China Entertainment 1997.

Chapter 330 The chance to show up in front of hundreds of millions of fans around the world

Chapter 330 The chance to show up in front of hundreds of millions of fans around the world
After the football game, the players from both sides got together, and then they got together in private in their respective circles.

Cheng Long held on to Cao Xuan, and even took him around the Xiangjiang stars to introduce him to each other.

Cao Xuan followed Cheng Long and had a face-to-face meeting with these Xiangjiang stars, but he always felt that the process was a bit familiar. Looking back, isn't this the state where he and Xiao Zhou are together, the elder brother and the younger brother recognize each other.

Those who are elder brothers are also regarded as elder brothers.

Cao Xuan didn't know if this counted as retribution, but Cheng Long, who was born in 1954, was one year older than his father, Comrade Cao, and the same age as his master Li Xuejian, so it was not a loss to call him big brother.

After playing a game of football and getting together at night, Cao Xuan returned to the crew of "Yi Tian Tu Long Ji" to continue filming the next day.

On that day, it was also the opening ceremony and the first game of the World Cup, which also meant that the efforts of Pepsi and Warner to push Cao Xuan to perform at the opening ceremony were nullified.

However, the cancellation of the opening ceremony does not mean that the two companies have given up on the closing ceremony. As long as there is hope, they are still willing to give it a go.

In particular, the song performances at the opening ceremony in Japan and South Korea did not achieve the expected results, which gave the two companies even more confidence.

Cao Xuan also watched the live broadcast of the opening ceremony of the World Cup in Japan and South Korea. Frankly speaking, it still has Japanese and Korean national characteristics, and there are also some bright spots. At least it is much better than the gloomy Tokyo Olympic Games.

But the singing part that Cao Xuan paid the most attention to was really not very good.

For this World Cup in Japan and South Korea, the organizing committee specially found 6 Japanese and Korean singers to form a group called "Voice of Japan and South Korea".

Singers include Japan's chemical super boy group, Japanese mixed-race singer sowelu (female), Korean brown-eyed boy group, Park Jung-hyun (female).

I don't know what the organizing committee thinks, they don't need national singers like Ayumi Hamasaki and Li Zhenxian, so they have created such a group.

The 6 singers are notoriously well-known except Chemical Superman and Park Jung-hyun, and the other three are rising stars who have just emerged. It is estimated that many people in Japan and South Korea do not know each other.

The theme song for the opening ceremony is a trilingual song in Japanese, Korean and English, mainly in Japanese and Korean. Originally, due to cultural barriers, it was not easy to be recognized by foreign fans.

But it is also understandable, after all, on this occasion, the importance of highlighting the national elements is greater than the so-called popularity.

If China were to host the World Cup, the opening ceremony would definitely not only sing English songs for the sake of so-called popularity, at least bilingual Chinese and English.

This approach is normal, but they don't even bring out the leading artists, and instead recruit a group of second- and third-tier or even newcomers. Not to mention the lack of fame, and the ability to be sure to win a popular singer, this is more or less unreasonable.

You must know that the official opening ceremony of the Beijing Olympic Games was only Liu Huan and Sarah, but at the end of the game, in order to ensure an orderly audience, an Easter egg singing was actually arranged, with a luxurious lineup.

Including Cheng Long, Liu Tianwang, Zhou Huajian, Karen Mok, Han Hong, Sun Nan, Wang Banbi, Xie Feng, Sun Yue, Joey Yung, Jiuyue Miracle, etc...

Looking at it this way, Cao Xuan felt that the Japan and South Korea World Cup Organizing Committee's hand was too small. Of course, it was also possible that they didn't want to overwhelm the host, after all, there was a football match immediately after.

But no matter what, it helped Cao Xuan virtually.

If the performance at the opening ceremony was really good, there would be nothing wrong with Cao Xuan, but now they are not performing well, and instead gave Cao Xuan a chance.

Especially when "Waving Flag" became more and more popular, coupled with Cao Xuan's Asian identity, he had the hope of replacing or filling in the closing ceremony performance.

Everyone is very realistic, since Japanese and Korean singers are not good enough, let Chinese singers come.

Cao Xuan is well-known both in Asia and internationally, and he also has a popular football song, so he is indeed one of the best performers.

Warner and Pepsi worked hard on public relations, quietly filming and waiting for news on the set. His contacts in China are not bad, but he really can't do much in Asia.

The only one who is more capable is the three-star eldest princess, but he will not go looking for it, and the other party may not be willing to help him. Even if he is willing, it will not be of much use given Li Fuzhen's current size.

During the waiting process, the crew of "Yi Tian Tu Long Ji" also found a large curtain and a projector to watch the national football game.

How should I put it, Cao Xuan thought that his butterfly effect could affect the national football team to some extent, and he didn't want to win. Even if he scored a goal, he would be satisfied.

But it is a pity that the national football team was still filled with 9 goals and returned home. If it weren't for Saudi Arabia's 0:8 German team at the bottom, this time it would be a big loss.

Cao Xuan has also seen countless fans criticize the national football team in the past few days.

Cao Xuan didn't say a word, even when reporters came to ask him how he felt, he didn't respond.

From then on, watching football is watching football, and if you want him to express any opinions on the national football team, you have to be cautious.

Because of the defeat of the national football team, the atmosphere of Cao Xuan and even the entire crew was not very good.

Until June 6th, the knockout match between South Korea and Italy kicked off. Under the eyes of the public, they entered the quarterfinals by relying on referees and black feet.

Everyone was blown away, and the media from all walks of life emerged endlessly for this game. Except for South Korea, they were basically negative, and the most extreme ones were Japan and Italy.

Needless to say, Italy, being blackmailed by South Korea and swearing at it, is going crazy with hatred.

Japan, which was eliminated by Turkey, felt that South Korea's behavior discredited the World Cup in Japan and South Korea, and also painted a symbol of shame on Japan's achievements and painstaking efforts.

The two countries did not deal with each other in the first place, and there were conflicts during the World Cup, and new and old grudges were directly torn apart.

As for Cao Xuan, the opportunity he was waiting for came.

Regarding Cao Xuan's proposal to play the closing ceremony, the Japanese side was somewhat ambiguous, but South Korea strongly opposed it.

But this match against Italy made South Korea lose their hearts. Even if many people did not support Cao Xuan, they would not support South Korea.

When Pepsi and Warner saw this, they took the initiative to approach Sony.

Sony is a partner of FIFA, including the music aspect of this World Cup, which is also promoted by Sony. Needless to say, Sony's influence in Japan can directly affect the Japanese side of the World Cup Organizing Committee.

Logically speaking, the last time Cao Xuan renewed his contract with Warner, although he directly stated early on that it was not a joke, Sony must have a lump in his heart.

However, some high-level executives who can't stand Sony really appreciate Cao Xuan, or appreciate the benefits that Cao Xuan can bring.

You know, before that, no matter how much effort Sony put in, they failed to win an Asian superstar in the international music scene, but Cao Xuan gave them hope.

Although Cao Xuan is now a member of Warner, Sony has not given up hope of poaching.

Didn't it almost succeed at the beginning? If you work harder next time, it will be a complete success.

Sony covets Cao Xuan, which also means that Sony doesn't want to quarrel with Cao Xuan. Although it won't support some things, it will never make trouble in the open.

In order to win the World Cup closing ceremony performance, Warner and Pepsi made some interest exchanges with Sony, and also increased output to FIFA President Blatter.

Sony's attitude was relaxed, coupled with the intention to sell Cao Xuan's personal favor and expressed willingness to support, the Japanese side of the Japan-Korea World Cup Organizing Committee also relaxed their mouths.
Needless to say, Blatter, as long as [knife] is enough, he dared to arrange for Cao Xuan to play twice in the final.

In addition, Cao Xuan also contacted Zhang Jilong, vice chairman of the Asian Football Confederation through his personal connections, that is, the European Emperor who got a good lottery and helped the national football team enter the World Cup.

Zhang, the vice chairman of the AFC, must support Cao Xuan. Since the World Cup in Japan and South Korea is held in Asia, the AFC can guide some of the work of the World Cup to a certain extent.

It can be said that Cao Xuan was able to use almost all of his strength, but the enemy's resistance was still great.

South Korea has a lot of power in the World Cup Organizing Committee. Originally, this World Cup was the World Cup in Japan. South Korea grabbed half of the share abruptly, and it was able to kick Italy away in a grand manner, which shows how deep the tentacles are.

If the South Korean side insisted and refused to let Cao Xuan play, Cao Xuan could do nothing.

But there is no end to the road. South Korea first abolished Italy, then hacked Spain, and "killed" into the semi-finals in front of more than one billion fans, which completely aroused public outrage.

It is said that the German team, which will play against South Korea in the semi-finals, even threatened a strike, forcing FIFA and the organizing committee to be fair and just.

Hundreds of countries pointed at it, hundreds of millions of people reviled it, even the shameless high-level Korean Organizing Committee was under a lot of pressure, and they were busy eradicating negative influences, and they didn't care about Cao Xuan at all.

Taking advantage of this opportunity, Pepsi and Warner made a wave of public relations, and finally finalized Cao Xuan's chance to perform at the World Cup closing ceremony.

Pepsi is very happy that a promotional song has become the theme song and can be performed at the closing ceremony of the World Cup.

It can be said that in this midsummer, Pepsi fought a good battle, putting Coca-Cola at the bottom. At the same time, it has accumulated experience and qualifications. The next World Cup can win more exposure and support.

Warner was even more pleased. Except for the final public relations stage, they had a global hit song and a superstar who appeared in the closing ceremony of the World Cup, which can be called pie in the sky.

Cao Xuan was the happiest. The World Cup is different from the Olympic Games. The opening ceremony of the latter has the highest ratings, while the final of the former is the key.

The closing ceremony was before the final, even if it only got a part of the ratings, it still showed its face in front of hundreds of millions of fans around the world.

In terms of influence alone, this World Cup closing ceremony performance is better than the domestic Spring Festival Gala and the Super Bowl in the United States. If you can perform once, you can play for a lifetime...

 Well, there is still the last day, if you don’t vote, the monthly pass will be invalid
  
 
(End of this chapter)

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