China Entertainment 1997.

Chapter 373 The common business philosophy of Fanxing and Deyun Club - non-refundable

This year's summer vacation is more active than in previous years. During the months of SARS, it was like a sword being pressed on the heads of the people of the whole country, and it was boring for a long time.

Now that SARS is basically over, everyone is ready to relax and get rid of the boredom caused by SARS.

This idea is basically based on students and young people.

Most of the migrant workers continue to be busy with work, and because of SARS, the domestic economy has been affected to a certain extent, and incomes have generally decreased.

Under such circumstances, it will definitely have an impact on the movie box office market that has just returned to normal.

But it has not yet reached the point of determining life and death. In the current movie market, movies are not ordinary consumption.
The real main force of consumption is mainly movie fans and young people. Even if it is the Lunar New Year file, the former two should account for more than 70%.

China Film Group, meeting room
Cao Xuan saw the well-known Third Master Han, with an ordinary appearance and a bit big head, even when he smiled, he was a bit fierce.

Today is the release discussion meeting of "When a Man is in Love". When the film was still being filmed, Cao Xuan decided to find China Film to release it.

The full name of China Film Group is China Film Group Center. It was established in 1999. It was formerly composed of eight units including Beijing Film Studio, China Film Company, China Children's Film Studio, and China Film Cooperative Production Company.

He is in charge of film and television production, and has a number of cinema lines under his command through holding, equity participation, and cooperation. He is a well-deserved giant in the mainland film field.

The most powerful thing is that China Film is in charge of the management of imported films. That is to say, whether it is Hollywood or Europe, Japan and South Korea, foreign films want to enter the Chinese mainland to make money.

Some people with money have theaters, and they can also arrange to import blockbuster films with official endorsement. Who dares to compare with private film companies.

Of course, no matter how good China Film is, it is only a film company, and there are people in charge of it. At least as far as Cao Xuan and Fan Xing are concerned, it is not enough to hug China Film.

If it wasn't for the fact that the Fanxing theater chain has just started, its scale is small, and its background is still shallow, Fanxing itself can [production-distribution-screening] a one-stop process.

But now, Fanxing theater chain is still small, which is a bluff to other companies, but it is still a younger brother to China Film Group.

"When Men Are in Love" wants to get a good box office, it is best to cooperate with a mature company like China Film Group for the distribution rights.

As Cao Xuan's first film, "When a Man is in Love" still has a lot of gimmicks, and the industry is very optimistic about it.

Bona's Yu Dongdu came to the door in person, wanting to win the distribution rights of the film, but Cao Xuan felt that China Film had a larger scale, so he chose the latter.

China Film Group also lived up to Cao Xuan's expectations. The vice chairman, Han Sanye, supervised the project and sent a deputy general manager to personally take charge of the project.

The film "When a Man is in Love" was released nationwide, including Hong Kong and Taiwan, and also contacted Singapore, Thailand, Malaysia and other Southeast Asian regions, and it is expected to follow up.

As for Japan, South Korea, Europe and the United States, China Film also has contacts, but the requirements for film imports are relatively strict and are still being negotiated.

Not to mention Europe and the United States, Japan and South Korea are still very promising. After all, Cao Xuan is well-known in Asia, and it is a romance film with no cultural barriers. Even if it cannot be screened, it can still be released on TV and DVD.

This kind of distribution scale is overwhelming for Fanxing itself, and it is difficult for other distribution companies to achieve this level.

Even if the so-called "simultaneous release in Asia" can be achieved, the scale of release in overseas theaters is very debatable.

At least China Film has guaranteed Fanxing that the number of overseas screens will not be less than 300 yuan.

Although this number is still not high, it is not low. The box office is strong, and the local theaters are naturally willing to follow up and increase.

However, large scale also has its disadvantages.

That is to seek stability in doing things, use power to overwhelm others, and will not innovate easily. Cao Xuan never let go of his brows after seeing the distribution and publicity plan put forward by China Film Group.

Except for a gimmick that Cao Xuan participated in a movie for the first time, everything else was ordinary and there was no disturbance!

At least from Cao Xuan's point of view, this publicity plan did not attract him to enter the movie theater at all. No matter how many theaters are showing, if the audience does not enter, it will be useless.

Several people in Zhongying saw Cao Xuan's expression, and before the explanation of the plan was over, Sanye Han took the initiative to stop it.

"Mr. Cao, do you have other ideas?"

Anyway, Cao Xuan is now considered a bigwig in the entertainment industry. Calling Xiao Cao is a bit exaggerated, and calling him by his first name seems blunt. Calling Xuanzi is not close enough for that, so Han Sanye used a more neutral name.

"Han Dong, it's like this..."

Cao Xuan pondered for a while, and said directly: "This plan is a bit lacklustre, and it is somewhat different from what I expected. We actually have a publicity idea here, why don't you listen to it."

"Okay, we're all ears."

Han Sanye's words are really not yin and yang. In his opinion, Cao Xuan became famous at a young age and has a huge fortune. He must be extraordinary.

In addition, Fanxing's previous film and television music projects have been very impressive, and many stars have been released one after another. Obviously, they have some experience in publicity and hype, and maybe they really have some good ideas.

"Actually, regarding this movie, we have planned several important promotional points. The first time I participated in a movie is one of them. In addition, Hu Jing also participated in a movie for the first time, so I can make a fuss about it."

"By the way, I can stir up the scandal between the two of you."

A staff member of China Film Group added a sentence, and Cao Xuan gave a child a teachable look.

To be honest, I don’t know if it’s because he thinks the gossip about Mr. Cao’s scandal is not new, or it’s not good for state-owned enterprises to take the initiative to promote this. Anyway, China Film didn’t even think of this, leaving Cao Xuan a little speechless.

But now it is clear that the leaders of China Film Group have no intention of objecting, and [Cao Hu Lian] will come out of the arena again.

An international king, a four-star actress, even old news is attractive enough.

Publicity and marketing, it doesn’t matter if the moves are old, as long as it works, as long as there is attention, Cao Xuan can have a [break-up-cold war-get together-cheating-break-up-get together] showbiz in the entertainment industry for years drama.

However, Cao Xuan doesn't want to fool fans, and he doesn't like to have his private life exposed, and he is also afraid of playing it off, so it's enough to stir up scandals during the promotional period, and try to keep a low profile in daily life.

In addition to the first film of the male and female protagonists and scandals, Cao Xuan also raised two points.

Summer holidays and Qixi Festival.

At present, there is a public opinion in the mainland film industry, that is, the summer vacation is very cool, which belongs to the off-season of the year.

Therefore, every year, high-quality domestic projects go to grab the Lunar New Year and National Day files.

But in fact, this is a fallacy. The summer season of mainland movies may not be excellent, but it is far from being cool.

The concept of the summer file was first introduced from Hollywood. It is from May to August every year. Every summer can be said to be the peak season for the release of new Hollywood films. All kinds of new films compete, making the media and movie fans hooked.

The domestic summer file was first proposed in 2001 by Huang Jianxin, the one who will direct "The Founding of a Country" in the future.

The movie "Who Says I Don't Care" directed by him, starring Feng Gong and Lv Liping, is under the banner of "China's first summer entertainment film".

But it is a pity that the box office was only 1400 million in the end. Although it ranked sixth in the mainland box office list of Chinese-language movies that year, it is difficult to call it a success.

So much so that although the mainland summer file was proposed, there are also concepts such as blockbuster movies, entertainment, and business, but Chinese-language movies have hardly achieved outstanding results, and have instead become the private land of Hollywood blockbusters.

Last summer, "Star Wars Episode 2: Attack of the Clones" and "Spider-Man" jointly won nearly 1 million box office, and "Looking for the Gun" and "Legend of Tianmai" added up to almost 4000 million.

In this mainland film market with a total box office of only 9 million, it is not considered cool.

But even so, due to various aspects of Hollywood, the domestic film industry still does not pay enough attention to the summer film.

Until 2003 in the original time and space, two imported films, "The Matrix 2" and "Finding Nemo", and Cheng Long's "Dragon Rebirth", jointly won more than 1 million box office.

The stable box office of more than 1 million+ for two consecutive years has made many people see the potential of the summer file.

After several considerations, Boss Zhang and Lao Mouzi branded the new film "House of Flying Daggers" as a summer blockbuster, which landed in the summer of 2004 and won a box office of 1.56 million.

It is precisely because of this film that domestic film companies and theaters have seen the potential of summer schedules, increased investment in mining, and eventually become one of the best peak seasons in the domestic film market every year.

Therefore, under the premise that the industry generally does not pay attention to the summer vacation, Cao Xuan realizes that this is a blue ocean.

"When a Man is in Love" can completely play the banner of a summer domestic film.

It's not a blockbuster, but it can be said to be the first summer domestic commercial film.

Mainland commercial films are a rarity these days. Many mainland directors are ashamed to talk about money and talk about art. On the contrary, director Xiangjiang talks about the box office and is more favored by the market and audience.

Last year, "Hero" played the banner of a commercial blockbuster, and the industry and film critics scolded Lao Mouzi,

However, their global box office totaled 1.77 million US dollars, equivalent to more than 14 billion yuan, more than half of the total box office of the mainland film market in 2002.

Cao Xuan is an actor, but also a businessman.

"When Men Are in Love" is essentially a commercial film, and it is the main brand of commercial films to attract movie fans, which is nothing more than normal.

Not only is Cao Xuan not ashamed to talk about money, but he also puts the box office first.

If it wasn't for the fear of self-defeating, and the environment does not allow it, he would like to market a [domestic commercial film VS Hollywood blockbuster] and forcefully bundle "The Matrix 2", so that he can gain popularity even if he can't win.

In addition to the summer, "When a Man is in Love" is scheduled to premiere on August 8, and August 2 is Qixi Festival.

A movie, if you don't stir up the concept of "Valentine's Day" in China, Cao Xuan will be sorry for Goldfinger, and any slogans will be adjusted up.

[Send roses on Valentine's Day abroad, and watch movies on Chinese Valentine's Day]

[Flowers are similar every year, people are the same every year, when the magpies meet on the bridge, watch movies together]

[Seven is an odd number, watch a movie and make up a double even number]

[Heaven and earth, meet each other on Qixi Festival, in this life and past life, fate is bound to love, after watching the movie, we will sleep together]

[You and I are by the magpie bridge, we are relatively speechless, it is better to watch a movie, the love will last forever]

【Come to the cinema on Qixi Festival and meet your Cowherd/Weaver Girl】

【…】

Cao Xuan doesn't care whether it's embarrassing or not, anyway, for today's audience, they don't know much about commercial routines, as long as they are fresh, they can attract people.

Romantic Tanabata, watching a love movie with your favorite partner is enough to attract many young people.

Girls love romance, it doesn't matter if boys are romantic or not, but if you make an appointment to watch a movie, the mood is in place, the time is right, and the rest...

hehehehe~
Let's put it this way, once this marketing plan comes out, boys may be more active than girls.

Of course, audience couples who originally wanted to watch a sweet movie, how they will feel after watching "When Men Are in Love", and whether they are still in the mood to celebrate Qixi Festival, this is a question.

But Cao Xuan doesn't care, anyway, they ran out of money, Fanxing and Deyun Society's business philosophy is the same——

If you have the guts, you will kill me, anyway, the ticket will not be refunded!
In addition, Cao Xuan also performed in "The Matrix 2". Although he can't touch porcelain PK, he can also catch a wave of popularity. The audience of this kind of Hollywood blockbuster is different from that of ordinary audiences. If you can attract some, you will attract some.

In addition, Cao Xuan has also prepared promotional songs and trailers related to "When a Man is in Love", which will be released on TV stations and the Internet.

And focus on the Internet. Most of the Internet users are urban young people, which overlap with the main consumer force in the film market. There is no harm in paying more attention.

Cao Xuan's series of publicity plans, although not amazing enough to make people want to be overwhelmed, are definitely much clearer and more precise than China Film's publicity plans, and they are more innovative and open.

Comparing the two, Sanye Han directly made the decision. According to Cao Xuan's proposal, China Film Group will formulate a new publicity plan within one day, and then start to implement it. Fanxing will also cooperate.

After the seminar was over and the others went to work, Sanye Han specially invited Cao Xuan to sit in his office.

After brewing a pot of hot tea, Sanye Han said with emotion: "Mr. Cao, you have taught us a lesson today, you are awesome for future generations."

"Don't dare."

Cao Xuan said modestly, and took the initiative to say: "Han Dong, you are a senior, and you are very old. You don't need to call me Mr. Cao, just call me by my first name or Xiao Cao."

"Then let me ask you a big word, Cao Xuan, I have seen your movie, and it is quite good. People in our group also think it will be popular. You can estimate the box office by yourself."

"More than 2000 million."

Cao Xuan pondered for a while, and gave a conservative number, and Sanye Han laughed and shook his head.

"You underestimate your own fame too much. Just you, Cao Xuan, are worth 1000 million at the box office."

"Then how much do you think there are?"

"…Hard to say."

Sanye Han shook his head, but he was not sure what to say.

In the past, there were no commercial romance films in the mainland market, but they were rare. In addition, Cao Xuan's popularity has never been verified in the film market, and the mainland film market has developed rapidly in the past two years, and has changed every year.

So how much box office "When a Man is in Love" will have, even he, an old man who has been in the film industry for decades, is not sure.

However, considering the quality, Han Sanye thinks that the film has a good prospect, otherwise China Film will not cooperate.

I didn't talk too much about "When Men Are in Love". Anyway, the publicity plan, schedule, and finished film have already been released, and the box office is good or bad.

Compared with this movie, Han Sanye is more interested in Cao Xuan's next movie.

"I heard that you are going to ask Tsui Hark to make a martial arts movie?"

"Well, but Director Xu has a "Seven Swords" project in his hand, and he is more inclined to that project, but we are not without opportunities, and we are still in contact."

Old Monster Xu almost lost the pants of several investors because of "Shushan" before, and he himself became the box office poison of the Xiangjiang film industry.

However, his reputation and network ability are all on display. After a year of delay, he revived with full blood and prepared his new project.

This time he didn't dare to risk his life to play any kind of fairy tales, but instead filmed his old martial arts. The story was taken from Liang Yusheng's "Seven Swords Under Tianshan".

When Fanxing approached him, he didn't want to pay any attention at first, but after reading the script, he found that the quality was good, and Cao Xuan was generous in his actions, and the reward he gave was very tempting.

More importantly, Fanxing has a very mature production team, which can save him a lot of trouble.

If the schedule is allocated well, "Embroidered Spring Knife" can be filmed in two or three months, and he still has enough time to film "Seven Swords".

So, now Old Freak Xu is a little hesitant. He plans to take a look at the situation of "When Men Are in Love", comprehensively consider and analyze the strength of Fanxing's team, and then consider whether to take this project.

Cao Xuan himself still likes Mr. Xu, but he is also in contact with some backup directors.

For example, Li Rengang, this guy is terrible in terms of history and clothing, but he is very capable in action scenes and screen scheduling.

The script of "Embroidered Spring Knife" is mature, and the stars serve the Dao is their strength.

Other directors also have their own advantages and disadvantages, and they can overcome some disadvantages relatively, but Cao Xuan's first goal is still Old Monster Xu. As long as he agrees, Boss Cao will not change his original intention.

This incident also made Cao Xuan feel more and more that Fanxing couldn't do without his own film director, but he couldn't find a suitable person for a while.

Sometimes Cao Xuan wished that he was omnipotent and turned into a genius director, but unfortunately he didn't have this talent, so it would be difficult for him to watch the finished product to pick faults, and shoot with the camera himself.

Because of Mr. Xu, Cao Xuan and Han Sanye have found a common topic, and feel that film directors are rare.

"China Film Group may launch some programs to support young directors in the future. If you Fanxing are interested, you can also come together."

"No problem, let's contribute to Chinese movies."

Supporting new directors has always been a tradition in the film industry. Even if Mr. Han doesn't say anything, Fanxing will sponsor or even personally lead some support projects in the future to support and encourage new directors.

Such a project does not make much money, and may even lose money, but it can tap talents and get a good reputation of supporting younger generations and contributing to the development of the industry.

Ordinary film companies may not care, but if Fanxing wants to become a leader in the industry and maintain its prestige, this kind of activity is indispensable.

After chatting about the new director, the topic turned back to "Xiu Chun Knife". I heard that the investment was only 2000 million to 3000 million. Han Sanye was a little disappointed and encouraged him.

"Actually, you can be bolder. The cost of Yimou and Kai Ge's films is over [-] million. You Fanxing is not a small company, so you can definitely make big moves.

Don't say 5000 million, at least invest [-] million. If the capital turnover is not enough, China Film can also cooperate with you. "

Judging from the future development, Han Sanye has always dreamed of making a big movie.

At the same time, it has to be admitted that commercial blockbusters that cost over [-] million yuan have greatly stimulated the film market, moving ordinary audiences who were not originally movie fans into the theaters, and making the box office of the mainland film market a step up every year.

As the top executives of China Film Group, Han Sanye and the others considered the problem, proceeding from a comprehensive perspective, and hoped to produce more blockbuster films, even if they lost a little money, it would be worthwhile if the market became active.

Cao Xuan could understand their thoughts, but he wouldn't follow suit.

To put it bluntly, China Film’s money is not their own, so it doesn’t hurt to spend it, just make the plate bigger and achieve the goal.

But Fanxing's money is earned by Cao Xuan bit by bit. Although he also understands the benefits of expanding the film market and is willing to contribute, it does not mean that he should spend it recklessly.

Even if the investment is increased, it is for the goal of profit, not for the sake of throwing money.

So even if Mr. Han gave all kinds of hints, Cao Xuan would not respond. No matter whether someone cooperates or not, before the rise of the mainland film market or the opening of overseas markets, Fanxing will not rashly engage in large-scale productions.

After arguing with Sanye Han, Cao Xuan left in a hurry, and Sanye Han came to another office with a teacup.

The head of China Film Group, who was looking up and processing the documents, glanced at him: "How do you feel when you see this little guy?"

"Smart and intelligent, but not bold enough."

Sanye Han roughly copied the conversation with Cao Xuan just now, and gave his own evaluation. After hearing this, the head of China Film Group smiled, but gave a different opinion.

"It's a bit biased to say that he lacks courage. If he really lacked courage, he wouldn't spend hundreds of millions to build the Fanxing Theater Chain and Fanxing Film and Television City. You have seen a few people who are more aggressive than him.

The reluctance to invest in big productions is not so much a lack of courage as a lack of courage.

I did some research on this little guy. After making a fortune, he took every step steadily, planned the overall situation, and formed a system of his own. It seems that he is not aggressive enough, and he will waste some opportunities.

But step by step, steady and steady, once successful, you can win with great momentum, and there are almost no obvious shortcomings, old Han, this little guy is serious. "

Han Sanye was thoughtful: "It seems that I have considered the problem one-sidedly, and I have to study him carefully later."

"Well, Cao Xuan is young and capable, and his ideology has also passed the test of the organization. He can be regarded as a cultural banner promoted by the country's key training, and has won a lot of international glory.

In the film industry in the future, we also need more young people like this to come out and carry the flag. In the future, when we are old, someone will take over the burden. "

"However, his private life..."

"It's a trivial matter. Firstly, he has no official position in the system and belongs to the masses. Secondly, he is a young man, and he is not married. If you like me, we can't manage it."

"I understand, I will focus on Fanxing's development later on."

"The five-star theater in Chaoyang is going to be sold. I remember that Fanxing is also one of the competitors. Let's let him once. The Fanxing theater chain is not small, and it should have a presence in the capital."

"Okay, I'll do it."

Han Sanye is not surprised by this order. For these private film companies, China Film generally has a certain amount of support and assistance.

Huayi, Bona and other companies are all led by the top leaders of China Film Group. Since Fanxing is the focus of attention, it is normal for them to relax in the theater acquisition competition.

China Film has no shortage of five-star theaters in the capital, but it is still very helpful for the still rising Fanxing theater chain.

Cao Xuan didn't know that he had been regarded as a key training target by the senior executives of China Film Group. After leaving China Film Group, he started to promote "When Men Are in Love".

On July 7th, the first version of the trailer + promotional song of "When a Man is in Love" landed on TV stations and major portal websites.

----

ps: So what, double the monthly pass, so you know ∩_∩

(End of this chapter)