China Entertainment 1997.

Chapter 327 The World Cup Promotion Song Released
London, England

Many football bars are still discussing the reminiscence of the Champions League final a few days ago, and imagining the World Cup in England in the near future.

"Zidane's Flying Immortal is so good, I watched it dozens of times, and I still can't get tired of watching it."

"Barack and Leverkusen are too miserable. The Bundesliga, the German Cup, and the Champions League have three consecutive championships. Does this German chariot still have fighting spirit?"

"Haha, it's better for us to meet the German team and deal with them hard."

A big man held a beer and laughed, and the bar suddenly became cheerful and joyful.

For England fans, not to mention the arch-enemy of the domestic home team, they are happiest when the foreign German team suffers setbacks, and the degree of hostility even exceeds that of their century-old enemy France.

In most cases, the performance of the German team is better than that of England.

So when it comes to the German team, England fans always hate it.

The situation in the 2002 World Cup was different. The gap between the lineups of Britain and Germany was relatively large.

For England, the announced squad includes Seaman, Owen, Beckham, Scholes, Gerrard, Asley Cole, Campbell and other European stars.

As for the German team, Kahn and Ballack are the most famous and powerful. The others are either in their "old age" or they are just emerging stars.

In terms of strength on paper, England beat Germany. In the previous World Cup qualifiers, they scored 5:1, which made England fans have a high attitude towards the German team.

I can't wait for the two sides to really have a match in the World Cup. England will show off its power and send the German team back home.

Raymond, who was just 22 years old, was also one of the guests who laughed along with him.

He is a diehard Manchester United fan who is not very popular in London, especially in the bar downstairs of this residence, because it is the gathering place for Arsenal fans.

In the current Premier League environment where Arsenal and Manchester United are duo, the two fans are more hostile. Although Raymond usually comes here, he will not be beaten, but he is also treated coldly.

Only during the national team competition stage, especially during the World Cup and European Cup, everyone is an England fan, and the confrontation between each other is much diluted.

Raymond can also comfortably blend in, without having to go to a neutral fan bar far away.

Ramon, who was slightly drunk, had a bragging with the Arsenal fans. He was about to go to the toilet to fill up the water, and then find a chick to flirt with her. Passing the aisle, he saw the TV on the screen playing Beckham's free kick Highlights.

As a hardcore Manchester United + Beckham fan, Raymond stopped directly and admired his idol's dreamy full moon scimitar.

An episode, just as Raymond was about to leave, he heard a few guitar playing following the video broadcast on the TV. The brisk and clear melody made Raymond stop slightly and looked up at the TV.

An Asian man holds a guitar and plays it while standing in front of a wall that ends with red and blue drawings and text written in multiple languages.

Raymond couldn't understand anything else, but he could still recognize a little bit of English and the French he had taught himself.

"Waving Flag" - Chris Tsao
Hit the Flag - Chris Cho

As soon as the scene changed, Cao Xuan and several others were sitting in front of several drums, beating or clapping passionately.

The drums here are Chinese, Japanese, European, African, and South American, and the drums are played by Cao Xuan, two white men, black men, and a Latino.

The extremely rhythmic drumbeat made Raymond stop completely, and other people in the bar heard the sound and looked up at the TV one after another.

In a dilapidated thatched cottage in Africa, a group of children are standing in front of the TV, and an older child is fiddling with the antenna.

In a residential area in China, someone calls friends. Everyone wears jerseys and camouflage, and sits on the sofa watching TV.

In a football bar in Europe, everyone drank happily, watched the stadium game on TV, and yelled.

In a large square in South America, tens of thousands of people watched the big screen in front of the square with nervous expressions, and then cheered and embraced warmly.

It is worth mentioning that no matter which scene it is, the hands of African children, the table top of the Chinese living room, the background wall of the bar, and the chess pieces flying in the square are all Pepsi or related patterns.

With the fast editing and the fast-paced drum prelude, the audience's emotions were raised a little bit, and then Cao Xuan's figure appeared in a green field, and the first line of lyrics was sung.

"Ahhhooo ahhoooo—"

The melodious and heroic singing voice, without any lyrics, just the singing and melody, makes people want to sway their bodies.

And the subsequent Zhengsong sang, this feeling of wanting to dance became more and more uncontrollable.

"Give me freedom, give me fire, give me reason, take me higher
Give me freedom, give me passion, give me a reason, let me fly higher
See the champions, take the field now, unify us,; make us feel proud
To the champ, play now, you make me clear, make us proud

......"

Accompanied by the singing, in the video, Cao Xuan, who is on the green field, kicks the football into the air.

In the next second, on the green field, a person jumps up and stops the ball with his chest. His body stretches smoothly, and the camera turns to the front. It is Real Madrid star Zinedine Zidane wearing a French jersey.

"Wow!"

Many bar guests exclaimed, and the appearance of the star combined with various Pepsi elements before and also made them understand the nature of this video.

Zidane, who received the ball, rushed forward with the ball, but was knocked away by a bald short man. Zidane then counterattacked, and the two began to entangle.

And this bald short man is the Brazilian international Roberto Carlos. In the end, Roberto Carlos won and cleared the football.

Not long after the kick, the midfielder was robbed, it was Henry, Arsenal's gun king.

The moment he appeared, the bar where the Arsenal fans gathered suddenly erupted into enthusiastic cheers,
Although it was just an advertisement, the appearance of many football superstars one after another had already excited them, not to mention the lively and passionate song, and many people in the bar began to writhe slightly.

The 25-year-old Henry stood there, looking at the past with affectionate eyes, and saw the brawny Brazilians rushing fiercely around him.

Aiming at the gap, the king of guns swung his foot vigorously and made an arrow-like through ball. In the next second, Scholes, who was wearing an England jersey, got the ball.

Scholes swayed left and right, swayed past the two, and was finally brought down by Davies, the Dutch boar.

In the next shot, in front of the free kick and the human wall, a handsome guy with blond mullet hair appeared in front of the football. The bar, including Raymond, gave out warm cheers again. It was England captain David Beckham.

In the World Cup preliminaries in Japan and South Korea, Beckham's full-moon scimitar against Greece lifted England into the World Cup and made him the darling of the entire country.

In England, Beckham's current popularity is scary, and even in the world, Beckham and Ronaldo are the most famous stars at this time.

This commercial also gave Beckham great popularity and enough respect. Several shots were taken repeatedly, and until he scored a free kick, the climax of the whole song was stuck here.

"WE ALL SAY
let's talk
When I get older I will be stronger
When I grow up, I'll be stronger

They'll call me freedom Just like a wavin' flag
They set us free like that flag flies

......"

After scoring the goal, Beckham slid and kneeled passionately, and his team-mates Scholes, Butt and Neville all rushed over to celebrate together.

The camera flashed, European bars and African thatched cottages, even Chinese houses and South American grand squares. Except for the side that scored the goal, everyone else was happy for the goal. This is the charm of football.

After celebrating, Beckham re-kicked off the ball and kicked it into the sky. The ball returned to Cao Xuan on the pitch.

The messy-haired lion king Kahn roared wildly, and then threw the football in his hand. The next person to catch the ball was Veron, the white wizard of Argentina.

For Cao Xuan's promotional song, Pepsi spent a lot of money, almost using all the stars under its contract.

For example, Manchester United and Real Madrid are almost packaged. As long as the stars participating in this World Cup basically show their faces, other teams also play sporadically. There are more than 20 famous players in total.

In order for them to fight against each other in the air, the cameraman and the editor had a lot of trouble, and this was the famous scene where Cao Xuan passed the ball to Zidane and played against Kahn.

This is actually Cao Xuan's "private product". It was nothing to do at first, but he asked the director to add two shots to "compete" with these top superstars.

In the original plan, there was also a clip of Cao Xuan saving Beckham's free kick, but for the sake of the plot, this scene was not used.

In addition, due to Cao Xuan's identity, he should invite national football players to play, but he couldn't stand the contract between the national football team and Coca-Cola, and even launched a co-branded Coca-Cola commemorative can.

It's no wonder that Cao Xuan didn't invite the national football team. The two are really rivals and can't agree.

In fact, each of these stars has a limited playing time, and Beckham has the most, only about 15 seconds, and some MV sections are mainly about the atmosphere of the World Cup in various places. After all, it is a promotional song, and it is impossible to ignore this most important element. .

At the end of the MV, Cao Xuan led a group of black, white, and Asian children to dance and play football on the beach.

The passionate singing has gradually become melodious, but what remains unchanged is the power to maintain eternal passion.

“And everybody wrll be singing it
The ends of the earth must sing it
And everybody wrll be singing it
The ends of the earth must sing it
......"

The MV ended, a black screen appeared, red and blue Pepsi cans appeared, a line of words appeared on the can, and a clear male voice came to mind.

"Life is like football, maybe you won't always score goals, but you will always be on the road!"

Many viewers, who were deeply attracted by the MV and singing, were relieved, and Lei Meng couldn't help complaining.

"When did Pepsi's advertisement reach this level?"

"Their ability to survive has always been good."

"But speaking of it, this song is really good. It seems to be sung by an Asian, Japanese? Or Korean?"

"I seem to see Chinese, and the five-star red flag, it should be Chinese."

"Where can I still hear this song, I haven't heard enough."

"I really should let those damn singers listen to it. What is a football song? It makes me want to kick my feet."

"Anyone play football?"

"Just kick it, I have a live broadcast at home, do you want to hit it twice?"

"Good! Let's go."

At this time, similar scenes not only appeared in the UK, but also in Germany, Italy, Spain, France, and even Brazil, Argentina, Chile, and Uruguay in South America, China, Japan, Korea, and Africa in Asia...

Pepsi's huge channel capabilities, coupled with the fiery atmosphere approaching the World Cup, made this song quickly spread around the world, and then became popular.

(End of this chapter)