China Entertainment 1997.

Chapter 331 The national football team lost face, and let a singer earn it back (6000 chapters)

On June 2002, 6, Dayao became the No. 27 pick in the NBA and was selected by the Houston Rockets.

Dayao became the fifth Chinese player to join the NBA team, and the first Chinese player to join the team as a rookie champion.

The enthusiasm for football in China, which was quickly dissipated due to the defeat of the National Football World Cup, was immediately ignited by basketball.

In the following ten years, the audience of basketball has been increasing day by day in China. In terms of influence and popularity alone, it has steadily surpassed football. It is even comparable to the most popular sport in China. Even in the low period, it can always be ranked in the top three in China. .

For Cao Xuan, Dayao's entry into the NBA means that he will go to the United States in many places in the future. I don't know if the Houston Rockets' home tickets are easy to grab.

But at this time, he didn't have time to pay attention to Dayao's affairs, but quietly flew to Japan by plane.

The final match of the Japan-Korea World Cup is at the Yokohama International Stadium. It was completed in 1998 and can accommodate more than 7 people.

It is worth mentioning that this stadium not only hosted the World Cup finals in Japan and South Korea, but also held some football matches in the Tokyo Olympics nearly 20 years later.

The competition was held on the evening of June 6th, and Cao Xuan came to Yokohama on the morning of the 30th for rehearsal + stage walk.

Regarding Cao Xuan's performance at the closing ceremony of the World Cup, it is strictly confidential. After all, everyone is not stupid. If it is revealed that Cao Xuan is a guest performer, it is easy to guess his performance and lose the sense of expectation.

For the sake of publicity, the organizing committee released the news that there were surprise guests to help out.

This news was widely spread in Japan and South Korea, and everyone was guessing which big coffee from the two countries was invited to fight and win a victory.

Because of the performances at the opening ceremony, foreign countries did not pay much attention to the closing ceremony. After all, Kahn vs. Ronaldo is much more interesting than any closing ceremony performance.

And there are also a small number of people who are guessing which mysterious guest it is, and there are all kinds of guesses, including Cao Xuan.

"Waving Flag" is now taking advantage of the trend of the World Cup to become popular all over the world.

In particular, Arabic, Spanish, German and other adapted editions have been released one after another, which has added great influence.

At present, this song has climbed to the top of the country's music charts in more than a dozen countries including South America, Europe, and Asia. If the top ten is counted, the number of countries will exceed [-].

After FIFA officially listed it as the theme song, it will be played at the beginning, halftime and end of some World Cup games in Japan and South Korea.

Because of the passionate and brainwashed melody and lyrics, many audiences sang along, even some players, and a large number of football-related companies, merchandise, programs and media also quoted it.

Let's put it this way, in just one month of the World Cup, Cao Xuan collected US$400 million in copyright fees through "Waving Flag".

A lot of it is because Pepsi and FIFA are using it, because it is a promotional nature, and Pepsi has the right to use this song, so they are not charged for using this song.

In addition, copyright awareness in many countries is not strong, and most applications do not receive copyright fees.

For example, in China, except for commercial use by TV stations and some important enterprises, basically no money is received.

Developing countries such as Southeast Asia, Africa, South America, and the Middle East, and even war-torn countries, don't even need to think about it.

Therefore, the US$400 million is basically mainly in Europe, America and related developed and economically sound countries. If there is a global barrier-free fee, the copyright fee will at least double.

But even so, this song made Cao Xuan's mouth water.

You know, the copyright fee of 400 million US dollars is only for one month of the World Cup. As long as it is for commercial use in the future, the copyright will have to be paid after the expiration of the copyright period. Although it will not be as fierce as this month, there will be a lot of water.

And as a classic World Cup song that has become popular all over the world, there will be a small climax in the World Cup every four years in the future.

This can be expected from the fact that the last "Cup of Life" became popular again after four years.

In addition to copyright fees, PepsiCo rewarded Cao Xuan with 200 million US dollars in bonuses because of the popularity of the promotional song, which helped Pepsi get a lot of exposure and commercial achievements in this World Cup.

Moreover, the two parties will formulate a new contract. At that time, Cao Xuan's endorsement fee will be greatly increased, and the scope of endorsement will be upgraded from Asia to the world.

Of course, it is only a global spokesperson in name, and the face-to-face and endorsement fees have increased, but in fact it is still mainly in Asia.

After all, no matter how popular Cao Xuan is in the United States, he cannot be as popular as Britney Spears, and his popularity in Europe and South America is not as popular as those football stars.

Cao Xuan doesn't particularly care whether it's the world or Asia. For him, the level of a coffee is not as good as the actual endorsement fee.

The new contract that Pepsi gave Cao Xuan is 800-1000 million US dollars a year, the specific amount depends on the endorsement effect.

The conditions for this so-called endorsement effect are not strict, and the sales are basically normal. Without a sharp decline in sales, Cao Xuan can easily earn 1000 million US dollars a year.

This contract is quite good for the current Cao Xuan, but Cao Xuan still hopes to get a little more.

It's not that Cao Xuan is greedy, but he has confidence in the follow-up new English album.

If he succeeds, his fame and status in the international music scene will rise, and the annual contract of 1000 million US dollars will be considered less at that time.

Therefore, Cao Xuan intends to sign an endorsement fee floating clause with Pepsi. If he achieves a certain result and his reputation rises, the endorsement fee will also increase accordingly.

But Pepsi is not a philanthropist either. If there is an increase, there will be a decrease. So they proposed that the floating terms of the contract are fine, but if Cao Xuan's reputation declines, the endorsement fee will also decrease.

To put it bluntly, it is essentially a gambling contract.

Whether to honestly take a guarantee contract of 1000 million US dollars per year, or a gambling contract with a chance of winning and losing.

After consideration, Cao Xuan finally chose the latter, but Pepsi and Fanxing still made certain restrictions.

Regardless of whether the floating terms of this VAM contract are up or down, the upper limit shall not exceed 2000 million U.S. dollars per year, and the lower limit shall not be less than 200 million U.S. dollars per year.

In other words, even if Cao Xuan is so popular, the price of the endorsement fee must be within the acceptable range of Pepsi, and if Cao Xuan is too popular, he still has money to cover.

Now that the general direction of the contract has been initially finalized, the details are still being discussed, and the official signing will be made after the World Cup.

The previous contract was canceled and signed for another three years, that is, until the summer of 2005.

In addition to winning a big contract from PepsiCo, this wave of excellent marketing has also made Cao Xuan a favorite of many companies, and his commercial value has soared.

According to preliminary calculations, the direct profit that "Waving Flag" can bring to Cao Xuan exceeds 1000 million US dollars.

The increase in other indirect profits and overall commercial value may be calculated in billions of dollars.

This is not just a global hit song, but also a classic commercial marketing, but also a rising music supernova with extensive influence in the world.

Jiang Yue, the manager who has been following up the negotiations, couldn't help but sigh with emotion, what a song Cao Xuan sang, it was like digging a gold mine, one letter for one shovel.

It can also be seen from the above that the song "Waving Flag" is so popular now, so naturally some people speculated whether Cao Xuan played.

Among them, the domestic media was the most enthusiastic, especially some people revealed on the Internet that they met Cao Xuan in Yokohama, Japan.

When the reporter went to interview "Yi Tian Shou Long Ji", he also got a reply that he declined the interview, although during the filming stage, similar replies were normal.

But there were still reporters who quietly stayed for two days, and bought extra performers to learn that Cao Xuan was indeed not on the set these two days, and said to the outside world that he had participated in an event, but the domestic media did not find Cao Xuan's trace.

If it's just one item, it's not a big deal. It may be that Cao Xuan went to watch the game or did participate in other activities.

However, combined with the situation of the World Cup closing ceremony and various domestic elements, it is hard not to make people guess that Cao Xuan is the mysterious guest.

On the day of the World Cup finals on June 6th, the match was held at 30:[-] pm, and in the morning, "Southern Metropolis Daily" published a report that Cao Xuan was the mysterious guest at the closing ceremony of the World Cup.

You must know that before this, although there were speculations from the media, they kept using the tone of suspicion or various speculations, not sure.

But this time, the two newspapers used a definite tone and gave direct evidence——

Live photos of Cao Xuan stepping on the field in the final!

Although he still wears a hat, and only half of his face is profiled, there are no Chinese who don't know his face.

One stone caused a thousand waves, and a large number of online media reprinted it. Domestic fans and the public were very excited.

Although the national football team has returned home, there are still Chinese people in the World Cup finals!

Prior to this, the Japanese media also released this photo.

In fact, this photo was taken by the Japanese paparazzi, but the Southern Metropolis Daily got the China exclusive through channels.

The news fermented rapidly, especially in China, Japan and South Korea, which have a deep relationship with this matter, and caused widespread influence.

Naturally, there is a lot of support and joy in the country. South Korea is mostly opposed, and Japan has both opposition and support. Anyway, there are disturbances and chaos.

Cao Xuan doesn't care either. If it is announced a few days ago, the people of Japan and South Korea will strongly oppose it, and there may be some changes.

But when the fermentation started to affect, Cao Xuan was about to enter the stage to perform, and it was too late to stop him.

.........

Beijing, a residence
As a die-hard fan, Lao Meng didn't even bother to eat rice, so he waited for the finals on the TV after taking a few bites.

His son Meng Xiaoguang, who was influenced by him to be half a fan, also sat down with a bowl of noodles.

"Dad, who do you think can win?"

"It must be Germany. Don't look at their strength on paper, but the team is united internally and has a balanced offense and defense. This kind of team is the most difficult to deal with."

"Not necessarily, Ronaldo is so fierce. He scored 6 goals in front, and there are some Ronaldinho and Rivaldo. I think Brazil has a greater chance of winning."

"You know what a fart, you watch more than I watch, the German goalkeeper Kahn conceded a goal before, and it was a penalty.

There is also that Ke Heze, the backflip after scoring a goal, a hat-trick came before, a total of 5 goals were scored, not much worse than Ronaldo, one spear and one shield, much better than Brazil. "

Lao Meng spoke clearly and conscientiously, taking the attitude of an old fan to scold his son, Meng Xiaoguang refused to accept it at all.

"Let's pull it down. I remember that in the last World Cup final you said that the Brazilian team would definitely win, and Ronaldo was a god. Didn't the French team put the hammer on the ground in the end?"

It is because of the last World Cup, Meng Xiaoguang expressed great doubts about his father's football theory level, Lao Meng felt that his authority was being challenged, and his mind became hot.

"This proves that the Brazilian team can't do it. It's a soft-footed shrimp in the final. It can't be done. Let's make a bet. If the German team loses, I will call you Dad."

"This joke can't be messed up...it's settled."

Meng Xiaoguang knocked the bet to death, turned his head and pinched the jade pendant of peace that his grandfather begged for him from the temple when he was born, and murmured silently.

"Brazil must win, Brazil must win, Brazil must win."

The father and son were loving and filial, and the TV broadcast began to show up on the scene. The players of the two teams went to the field to warm up, and the two CCTV hosts and commentators were discussing techniques, tactics and various gossips along with the screen.

After the warm-up is over, the players leave the field, ready to officially start the game, and the closing ceremony of the World Cup also officially begins.

The superstar flags of Germany and Brazil appeared on the stadium, and the flags of Japan and South Korea, the organizers, also appeared in a smaller area.

After that, there are related folk performances, such as a few people beating drums crazily, and then a group of strong men are lifting and shaking the sedan chair. There is a person dancing on it, and then there is a soprano singing, which is a bit Japanese. Anyway, most people don’t understand it. understand what's going on.

Then there was a giant fabric Mt. Fuji, a sort of homage to the place where the finals were held.

Immediately afterwards, the Voice of Japan and South Korea came on the stage and sang the theme song again. This year, various national flags entered the arena, showing the various themes and concepts of this World Cup.

The closing ceremony lasted about half an hour, and Cao Xuan's show was the finale, which lasted about 23 minutes.

Behind him is a group of children from various countries singing and relevant leaders' camera introductions. This is the main theme of positive energy and international practice, and Cao Xuan can't compete with them.

There were a total of three singing performances in the closing ceremony, and Cao Xuan sang solo, and ranked second, which is already very good.

If it weren't for the voice of Japan and South Korea's performance too stretched hips, and

"Waving Flag" became popular, and he still can't get such a good position.

Boom, boom, boom!
Boom, boom, boom!
The dense drumbeat and melody instantly attracted tens of thousands of fans present, and also woke up the host who introduced dryly.

Huang Jianxiang, who was a little sluggish because of the introduction of the closing ceremony, raised his voice two heights.

"The next program is Chinese singer Cao Xuan singing the song "Waving Flag", and he is also a surprise guest at the closing ceremony.

Domestic fans should be very familiar with this song, this song is translated as "Flag Opening Victory", there is also a Chinese version, it is still sung by Cao Xuan..."

Another host shared various information about the song "Waving Flag".

For example, introducing how popular it is now, and how many language versions it has translated, it’s just a blast anyway.

Although Cao Xuan's performance is confidential in principle, CCTV is not clear about it.

But unable to hold back the news leaked ahead of time, CCTV was prepared, and the host had recorded the relevant information before that.

It doesn't matter if other people can't remember, but at the critical moment when domestic artists land on such an important stage, some introductions are indispensable.

However, not many people in the audience in front of the TV listened to the host, everyone was watching Cao Xuan's performance.

Including Lao Meng's father and son, even Meng's mother Xiao Hua and her younger sister Meng Xiaomang who came home on Sunday to do her homework in the bedroom also heard the news.

"Why did Cao Xuan come on stage? Isn't this game organized by Little Japan?"

"Ah, this is the first Chinese singer to sing in the World Cup, the idol broke the record again."

"Don't talk, listen to music."

Cao Xuan didn't know the turmoil after the TV broadcast. After the drumbeat and prelude, he wore a shiny red leather jacket and came to the center of the green field from the cover of extras.

When the newcomer came on stage, the audience applauded politely, and some familiar fans who recognized Cao Xuan or heard the prelude cheered and applauded.

Cao Xuan didn't talk nonsense, and followed the melody with a protracted singing voice, and then directly opened the mic passionately.

"...

In the streets our head are lifting; as we lose our inhibition,

In the streets and alleys, thousands of people hold their heads high, when you and I fight to get rid of the shackles

Celebrate it around us, every nation all around us
Passionate, carnival in empty alleys, all over the world, gathered around
Singing forever young, singing songs underneath the sun
Praise of eternal youth, under the sun let us sing with love

Let's rejoice in the beautiful game.
Let's celebrate this wonderful competition

Let's gather at the end of the day.
And stay with each other till the end of the world

......"

It was not the first time Cao Xuan saw a scene with tens of thousands of people. Even though he knew that there were more than one billion viewers in front of the broadcast camera, Cao Xuan also attended the Spring Festival Gala four times, which was not worse than the World Cup final.

So Cao Xuan's overall state is very relaxed, and he has sung all the songs no less than hundreds of times.

However, no matter how good a singer is, he also needs the addition of the atmosphere of the scene. A good scene can double the strength of a singer.

What makes Cao Xuan happy is that "Waving Flag" is a popular song nowadays, and many audiences have heard it, and the feedback given is very positive.

Especially the group of Brazilian fans, who have a cheerful and lively personality, this song is also very suitable for them, dancing and swinging to the song one by one.

The live broadcast camera also stared at them in real time, and the enthusiasm of the audience was recorded. When everyone saw their own figure appearing on the big screen, they danced even more happily.

The fans were enthusiastic, and Cao Xuan was in better condition, shaking his body slightly, and singing songs more passionately.

Even during the chorus stage, when there happened to be a relatively suitable lyrics, he took the initiative to wave his hand to signal the audience to sing along, and many audiences cooperated very well.

"WE ALL SAY
Qi shout

When I get older I will be stronger
When I grow up, I'll be stronger

They'll call me freedom Just like a wavin' flag
They'll name me Liberty like a waving flag
......"

The scene of the World Cup final was approaching, and the atmosphere was already high. Cao Xuan hooked up again, and everyone had a good time.

Those who can sing can't sing, they just hum along anyway, whether it's enthusiastic Brazilian fans, relatively rigorous Germanic brawny men, or neutral fans from other countries, they all sway and shout along with Cao Xuan's singing.

Not to mention the people at the scene, even the audience in front of the TV couldn't help being infected, and couldn't help twisting their bodies twice.

"This singing is really powerful."

Lao Meng sighed, and Meng Xiaoguang also echoed: "Although I don't understand the lyrics, the music is very nice."

The Meng family and his son were not the only ones expressing emotion. The vast majority of audience fans around the world who watched the World Cup closing ceremony felt this way, and they were also deeply impressed by this young Chinese youth.

Especially for domestic audiences, watching Cao Xuan alone hold the whole audience, using the World Cup final venue as a stage, leading tens of thousands of foreigners to swing happily, like a superstar, spontaneously felt an indescribable pride .

This is our Chinese singer!

Unexpectedly, the national football team lost face and let a singer earn back...

At the scene, Cao Xuan sang more and more excitedly, leading the audience to wave after wave of small climaxes.

There was even a hot Brazilian girl on the scene, with her clothes tied up to reveal her belly, wearing hot pants with bare thighs, waving the Brazilian flag and performing a waist-twisting twerk dance.

The rebroadcast shot was pasted directly, and the girl's figure appeared on the big screen, and the atmosphere became more and more heated. Even Cao Xuan couldn't help smiling, and pointed at her from the air.

The Brazilian girl was warm and generous, and directly blew a kiss back. Cao Xuan ignored it and continued with the final ending.

"Ahhhooo ahhhoooo—

And we all will be singing it
we're going to sing it now
......"

At the end of the song, Cao Xuan bowed and stepped down, the audience gave warm applause, the closing ceremony continued, Cao Xuan went backstage to change clothes.

The Voice of Japan and South Korea in the backstage looked at him with complicated eyes. They were not convinced before, and they even pushed Cao Xuan faintly when they stepped on the stage during rehearsal.

But now that the performance was over in front of tens of thousands of spectators, the difference in the live effect was obvious. Cao Xuan dumped them eight blocks away, and they realized the distance from Cao Xuan.

Cao Xuan didn't pay attention to them, and they didn't have much to do with each other, just thinking about whatever they wanted.

After changing clothes, I greeted the person in charge of the closing ceremony and members of the organizing committee, and received some commercial praise and sincere praise.

Cao Xuan was modest and kept a low profile. He found a seat through the staff and went to watch the game.

It's a pity not to watch the World Cup final!

At the start of the game, Ronaldo, who was wearing Alfred's head, led the Brazilian generals, hitting the German team wave after wave, and everyone's attention was shifted to the game.

However, when Cao Xuan was occasionally photographed in TV and live broadcasts, the audience still applauded and Cao Xuan also waved.

The result of this final was still Brazil 2-0 Germany, and Ronaldo also scored goals, but the time and method were different from Cao Xuan's impression. I don't know if it was his butterfly effect.

After the game, the German team was frustrated, and the Brazilian team was carnival. Cao Xuan took the time to enjoy the privileges like other celebrities, and asked for a wave of autographs from the Brazilian players.

In fact, he also wanted to find the German team, but seeing that he was in a bad mood, it was better not to make trouble.

Cao Xuan is now considered an international star. He sang a song at the closing ceremony just now, and he still has a bit of face. He got autographs and group photos of many Brazilian stars.

There were also those who took the initiative to ask him for a group photo, such as Ronaldinho. He liked Cao Xuan's songs very much, so he took the initiative to take a photo with Cao Xuan and asked for his autograph.

But to talk about the most precious thing that Cao Xuan has harvested this time, it is also Kaka's final jersey.

The future football superstar is currently a soy sauce rookie in the Brazil team. He came to the World Cup and played very little time.

And because Kaka is now playing in Brazil, leaving aside the fans in South America, his popularity is much weaker than other Brazilian stars.

Maybe it was because Kaka was easy to talk to, or maybe it was because of the sympathy between the handsome guys. Cao Xuan went over to chat for a few words, and then he successfully took a photo with Kaka's World Cup final version jersey and his autograph, which was a missed opportunity.

Maybe this jersey is nothing now, but it will be worth a lot when Kaka wins the Ballon d'Or and World Player of the Year in a few years.

And money is still two things, the key is out of print.

There are only two or three pieces of off-field jerseys, except for Kaka himself, and Cao Xuan snatched one, which is extremely valuable for commemoration and collection.

The only regret is that Kaka did not appear in the final, so his off-field jersey is just a warm-up.

But having said that, Kaka might not be willing to give it to Cao Xuan if he really appeared in the final...

Cao Xuan was happy to pick up the mistakes, and Meng Xiaoguang in front of the TV also looked at Lao Meng with a livid face, showing his filial piety.

"Dad, if you really can't open your mouth, I can call you son."

"It's not big or small, I'll beat you to death."

　About 180 words are left for free, which can almost be charged for the lyrics. I don’t write the lyrics, I always feel that I almost feel that Chinese and English are for book friends to understand the meaning, otherwise I can’t substitute the song (English is charged by word, in fact, the number of words is not high. many)

　　Finally, begging for a guaranteed monthly pass ▄██
　　
　
(End of this chapter)