China Entertainment 1997.

Chapter 374 The trailer is so sweet, it must be a warm and beautiful love movie
Ma Yusheng is a normal student who has just graduated and is currently working as a chemistry teacher in a junior high school in Hebei Province.

The job is stable. Although the teacher's income is not high, it is actually quite good in the current environment. What's more important is that Ma Yusheng's family is rich. His parents prepared a wedding room early, and bought a small Santana for him as soon as he started working.

There is a house, a car, and an iron rice bowl.

It stands to reason that Ma Yusheng can barely be regarded as a small winner in personal life, but unfortunately, he has no girlfriend.

Since he was a child, he didn't know how to deal with girls. Even though there were more girls than boys in normal school, he hadn't had a formal girlfriend in four years of college.

After joining the work, Ma Yusheng's career went smoothly, and he didn't worry about the RV. The only thing he cared about was the major events in life.

It was enough to count on him himself, and his parents made a plan to give Ma Yusheng a blind date.

His own conditions are still good, and he is still very popular in the blind date market, and soon met a female teacher under the matchmaker's help.

The other party is quite satisfied with Ma Yusheng's conditions in all aspects, and Ma Yusheng also feels that he likes him very much. He is handsome in appearance, gentle in temper, and both teachers have a common language.

After the initial meeting, both parties have the willingness for further contact.

But then came the difficulty.

Ma Yusheng has never been in a relationship, and he doesn't know how to chat with girls. He has known him for half a month, and whether it is online QQ or text messages, it is an awkward chat every day.

It's not morning, noon and night, eating and drinking, just talking about work. After half a month, the two found out the name of the class leader and the weekly schedule of each other's class, but there was little progress in the relationship.

No matter how dull Ma Yusheng was, he felt that sooner or later he would be cold if this situation continued, so he hurriedly asked his university roommate for advice.

His roommate was known as a prodigal son in college. On average, he changed two girlfriends a semester. It is basic practice to step on two boats, and even three or four boats are common. Master Ji Xiao Cao Xuan].

Cao Xuan: "..."

The roommate asked about the chat records of the two, and didn't even bother to give pointers, so he just threw a sentence.

"If you make an appointment to have dinner or watch a movie, if you don't object, then there is hope. If you make an appointment again and accept the same, then it's considered a deal."

Ma Yusheng was enlightened, and acted according to the plan. He invited the female teacher out, had dinner, watched a movie, and took a walk around the park.

After a few dates, the relationship was officially established, and Ma Yusheng made progress, intending to get better both physically and mentally, and to go further, he asked his roommate again.

"Choose an ambiguous or commemorative day, find a high-end restaurant, dress up handsomely, watch a romantic movie or a drama together, send a bouquet of roses, and prepare some sweet words.

The main purpose is to create a romantic atmosphere. Girls like this, and the atmosphere is enhanced, so they can win it in one fell swoop! "

Ma Yusheng nodded again and again, restaurants are easy to deal with, but good days and romantic movies are hard to find, so they can only search randomly on the Internet, and then a movie news pops up.

[Cao Xuan and Hu Jing help Chinese Valentine's Day, go to the cinema to watch "When a Man is in Love", meet on the bridge of magpies, and spend Qixi Festival together]

Ma Yusheng clicked in and took a look. It was a promotional article for "When Men Are in Love", mainly a bundled marketing of various movies and Chinese Valentine's Day.

If you look at it as a couple, you will be happy; if you look at it alone, you will meet each other;

Anyway, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah.

Ma Yusheng doesn't care much about the Queen Mother and Magpie Bridge, but Qixi Festival + love movies are indeed exactly what he needs.

There is talk on this day, watching a romantic movie can also set off the atmosphere, when the girlfriend is so incited by the movie, hehehe.

However, Ma Yusheng's character is still relatively cautious. Just in case, he found the trailer and took a look.

In case the poor quality of the movie fails to meet the requirements of setting off the atmosphere and affects his plan.

The trailer of "When Men Are in Love" is still easy to find. For a movie with an excellent box office, the proportion of marketing promotion may reach more than 30%.

Cao Xuan understood this truth, and spent a lot of effort on publicizing it.

Fanxing TV series started out, and has always had a good relationship with related TV stations. I got the trailer push at a friendly price, from the CCTV sub-channel to the municipal local stations, and put the trailer on more than 30+ TV stations in total.

On the Internet, "When a Man is in Love" has an exclusive cooperation with Sina. The former has been fully pushed by one of the three major portals, and the latter has obtained exclusive news and related network activities about the film and its creators.

As for QQ, Cao Xuan, as the major shareholder, also has privileges. Not only will there be direct news about the movie, but the QQ show will also have movie characters on the same page.

[Cao Xuan], who has hundreds of millions of QQ friends, will enthusiastically "remind" his friends every now and then that the weather is fine, why not go out and watch a movie, this summer will be starring me...

As long as one in a thousand of the hundreds of millions of friends is moved, they will also contribute a very considerable box office.

Nowadays, many people in the film and television industry have not realized the publicity ability of the Internet. Cao Xuan can be said to be the first wave of people who used the Internet platform to publicize and release a large number of movies.

If it weren't for the bad reputation of "Legend of Hot Blood" and the influence of "Bubble Hall" has not yet spread out, Cao Xuan would have wanted to interact with movies and games.

For example, if you watch a movie and get a gift card, or if you attack the sand and get a movie ticket, even if the effect may not be great, no matter how small a fly is, it is still meat.

Thanks to Cao Xuan's publicity resources, "When a Man is in Love" became the most famous movie in the summer of 2003, especially on the Internet, which was almost one-sided.

Of course, this also has a lot to do with the popularity of Cao Xuan and Hu Jing.

This summer, there are not many movies released in the mainland.

Two Hollywood blockbusters, "Finding Nemo" is an animation movie, which is still restricted in China. Many movie fans feel that watching an animation is a bit of a waste of money.
The fame of the "Matrix" series has grown, but the non-local battles are still not as powerful as the combination of Cao Xuan and Hu Jing.

"Dragon Rebirth" is not low due to Cheng Long's reputation, but the main battlefield is Hollywood and Asia, and the secondary battlefield is Hong Kong, so it doesn't pay much attention to the mainland market.

In other words, it's not that he doesn't pay attention to it, but that Emperor, the production company behind it, doesn't take Cao Xuan seriously at all.

After all, in terms of film achievements, Cheng Long is now the No.1 Chinese, and he is at the peak after "Rush Hour 2", and he has Xie Feng, Zhong Liti, Huang Laogou and other Xiangjiang stars and European and American actors to help out.

In contrast, Cao Xuan's first movie was a love movie that was not very popular.

In Emperor's view, avoiding "The Matrix 2", Cao Xuan was easily slaughtered by Cheng Long unilaterally.

But also because the emperor didn't pay attention to it, and related movie promotion, "When Men Are in Love" completely gained the upper hand.

By the end of July, it is a bit exaggerated to say that this movie was out without hearing about it, but basically more than 7% of people who often pay attention to entertainment and movies have heard of it.

In the era when information is not yet developed, it is already a very high proportion.

With such a large-scale announcement, Ma Yusheng almost searched for keywords and easily found the trailer.

click play,

At the beginning of the scene, there is a bus, Hu Jing is sitting on the seat quietly, the horn sounds, the bus stops, and Hu Jing gets off with her bag on her back.

On the stop sign in the distance, Cao Xuan was foolishly holding a dried sweet potato in his mouth, and at the same time he didn't forget to grab the little fat man in crotch pants.

Seeing Hu Jing come down, Cao Xuan hurriedly stood up straight, and wiped his hands on the little fat man in embarrassment.
Facing the angry gaze of the little fat man, he walked up to Hu Jing with a sullen face, aimed at the sky, and straightened his arms very masculinely.

Hu Jing pursed her lips and put her hands on her. Cao Xuan pretended not to care, but couldn't help humming, and left with his girlfriend.

The little fat man looked at the dried sweet potato in his mouth, and then looked down at his little brother, trying to recall whether these two movements were one hand.

Then I cried!

The short passages of tens of seconds, fresh and humorous, made people have a good impression of the film as soon as possible, and also found out the characters of some male and female protagonists.

Cao Xuan is careless, bohemian, a bit straight, and doesn't care about anything on the surface, but it can be seen from various details that he misses the heroine very much. The heroine understands his thoughts and is willing to cooperate.

Although there are not many shots, it looks sweet anyway.

At the same time, there is actually a prelude to this scene. In the next scene, the hero and heroine appear at the beach.

Cao Xuan rode a bicycle with Hu Jing on the beach, and Hu Jing screamed and cheered happily. Cao Xuan, who was riding a bicycle with the hostess on his back, no longer suppressed his thoughts and smiled brightly.

At this time, the prelude finally ended, and Cao Xuan's magnetic and affectionate voice sounded.

"Crossing the mountains and rivers to hug you, no matter what the wind and waves are together,

Hear the best memories, all the news about you
Hope to see you every day, the rainy days are also sunny and sunny
In this colorful world, I will only like you

......"

Along with the singing, related movie clips of Cao Xuan and Hu Jing also appeared one after another.

Due to the confidentiality of the plot, most of the shots in this trailer are fragments that do not affect spoilers, mainly reflected in the sweet interaction between the male and female protagonists.

At the stall on the street, Cao Xuan was dressed up to attend, wearing a slightly ill-fitting suit, with a back combed hair, shiny and shiny, as if sprayed with two catties of jelly water.

Others may be a little funny with such an appearance, but Cao Xuan has a special taste, and even in the eyes of some girls, he is a little indescribably cute.

Sitting and looking at the heroine, Hu Jing ignored him and ate alone. Cao Xuan looked at the goddess happily, and tentatively picked up a piece of food.

After Hu Jing paused, she picked it up and put it in her mouth. Cao Xuan instantly became refreshed, and put the chopsticks in her hand into Hu Jing's bowl with all her might.

This is a plot in which the relationship between the hero and the heroine has eased. Before that, Cao Xuan served Hu Jing with food, but she didn't move.

In the next shot, on the rooftop, Cao Xuan and Hu Jing are standing side by side looking at the distant sky, without speaking, a little ambiguous and shy.

Hu Jing launched the attack first, kissing Cao Xuan on the right cheek, then turned sideways and lowered her head to fiddle with the sweet potato in her hand.

Cao Xuan, who was gnawing on the dried sweet potatoes, was taken aback for a moment, a little dazed, a little shy, and uncontrollably joyful, and smirked for two seconds. Cao Xuan put down the dried sweet potatoes in his hand, turned his head to Hu Jing who was sideways, and directly Kissed.

In the next shot, Cao Xuan came out of the toilet wearing underwear and lifting his trousers. Hu Jing packed his backpack and didn't care when he saw his appearance. He kissed him and opened the door to leave.

In the next shot, Hu Jing is lying in Cao Xuan's arms and whispering, the two of them are smiling, with yearning in their eyes.

In the next shot, Cao Xuan looked at Hu Jing shaving him in horror. He was a little scared at first, but seeing the girl who shaved him with gentle eyes and the fragrance in his breath, he couldn't help but raised his head and kissed. a mouthful.

In the end, she was almost injured because of the restless movement. Hu Jing, who was angry and frightened, clenched her small fist and gave him a punch. Seeing his smirk, she kissed his forehead again with a smile.

Accompanied by various high-sweet scenes, Cao Xuan's singing fell temporarily, and Hu Jing's sweet female voice sounded, singing the verse of the second verse.

"In the most beautiful years, firewood, rice, oil, salt and soy sauce vinegar you
The spring breeze brings me to you, April moistens the air

You are my luck in an unkind world
All my good temper because I love you

......"

The love song duet is more emotional, and the appearance of Hu Jing's singing has raised the charm of the trailer and the song to another level.

The song Cao Xuan chose is called "You Are April Day in the World", and the lyrics roughly imply that it is very good to meet you.I like you very much, may we be together forever and love each other forever.

If it is taken out alone, it is completely a love song expressing love.

But combined with the plot of the movie "When a Man is in Love", there is actually another layer of hidden meaning, that is, from the perspective of the hero, after his death, he has all kinds of good wishes for the heroine.

The title of the song "You Are April Day in the World" also has a double meaning.

For the male protagonist, the appearance of the female protagonist gave him the best memory of his unsatisfactory life, and fell in love with someone in the true sense.

As far as the female lead is concerned, the male lead saved her, like the April sky in the world, warming her heart, and until the death, the male lead silently guarded her.

It can be said that the hero and heroine are running in both directions, warming each other, and each other is the April day in their hearts.

Of course, based on this bit of information in the trailer, the current audience is still not aware of these various meanings. The interaction between the hero and the heroine is full of sweetness, and the songs are also good, especially the chorus of the duo.

"May you be safe where I can't see

May your winter never lack warmth

May your tomorrow no longer experience rain and wind and frost

May your future be filled with tears forever

Ah oh, oh..."

Instantly hit Ma Yusheng's mind who is in the period of passionate love, just for this song, it is not a loss to buy a movie ticket.

Besides, Ma Yusheng looked forward to the smiling faces of Cao Xuan and Hu Jing in the trailer.

"The trailer is so sweet, the movie must be warm and beautiful, when Xinxin will be moved, hehe"

Thinking of this, Ma Yusheng directly sent the trailer video link to his girlfriend Qin Xin via QQ, and then called to invite her.

"Hey, Xinxin, let me invite you to watch a movie on Qixi Festival..."

.........

Ma Yusheng is not the only couple who fall into the routine. Love is an eternal topic. For these young men and women with restless hormones, love marketing is accurate.

What 520, Christmas Eve, Singles' Day, Valentine's Day, the first cup of milk tea in autumn, 10 sausages in winter...

As long as the momentum is built, a group of people will automatically follow suit, and they will be anxious for you if you don't let them be leeks.

Although there is no pre-sale box office to prove the data, judging from the feedback from all parties on the Internet, many people are still willing to watch "When Men Are in Love" on Qixi Festival.

For fear of leaks, the movie originally scheduled to be released on August 8 has now been postponed for two days and will premiere on August 2, which is the day of Qixi Festival.

Although temporarily changing the schedule will have an impact on the film, since the promotion of "When a Man is in Love" has always focused on Qixi Festival, many people have the impression that it is Qixi Festival, so the impact of changing the schedule will not be as big as that of ordinary movies. .

However, if a large number of moviegoers gather on the Chinese Valentine's Day, if they want to eat all of them, it means that the first day's film must be large.

Therefore, throughout July, China Film and Fanxing are busy expanding the schedule of "When a Man is in Love", especially on Qixi Festival, a special moment, which is likely to be the peak of the entire film's release, so we must get as many schedules as possible.

Although the national box office theaters are jointly managed these years, there is no uniform mandatory requirement for film scheduling, and the theaters have great freedom.

For example, Fanxing Cinemas, if they wish, can schedule 100% of "When Men Are in Love" and remove all other movies from the shelves.

But this is too extreme, and when a movie is released, there is generally an agreement with the theaters on relevant terms, so you can't release other people's movies for no reason.

Besides, doing this is too extreme, and it's not like doing business. If you really do this, you won't dare to come to Fanxing theaters for movies that will be released at the same time as Fanxing in the future.

The films of Fanxing Family cannot afford the development of Fanxing Cinemas.

Plus, it's a blow to viewers who come to the cinema to watch other movies.

It’s like you go to a certain restaurant excitedly to order braised pork to satisfy your cravings, and they tell you that there is no such dish, and ask if you want to eat steamed fish, which is almost like driving away customers.

Movie theaters are a business of opening their doors to welcome customers, and driving away customers is a big taboo. If people don't come once or twice, it is a loss.

Therefore, although Fanxing Cinemas and Fanxing Entertainment belong to the same family, their businesses are different, and it is impossible to completely agree on the issues considered.

When Fanxing movies are released, Fanxing theaters can only say that they try their best to favor one side, rather than completely leaning on one side without restraint. This is the practice of a large theater chain.

However, considering that there are not many movies in the summer vacation, and it is the first movie of the big boss Cao Xuan, and the special situation of Qixi Festival, Fanxing Cinemas still discharged more than 85% of the movies on the day of the premiere.

Follow-up adjustments will be made according to the box office. China Film Group is similar, and it is impossible to give in to the stars. On the day of the premiere, its theaters only gave 68% of the film schedule, which is also the result of hard work.

After all, the box office performances of "The Matrix 2" and "Finding Nemo" that are being released are not bad, and there are other related films, and even the main theme films that are required to be arranged for organizations to learn from.

Even if it is intentional favoritism, it can't be too much. 68% has already been won by Mr. Han himself.

Under normal circumstances, even if there is Cao Xuan + Qixi Festival, at most we can strive for more than 50% of the filming on the first day, and the chance of reaching 60% is too low.

Unless "When Men Are in Love" shows the momentum of crushing the same period, theaters will follow up in large numbers.

Other theaters, with the names of Cao Xuan and Qixi Festival, got quite a lot of films.

The theaters are not stupid either. The crazy marketing of "When Men Are in Love" is bound to attract a large number of couples to watch the movie. If the theaters want to make money, they will naturally line up more films.

Basically, all the theaters that can be contacted have given more than 30% of the first day of "When a Man is in Love", and some theaters that are optimistic about the Qixi Festival marketing and film quality have directly given about 50%.

According to some statistics, on the day of Qixi Festival, the total number of films for "When Men Are in Love" exceeded 62%.

In later generations, at least it is a phenomenon-level blockbuster movie that can get the film schedule, and it has to be the only one in the same period. If there is a competitor, more than 50% will be the top.

But it is not too exaggerated now, because the film market is small and there are not many films released, so sometimes a single film gets 80% of the total film schedule for the day.

But no matter what, "When Men Are in Love" got off to a pretty good start. If it can build up momentum in one fell swoop, it might really be a small hit.

Since the beginning of July, Cao Xuan and Hu Jing have started related publicity.

Various activities arranged by Sina, several major TV stations' programs, including Fanxing's "I Love to Remember the Lyrics" and "Boys and Girls Rush Forward", Cao Xuan and Hu Jing, as well as some of the main creators of the film, went around for a while. .

Such resources are not easy for ordinary people to obtain, but Cao Xuan is well-known and well-connected in the TV station.

Many variety shows can't wait to ask him to come, as long as he wants to appear, more than 90% of domestic variety shows will open the door to him without hesitation.

After a wave of variety shows, Cao Xuan will have a few roadshows in the next wave, mainly in theaters and universities. During this period, Cao Xuan has to be in charge of the roadshow of "The Matrix 2".

Because of his popularity in China, Cao Xuan is one of the main hype points of "The Matrix 2".

In mid-July, Keanu Reeves also came to China and participated in two student meetings with Cao Xuan at Beijing University and Fuda University. Keanu also talked about the interesting story of filming with Cao Xuan.

A good news reporter put together a group photo of the two talking and laughing, and made a resounding title.

"Friendship Between Superstars and Superstars"

How should I put it, perhaps out of inferiority complex, some people in China have always had great doubts about Cao Xuan being famous abroad.

I think it's Cao Xuan who sells melons, sells melons, and brags about herself. She is an [-]th-tier singer abroad. Grammys and bulletin boards are all deceiving people. In fact, there is no gold content at all.

Don't say it, there is quite a market for this kind of statement.

The current information is not well developed, and many people don’t understand Grammys and Billboards, and they completely rely on the media to inform them. During this period, there are so-called exaggerations and belittlings.

For example, some artists have made a little achievement abroad, or some pheasant awards for public relations, and everyone makes a fuss about it, but in fact there is no gold content at all.

But there are also superstars like Cheng Long who have extensive influence in Hollywood and even the world, and some people insist that he is just bragging.

All kinds of far-fetched evidence prove that Cheng Long is not well-known in Hollywood, the box office of hundreds of millions of dollars is fake, Cheng Long is a second-rate guy in Europe and the United States, and the Oscar Lifetime Achievement Award is a consolation prize...

This kind of routine will still be believed in 20 years later, let alone in 2003 now.

So some people really think that Cao Xuan is just bragging, just to go out to be gilded, and then come back to make money.

It wasn't until this time that Cao Xuan and Keanu Reeves were chatting and laughing, and even got acquainted with each other, that some media began to use this incident to slap the doubters in the face.

"The Matrix 2" is now popular all over the world, and Keanu Reeves has also become a hot first-line superstar in Hollywood.

It is said that Cao Xuan is a small [-]th-tier singer in Europe and the United States. Which [-]th-tier singer has you seen can tease and joke with the first-tier big names like this.

Cao Xuan also invited Keanu Reeves to his home as a guest, and he readily accepted the invitation, and praised Cao Xuan's home as one of the most Chinese-style residences he had ever seen.

Don't say that foreign stars are amiable, if you have the ability, you can invite Keanu Reeves to sit at your house and see how others care about you?
Although Keanu Reeves came to China this time, although he proved it to Cao Xuan invisibly, it also made fans who supported him.And the related media uttered a bad breath.

On the other hand, the global box office of "The Matrix 2" has exceeded 5 million US dollars, even though Cao Xuan has repeatedly stated that he is only a cameo, not a starring role.

But still can't stand some people counting this box office on him, and he has become one of the most box office actors in China.

But Cao Xuan disagreed with this statement.

Still the same sentence, no matter how great he is, how famous he is, as long as he is a leading actor or supporting role in the "Matrix" series, he will not agree to count him as a box office.

But it's really boring for a small cameo role to insist on tearing at him. Cao Xuan doesn't want to be ridiculed and gain popularity in the future.

Therefore, Cao Xuan has repeatedly stated that he is only a cameo + promotional song, hoping not to exaggerate his contribution to "The Matrix 2".

In the promotion of "The Matrix 2", Cao Xuan is also very restrained, even at the end of every time, he does not forget to promote his "When a Man is in Love", which can be regarded as eating two fish to a certain extent.

August 8, morning
Cao Xuan and other film creators of "When Men Are in Love" held a premiere ceremony at a five-star theater on the Beijing Central Cinema Line.

At the same time, Cao Xuan and Hu Jing's debut film "When a Man is in Love" officially announced its premiere!

----

ps: Thanks to the book friend [YDUHU] for the leader of the reward, according to the rules, more thanks will be added later...

　About 150+ free words are reserved, top lyrics
　　
　
(End of this chapter)