singers themselves.

Cao Xuan talked about song creation here, and talked about the life insights and dream concepts behind it. Reese cooperated in making rainbow farts. Although it was the first time they met, the cooperation was still tacit.

An hour later, when the live broadcast ended, Reese asked about the audience rating data. Although it was only judged by the radio station's internal personnel based on experience, it was not particularly accurate, but it was also a basis.

What is gratifying is that the listening rate is very good, even among the best in the past two weeks.

After a tacit cooperation in the live broadcast, Reese and Cao Xuan were considered acquaintances, and immediately said with a smile.

"Cao, it seems that the audience is very interested in you. Congratulations in advance, your EP is going to be popular."

"Thanks, but can you call me Chris."

"why?"

"That's a good word...cough cough, I prefer the title Chris."

Cao Xuan didn't tell the truth, because the last time he explained to others that "Cao" meant Fxxx, Mike and the Americans looked at him with strange and suppressed smiles, which made him feel hurt.

"No, no, there are too many people called Chris, and they are not distinctive. Believe me, Americans must prefer to be called Cao."

Reese put forward his own opinion, let’s not speak English. People are more accustomed to calling unfamiliar people’s surnames. As far as the two pronunciations are concerned, Reese thinks that everyone is impressed by the latter.

Just like Cheng Long, everyone calls his full name Jack Cheng or Cheng, but not Jack, because there are too many people named Jack, and it is difficult to distinguish.

In the same way, when people call Cao Xuan, a Chinese, they will not put the popular name Chris as the first choice.

Either his full name is Chris Cao, or he is directly and kindly called Cao.

Cao Xuan: "...Fuck!"

----

ps: In the last chapter, I wanted to popularize the bulletin board, because many book friends don’t know it well, and you can’t develop the plot if you don’t explain it clearly, but I didn’t hug it and wrote it, I will pay attention next time

(End of this chapter)