China Entertainment 1997.

Chapter 302 Personal Blogs and Crazy Rush List Rankings
Since "Chris Tsao" appeared on the bulletin board on March 3th, Cao Xuan participated in two TV programs and seven radio programs within a week, including two Chinese/English radio stations dedicated to Chinese, and a small signing sale.

Leaving aside the TV audience, Cao Xuan himself almost visited several well-known radio programs in California.

This also led to his sales and demand rate rising in California.

Now, Cao Xuan is rushing to New York, which is also his next key promotion area.

Cao Xuan had limited time, so he tried his best to promote in states with a large population and relatively open and developed media and entertainment resources, so as to better enhance the influence of "Chris Tsao" in a short period of time.

California and New York are the top priorities, not only in the forefront of the population in the United States, but also the popular wind vane and media entertainment center of the United States.

If these two important towns are knocked down, many remaining American states will be radiated.

In fact, the population and influence of Texas is not small in the United States, but it is a red-necked territory. Cao Xuan is a Chinese who is very popular, so he doesn't bother to bother.

Taking California and New York, the rest are basically major cities, and the more remote or rural areas are ignored for the time being.

After all, as long as big cities can become popular, it can affect towns and villages in the future.

Big cities can't be popular, Cao Xuan is the king of American country music, and he is enough to enter the mainstream of European and American music circles.

In order to cooperate with the publicity, Cao Xuan also opened a personal blog website on Yahoo, which is also his first public social media.

In fact, there are similar blog sites in China, but they are still in their infancy. Even the name [blog] was proposed in August 2002.

Cao Xuan had discussed this matter with brother pony before, and wanted Penguin to open his personal space in advance, but brother pony was busy with Monternet business and was also thinking about QQ show, so he didn't pay enough attention to this matter.

In fact, this is also understandable. From the very beginning, a blog is a bit like an online diary. Many people don't know the difference between it and personal websites, communities, micro-portals or other online businesses.

More importantly, do not see where the prospects and profit points are?

In fact, Blog China has been tossing around in China for two years, but it was not very popular. It was not until the Muzimei incident broke out in 04 that it really went out of the circle.

Not to mention the profit point, as long as it has influence, it means that this project has something to do.

As a result, the blog sites of the three major portals went online quickly, and Penguin immediately took out Qzone.

They are all old copycats...

This time when he came to the United States, Cao Xuan rediscovered that the blog is relatively mature. At least the personal community + social networking + news timeliness and other connections are well done, and it has a wide influence among netizens, and many celebrities have already settled in and operated it.

Cao Xuan felt that he could find someone to make a plan for Penguin later, and see if he could get involved.

If Penguin doesn't do it, you can see if there are related companies or entrepreneurs, spend some money to invest, and if you can figure out your own tricks, you can make it bigger, and if you can't do it, sell it to other companies.

Cao Xuan didn't pay much attention to blogs, but what he really valued was the derivative or evolutionary version of blogs——Weibo.

As an important social platform in the future, Weibo and entertainment pages have great interoperability. Even if Cao Xuan does not hold it in his hands, he must have a certain right to speak.

Back to the blog, the blog at this stage is more like a personal website, weak in social interaction and more on displaying individuals.

Moreover, due to limited communication technology, there is a certain delay and difficulty in uploading and loading pictures, not to mention videos. Therefore, at this stage, texts are mainly used, and pictures are supplemented.

In other words, if you want to get ahead in the blog, either you are a celebrity and influential, or you can get out of it with your writing.

In a word, see if you can write a small composition!

Cao Xuan thinks that his writing skills are not bad, and he is also an expert at pulling wool, and for this reason, he has acquired a lot of relevant professional theoretical knowledge, read a lot of miscellaneous books on various aspects, and wrote some script outlines.

I dare not say that I am talented, but I still have a wide range of knowledge, and I have a golden finger, and my insight and thinking are also online.

He is not afraid of writing, but what to write is a question worth thinking about.

The topic should not be too profound and high-end, otherwise no one will like to read it, it must be interesting, and the scope must be expanded as much as possible to take care of the audience, but we must be cautious to avoid stepping on thunder.

It's okay to share life insights. He has a lot of pretentious sentences in his hand, which can be packaged as a pseudo-scientist for him.

But Cao Xuan is too lazy to write, and he is not the kind of character that "my sorrow flows upstream". It's okay to go to Versailles or go deep every now and then.

After thinking about it for a long time, Cao Xuan felt that it was better to share life, mainly describing food and culture/stories.

There is no one who does not like to eat delicious food. There is a wide audience and hot topics, so there is no need to shy away from it.

Cao Xuan is also easy to write. Although he is not a gourmet, he has eaten and seen the masters. He has eaten a lot of the eight major domestic cuisines, overseas Italian, French, and Turkish dishes.

In the past few days in the United States, he has seen how poor these ordinary American food are, either hamburgers and hot dogs, or hot dogs and hamburgers.

Let the American people understand the charm of the big foodie country, and by the way, get to know the real China through food, which can be regarded as Cao Xuan's efforts to export culture.

More importantly, this is also a characteristic of Cao Xuan's blog. If he really talked about music, he would be indistinguishable from other singers.

But when it comes to Chinese food culture, he is definitely the first in the European and American entertainment circles.

Cheng Long and others may also know how to eat, but they may not be as good as him in all aspects of mainland food culture, let alone writing.

On the day of opening the blog, Cao Xuan threw out a blog post after saying hello, in a standard shocking style.

"Shock!Tso's chicken, which is popular all over the United States, is not Chinese food! ! ! "

The following article is probably Cao Xuan came to the United States and was shocked after eating General Tso’s chicken, and then explained from various sources that this is not authentic Chinese food, and then talked about what similar authentic Chinese food is like, what taste, About how to do it, what allusions develop.

After posting the blog, Cao Xuan ignored it, but two days later, he logged on to the blog again and found that the hit rate had exceeded 5.

It turned out that two media outlets reposted his blog. Of course, the reason for reposting at first was not how good Cao Xuan's article was, but because his ranking on the bulletin board had been upgraded again.

On March 3th, the new week's Billboard Top 12 singles list was announced, and the rankings of Cao Xuan's three songs all rose to varying degrees.

The biggest improvement is "Natural", from No.90 No. 70 directly to No. 23 No. [-], a full [-] rankings have risen.

But the highest ranking is "You're beautiful", rising from No. 87 to No. 60.

"numb" didn't give in too much, and won No.70, ranking second among the three songs, going hand in hand with the other two songs
The release of the new list surprised many American music media and music critics. They calculated that the average of each of the three songs of "Chris Tsao" rose to 21 places.

It is not uncommon for a singer to have three songs on the list.

It is relatively rare to have three songs hit the charts together.

And the three songs not only hit the charts together, but also hit the charts fiercely and averagely. The billboard dare not say that it is unique, but it must be very rare.

Normally, if the three songs hit the charts together, there must be some that hit the charts more aggressively, and some that started to run out of potential and fell behind.

At this time, the record company will make a decision. Prioritize the key resources to push the top rankings and still have enough energy to reach the top of the list. If the potential is exhausted, just give some resources and try to ensure the ranking.

Warner Corporation is having a bit of a headache right now, and doesn't know which song to focus on.

The ranking is definitely "You're beautiful" highest, but "Natural" has the most momentum, "numb" is not much inferior, and the online discussion and media evaluation is the highest.

The three songs have different lengths, and the difference between the rankings is less than ten, and the upward momentum is very strong, with obvious potential to be tapped.

No matter which song was given up, Warner felt it was a pity, so he simply put more weight on Cao Xuan, and smashed the three songs together until there was a clear difference in the upward trend.

And this time the ranking has risen sharply, and the exposure rate of the three songs has also been greatly enhanced.

Many media and music critics pay special attention to these three songs, wanting to see where their potential lies. Although they are not ranked in the top [-], their popularity is no less than that of many Billboard top [-] songs.

Many authoritative musicians have concluded that it is a certainty that these three songs will enter the top [-] on the Billboard.

As for how much potential there is, it depends on how much the ranking will rise next time, as well as the trend of other songs, and then look at it comprehensively.

With three songs that are expected to hit the top [-] on the billboard, Chris Cao has become a new little celebrity in the American music scene.

Warner shouted with a headache, and he was so happy in his heart, wishing that the three songs would continue to kill wildly.

They are not afraid of spending resources, but they are afraid that the song has no potential. As long as there is potential, the explosive strength of Warner, one of the world's five largest record companies, can make countless small and medium-sized record companies envious.

The Bulletin Board has grown gratifyingly, and Cao Xuan's reputation has also been greatly improved.

Before Cao Xuan participated in music shows, Warner needed to pave the way. Now some music shows have taken the initiative to invite Cao Xuan. Many fans who pay attention to pop music also know that a Chinese singer has become popular recently, and his performance on the billboard is quite impressive.

Under this situation, some media began to consciously pursue Cao Xuan's hot spots, and fans who were moved by the song "Chris Tsao" also wanted to know more about the singer.

The opening of Cao Xuan's personal blog just met everyone's needs.

Originally, everyone was looking for news, or to pursue the singer himself, but after reading the article, he did gain some knowledge points, and from Cao Xuan's pen and ink, he had a glimpse of a country with a history of thousands of years.

Americans are very good in many fields, but only in history, they are the younger brothers.

Although they don't say it on the surface, many Americans have a little bit of inferiority complex more or less.

So when they saw Cao Xuan's blog, they were either not interested at all, or they were pure foodies, or they were moved by the history and culture inadvertently displayed in the article.

Although the latter only accounts for a very small part, it is not Cao Xuan's writing in vain if it can affect it.

Realizing that his personal blog is quite popular, Cao Xuan took the time to write two more articles.

"The Past and Present of Hamburger and Chinese Roujiamo"

"The Chinese version of 'pizza' is called pie"

The general process is to touch porcelain first, and use the most common food in the West to give readers an impression.

Then science popularization, then talk about taste/general practice and allusions, and occasionally add a few short stories about Cao Xuan's experience, some are true and some are false, it is to extend some humanistic thinking for food, otherwise the food is too vegetarian, and the space is not much, click here So far, more is to set off the food.

It may be a bit exaggerated to say that it is the text version of "A Bite of China", but it probably means that, and the writing is more simple and flexible.

Cao Xuan didn't point out that this thing was really popular, but just wrote it for fun, it was a kind of adjustment, and it was also a benefit for foreign fans.

This is also the purpose of his personal blog. When he returned to China to film, he could not have direct contact with the United States. Having a blog as a communication platform, not to mention how powerful it is, is at least more reliable than "mind communication".

But Cao Xuan didn't expect that his blog was liked by many people.

In just a few days, the number of followers of Cao Xuan's blog has risen to 5, and the average hit rate of the three blogs has reached more than [-]. Some restaurants even contacted him to advertise.

Cao Xuan felt that if he was not popular in singing, he would be able to eat and drink without worrying about relying on his personal blog in the United States.

But this is just a joke. The popularity of his Cao Xuan blog is entirely due to his reputation on the bulletin board. If Cheng Long writes it, even if the writing style is not good, the click-through rate will probably exceed him by a large margin.

While writing a blog and running publicity campaigns, Cao Xuan went around the well-known radio stations in New York State.

He also appeared on several influential talk shows and talk shows. The one that is more well-known to later generations is "The Late Show with Conan", which is also one of the more popular shows in the United States.

This guy Conan has a good relationship with Cheng Long, even not long ago, Cheng Long just participated in this show.

Because it is mainly a talk show, the specific interview time is about ten minutes, and the two just chatted with Cheng Long for one minute.

Cao Xuan, who had barely met Cheng Long, felt that he would really have a good chat with his elder brother next time.

Otherwise, many people asked Cheng Long, he had nothing to say, it seemed that the relationship between the two was average, and then they were misunderstood that Chinese artists were not united.

After such a round of publicity, Cao Xuan has shown his face in the relevant American media, especially in California and New York, where the popularity is considerable.

And Cao Xuan's hard work was not in vain, "Chris Tsao" continued to be exposed, and the sales volume and radio demand rate also continued to rise.

On March 3, the list of the third week after "Chris Tsao" landed on the billboard was announced.

"You're beautiful" and "numb" both reached the top [-] on the Billboard chart.

"numb" overtook for the first time, ranking 46th, up 24 places.

"You're beautiful" ranks 49, up [-] places.

As for "Natural", it ranks 55th, up [-] places.

When the list came out, the entire United States was shocked!

(End of this chapter)