China Entertainment 1997.

Chapter 536 "The Voice of China", which is crazy for money

砰

The big D played by Liang Jiahui was knocked to the ground by a rock played by Ren Dahua, and then hit the head fiercely again and again. Cao Xuan who was watching the TV also gritted his teeth.

"Who fishes without a helmet?"

After "New World" became popular, Du Qifeng led a group of people to film a story about the Xiangjiang gangster election to the top, that is "The Black Society", also called "Dragon City Years".

Although the box office was not high, the DVD and copyright sold well, so the original cast was used to shoot "Black X Meeting 2 Peace Is the Most Valuable".

The difference from "New World" is that these two films follow the pure Hong Kong local gangster route, with a strong atmosphere of the city and the rivers and lakes, and the style is also Du Qifeng's unique realistic and dark style.

This also led to no problem in the quality of the two films, but the commerciality was obviously worse than "New World" by more than one grade.

Although the latter has been suppressing the protagonist, the narrative structure is clear. It seems that the narrative is scattered, but in fact it is closely related to the protagonist Li Zicheng.

The two "Black X Club" are more real and cruel, and the narrative is also Dutt's unique group portrait. It is difficult to distinguish who is the real protagonist, and the story is a bit dull.

Especially the first one, I don't know much about the characteristics of the Xiangjiang community, and I don't understand many plot points of the story.

It can be said that this is a good movie, and it needs to be savored several times to figure out the taste.

"New World" is also a good movie. Not only can it be carefully considered, but more importantly, it can make the audience enjoy watching it for the first time. Naturally, it has higher commercial attributes.

Just like "New World" is often compared with "Infernal Affairs", because it is also a gangster election and the same director, "New World" has often competed with "Black Society" in the past two years.

Most audiences in the Greater Bay Area and mainland movie fans who like Xiangjiang culture may prefer the Jianghu style "Black X Club", but most ordinary mainland audiences prefer "New World".

But no matter which one of the two movies you like, you know one thing, that is, you must wear a helmet when fishing.

Liang Jiahui played a black policeman in "New World" who was stoned to death by a Vietnamese killer while fishing, and "Black X Club" was also killed by a sneak attack while fishing.

Whether it's Du Qifeng's deliberate meme, or an accidental coincidence, anyway, Liang Jiahui and [Fishing with Helmet] are inseparable from the two classic movies in this life.

While watching the excitement, Hu Jing came in, threw off her high heels, and collapsed on the sofa.

"so tired."

Cao Xuan skillfully lifted the leg of Empress Donggong, and gently kneaded it: "Don't talk about it, let the people below do it? Who told you to charge forward by yourself."

"That can't be done. Everyone in the company is watching. As a vice president, someone whispered in private. If I don't show up at the end of the year, it will really be empty."

The end of each year has always been the busiest period throughout the year. Stars work according to the Gregorian calendar, so December and January in the Gregorian calendar are the busiest months of the year.

However, it will not be long after the busy period, and it is the Spring Festival. Not only the annual meeting but also the annual vacation, you can take a little rest, and there is also a year-end bonus, Fanxing employees are also painful and happy.

Everyone in the company is busy, and the Supervision Department led by Hu Jing is no exception.

It is necessary to conduct a large-scale investigation of the upper and lower departments and subsidiaries of Fanxing Group, issue instructions and rectification opinions on related issues, and make a detailed report on this year's supervision work.

Hu Jing, the person in charge, not only has to supervise the work of the Supervision Department, but also participates in some high-level summary meetings as the vice president. She is very busy every day.

In fact, Hu Jing doesn't need to take care of these things herself, even if she is invisible, it's okay for her to be protected. With Cao Xuan's protection, no one can really trouble the proprietress.

But there must be a lot of private discussions, Hu Jing is stronger, and she doesn't want the company employees to treat her like a high-level vase, so they can only go to battle in person.

But now the rumors are gone, and the limelight has come out, even though he is exhausted every day, Cao Xuan's massage techniques have also improved rapidly.

"It's better to be the boss. Our group of migrant workers are exhausted. You stay at home and watch DVDs."

Hu Jing suffered enough crimes, automatically brought into the working class, and went home to hate the capitalists, Cao Xuan couldn't laugh or cry, and didn't argue with her.

"I heard from Li Yan that I'm almost too busy. It's okay to relax a little bit. After the new year, let's go abroad for a trip. I asked someone to buy an island before. I haven't decided whether it will be in Asia, the Pacific Ocean or the Atlantic Ocean. This time, I can take advantage of my free time. Go check it out."

"You really want to buy an island."

Hu Jing was shocked. Cao Xuan had also mentioned this before, but they thought Cao Xuan was joking and didn't take it to heart.

Unexpectedly, now Cao Xuan not only thought about it, but also started to prepare for the investigation.

"You can't buy it."

Cao Xuan was also very embarrassed: "You see, do I still have privacy? I set up a racecourse, went to play once, and was picked up by the media.

You saw it in the UK before, not to mention that everyone knows me, but it’s not a shame. The paparazzi on Fleet Street are the ancestors of the Hong Kong paparazzi. They have good noses. sugar cubes.

Just a few houses in our family have not been exposed until now, and I spent money and resources to suppress them.

In this way, it is not a secret that Caojia Hutong and Dashizuo Siheyuan are on the Internet, but I let people set the rhythm and muddy the water.

After all, the racecourse and the farm are not confidential enough. An island is not only isolated from the outside world, but also has a good scenery. You don’t have to worry about anything, and you can have fun. "

"You can buy it if you want."

Hu Jing was persuaded by Cao Xuan, and instead began to imagine how to build the island. Cao Xuan also opened up the chatterbox, talking about her extravagant ideas.

In addition to the above-mentioned reasons for buying the island, there is another thing, that is, Cao Xuan has so much money that he really has nothing to spend it on.

Although he has made great efforts to do charity and invested in some domestic weak industries, some of which are even thankless, but even so, the growth rate of Cao Xuan's wealth makes him worry every day.

How do you spend so much money?

With so much money, it is impossible to save it at home every day and wait for it to depreciate. Cao Xuan is not a miser, so he can enjoy it when he should.

But he doesn't have many hobbies, and because of his personality, although he is willing to spend money, he doesn't want to waste money on purpose.

Buy a bunch of luxury goods and burn them at home, buy some porcelain and ancient jade and smash them to pieces, get two Rolls-Royces or Lamborghinis crashed and scrapped, go to a bar and say that Mr. Cao pays for today’s consumption, the money is spent, But this is not enjoyment, it is pure stupidity...

Spending money is spending money, and Cao Xuan still values ​​the two qualities of practicality and preservation of value.

So I wanted to build a small island, a private world, to satisfy my own infrastructure and dream of Taoyuan. It is not only practical, but also a value-preserving asset, and it can be regarded as "diligent and thrifty housekeeping".

Thinking of this, Cao Xuan couldn't help but patted his right hand in frustration. He still couldn't get rid of the simple habit of being born in the countryside, and he didn't know how to spend money.

It seems that I have to discuss with others later, and seriously ask for advice on how to experience the happiness of the rich.

Just like today, when I have nothing to do, I don’t go out to spend extravagantly, so I watch DVDs at home, and I’m sorry for my bank account if I say it.

Boss Cao hated that iron could not be made into steel, so he decided to take the Empress of the East Palace to have fun, but the two discussed it at home for a long time, either the place was not suitable, or they were not interested.

Finally, after discussing and discussing, the two decided to watch TV at home.

Cao Xuan didn't know whether he should cry or laugh.

It sounds good to me that I don’t forget my original intention, and I’m real and down-to-earth, but it sounds bad that I’m born poor, and boars can’t eat chaff.

But wild boars are wild boars. Cao Xuan just regrets that he doesn't know how to spend money like water, but it doesn't mean that he is ashamed of it. Continuously accumulating wealth is not a kind of happiness.

He envies other people's chicness, but others are jealous that he can make money......

……

Hu Jing was not interested in gangster discs, so she just watched TV and tuned to Beijing TV, and she didn't forget to explain.

"I heard from my colleagues that "The Voice of China" premiered on Beijing TV, and there will be a rebroadcast today, let's see if it's good."

When Hu Jing mentioned this, Cao Xuan also had an impression. With the four mentors together, Cao Xuan didn't get involved in the show too much, but some information is still clear.

As the new ace music talent show launched by Fanxing, "The Voice of China" has been snapped up by various TV stations.

In "Let's Run" and Fanxing's happy cooperation, Zhejiang Province and Taiwan offered a sky-high price of 8000 million, intending to package all of "The Voice of China" in one go.

Jiangsu Province Taiwan, which cooperates with Fanxing, added another 8000 million to the original 500 million yuan of Zhejiang Province Taiwan, and Hunan Province Taiwan with deep pockets directly bid 1 million.

In 2008, for a variety show that hadn't passed any trial broadcasts, this price was no longer generally scary.

As long as Fanxing nods, not only will all the production costs be paid back, but also a lot of money will be made. In addition to the income from sponsorship advertisements, it will be a mouthful of oil.

But without waiting for Fanxing to nod, Jingcheng TV released Wang Zha, and all advertising revenue related to "The Voice of China" will be divided into Fanxing's half, and an additional 4000 million cash will be added.

Television advertising income is the foundation of the television station's revenue, which is not something that ordinary programs can get.

"Tomorrow's Star" is so popular, the first season only tasted a little bit of sweetness, and Fanxing only got a certain amount of rights in the second season.

"Let's Run" can be called a national variety show, and "If You Are the One" is also a phenomenon, but it still hasn't gnawed away much advertising revenue from Zhejiang and Jiangsu Satellite TV.

Beijing TV Station is willing to spend half of the relevant advertising revenue and 4000 million cash in one breath, which can be said to have cost a lot.

But then again, this is not a bet. "The Voice of China" exploded, and Beijing TV Station suffered a lot of bleeding, but if it didn't explode, Beijing TV Station's losses would be limited.

It's hard to say whether this approach is smart or stupid.

But Jingcheng TV has no choice. "I Love to Remember the Lyrics" is cool, and other programs are not particularly outstanding. "Tomorrow's Star" will not come out.

Comparing Jiangsu Province with "If You Are the One", Zhejiang Province with "Run", "Happy Camp" and Hunan Province with "Everyday Upward", which is newly launched this year, Beijing TV is in short supply of ace variety shows.

A trump card variety show with huge influence is not only the income from advertising fees, but also a lot of other benefits to the TV station.

For example, Hunan TV is now the No. [-] local satellite TV, largely due to the reputation accumulated by "Happy Camp" and "Super Girl".

The strong rise of Zhejiang Province and Taiwan in later generations is also related to the production of popular variety shows such as "The Voice of China", "Running Man" and "Ace Vs Ace".

Even for most viewers, TV shows are broadcast on any channel, and they don’t deliberately remember TV stations except during the drama-watching period, but variety shows are mostly exclusive, which is the signature and solid fan capital of a TV series.

That's right, TV stations also have fans.

They are career fans of the TV station, chasing the influence and ratings of their own TV station's production and broadcasting of popular variety shows.

The most famous one is Hunan TV's fan [Mango Jing], who claims that as long as the ratings do not need word of mouth, he would rather Douban's "Niangdao" with a rating of 2.8 than "Tiansheng Long Song" with a rating of 8.2.

Which TV series or actor has a high ratings, regardless of word of mouth, is their god.

Many of Jin Dong and Liu Tao's works have a bad reputation, but they don't care, because of the high ratings of the TV series, they put them on the altar, calling them Queen Mother Mang and Mang Guogong.

Similarly, Chen Kun's "Tiansheng Long Song" has a good reputation, but because the ratings fell below the bottom of Hunan Province and Taiwan's history, it attracted the siege of mango essence. The nickname "Pu Kun" was first called out by these people .

Of course, there are still relatively few such extreme fans, and most fans of TV stations refer to regular viewers.

Long-term and stable popular variety shows can attract and consolidate a large number of regular audiences, which not only increases the ratings, but also enhances the influence of the TV station.

In the past two years, Fanxing has been a good dancer in various David TV stations. The artist resources are soft, and various welfare policies are indispensable for Fanxing.

On the contrary, the steady stream of high-quality TV series in hand is the second most important reason, and several ace variety shows are the most critical bargaining chips in Fanxing's hands.

One share, one buyout.

This choice is not difficult to choose. You may want to take money for an ordinary salary, but Fanxing, who has created many ace programs, has enough confidence.

Jingcheng TV is willing to take a gamble, and Fanxing will not be a coward.

The two parties signed a contract, and it premiered yesterday. Cao Xuan didn't pay attention to it. After hearing the news, he sent a text message to the person in charge to inquire, and got a call back soon.

Ranked No. 600 in ratings during the same period, top 24 in Baidu’s all-day search index, and the number of discussions on Weibo-related topics exceeded [-] million. The [-]-hour Weibo trending search "The Voice of China" had a total of [-] searches, and the total number of four mentors rose within a day. With nearly a million fans, the advertising fee after the first period directly doubled.

To describe it in two words, this show is a hit!
Cao Xuan didn't ask any more questions, and the excited words of the person in charge of the Variety Department only got a snap of his fingers and a good compliment in his hands.

Hang up the phone, put away the phone, and quietly watch TV reruns with my daughter-in-law.

"Let's Run" is played by Liu Yan, "If You Are the One" is a collaboration with Jiangsu TV host Meng Guangtou, only Fanxing's brother Hua Shao is idle.

However, Fan Xing did not treat him badly. The previous ace show "Tomorrow's Star" was hosted by Hua Shao's partner Liu Yan.

He himself has other programs in Fanxing, but the performance and influence are far behind "Run" and "If You Are the One", and even Liu Yan's partner Xiao Hei Fatty's "Tonight's Play" is not as good.

But Fanxing still did not give up on him, and handed over the host of "The Voice of China" to him.

Hua Shao lived up to expectations, pondered a set of advertisements, and read them at a very fast speed. It is said that it took less than 200 minute to speak more than 1 words, and he articulated clearly. Every word and every sentence can be understood. It is the brain Easy to keep up with.

But this does not affect the spread of the advertisement. On the contrary, it is full of gimmicks. On the contrary, it makes the advertisement out of the circle. Hua Shao himself and the program "The Voice of China" also followed suit.

There is no doubt that this is a successful marketing model!

After Hua Shao appeared on the stage, the show started. The routine was not too different from the original version. The contestants directly appeared on the stage + backstage interviews and confessions. Family and friends and Hua Shao were waiting in the background.

The seats of the four instructors were turned upside down, with their backs to the stage. The selection of materials was based on singing alone. There were still 100 to 200 live audiences at the scene, but they were negligible. Basically, they were the atmosphere group.

The first person to appear in the whole show was a middle-aged man wearing a military overcoat with a simple face. The first sentence he spoke almost choked Cao Xuan to death.

"My name is Zhu Ziwen. I come from the countryside of Lu Province. I am a farmer. My hobby is singing..."

After the shock, Cao Xuan quickly calmed down. Indeed, for a player like this, it is very difficult for a player like this to stand out in an ordinary draft. Basically, he would either go to the public stage "Avenue of Stars", or he would be playing "The Voice of China" now without threshold .

As for Brother Dayi's debut show, "I'm a Big Star", the originator of local variety shows that countless youths in Lu Province are ashamed to talk about, will not be born until 2010.

And "The Voice of China" was also released four years ahead of schedule because of Cao Xuan's butterfly effect, changing from 2012 to 2008.

Considering Cao Xuan's reputation among fellow villagers in Lu Province and the brilliance of "Rising Star", it is also reasonable to attract Brother Dayi to come out early.

As for why he wore a military coat on stage, Cao Xuan understood the reason after thinking about it.

It is intentional to create a gimmick, and it can also be the fastest to play the sign of "The Voice of China" without threshold.

After all, the audience saw that such a rural man can successfully advance to the next stage, and win the favor and competition of celebrity mentors. The huge contrast can directly catch the audience.

You must know that 2008 was still an era when grassroots culture prevailed, and the counterattack of grassroots chasing dreams is a drama that everyone will never get tired of watching.

Let alone 2008, one of the traits of Yang Chaoyue, who became popular at 101, is his grassroots and down-to-earth spirit. Mao Buyi participated in the draft and was supported by countless people. In addition to his own talent, his grassroots attributes also gave him a lot of bonuses.

Even the basketball rap Kun that many people ridiculed, a major factor in its success at the time was to fight against capital and crush those trainees with corporate backgrounds as individual trainees.

Regardless of whether these are human settings and marketing, but from the effect point of view, talent show audiences will always like this kind of routine.

Brother Dayi is of course not the protagonist of "The Voice of China", but his peasant attributes have brought a strong grassroots attribute to the show, and also deepened the audience's sense of substitution.

In the past, Cao Xuan might have been so naive. He really became a boss, and after watching too many company projects, he became more and more aware of these variety shows.

Some real dark horses and unexpected situations are not ruled out, but it is true that many plots are specially packaged or guided by the program group, especially some popular dramas that the audience loves to watch and are highly popular, and they are not hesitating in arranging them.

The program group will never fight against the audience,

"Sister Lang 3" Wang Xinlin's popularity is high, and there will be more shots immediately. Everyone likes to watch Xue Kaiqi interact with the young lady, and it will definitely become more and more "pull" in the future. If you want to see Na Tianhou and Ning Jing tearing up, the two just don't tear up. The program team also has to do something to make them fight...

Cao Xuan didn't fall in love with variety shows because variety shows were too fake. He liked acting, but he didn't want to follow suit in the show, which was very boring.

But he doesn't fall in love himself, but he likes to watch other people's love. At the same time, he doesn't like to gossip about himself, but he is keen to eat other people's melons.

Cao·Double Standard·Xuan
Green good military coat, rustic local accent, and cramped face, no matter how this person is in private, his appearance is definitely an honest farmer in the public impression.

As soon as he appeared on the stage, even Hu Jing became energetic, wanting to see this person's ability, and then she was stunned.

Aside from other things, Brother Dayi still has some strength. His strong and powerful bass is a godsend. Although his singing skills are nothing in the eyes of professional singers, he still looks decent, at least in the eyes of laymen. up.

Cao Xuan has a general understanding of the situation. This fellow knows how much the other party is. He doesn't know how to read music and has no professional training.
With this kind of strength, it is difficult to reach the end of the stage of "The Voice of China", but it is not a big problem to make stunning appearances twice.

In any case, Brother Dayi was the first singer to appear on stage, and the show crew must have greeted him.

Even though several instructors had heard the tricks, but because of the effect of the program and the fact that they really felt that it was unique, they couldn't help but robbed it, and finally Liu Huan took it down.

The next few singers also had different identities, some sang in a bar, one was a mother, and one was a music teacher.

I dare not say that they have all received professional training, but at least they are all real kung fu, and each of them has two unique skills in their hands.

Especially that Bao Ma, who looked at Wen Wen quietly, thin and small, singing "Legends Never Die" with passion and explosive power, even the original singer Cao Xuan was shocked.

And this treasure mother is also the first contestant who has won the collective turn of four mentors. The major mentors frequently made strange moves. Chen Yixun even called out 32 concerts next year, but Han Hong finally won by playing the same-sex card.

After a few players, some characteristics of the four mentors were basically revealed.

Liu Huan is mature and prudent, and his role in suppressing the scene is even greater.

The person in charge of controlling the field is Han Hong, with a straightforward and domineering temper.

Chen Yixun is active, loves to joke, and mainly competes with Han Hong.

Ren Xianqi has a gentle personality, and he cooperates with Han Hong. The latter is too violent, and sometimes it is easy for the contestants to get off the stage, so it is his turn to play.

Don't look at it as the first episode, in fact, the four mentors worked together for a period of time in private.

Moreover, the order in which the contestants appeared on stage was disrupted and cut later, so the four mentors seemed to be a first-time combination, but in fact they had been working together for a while, and they cooperated with each other quite tacitly.

The biggest selling point of "The Voice of China" is the contestants and mentors. If there is no problem with these two aspects, the program will be more than half successful.

Needless to say, the players are carefully selected by Fanxing, which can be described as hidden dragons and crouching tigers.

The four mentors dare not say that they are comparable to the original version, but they each perform their own duties, at least in Cao Xuan's opinion, they performed well, and when they become more familiar with each other later, they must perform better.

When the person in charge of the Variety Department reported just now, Cao Xuan already had a rough idea of ​​the situation.

Beijing TV's related advertising revenue was originally 15 per 5 seconds, but now it has at least tripled, which is 15 per 15 seconds. Adding up miscellaneous advertisements, there are about 600 million in a single episode.

The key is still the beginning. If the performance of the second phase is better, Jingcheng TV will have to raise the price. Fanxing internally estimates that the peak value of the first phase is 1500-2000 million.

"The Voice of China" has at least a dozen issues. According to the 50% share and the 4000 million, the revenue will definitely exceed 1 million.

Coupled with the self-earned titles and placement advertisements in the program, the direct income brought by "The Voice of China" to Fanxing is no less than 1.5 million.

Excluding the share of text message rankings, the other income of "The Voice of China" is even higher than that of "Rising Star" in the previous two years.

It can be seen that the variety show market is getting more and more prosperous, and the TV station is desperately throwing money at it.

However, the volume is back to the volume, but the capital station is not at a disadvantage.

"The Voice of China" became a big hit, and the 4000 million yuan spent will definitely pay back, and it can also make a lot of money, and the other hidden benefits brought by another trump card program are countless.

It can only be said that both of them made the right bet, a win-win situation!

(End of this chapter)