China Entertainment 1997.

Chapter 328 The first global hit song

"...

Sing together
sweat makes dreams grow

you make me grow

flag like wind wings
you give me strength

Flag So wave your flag
......"

Different from the unified English version of "Waving Flag" abroad, "Waving Flag" in China is a mixture of Chinese and English, with Chinese as the main one.

Cao Xuan was the lead singer, and Sun Yanzi was also invited to sing a female voice, which is the part sung by Zhang Liangying in the original time and space.

In the beginning, Cao Xuan planned to promote his own people, such as his singers Gu Miaomiao and Ling Hua.

But Pepsi wanted to have a larger audience, so they approached Sun Yanzi, who happened to be one of the official promotional stars of the World Cup in Japan and South Korea.

Hu Jing is actually good, but her voice and singing are still a bit inferior, so Sun Yanzi was finally selected, which was also promoted by Warner.

In addition to the different versions, the English version is also a little different from the domestic MV. In the part where the girls sing, Sun Yanzi has gone abroad, and there are more related domestic scenes, and a collection of national football players is also added.

Although the national football team and Coca-Cola have signed a contract, the national football team cannot appear in Pepsi's promotional MV, but they have not signed with the club where the national football team is located, so there are figures wearing the club's national football team.

There is no way, after all, there is the Chinese team in this World Cup. If a national football player does not come out, it is really unreasonable, and we have to make a few shots.

If Coca-Cola really protested, it would have to hold on to it, and at worst, delete these scenes.

The World Cup + Cao Xuan + Pepsi quickly made the song "Flag Open" popular all over the streets and alleys. The passionate melody and very dynamic rhythm, like a magic sound, made people unforgettable for a long time.

After listening to it several times, ordinary people can hum a few words "happy and comfortable, full of enthusiasm... the end of the world is nothing but your heart and my heart".

For the fans, compared with this song, what everyone envies more is the football superstars who appear in the MV.

Beckham, Kahn, Raul, and Zidane are all the top names of various club giants and even the country. They can appear in Cao Xuan's MV.

Although Cao Xuan said in an interview that many of the shots were composite shots, in a sense, Cao Xuan is indeed "competing" with superstars such as Zidane and Kahn.

On this point, I almost didn't envy this group of fans to death.

A few friends in the entertainment industry even called Cao Xuan, who was just a lemon. For example, Zhao Binshan, Wu Jing, Chen Yixun, Sun Nan, Yu Quan and others were all fans, and they were jealous of Cao Xuan's treatment.

Wu Jing, Yu Quan, Chen Yixun and other younger brothers even pestered Cao Xuan to ask for the star's autograph.

Not to mention, Cao Xuan really has a lot of star signatures.

After all, he is a MV guest, Cao Xuan pretended to be a public servant, when he hired people through Pepsi, he wrote a special letter, and some players even called to communicate.

During the filming of the MV, I even entrusted the director team to help, and got the signatures of many stars, even collectively signed footballs and jerseys of the Manchester United and Real Madrid teams.

After the MV and the song became popular, Beckham even made a special phone call. After congratulating Cao Xuan, he even made an appointment for dinner.

Beckham himself is taking a commercial route. Cao Xuan is well-known in Asia and the United States. This MV is also beneficial to Beckham's image to a certain extent.

For Beckham, who has always wanted to enter the US and Asian markets, being friendly with Cao Xuan is not a bad thing.

Especially in China and the United States, the influence of football is relatively low. With the help of Cao Xuan, a popular star, it is helpful for him to spread his popularity.

And Cao Xuan thinks the same way, aside from being a Manchester United fan himself, as one of the most well-known football stars in the world, Beckham has a very high influence in football-loving regions, and Cao Xuan has a good relationship with him. benefit.

Everyone carries the sedan chair!
The reason is simple. When Beckham comes to China for publicity or business activities, mentioning Cao Xuan can quickly shorten the distance with the Chinese.

In the same way, when Cao Xuan goes to Europe or South America to talk about his good friends Beckham or Ronaldo, it can also eliminate some unfamiliar barriers.

In Northeast dialect, this is called - mentioning people.

Find someone who both parties know and has a certain influence, and give the unfamiliar parties a breakthrough, so that they can get acquainted quickly and create a sense of intimacy.

In some parts of the United States and Asia, Xuanzi's name is very good, while in Europe, especially England, Beizi's name is also very good.

After getting acquainted with Beizi, Cao Xuan got to know some Manchester United stars through Beizi, especially Cao Xuan's favorite Suozi.

Although the latter's results as a coach were not satisfactory, in Cao Xuan's heart, he is still the Red Devils' eternal super substitute, and he is his favorite player in the entire Manchester United team.

The only regret is that Ronaldinho hasn't come to Manchester United yet, otherwise Cao Xuan would still be able to tease the fledgling CEO.

Being connected with Bei Zi and the others also meant that he would not have to worry about signing, so Cao Xuan was not stingy when faced with the autograph requests from his friends.

In fact, before that, Cao Xuan had expected it, and set aside enough shares in advance, not only for his own collection, but also for friends to ask for.

And because of this, Cao Xuan became famous among fans in the entertainment industry. Zhao Benshan even invited Cao Xuan to join the Chinese star team in the mainland.

This is a football team formed by a group of mainland hosts, singers, comedians, and sports stars in 94. Qun Niu is the captain and Lao Zhao is the vice-captain.

There are many members, many of whom are acquaintances of Cao Xuan, including Lao Zhao, Zhang Guoli, Feng Gong, Lao Lang, Shuimunianhua, Sun Nan, Wu Jing, Yu Quan are all in the team, and there are many female star cheerleaders.

With the same nature as Xiangjiang Star Football Team, Liu Tianwang, Principal Tan, and Cao Xuan's younger brother Chen Yixun, Ren Dahua, and Zeng Zhiwei are all members of this team.

This kind of star team is charitable in nature. Although there are various flaws, the original intention is still good, and sometimes they can make some friends.

Cao Xuan agreed to Lao Zhao's invitation, but in fact it can only be regarded as a name for fame. Although he watches football, he doesn't really know how to play.

However, they didn't plan to ask him to play for real. In fact, except for the few who know the ball, most of them are strong, show their faces on the court, and can win more tickets for donations.

To be honest, in the past, the Chinese star teams in the mainland were fine in the country, but they were relatively weak against foreign star teams, at least not as good as the Xiangjiang star team.

But now that Cao Xuan, an internationally renowned star, has joined, regardless of whether he plays or not, anyway, there is no shortage of ostentation and gimmicks.

The relevant person in charge is even gearing up to organize an all-star game before the World Cup, which can be regarded as a warm-up promotion for the World Cup.

However, Cao Xuan really didn't have time to pay attention to this matter. After learning that it was held in the capital, he promised to be there to cheer, and the rest was more concerned with the results of "Waving Flag" in various countries.

The song "Waving Flag" is extremely popular, the melody and rhythm are quite brainwashing, and the lyrics are not difficult to remember. Even if you can't sing after listening to it two or three times, you can still hum a few tunes.

At the time when the World Cup is approaching, the energy of a brainwashing and passionate song doubles instantly in this environment.

Pepsi itself invested a lot in channel promotion for this song, and immediately increased its investment after achieving good results in the early stage.

Under the bombardment of publicity, this song quickly went out of the circle, and directly spread from a simple advertisement promotion song to the World Cup and even the entire football field.

The lyrics are positive, the melody is catchy, and more importantly, it has Asian elements.

It's nothing more than usual, but during the World Cup in Japan and South Korea, relevant football channels in various countries, and even FIFA are interested in promoting this song.

Regardless of the scope of Asia, the relationship between China, Japan and South Korea is not good, but in the eyes of people on other continents, they are all Asian, and their nature is the same.

As a result, "Waving Flag" was broadcast on TV stations in a large number of countries, and its popularity directly crushed the real promotion songs of Japan and South Korea.

Relevant people in the two countries were jumping with anger, especially South Korea, who felt that Cao Xuan was clearly playing with the heat to squeeze their wool for the World Cup in Japan and South Korea.

This sentence is really correct, because Cao Xuan thought so, and did so.

But even so, Japan and South Korea have nothing to do with Cao Xuan.

They couldn't control Cao Xuan, let alone what those fans listened to. Who made their song less popular than "Waving Flag".

The most ruthless is FIFA. They don't care about anything else, they only care about the ratings and commercial income of the World Cup. After realizing the popularity of this song, FIFA immediately negotiated with Pepsi.

And at the end of May, "Waving Flag" was officially announced as one of the theme songs of the 5 World Cup.

Moreover, FIFA also announced that it is contacting musicians from relevant countries to adapt and sing "Waving Flag" in multiple languages ​​other than English and Chinese. It is expected that the number of languages ​​will exceed double digits.

With FIFA's powerful assists, coupled with Pepsi's own channels, "Waving Flag" completely skyrocketed.

At the beginning of June, "Waving Flag" won the third place in the British music chart.

Cao Xuan has just refreshed the history of the US Billboard, and once again refreshed the history of Chinese singers in the British music charts.

At the same time, "Waving Flag" also landed on the charts of Sweden, Spain, Portugal, Italy, Argentina, Brazil and other countries, and the best score even won the championship.

As of the World Cup, the number of people who have listened to the song "Waving Flag" worldwide has exceeded 20 billion.

Although a small half of this is counted in China, but even so, the overseas influence of more than one billion people is shocking enough.

"Waving Flag" has also truly become Cao Xuan's first global hit song.

The most frightening thing is that this is just before the World Cup. With the start of the World Cup, this song is likely to be further fermented, and Cao Xuan's name will be spread all over the world for the first time with this World Cup.

Warner and Pepsi were crazy about it. They never thought that a promotional song would be so popular.

Now Warner and Pepsi are working together to promote Cao Xuan, hoping to put Cao Xuan in the opening ceremony of the World Cup in Japan and South Korea.

However, Cao Xuan is not optimistic about this. This is the World Cup in Japan and South Korea. Although he is also Asian, after all, he is separated by a layer. It is impossible for the organizing committee of the World Cup in Japan and South Korea to let him take the stage.

But not necessarily no chance at all.

For the Beijing Olympic Games, Sarah Brightman and Shakira, a Colombian, still performed in the 06 World Cup in Germany, the 10th World Cup in South Africa, and the 14th World Cup in Brazil.

No matter how you say it, Cao Xuan is an Asian, so he has a bit of an edge, and "Waving Flag" is very popular now. If Pepsi and Warner are strong, with the nature of FIFA President Blatter, maybe he can really win the opportunity.

　The last two days, I have the audacity to ask for a monthly ticket

　　
　
(End of this chapter)